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Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 2 of 4Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 3 of 4Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 4 of 4
Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 1 of 4

Anastasia Beverly Hills Lash Brag Mascara - 0.17 fl oz - Ulta Beauty: Volumizing, Eyes, Eyelashes

$16.00

Size0.17 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Instantly adds the look of dramatic volume, fullness and thickness to any lash type
  • Features an intense, highly pigmented jet-black color
  • Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
  • Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
  • Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade or smear
  • In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color

Description

Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can’t stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.

With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .17 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Long Lasting, Dermatologist Tested
TCIN: 82550387
UPC: 689304192033
Item Number (DPCI): 342-02-2125
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, paraffin, acacia senegal gum, glyceryl stearate, synthetic beeswax, stearic acid, butylene glycol, palmitic acid, oryza sativa (rice) bran wax, polybutene, ozokerite, vp/eicosene copolymer, hydrogenated vegetable oil, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, glycerin, cellulose, ethylhexylglycerin, stearyl stearate, hydroxyethylcellulose, polyester-11, pvp, disodium edta, aminomethyl propanol, phenoxyethanol, black 2 (ci 77266) [nano], iron oxides (ci 77499), ultramarines (ci 77007)

Shipping details

Estimated ship dimensions: 3.84 inches length x 0.94 inches width x 0.83 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This mascara is highly praised for its ability to deliver impressive volume and length without clumping, making it suitable for both everyday and special occasions. The hourglass-shaped wand effectively separates and defines lashes, while the rich formula provides a bold black color that lasts all day without smudging. Many guests appreciate its buildable nature, allowing for a customized look, and its ease of removal at the end of the day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1557 reviews
    75% would recommend
    8 recommendations
    2 out of 5 stars
    19 March, 2026
    originally posted on http://www.ulta.com
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    Smudges

    Goes on fine and looks good initially, but after an hour or so it is under my eyes and I am constantly wiping it off and looking for smears. I rarely write reviews but this one is bad.
    Val
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
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    mini anastasia mascara

    guys when i’m telling you this mascara is the best i ain’t lying, the packaging is so clean and the smell is not that strong, it stays the whole day and it helps separate well eyelashes!! yall should use a good cleanser because is not that hard to remove.
    NicoleS
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
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    Expensive, but worth it!

    This mascara was SO PERFECT!! It is a tad expensive, but in my opinion, it’s worth the price! Does not clump, always went on pretty perfectly for me, and I have basic length eyelashes (not overly long, a tad thin…) and this mascara never clumped on me, and never flaked off!!! A lot of mascaras I see today will literally flake off, and your curled lashes start to go back to their natural length, once the mascara starts flaking off. But this mascara did NOT flake off, didn’t clump even on my 2nd and 3rd coat. Also loved the shape of the brush! Would reach all corners and doesn’t feel like an awkward shape like I feel some of these mascaras can feel like cuz they make up some new mascara brush shape that just doesn’t work!
    TabithaR
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
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    Surprised at how good this is

    I normally am underwhelmed with mascara I've tried everything but never have been blown away. I Typically use tower 28 but was out and asked to use my friends mascara and she had this and when I tried it, I immediately I loved it immediately. it's SUPER black, not sticky, not wet, can put multiple layers with out it clumping, doesn't flake, lifts the lash for a long time and it's easy to wash off. Have cried wearing it and I didn't have raccoon eyes i have dry lids so if your oily you might not feel the same.
    Yuripie
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
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    The Mascara Expert!

    One of the best mascara’s on the market! No clumping, mega volume and long lasting wear for hourssss! Definitely one that I always keep in rotation, especially for big occasions.
    AndranetteL
    Did you find this review helpful?
    4 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
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    Lightweight and easy to use

    I’m not a big fan of mascara because of the smell but this mascara is amazing!! It’s hard finding good mascaras for Asian lashes but it leaves my lashes very pretty.
    gaoiay_2016
    Did you find this review helpful?
    3 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
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    Try it

    I love this brush! A fiber brush like this coats the lashes really well and adds so much volume which is my fave kind of mascara. I usually do 2 or 3 layers because I like my lashes really defined but you could get a nice natural look with one coat
    camicappuccino_8840
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on influenster.com
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    Bold volume, defined lashes

    Anastasia Beverly Hills Mini Lash Brag Mascara delivers intense volume and bold definition, coating lashes evenly for a dramatic yet polished finish.
    veronikal48_8523
    Did you find this review helpful?
    4 out of 5 stars
    23 January, 2026
    originally posted on influenster.com
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    Good mascara for basic everyday

    I like this mascara but don’t love it. Can come off as slightly clumpy and flaky, but some people love it. It does not irritate my eyes which is good.
    yasminel22_8778
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on influenster.com
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    bold

    very buildable mascara for a false/look making your lashes look very thick, but not clumpy perfect for night out to make your eyes a statement i reccomend
    aldianaalemic_8656
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on influenster.com
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    Voluminous lashes

    I really like this mascara and believe they did a wonderful job with creating the formula. It is lightweight and adds a voluminous look to lashes.
    PrachiV
    Did you find this review helpful?
    5 out of 5 stars
    14 January, 2026
    originally posted on influenster.com
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    A lightweight volumizing mascara that adds bold vo

    Anastasia Beverly Hills Lash Brag Volumizing Mascara delivers bold volume while still keeping lashes separated. It feels lightweight on the lashes and doesn’t feel stiff or heavy throughout wear. The formula holds up well during the day with minimal transfer or smudging. I love how it builds volume without clumping, and my lashes still look defined and lifted. It wears comfortably for hours and gives a dramatic yet clean finish.
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on influenster.com
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    My secret for full thick lashes!

    This is one of the mascaras I keep in my rotation and is it is so pigmented and really helps hold a curl. I have naturally straight lashes so if I use this after curling, it really helps! My lashes look thick and luminous and makes me feel like I’m ready to take over the world. This has very minimal clumping, only happens when I layer them without letting the first layer dry but this nothing an eyelash comb can’t help with.
    anniem301_7209
    Did you find this review helpful?
    5 out of 5 stars
    30 November, 2025
    originally posted on influenster.com
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    Anastasia Beverly Hills Lash Brag Mascara: Bold Vo

    The Anastasia Beverly Hills Lash Brag Mascara delivers bold, dramatic volume with its intensely pigmented, buildable formula and hourglass-shaped brush that evenly coats every lash for a full, fanned-out look. It excels in creating thick, lifted lashes without clumping, while offering impressive all-day wear with minimal smudging or flaking, though those with very oily lids may notice slight transfer after long hours. Despite its staying power, it removes easily with standard makeup remover, making it both effective and gentle on lashes. While the dramatic effect and larger wand may feel like too much for those who prefer a natural look, Lash Brag remains a standout choice for anyone seeking glamorous, high-impact lashes, earning a strong 4.5/5 rating.
    micheleclouthier_1420
    Did you find this review helpful?
    4 out of 5 stars
    19 November, 2025
    originally posted on influenster.com
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    The formula of the Lash Brag mascara is rich and c

    The formula of the Lash Brag mascara is rich and creamy, which helps create bold lashes with minimal effort. You can easily build it up from a natural look to full drama without it feeling too heavy. The weight on the lashes is comfortable — it doesn’t drag them down during the day. Its overall performance is impressive: it adds strong volume, good lift, and stays put for hours. There is very minimal flaking, only after long wear, but nothing major. Perfect for those who love a dramatic lash effect.
    mariamm276_5558
    Did you find this review helpful?
    1 out of 5 stars
    17 November, 2025
    originally posted on abh.com
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    Flaky mascara

    I bought this mascara two weeks ago, and it has been a complete letdown. It flakes constantly, leaving black specks under my eyes so I look like a raccoon by midday. Even worse, the flakes get into my eyes and cause irritation. For the price, I expected quality, but this product is absolutely not worth it. Save your money and skip this one!
    Tash.O
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 November, 2025
    originally posted on influenster.com
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    Voluminous

    This has been my most recent go-to mascara. The wand is perfect for getting all the lashes coated without it getting super clumpy. The volume this gives is surreal!
    karinam313_8660
    Did you find this review helpful?
    2 out of 5 stars
    27 October, 2025
    originally posted on http://www.ulta.com
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    Smudges and flakes

    Normally I love Anastasia products, but this mascara is NOT it. Within an hour or 2 of application, half of the product is under my eyes. I repeatedly have to clean around my eyes so I don't look like a raccoon. It ends up ruining any makeup look I do.
    Ahnwyn
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2025
    originally posted on http://www.ulta.com
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    Really thickening!

    Such a great mascara! My eyelashes look bold and thick and long with this mascara - the only problem for me is how intensely black this is. Still for a night out, this is a magic formula!
    K from VA
    Did you find this review helpful?
    5 out of 5 stars
    7 October, 2025
    originally posted on influenster.com
    Image

    Just amazing volume, I'm sold!!!!

    I would like to share, this mascara was probably the best ever! I absolutely loved the brush, it really gives you volume when you hardly have lashes! I'm in love with this mascara, whatever is different, I'm in! I'm sold I want more of this beautiful product, smells wonderful too!
    britnybollingersheh_263
    Did you find this review helpful?

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