Anastasia Beverly Hills Lash Brag Mascara - 0.17 fl oz - Ulta Beauty: Volumizing, Eyes, Eyelashes
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4.5 out of 5 stars with 1497 ratings
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3.6 out of 5 stars with 5603 ratings
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4.5 out of 5 stars with 1497 ratings
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This mascara is highly praised for its ability to deliver impressive volume and length without clumping, making it suitable for both everyday and special occasions. The hourglass-shaped wand effectively separates and defines lashes, while the rich formula provides a bold black color that lasts all day without smudging. Many guests appreciate its buildable nature, allowing for a customized look, and its ease of removal at the end of the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1557 reviews
75% would recommend
8 recommendations
2 out of 5 stars
19 March, 2026
originally posted on http://www.ulta.com

Smudges
Goes on fine and looks good initially, but after an hour or so it is under my eyes and I am constantly wiping it off and looking for smears. I rarely write reviews but this one is bad.
5 out of 5 stars
19 March, 2026
originally posted on influenster.com

mini anastasia mascara
guys when i’m telling you this mascara is the best i ain’t lying, the packaging is so clean and the smell is not that strong, it stays the whole day and it helps separate well eyelashes!! yall should use a good cleanser because is not that hard to remove.
5 out of 5 stars
15 March, 2026
originally posted on influenster.com

Expensive, but worth it!
This mascara was SO PERFECT!! It is a tad expensive, but in my opinion, it’s worth the price! Does not clump, always went on pretty perfectly for me, and I have basic length eyelashes (not overly long, a tad thin…) and this mascara never clumped on me, and never flaked off!!! A lot of mascaras I see today will literally flake off, and your curled lashes start to go back to their natural length, once the mascara starts flaking off. But this mascara did NOT flake off, didn’t clump even on my 2nd and 3rd coat. Also loved the shape of the brush! Would reach all corners and doesn’t feel like an awkward shape like I feel some of these mascaras can feel like cuz they make up some new mascara brush shape that just doesn’t work!
5 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com

Surprised at how good this is
I normally am underwhelmed with mascara I've tried everything but never have been blown away. I Typically use tower 28 but was out and asked to use my friends mascara and she had this and when I tried it, I immediately I loved it immediately. it's SUPER black, not sticky, not wet, can put multiple layers with out it clumping, doesn't flake, lifts the lash for a long time and it's easy to wash off. Have cried wearing it and I didn't have raccoon eyes i have dry lids so if your oily you might not feel the same.
5 out of 5 stars
17 February, 2026
originally posted on influenster.com

The Mascara Expert!
One of the best mascara’s on the market! No clumping, mega volume and long lasting wear for hourssss! Definitely one that I always keep in rotation, especially for big occasions.
4 out of 5 stars
11 February, 2026
originally posted on influenster.com

Lightweight and easy to use
I’m not a big fan of mascara because of the smell but this mascara is amazing!! It’s hard finding good mascaras for Asian lashes but it leaves my lashes very pretty.
3 out of 5 stars
29 January, 2026
originally posted on influenster.com

Try it
I love this brush! A fiber brush like this coats the lashes really well and adds so much volume which is my fave kind of mascara. I usually do 2 or 3 layers because I like my lashes really defined but you could get a nice natural look with one coat
5 out of 5 stars
26 January, 2026
originally posted on influenster.com

Bold volume, defined lashes
Anastasia Beverly Hills Mini Lash Brag Mascara delivers intense volume and bold definition, coating lashes evenly for a dramatic yet polished finish.
4 out of 5 stars
23 January, 2026
originally posted on influenster.com

Good mascara for basic everyday
I like this mascara but don’t love it. Can come off as slightly clumpy and flaky, but some people love it. It does not irritate my eyes which is good.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

bold
very buildable mascara for a false/look making your lashes look very thick, but not clumpy perfect for night out to make your eyes a statement i reccomend
5 out of 5 stars
22 January, 2026
originally posted on influenster.com

Voluminous lashes
I really like this mascara and believe they did a wonderful job with creating the formula. It is lightweight and adds a voluminous look to lashes.
5 out of 5 stars
14 January, 2026
originally posted on influenster.com

A lightweight volumizing mascara that adds bold vo
Anastasia Beverly Hills Lash Brag Volumizing Mascara delivers bold volume while still keeping lashes separated. It feels lightweight on the lashes and doesn’t feel stiff or heavy throughout wear. The formula holds up well during the day with minimal transfer or smudging. I love how it builds volume without clumping, and my lashes still look defined and lifted. It wears comfortably for hours and gives a dramatic yet clean finish.
5 out of 5 stars
15 December, 2025
originally posted on influenster.com

My secret for full thick lashes!
This is one of the mascaras I keep in my rotation and is it is so pigmented and really helps hold a curl. I have naturally straight lashes so if I use this after curling, it really helps! My lashes look thick and luminous and makes me feel like I’m ready to take over the world. This has very minimal clumping, only happens when I layer them without letting the first layer dry but this nothing an eyelash comb can’t help with.
5 out of 5 stars
30 November, 2025
originally posted on influenster.com

Anastasia Beverly Hills Lash Brag Mascara: Bold Vo
The Anastasia Beverly Hills Lash Brag Mascara delivers bold, dramatic volume with its intensely pigmented, buildable formula and hourglass-shaped brush that evenly coats every lash for a full, fanned-out look. It excels in creating thick, lifted lashes without clumping, while offering impressive all-day wear with minimal smudging or flaking, though those with very oily lids may notice slight transfer after long hours. Despite its staying power, it removes easily with standard makeup remover, making it both effective and gentle on lashes. While the dramatic effect and larger wand may feel like too much for those who prefer a natural look, Lash Brag remains a standout choice for anyone seeking glamorous, high-impact lashes, earning a strong 4.5/5 rating.
4 out of 5 stars
19 November, 2025
originally posted on influenster.com

The formula of the Lash Brag mascara is rich and c
The formula of the Lash Brag mascara is rich and creamy, which helps create bold lashes with minimal effort. You can easily build it up from a natural look to full drama without it feeling too heavy. The weight on the lashes is comfortable — it doesn’t drag them down during the day. Its overall performance is impressive: it adds strong volume, good lift, and stays put for hours. There is very minimal flaking, only after long wear, but nothing major. Perfect for those who love a dramatic lash effect.
1 out of 5 stars
17 November, 2025
originally posted on abh.com
Flaky mascara
I bought this mascara two weeks ago, and it has been a complete letdown. It flakes constantly, leaving black specks under my eyes so I look like a raccoon by midday. Even worse, the flakes get into my eyes and cause irritation. For the price, I expected quality, but this product is absolutely not worth it. Save your money and skip this one!
5 out of 5 stars
12 November, 2025
originally posted on influenster.com

Voluminous
This has been my most recent go-to mascara. The wand is perfect for getting all the lashes coated without it getting super clumpy. The volume this gives is surreal!
2 out of 5 stars
27 October, 2025
originally posted on http://www.ulta.com

Smudges and flakes
Normally I love Anastasia products, but this mascara is NOT it. Within an hour or 2 of application, half of the product is under my eyes. I repeatedly have to clean around my eyes so I don't look like a raccoon. It ends up ruining any makeup look I do.
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com

Really thickening!
Such a great mascara! My eyelashes look bold and thick and long with this mascara - the only problem for me is how intensely black this is. Still for a night out, this is a magic formula!
5 out of 5 stars
7 October, 2025
originally posted on influenster.com

Just amazing volume, I'm sold!!!!
I would like to share, this mascara was probably the best ever! I absolutely loved the brush, it really gives you volume when you hardly have lashes! I'm in love with this mascara, whatever is different, I'm in! I'm sold I want more of this beautiful product, smells wonderful too!