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MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 2 of 4MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 3 of 4MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 4 of 4
MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin - 1 of 4

MAELYS B-Flat Belly Firming Cream - 3.38 fl oz - Ulta Beauty: Paraben-Free, Whole Body, Combination Skin

$53.00 ($15.68/fluid ounce)

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At a glance

About this item

Highlights

  • Fades the look of stretch marks
  • Promotes a smoother looking belly
  • Clinically proven to decrease the look of stretch marks.
  • Clinically proven to promote smoother-looking belly skin.
  • Clinically proven to decrease the look of belly skin roughness.
  • *Based on a 56-day clinical trial with 28 participants.

Description

MAËLYS B-FLAT Belly Firming Cream is clinically proven to fade the look of stretch marks and target the look of loose skin on the belly. It's crafted with invigorating Brazilian Peppertree extract to smooth the look of fatty skin & Bentonite, an oil-absorbing clay, to help visibly improve skin tone.

Key Ingredients:
- Formulated without: Parabens, SLS, and Phthalates.
- Bentonite Firming Complex: A potent blend of nourishing
- Avocado Extract, hydrating Shea Butter, and oil-absorbing
- Bentonite Clay, that is shown to help diminish the look of stretch marks and visibly firm the skin.
- Brazilian Peppertree: A plant extract that helps invigorate the skin and is proven to smooth the look of fatty skin.

How To Use:
Apply a generous layer to stretch marks and loose skin in the belly area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.


Scent: Scented
Suggested Age: 18 Years and Up
Health Facts: Made Without Parabens
Product Form: Cream
Beauty Purpose: Moisturizing
Recommended Skin Type: Combination
Net weight: 3.38 fl oz (US)
Features: Dermatologist Recommended
TCIN: 91377182
UPC: 7290017683782
Item Number (DPCI): 342-01-8659
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), hydrogenated polyisobutene, glycerin, c12-15 alkyl benzoate, stearyl alcohol, caprylic/capric triglyceride, acrylates copolymer, cetyl alcohol, dimethicone, squalane, butyrospermum parkii (shea) butter, theobroma cacao (cocoa) seed butter, tocopheryl acetate, sodium hyaluronate, bentonite, propylene glycol, butylene glycol, bisabolol, paullinia cupana (guarana) fruit extract, schinus terebinthifolius seed extract, persea gratissima (avocado) fruit extract, triticum vulgare (wheat) germ oil, ethylhexylglycerin, ceteareth 20, phenoxyethanol, vanillyl butyl ether, chlorphenesin, sodium hydroxide, sodium carbonate, fragrance (parfum), geraniol, hexyl cinnamal, linalool, yellow 6 (ci 15985), yellow 5 (ci 19140), red 33 (ci 17200).

Allergens & Warnings:

CAUTIONS: Product intended for cosmetic purposes only and according to the use instructions. Do not use this product if there is a known sensitivity to any of the ingredients. Do not swallow or ingest. Avoid contact with eyes. In case of such contact, rinse well with water. Keep away from children. Keep away from direct heat and sunlight. Store in a cool and dry place. Not recommended for use among pregnant women. Not a weight loss product. Not medicine.

Shipping details

Estimated ship dimensions: 2.69 inches length x 2.89 inches width x 7.66 inches height
Estimated ship weight: 0.52 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This product has garnered mixed feedback from guests, with many experiencing a burning sensation upon application. However, numerous guests have reported positive results, including firmer skin and reduced appearance of stretch marks. The pleasant scent and warming effect are often appreciated, making it a popular choice for those looking to improve their skin's texture. Consistent use seems to be key for achieving desired results, despite some discomfort during initial applications.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 9099 reviews
    57% would recommend
    7 recommendations
    5 out of 5 stars
    27 March, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again!

    I really like the results after using this for only a week! It does have a burning sensation, but not intolerable. I am seeing results and will continue to use!
    Kathy
    Did you find this review helpful?
    3 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
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    I will not be buying this product anymore

    I will not be buying B Flat anytime in the near future. I'm extremely disappointed in the way they changed the ingredients. I've been using B Flat for many years with great results, but in the last 6 months I've noticed it just isn't the same anymore.
    Janet
    Did you find this review helpful?
    4 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
    Image

    Not sure yet

    The cream is thinner than I expected. Gets VERY warm, I wouldn't say tingly, more like you have a heat pad on you. Gets a little itchy as well. To early still to tell if it will work on tightening, don't really see any results as of yet.
    Wendy
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on http://www.ulta.com
    Image

    So far so good

    I will update this review in a few months, but so far, this cream is awesome
    Dina
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on http://www.ulta.com
    Image

    Absolutely yes

    Love it, my belly says thank you
    Luvinia
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on http://www.ulta.com
    Image

    Actually works

    I bought this on a whim cause it was 50% off and the reviews looked great honestly. I have a little bit of loose skin that I got after giving birth 13 years ago that just will not go away. Ive only used this at night for maybe 5 days and holy crap my stomach already looks better. Again, my tummy isnt that bad but i have some wrinkling around my belly button and a tiny but of loose skin under it but its already starting to look really good. Idk if you have a lot what it would do, but this genuinely works. Id buy it full price. I cant wait to see after a month what itd look like.
    Kim
    Did you find this review helpful?
    1 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
    Image

    Does nothing

    save your money and use a regular moisturizer. Product does nothing lasting.
    Tibucky
    Did you find this review helpful?
    4 out of 5 stars
    7 March, 2026
    originally posted on http://www.ulta.com
    Image

    Will buy again!

    It actually works!
    Manny
    Did you find this review helpful?
    2 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
    Image

    i broke out in hives

    nothing against the quality of the product but i wanted to warn you. i used this and i broke out in hives. i immediately went and washed it off . it didnt help. it burned and itched so bad, i wanted to scrub my skin off.
    suzan
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on http://www.ulta.com
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    i would buy this agin

    love the results
    vicki
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 February, 2026
    originally posted on http://www.ulta.com
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    Burn that feels good

    It took me 6 months to finish the entire bottle, and i see a drastic difference. I used go have dark purple marks and now they afe all light as my skin! I love it! I hope if fully goes away! I will keep buying forever!!
    Amanda
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
    Image

    It works fine yall are weenies

    This works amazing, bren using for months and i see less of my stretch marks, YES IT BURNS but that means its working, everyone in the reviews are weenies lol
    Gina
    Did you find this review helpful?
    1 out of 5 stars
    6 January, 2026
    originally posted on http://www.ulta.com
    Image

    Don't buy this product!

    I had bought this a few months back amd decided to finally pull it out and use it. In the first five minutes I was burning. I thought for sure that I was having some kind of allergic reaction it burnt so bad. I was already running behind so I didn't have time to wash it off. Its been 9 plus hours and i still feel the sting. This cannot be normal , and this is an expensive product. I shouldn't have let all the hype get me to try this. Very dissapointed , and I want my money back.
    Rach
    Did you find this review helpful?
    2 out of 5 stars
    31 December, 2025
    originally posted on http://www.ulta.com
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    I may not buy again

    Love the products just don't see a difference from some of them
    Highly doubt
    Did you find this review helpful?
    1 out of 5 stars
    29 December, 2025
    originally posted on http://www.ulta.com
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    Burns

    I see photos that this works for some people so I am not totally knocking it but it literally hurts me. Even the spot I got it on top of my hand burns. First, I did put on after shower. The instructions say may tingle after shower and I thought that would be ok. It was not a tingle. It was a burning sensation. I tried again waiting about a half hour after shower, still burns everywhere it was placed.
    Mid 40s Glow Up Girl
    Did you find this review helpful?
    1 out of 5 stars
    4 December, 2025
    originally posted on http://www.ulta.com
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    HATE got as an advent sample and im in pain

    My skin is currently burning so bad as I write this, washed it off with water immediately and the burn still will not go away. If that's something you're into then definitely buy the product but it literally is making my stomach so hot and burning. I don't even have stretch marks. I just didn't want to waste a sample from my advent calendar😂 would never buy
    Mads
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on http://www.ulta.com
    Image

    I would buy this product again

    I didn't know twice a day . Boy I see the different I am so happy would buy again
    Kathy
    Did you find this review helpful?
    1 out of 5 stars
    1 November, 2025
    originally posted on http://www.ulta.com
    Image

    Too expensive and doesn't work

    I used this priduct like the direction said and no change. It just had a stinging sensation.
    W33ch33
    Did you find this review helpful?
    4 out of 5 stars
    30 September, 2025
    originally posted on http://www.ulta.com
    Image

    Tingling but that's it

    It exerts a nice tingling feeling, it heats up but I don't know if actually make the skin look better
    Susy
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2025
    originally posted on http://www.ulta.com
    Image

    Tummy cream

    I used mine morning and night.
    Charlene
    Did you find this review helpful?

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