Ulta Beauty Collection Brow Shaping Gel - 0.1 fl oz - Ulta Beauty
$11.00
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4.3 out of 5 stars with 1424 ratings
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This brow gel offers a lightweight solution for guests seeking a natural look while keeping their brows in place. Many appreciate its affordability and ease of use, with a small applicator that allows for precise application. However, some guests have experienced flaking and white residue after a few hours. Overall, it provides a decent hold for everyday use, making it a suitable option for those who prefer a subtle finish.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 201 reviews
0% would recommend
1 recommendations
4 out of 5 stars
7 February, 2026
originally posted on http://www.ulta.com
Excellent wear
I really liked this for my first real brow gel. Held beautifully all day and through a nap. After the nap it did flake some after my nap but not as quickly or as badly as my last brow gel
2 out of 5 stars
18 January, 2026
originally posted on http://www.ulta.com
CAUSED FLAKY SKIN AND ITCHINESS
I do not recomend for people with sensitive, dry skin!!! I thought this would be good to keep my brows shaped but instead it made my brows flaky and itchy! I guess it works alright to keep them in place for a long period of time, but DO NOT USE IF YOU HAVE SENSITIVE SKIN!
2 out of 5 stars
5 January, 2026
originally posted on http://www.ulta.com
Flaky product when dried
I was looking for a brow gel just to hold my brows. Unfortunately, although the application is great, when the product dries - it becomes super flaky and I have to remove it. Do not recommend.
3 out of 5 stars
5 November, 2025
originally posted on http://www.ulta.com
It's okay on short brows.
This is great on long eyebrows, but if you prefer shorter brows I don't suggest this product. Looks flaky.
5 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
It's great
I see many comments saying the product changed. The product seems the same to me. It perfectly brushes my eyebrows up and over. Don't touch it after you put it on ;) I was very happy that it still worked great for my brows!
5 out of 5 stars
12 July, 2025
originally posted on http://www.ulta.com
I really like it
I was surprised by this product! I love the thinner wand and the light weight product. If you're looking for something that leaves your brows super stiff, then maybe this isnt for you. The hold is good but not super stiff which I personally like
1 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal, Combination
Flaky & Clumpy
Clumped up & flaked both with/under + without makeup. Will not repurchase
2 out of 5 stars
5 June, 2025
originally posted on http://www.ulta.com
New formula isn't working
Ulta brand brow gel used to be my go-to, but this new product becomes flaky by mid-afternoon. I had to literally peel the flakes from my eyebrows, and I was so embarrassed that I had been walking around like that. Otherwise, it does keep every hair in place. Either way, don't waste your money.
1 out of 5 stars
16 May, 2025
originally posted on http://www.ulta.com
Horrible
I am not one to review my products unless there is something terribly right or terribly wrong with them. This gel is so bad I feel the need to let everyone know it flakes, my husband asked if i had glue on my eyebrows. Spend a little more and get a better brow gel.
1 out of 5 stars
5 May, 2025
originally posted on http://www.ulta.com
Waaay too stiff
This brow shaping gel is too thick and dries too quickly. The gel leaves your brows with a wet look and if you try to brush some off or go back and brush them to feather them out, you end up with the gel/glue balling up and leaving white pieces all over your brows. If you can get the look you want, they will stay until you wash it out.
2 out of 5 stars
17 April, 2025
originally posted on http://www.ulta.com
Flaky
hate it
1 out of 5 stars
15 March, 2025
originally posted on http://www.ulta.com
New formula is a flop!!
I absolutely loved the old formula for this product. When Ulta rebranded their own beauty line, they must've chnaged the formula of this product. This product is thick and sticky, and easily flakes once dry. The old formula was thinner and more clear…and I never had a problem with flakes.
4 out of 5 stars
21 February, 2025
originally posted on http://www.ulta.com
A good brow gel
This brow gel works as it should, doesn't feel sticky or gross when on, and when it dries it doesn't crust or harden like others do.
1 out of 5 stars
24 January, 2025
originally posted on http://www.ulta.com
horrible.
doesn't hold well & it irritated my eyebrows, had an allergic reaction and only used it for two days. do not recommend!!
1 out of 5 stars
8 January, 2025
originally posted on http://www.ulta.com
No!
This leaves a white residue on my brows, and it's hard to actually get the residue off. Not worth it.
1 out of 5 stars
14 December, 2024
originally posted on http://www.ulta.com
Not very good
Didn't do anything
1 out of 5 stars
2 December, 2024
originally posted on http://www.ulta.com
flakes
doesn't come out nicely whatsoever!! cheap and you can tell. save your money and get something else!
5 out of 5 stars
11 November, 2024
originally posted on http://www.ulta.com
I buy this product regularly.
I find Ultra Beauty Collection Clear Brow Shaping Gel quick and easy to use. It doesn't overwhelm while maintaining a smooth natural finish. It lasts all day without reapplication. The small application brush helps with overall control and consistency.
1 out of 5 stars
19 September, 2024
originally posted on http://www.ulta.com
Don't waste your time.
This is the worst brow "gel" ever. You can't even cal it a gel, it's a liquid. It will make ur makeup move all over the place when u go to brush our ur brows. No matter how little u use. DONT BUY
2 out of 5 stars
7 August, 2024
originally posted on http://www.ulta.com
Ulta brow shaping gel
I like it and its easy to use but it flakes sometimes and doesnt hold certain stray hairs!