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Vaseline Pro VitaB3 Serum Burst Lotion with Niacinamide, Hyaluronic Acid and Peptides, 7.5 fl oz: For Combination and Dry Skin, Berry and Floral Scent - 2 of 4Vaseline Pro VitaB3 Serum Burst Lotion with Niacinamide, Hyaluronic Acid and Peptides, 7.5 fl oz: For Combination and Dry Skin, Berry and Floral Scent - 3 of 4Vaseline Pro VitaB3 Serum Burst Lotion with Niacinamide, Hyaluronic Acid and Peptides, 7.5 fl oz: For Combination and Dry Skin, Berry and Floral Scent - 4 of 4
Vaseline Pro VitaB3 Serum Burst Lotion with Niacinamide, Hyaluronic Acid and Peptides, 7.5 fl oz: For Combination and Dry Skin, Berry and Floral Scent - 1 of 4

Vaseline Pro VitaB3 Serum Burst Lotion with Niacinamide, Hyaluronic Acid and Peptides, 7.5 fl oz: For Combination and Dry Skin, Berry and Floral Scent

$5.79 ($0.77/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Vaseline Pro VitaB3 Serum Burst Lotion, with10x the antioxidant power of Vitamin C from from our Antioxidant Complex, helps revitalize dull-looking skin for a healthy glow.
  • Our light and breathable serum bursts into water droplets and absorbs instantly, leaving behind a soft-velvet feel.
  • Vaseline Supple & Soft Serum Burst Lotion is enriched with Vitamin B3 (Niacinamide), Hyaluronic Acid, Ultra-Hydrating Lipids, and Peptides. It is paraben-free and dermatologist tested.
  • Immediately after use, your skin will be left with a hydrated, healthy glow. Our serum is also clinically proven to provide all-day hydration.
  • For best results, use this serum in combination with other Vaseline products, massaging liberally into the skin daily.
  • Vaseline is committed to skin health, drawing from over 150 years of expertise and the latest in skin science to create products that are effective on every type of skin.

Description

Vaseline Supple & Soft Pro VitaB3 Serum Burst Lotion is a breakthrough in beauty and skin science. Our lotion-to-serum sensory provides all-day weightless hydration that is breathable and never-greasy. 9 out of 10 consumers say the product feels light on skin and is easy to apply all over. Vaseline Supple & Soft Pro VitaB3 Serum Burst Lotion is enriched with Vitamin B3 (Niacinamide) that revitalizes dull-looking skin, Hyaluronic Acid that helps skin retain its balanced hydration, Ultra-Hydrating Lipids that fortify the skin barrier, and Peptides. Our unique Antioxidant Complex provides 10x more antioxidant power than Vitamin C, giving your skin a healthy, hydrated glow. Our Serum Burst Lotion is paraben-free and dermatologist tested, making it safe for all skin types. For best results, massage liberally into skin daily. The product is lightly fragranced with a pleasant and addicting scent. Supple & Soft's fragrance has notes of creamy floralcy elevated by succulent, juicy red berry fruits and a green nuance . At Vaseline, we believe in the power of healthy skin. We are committed to developing skincare products with superior efficacy that feel good to use. Our products moisturize your skin, so it's more resilient, recovers faster, and glows with health. Because we believe healthy skin leads to beautiful skin. With Vaseline, there is no other skin you want to live in.
Scent: Berry, Floral
Suggested Age: 18 Years and Up
Health Facts: Paraben-Free, Contains Vitamin B3, Contains Vitamin C, Contains Hyaluronic Acid, Contains Niacinamide, Contains Peptides
Product Form: Serum
Beauty Purpose: Moisturizing, Softening, Hydrating
Recommended Skin Type: Combination, Dry
Net weight: 7.5 fl oz (US)
Features: Lightweight, Nongreasy, Dermatologist Tested
TCIN: 91678751
UPC: 305210047600
Item Number (DPCI): 037-13-2915
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), dimethicone, niacinamide, glycerin, isohexadecane, caprylyl glycol, carbomer, phenoxyethanol, fragrance (parfum), stearic acid, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hyaluronate, disodium edta, helianthus annuus (sunflower) seed oil, glycine, sodium pca, cystine, rutin, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, phaseolus lunatus (green bean) seed extract, petrolatum, glutathione, amyl cinnamal, benzyl salicylate, benzyl alcohol, citronellol, hexyl cinnamal, limonene, linalool, titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 2.8 inches length x 7.4 inches width x 1.8 inches height
Estimated ship weight: 0.5512 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use this on your face

submitted by Tj - 1 year ago
  • A: So can we or no? Bruh no wonder they be writing a whole paragraph, it's more than 20 words

    submitted byAnswer - 10 months ago
  • A: Thanks for asking about our Hyaluronic Acid and Peptides Serum Burst Lotion. Our recommendation is to use the product as directed on the product label. For alternative usage outside of the standard recommendation, we suggest that you consult with a professional. We hope this helps!

    submitted byVaseline Expert - 1 year ago
    Brand expert

Q: Can this serum be used daily?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is recommended to massage liberally into the skin daily for best results.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in this serum lotion?

submitted by AI Shopping Assistant - 2 months ago
  • A: The serum contains Niacinamide, Hyaluronic Acid, Peptides, and an Antioxidant Complex.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How does the serum feel upon application?

submitted by AI Shopping Assistant - 2 months ago
  • A: The serum bursts into water droplets, leaving a soft-velvet feel and hydration.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product suitable for all skin types?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is dermatologist tested and safe for all skin types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What scent does this serum lotion have?

submitted by AI Shopping Assistant - 2 months ago
  • A: The serum features a pleasant fragrance with notes of creamy floralcy and red berry fruits.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can this be used on the face? Is it non-comedogenic?

submitted by JJB - 5 months ago
  • A: Hi JJB, Thanks for reaching out to us with your query. Kindly reach out to our Consumer Service Team at Consumer.Services@Unilever.com with your contact details and reference ID: 53568359 so we can learn more and assist you further.

    submitted byVaseline Expert - 3 months ago
    Brand expert

Q: What does this smell like?

submitted by ST - 11 months ago
  • A: Thanks for reaching out. The fragrance of our Pro VitaB3 Serum-Burst Lotion has notes of creamy floralcy elevated by succulent, juicy red berry fruits and a green nuance - we hope this helps!

    submitted byVaseline Expert - 11 months ago
    Brand expert

Q: Is this for body or just your hands?

submitted by nina - 1 year ago
  • A: Thank you for reaching out. Squeeze Vaseline Pro VitaB3 Supple & Soft Serum-Burst Lotion from the tube and spread evenly across your hands and body. For best results, use this serum in combination with other Vaseline products, massaging liberally into the skin daily. We hope this helps!

    submitted byVaseline Expert - 11 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The Vaseline Pro Vita B3 Serum Burst Lotion is a lightweight and hydrating lotion that absorbs quickly, leaving skin feeling soft and smooth without any greasy residue. Guests appreciate its pleasant scent and nourishing ingredients like vitamin B3 and hyaluronic acid, which contribute to a healthy glow. While some guests found it less hydrating for very dry skin, many enjoy its refreshing feel and ease of application, making it a great addition to daily skincare routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1855 reviews
    50% would recommend
    18 recommendations
    5 out of 5 stars
    18 April, 2026
    originally posted on influenster.com
    Image

    Leaves my skin supple and healthy

    [This review was collected as part of a promotion.] I love the way this lotion leaves my skin feeling so healthy. The fact that it also has vitamin C and vitamin b serums is an added plus! I will definitely keep using for sure!
    AsiaJ
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    7 April, 2026
    originally posted on influenster.com
    Image

    Greasy feeling

    [This review was collected as part of a promotion.] I was not a fan. It made my hands feel super greasy instead of soft. I used it several times thinking if I used less it would change. It never did. I would not recommend.
    CaitlinS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 April, 2026Verified purchase

    (no review title)

    absorbs quickly and makes skin soft
    Jill
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] Very very very amazing product. Lite to the touch but very moisturizing to the skin. It last for a long period of time and the smell is amazing. Most definitely would recommend
    AnissaW
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026Verified purchase

    highly recommended 👌

    The scent is nice, but not overpowering, just the right scent. It feels good on the skin, very soft and not sticky. That's why I bought some again. ;)
    Prin
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    17 March, 2026Verified purchase

    Would really like an unscented in this

    It is very perfumy to me. I don't get why that isn't indicated in any way or why more people in the reviews don't point it out. I wasn't expecting it. Very similar to some cheap strong floral perfumes to me. And I still smell it on my skin a while later. I do really like how lightweight and quick drying it is though.
    1 reply from Vaseline Expert team - 2 months ago
    Hi Cat, we’re sorry to hear that the scent of Vaseline PRO VITAB3 Supple was much more perfumed than you expected and lingered on your skin longer than you preferred. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
    Cat
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    28 January, 2026
    originally posted on influenster.com
    Image

    Supple skin. Lightweight lotion.

    [This review was collected as part of a promotion.] This Vasaline pro vita b4 serum burst lotion felt so good on my skin. It is hydrated, lightweight, left my skin so supple and soft. This lotion make my skin a little brighter, and firmly.
    lnth05_9403
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    20 January, 2026
    originally posted on influenster.com
    Image

    Lightweight moisture

    [This review was collected as part of a promotion.] This stuff is great if you hate the feeling of being greasy after putting on lotion. This lotion absorbs quickly and the packaging you get so much for your money! Smells great.
    claired200_9309
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2026
    originally posted on influenster.com
    Image

    Absorbs fast and works well

    [This review was collected as part of a promotion.] This Vaseline lotion might just be the perfect lotion for me! I’ve never tried a lotion that absorbs so quickly and feel hydrating but at the same time it feels like there’s nothing on my skin. It’s so incredibly lightweight and not greasy at all. I’m always looking for a lotion that actually feels nice and I’m so picky but this one is honestly great. I have dry skin and I struggle with the balance of enough hydration but not feeling heavy or greasy. During the winter I could probably use a heavier moisturizer but this one feels so nice that I actually want to use it all the time
    pl12_7501
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 January, 2026Verified purchase

    (no review title)

    Thank you for sending the item in great condition. Exactly what I expected and needed.
    Tina
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    1 January, 2026
    originally posted on influenster.com
    Image

    Probably fine if you don’t have dry skin

    [This review was collected as part of a promotion.] This lotion felt just alright going on. It felt like there was a high water content when I put it on, and it didn’t feel very hydrating. I have dry skin, so I prefer creamy, thicker type lotions that spread easily and this one just didn’t feel like the kind of quality I look for in body lotion.
    thepeachisinreach_1295
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2025
    originally posted on influenster.com
    Image

    Definitely recommend

    [This review was collected as part of a promotion.] I love how my skin feels after applying the lotion to my skin. It does feel sticky or greasy. The scent isn’t overpowering. It’s a great product that is more like a serum than lotion.
    katertater_5986
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 December, 2025
    originally posted on influenster.com
    Image

    Lovely!

    [This review was collected as part of a promotion.] Vaseline pro vita B3 serum lotion is super soft and gentle on the skin. Melts like butter and smells relaxing without irritating my skin. No sticky residue left! Easy to squeeze the bottle and a little goes a long way.
    mireya332_9837
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025
    originally posted on influenster.com
    Image

    Hydratation

    [This review was collected as part of a promotion.] I love this cream. It's super good and provides amazing hydration, it gets rid of excessive dryness. I recommend using it. I use it once a day my friends
    marleniec_2560
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    29 November, 2025
    originally posted on influenster.com
    Image

    Not worth it for dry skin

    [This review was collected as part of a promotion.] I don’t really love this lotion. It maybe would work great for someone that doesn’t get dry skin, or maybe during the summer. I have drier skin, especially on my legs and arms, and it didn’t do much to help. I understand that it is a lightweight lotion but I feel like hydration just wasn’t there. It is very watery going on, like a lotion from the dollar store that got watered down. It did have a nice scent and gives a temporary glow, which is redeeming but I would not recommend this lotion.
    savanc_4077
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 October, 2025Verified purchase

    Terrible.

    Growing up my parents always bought Vaseline Intensive Care lotion. But this right here is Terrible. This cant be the same formula they used in the 90s lol. This is not for melanated skin. At all. Stay clear.
    1 reply from Vaseline Expert team - 7 months ago
    Hi, We're disappointed to hear that our product Vaseline Pro VitaB3 Serum Burst Lotion with Niacinamide, Hyaluronic Acid and Peptides didn't meet your expectations. Please connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: #53025497 so we can better understand your experience and work to improve.
    ebonee
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2025Verified purchase

    Makes your skin super soft

    When I put this on, my arms and legs are soft all day long. I absolutely love the feel. Great quality.
    Debbie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 October, 2025
    originally posted on influenster.com
    Image

    Great lotion

    [This review was collected as part of a promotion.] I’m someone who struggles with really dry skin and to find a good lotion is hard. to find a good lotion that doesn’t feel heavy and sticky on the skin is another whole feat, the Vaseline serum lotion leave your skin feeling hydrated and bouncy without feeling heavy or greasy
    jane40_85
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2025
    originally posted on influenster.com
    Image

    Vaseline leaves my skin soft, supple, and radiant.

    [This review was collected as part of a promotion.] I’ve been using the Vaseline Pro Vita B3 Serum Burst Lotion and absolutely love how it feels on my skin. It’s incredibly lightweight yet deeply hydrating, absorbing instantly without leaving any greasy residue. The formula with Vitamin B3 and micro-droplets of Vaseline leaves my skin soft, supple, and radiant. I’ve noticed a healthy glow and smoother texture after just a few uses. Perfect for everyday hydration and for anyone who wants soft, healthy-looking skin without heaviness. ⭐️⭐️⭐️⭐️⭐️ (5/5)
    orquis13_9374
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2025
    originally posted on influenster.com
    Image

    Amazing

    [This review was collected as part of a promotion.] Packaging is great and beautiful! Ingredients are good for the skin! Effectiveness and texture is key, LOVE THE SCENT. I love this lotion use it everyday day
    evad114_907
    Did you find this review helpful?

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