Kids Dye Free/Natural Flavor Toothpaste - Fluoride Strawberry - 4.2oz - up&up™
$3.29 ($0.78/ounce)
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4.3 out of 5 stars with 78 reviews
effectiveness: 4 out of 5
quality: 3.55 out of 5
value: 4.18 out of 5
60% would recommend
23 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
Great price
Price is great, but not really comparable in taste to Tom’s.
4 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Nice flavor and store brand value
Nice toothpaste. Protection vs cavities and different flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
Great ingredients
5 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase
works great
the kids use it!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025
Caused an allergic reaction
We went to get new toothpaste for our two year old and decided with this one since it didn’t seem any different from the brand-name ones. Within 5-10 minutes of brushing, he had an allergic reaction that caused his eye to swell up fast and a huge rash developed on his stomach. I’m not sure which ingredient caused the reaction but he’s used other brands such as Colgate, Tom’s, and Orajel and never had an issue with those.
3 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Does the job
When I switched my toddler from a training toothpaste to a fluoridated one, I went for this one because the reviews were mostly good and it was cost effective. This was a mistake. My son already hates brushing his teeth, but this made it worse. This kid hasn’t met a rock he won’t try to put in his mouth. He will lick windows, cars, the separators in grocery store lines. But this toothpaste? Absolutely hates it. He spits and wipes his tongue off immediately. I’m sure it does its job, but if playground dirt has a better flavor, it might be worth an extra dollar or so to get a different product.
4 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
good alternative to name brand eco friendly
the kids really like this and I'm glad to find a cheaper option that's considered less impactful on our bodies and earth. the smell is very strawberry as you'd expect. it seems to clean their teeth as expected and we haven't had any issues! the ingredients are different from the name brand so I'm not sure if it's completely matched in quality but it seems good enough to save some pennies.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025
Yuck
I tried a small amount myself before giving it to my 6yo and I’m glad I did because it had an absolutely disgusting flavor. Going back same day.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
BFY tooth paste that has a kid friendly flavor
Kids like the flavor. I like that it is free of artificials.
5 out of 5 stars
6 September, 2025Verified purchase
Great!
Nice quality cap, which is great with kids. The taste is good and my 3 year old enjoys it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
Fun & Effective
Fun, dye-free, yummy strawberry flavor for kiddos. My child enjoys using this toothpaste, therefore, I recommend it. Seems to keep cavities from forming due to the fluoride.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
Would not re-buy
The cap was very difficult to open and the kids didn’t like the flavor
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Great Product
Just as great as the competitor and for half the price. My daughter loves it. The packaging is adorable as well.
4 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025
A lot of good features
This has no dyes and is similar to Tom's in ingredients, so I'm pretty sure it's safe. The cost for size (value) along with nice smell and dye free are my 4 stars. The lack of the final star is just my lack of confidence this is truly safe as a product in my kids' mouths.
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
Great for the price!!
Great for the price!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2025Verified purchase
Kids refuse to use it
Kids hate it and won't use it. They feel lied to about the strawberry flavor. I tried it - like no strawberry I ever tasted. It's pretty gross. I imagine it's all personal preference, but can't have the kids refusing to brush so we are moving onto another product.
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2025Verified purchase
Tastes good
My daughter loved the taste
5 out of 5 stars
13 April, 2025
originally posted on Sozie
A nice alternative to the major brand
Love that I’ve found this toothpaste. We’ve been using another brand that meets the same requirements but can get pricey with since we’re letting her squeez her own and be more independent. This is a good more affordable option with the same benifits. She said it taste yummy and was super excited to brush with it at bed time. 10/10 and will definitely buy again. I received an incentive to write this review.
5 out of 5 stars
7 April, 2025
originally posted on Sozie
Strawberry kids toothpaste
This is the up and up kids dye free natural flavor toothpaste with fluoride. It has a strawberry flavor. The size of the tube for the price is comparable to an adult toothpaste which I am not sure I agree with. It squeezed out very easily and tolerated well by the child. I appreciate that it protects against cavities while also helping to fight tartar. This is for age two and up! I received an incentive to write this review.
5 out of 5 stars
6 April, 2025
originally posted on Sozie
Great toothpaste for picky toddlers
My 2 year old is really picky with his toothpaste and usually it’s a battle to brush his teeth. This toothpaste has fluoride which I love and he loves the taste of it. He doesn’t really fight me while brushing his teeth anymore which is a definite plus. It’s not super sticky and is easy to clean if it gets on his face or clothing. We’ll definitely be purchasing this again! I received an incentive to write this review.