Kids Dye Free/Natural Flavor Toothpaste - Fluoride Strawberry - 4.2oz - up&up™
$3.29 ($0.78/ounce)
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- $4.29 - $7.99Buy 1 get 1 20% off select oral care4.5 out of 5 stars with 641 ratings
- $4.99Buy 1, get 1 25% off select Made by Dentists oral care4.1 out of 5 stars with 12 ratings
- $4.99Buy 1, get 1 25% off select Made by Dentists oral care3.4 out of 5 stars with 23 ratings
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- $4.99Buy 1, get 1 25% off select Made by Dentists oral care3.4 out of 5 stars with 23 ratings
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Guests are saying
This children's toothpaste has garnered positive feedback for its appealing strawberry flavor and dye-free formula, making it a favorite among toddlers. Guests appreciate its affordability and the fact that it contains fluoride for cavity protection. Many parents noted that their children look forward to brushing their teeth, which is a significant win in maintaining oral hygiene. However, some guests experienced mixed reactions regarding taste and allergic reactions, highlighting the importance of individual preferences.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 89 reviews
effectiveness: 4.15 out of 5
quality: 3.77 out of 5
value: 4.31 out of 5
70% would recommend
30 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2026Verified purchase
Toothpaste
Toddlers like the flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
my daughter tried this and said it was really good and mild it's not to strong and I'm happy it has less chemicals than the regular
great for kids
5 out of 5 stars
7 April, 2026Verified purchase
Toddler approved!
This toothpaste is all my toddler can talk about. Grandma had it at her house first, so we HAD to buy it. He looks forward to brushing his teeth every night now!
4 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
Great price
Price is great, but not really comparable in taste to Tom’s.
4 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Nice flavor and store brand value
Nice toothpaste. Protection vs cavities and different flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
Great ingredients
5 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase
works great
the kids use it!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025
Caused an allergic reaction
We went to get new toothpaste for our two year old and decided with this one since it didn’t seem any different from the brand-name ones. Within 5-10 minutes of brushing, he had an allergic reaction that caused his eye to swell up fast and a huge rash developed on his stomach. I’m not sure which ingredient caused the reaction but he’s used other brands such as Colgate, Tom’s, and Orajel and never had an issue with those.
3 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Does the job
When I switched my toddler from a training toothpaste to a fluoridated one, I went for this one because the reviews were mostly good and it was cost effective. This was a mistake. My son already hates brushing his teeth, but this made it worse. This kid hasn’t met a rock he won’t try to put in his mouth. He will lick windows, cars, the separators in grocery store lines. But this toothpaste? Absolutely hates it. He spits and wipes his tongue off immediately. I’m sure it does its job, but if playground dirt has a better flavor, it might be worth an extra dollar or so to get a different product.
4 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
good alternative to name brand eco friendly
the kids really like this and I'm glad to find a cheaper option that's considered less impactful on our bodies and earth. the smell is very strawberry as you'd expect. it seems to clean their teeth as expected and we haven't had any issues! the ingredients are different from the name brand so I'm not sure if it's completely matched in quality but it seems good enough to save some pennies.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025
Yuck
I tried a small amount myself before giving it to my 6yo and I’m glad I did because it had an absolutely disgusting flavor. Going back same day.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
BFY tooth paste that has a kid friendly flavor
Kids like the flavor. I like that it is free of artificials.
5 out of 5 stars
6 September, 2025Verified purchase
Great!
Nice quality cap, which is great with kids. The taste is good and my 3 year old enjoys it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
Fun & Effective
Fun, dye-free, yummy strawberry flavor for kiddos. My child enjoys using this toothpaste, therefore, I recommend it. Seems to keep cavities from forming due to the fluoride.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
Would not re-buy
The cap was very difficult to open and the kids didn’t like the flavor
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Great Product
Just as great as the competitor and for half the price. My daughter loves it. The packaging is adorable as well.
4 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025
A lot of good features
This has no dyes and is similar to Tom's in ingredients, so I'm pretty sure it's safe. The cost for size (value) along with nice smell and dye free are my 4 stars. The lack of the final star is just my lack of confidence this is truly safe as a product in my kids' mouths.
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
Great for the price!!
Great for the price!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2025Verified purchase
Kids refuse to use it
Kids hate it and won't use it. They feel lied to about the strawberry flavor. I tried it - like no strawberry I ever tasted. It's pretty gross. I imagine it's all personal preference, but can't have the kids refusing to brush so we are moving onto another product.
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2025Verified purchase
Tastes good
My daughter loved the taste