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Colgate Total Active Prevention Whitening Toothbrush Soft - 2ct
$8.99 ($4.50/count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Includes two (2) Colgate Total Active Prevention Whitening Toothbrushes, Soft Bristle Toothbrush
- The Colgate Total Whitening Toothbrush fights the root cause* of cavities, plaque, gingivitis, bad breath, tartar buildup**, and stains***
- This black toothbrush pack features Floss-Tip (1) bristles that reach deeper (2) along the gumline and between teeth to remove bacteria
- Help prevent stain buildup by removing surface stains with the Colgate Total Active Prevention Whitening Soft Bristle Toothbrush
- Features high-density charcoal infused bristles to help polish away stains and disrupt plaque buildup when brushing
- Help polish away stains and remove plaque buildup using this whitening toothbrush from Colgate
- Elevate your daily brushing routine and oral care with the Colgate Total Whitening Soft Adult Toothbrush
Description
The Colgate Total Active Prevention Whitening Toothbrush is a soft toothbrush with charcoal infused spiral and Floss-Tip bristles (1). This soft bristle toothbrush fights the root cause* of cavities, plaque, gingivitis, bad breath, tartar buildup**, and stains*** and also helps remove surface stains to prevent stain buildup. The Colgate Total Active Prevention Whitening Black Toothbrush features 2x more† high-density soft Floss-Tip bristles (1) that reach deeper (2) along the gumline and between teeth to help clean hard to reach areas prone to dental problems. Help prevent stain buildup by removing surface stains with the Colgate Total Whitening Toothbrush Pack. This black toothbrush features specially engineered, high-density bristles to help polish away stains and disrupt plaque buildup so you can stay at the top of your oral care game for a clean mouth. Elevate your daily brushing routine and oral care with the Colgate Total Whitening Soft Adult Toothbrush.
*caused by bacteria
**fights tartar buildup by removing plaque
***by removing surface stains
† vs. Colgate Extra Clean Toothbrush
(1) this brush does not replace flossing
(2) vs. an ordinary flat trim toothbrush
*caused by bacteria
**fights tartar buildup by removing plaque
***by removing surface stains
† vs. Colgate Extra Clean Toothbrush
(1) this brush does not replace flossing
(2) vs. an ordinary flat trim toothbrush
Overall Length: 9 Inches
Suggested Age: 6 Years and Up
Product Warning: Not for children under the age of two
Bristle Type: Soft
Bristle Material: Nylon
Package Quantity: 2
Material: Plastic
Features: Whitening, Enamel-Safe
TCIN: 92283177
UPC: 827854016953
Item Number (DPCI): 049-09-4082
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.9 inches length x 2 inches width x 9 inches height
Estimated ship weight: 0.073 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Colgate Total Whitening Soft Manual Toothbrush has received high praise for its effective cleaning and gentle bristles, making it suitable for sensitive teeth and gums. Guests appreciate its sleek design and comfortable grip, which allows for easy maneuvering in the mouth. Many have noticed a significant improvement in the whiteness of their teeth after regular use. However, some guests wish for more color options to distinguish between family members' brushes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 235 reviews
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
57% would recommend
7 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
(no review title)
Too soft
4 out of 5 stars
23 November, 2025Verified purchase
(no review title)
A bit big but soft
3 out of 5 stars
22 November, 2025
originally posted on influenster.com
Good toothpaste but not enough whitening effect
If i had to compare this to the other whitening toothpaste out there i would say that this one is not the best! It does taste good and works a bit but i wouldn’t call it a whitening toothpaste but it does taste good
1 reply from Customer Care team - 7 days ago
Thanks for sharing your thoughts! We’re glad you enjoy the taste. For help finding a Colgate product that better fits your whitening goals, call us at 1-800-468-6502, Mon–Fri 9–5:30 EST. 🤗
5 out of 5 stars
Thumbs up graphic, would recommend
21 November, 2025
Best soft tooth brush
Best soft manual tooth brush that is actually soft enough to not hurt my gums but still firm enough to clean. Teeth feel smooth and clean and fresh and it’s lightweight. Idk how good the whitening is I just liked it better because it’s black
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Will buy again
Love this tooth brush, cleans nicely and love that it comes in two
3 out of 5 stars
6 October, 2025
originally posted on influenster.com
A good everyday toothpast, but not impressive for whitening results.
The design is practical and easy to use. It cleans well, leaves a fresh mint taste, and feels comfortable on gums. However, the whitening effect is minimal, so the value for money is only average.
1 reply from Customer Care team - 9 days ago
We appreciate you giving our toothbrush a try and letting us know your thoughts. If you’d like to explore other options, we’re here to help at 1-800468-6502.
3 out of 5 stars
18 September, 2025
originally posted on influenster.com
Awful new formula
We’ve used Colgate Total Active Protection for years, but the new formula is disappointing. The taste is different. It leaves a strange feeling in the mouth, and for me it’s way too strong. It actually burns while brushing and lingers afterwards, which makes it uncomfortable to use.
1 reply from Customer Care team - 7 days ago
We’re sorry to hear this and appreciate you letting us know. A strong tingling or burning sensation isn’t what we want for our users or expect from our products. Please give us a call so we can learn more. You can reach us at 1-800-468-6502, Monday–Friday, 9am–5:30pm EST. ❤️
5 out of 5 stars
31 August, 2025
originally posted on influenster.com
Colgate Active Prevention/Total toothpaste is excellent! High-quality packaging, effective, comfortable to use, and long-lasting. Great value for money and perfect for daily oral care.
Colgate Active Prevention/Total toothpaste is excellent! High-quality packaging, effective, comfortable to use, and long-lasting. Great value for money and perfect for daily oral care.
4 out of 5 stars
17 August, 2025
originally posted on influenster.com
Great!
Thank you @hometesterclubca for this @colgateus toothpaste! It is very gentle, not strong on scent, and helps with enamel erosion. I have been using this every day and I like it. 🪥
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2025Verified purchase
Toothbrush
This is probably the best toothbrush I’ve ever used. It’s very soft bristles hit all the areas . Highly recommended.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 May, 2025Verified purchase
Doesn't last longer than a month and a half.
I bought this back in march of this year and now it’s not brushing good, it hurts and the brissels have like a gum (not really a gum) but it’s dried up toothpaste stuck to it In the middle. It’s colgate brand it should last longer than a month and a half.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 May, 2025Verified purchase
Avoid this!
If you’re looking for a soft toothbrush, do not buy this! It’s so compacted with bristles it’s like brushing with a fuzzy brick. Awful and not flexible or soft at all!
4 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2025Verified purchase
Was a skeptic but now a believer...
I've been trying to find gentle ways to whiten my teeth for a while and wanted to avoid harsh chemicals as I have sensative teeth. Other than reduce foods/liquids that stain my teeth (like tea, red wine, coffee, etc), I use Senodyne whitening toothpaste and mouthwash AM/PM. This has helped considerably but my teeth weren't getting any whiter after several months and surface stains were still stubbornly there. I saw this tooghtpaste and know that charcoal does help prevent surface stains so I gave it a go. It's got quite a big head so if you have a small mouth, you won't get teh back of your teeth very well. However, it does help with surface stains very well, even after 1 use. I had one persistent spot on front tooth and after 2 uses, it's virtually gone! Not evne my electric toothbrush was helping. In order to continue whitening, other, stronger methods do have to be used or reduction in stain-causing foods/liquids/etc like toothpaste/mouthwashes, etc. Overall, a nice addition to a whitening routine and emplying preventative methods! Note that this will not remove deep stains or yellowing or severe stains all on its own!
5 out of 5 stars
26 January, 2025
originally posted on Colgate
Best Toothbrush Ever
I bought these toothbrushes for my husband and myself. He tried his first and said it was the best toothbrush he had ever had. I noticed his teeth were significantly whiter within a couple of uses. He told me to go back and buy as many as I could "before they stop making them." When I tried mine, I noticed my teeth felt cleaner than ever before, and stayed cleaner much longer. I went back to get some of these toothbrushes for my (college age) kids. My only complaint is that they only come in two colors. There are five of us, and it is helpful to distinguish whose toothbrush is whose if everyone has a different color toothbrush.
5 out of 5 stars
7 October, 2024
originally posted on Colgate
Great Brush
Brilliant design and high effective cleaning. I love it so much
5 out of 5 stars
12 September, 2024
originally posted on Home Tester Club
Gentle and Effective Brush
[This review was collected as part of a promotion.] This is a quality toothbrush that leaves my teeth clean. I like that the bristles are gentle on my gums and teeth. It cleans well and I did not experience any irritation. It is the right size and reaches all of my teeth easily.
5 out of 5 stars
12 September, 2024
originally posted on Home Tester Club
Beautiful smile
[This review was collected as part of a promotion.] This toothbrush was defeated a pleasure to use, because of it's unique design of the bristles. Once I finished I was very confident about having a beautiful smile. I was able to brush and maneuvered in all the crevices to accomplish a clean bright smile.
4 out of 5 stars
8 September, 2024
originally posted on Home Tester Club
Good toothbrush
[This review was collected as part of a promotion.] This was a good toothbrush. It had good whiten effects however the there was a slight taste of charcoal that left a bad aftertaste in my mouth.
1 reply from Customer Care team - 1 year ago
Oh no! We're sorry to hear that. We will be sure to share this with the team.
3 out of 5 stars
7 September, 2024
originally posted on Home Tester Club
Soft Bristles feel good, clean okay
[This review was collected as part of a promotion.] Works effectively as a toothbrush. The soft bristles feel great and are much more recommended for your gums. However, the fact that the bristles were so dense on the brush made it hard to make sure everything was cleaned out after rinsing the toothbrush.
1 reply from Customer Care team - 1 year ago
Thanks for your feedback. We’re sharing it with our team.
5 out of 5 stars
7 September, 2024
originally posted on Home Tester Club
Great Toothbrush
[This review was collected as part of a promotion.] The toothbrush is designed completely differently from other toothbrushes. It grabs every tooth and every time your mouth is very fresh and clean. I will buy again
1 reply from Customer Care team - 1 year ago
Colgate Total Active Prevention Manual Toothbrush makes sure your whole smile is clean and fresh, because a partially clean smile, isn't Totally clean!