$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- One Colgate Optic White Pro Series Power Toothbrush, Black
- Sonic battery powered toothbrush
- Rubber polishing cup removes more stains for a bright smile* (*vs. an ordinary toothbrush)
- Replaceable brush head
- 2 minute timer to help you clean better
- Includes 2 AAA batteries
Description
Introducing the Colgate Optic White Pro Series Battery Toothbrush. With a rubber polishing cup that removes more stains for a bright smile*, this sonic battery power toothbrush has a powerful, yet gentle clean. Featuring a two minute timer to help you clean better, the Colgate Optic White Pro Series Battery Toothbrush polishes teeth. Personalize your clean with two modes: sensitive and regular. This Colgate power toothbrush is battery powered and includes 2 AAA batteries. The Colgate Optic White Pro Series Battery Toothbrush also has a replaceable brush head. For good oral hygiene, brush your teeth twice a day for two minutes. Optic White is made by Colgate, the brand that knows the power of a healthy smile.
*vs. an ordinary toothbrush
*vs. an ordinary toothbrush
Dimensions (Overall): 8.86 Inches (H) x 2.32 Inches (W) x 1.38 Inches (D)
Suggested Age: Adult
Bristle Type: Medium
Head Type: Full
Bristle Material: Nylon
Model #: 61019673
Includes: Batteries
Package Quantity: 1
Material: Plastic
Power Source: Battery
Battery: 2 AAA Alkaline, Required, Included
Care & Cleaning: Rinse Clean
TCIN: 89382488
UPC: 827854000181
Item Number (DPCI): 049-09-3316
Origin: Imported
Shipping details
Estimated ship dimensions: 9.6 inches length x 2.36 inches width x 1.37 inches height
Estimated ship weight: 0.1984 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are the bristles soft, medium, etc.?
submitted by Reader - 9 months ago
A: Hi there, the bristles are medium helping to create a better clean and brush experience.
submitted byColgate Ceo - 9 months agoA: Hi there, our Colgate Optic White Pro Toothbrush has medium bristles but it does offer a powerful, yet gentle clean.
submitted byColgate Palmolive Consumer Affairs - 3 months agoBrand expert
Q: Hi I need to buy a new toothbrush head. What is is the best one to get for this toothbrush?
submitted by MrsPratt90 - 5 months ago
A: Hi there, we recommend our Colgate 360 Heads for our Optic White Pro Series Toothbrush. You can currently find them on Amazon.
submitted byColgate Palmolive Consumer Affairs - 5 months agoBrand expert
Q: Are there supposed to be instructions in the box with the toothbrush? (Mine didn’t have any.)
submitted by Leah17 - 1 year ago
A: We're sorry for any confusion, but you are correct there are no instructions to the product. You just use the easy on/off button to begin vibrations.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Which replacement heads are compatible with this brush?
submitted by McKena - 1 year ago
A: Hi there. These brush heads will work for you as the Colgate Electric Toothbrush is specifically designed to work with all ProClinical, hum, and 360 Sonic refill designs. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
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Guests are saying
The Colgate Optic White Pro Battery Toothbrush is a popular choice among guests for its effective cleaning capabilities and thoughtful features. Many appreciate the built-in 2-minute timer, which encourages proper brushing duration, and the two-speed settings that cater to different sensitivities. The sleek design and soft bristles enhance the brushing experience, making it a great addition to any oral care routine. However, guests express concerns about the availability of replacement heads, which can be a drawback for long-term use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 198 reviews
effectiveness: 3.5 out of 5
quality: 3.25 out of 5
value: 3.17 out of 5
50% would recommend
12 recommendations
This really works great!!!
5 out of 5 stars
Jeannie2391 - 14 days ago
originally posted on Colgate
Love this product the light brown nicotine from smoking cigarettes has been fading since I have been using this product it’s fantastic!!! I totally recommend this product you have to get it!!!
Great tooth brush but false information
3 out of 5 stars
Steelersgirl - 17 days ago
originally posted on Colgate
Love the way it cleans and has 2 speeds. Also has a timer which is awesome. All that is 5 stars. The issue with it is says has replaceable heads but no where can they be found to purchase so as many others it is false information and very disappointing.
1 reply from Customer Care team - 13 days ago
Hi there! We are sorry to hear you have not been able to find the replaceable heads for this toothbrush. Our Optic White Pro Series toothbrush is specifically designed to work with all ProClinical/Hum/360 Sonic replacement heads. You can also find the replacement heads on our website here: https://www.colgate.com/en-us/products/toothbrush/replheadow. Please call us at 1-800-468-6502 (M-F 9:00am-5:30pm) if you need additional help finding replacement heads.
No replacement heads!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Daniel - 1 month ago
It claims to have a replaceable brush head, however they do not sell replaceable brush heads for this model 🙄 The one I use now, can't find replaceable heads anymore. Guess I'll try a different brand. 🤷🏽
Inexpensive and great quality
5 out of 5 stars
Thumbs up graphic, would recommend
Evansmom - 2 months ago, Verified purchaser
Love that I can replace the heads and batteries easily
I loved it
5 out of 5 stars
Thumbs up graphic, would recommend
Beth - 4 months ago, Verified purchaser
Very good, i loved and recommend.👍
Meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Bre - 6 months ago, Verified purchaser
No replacement heads for this model & motor is faulty
How can I find a head replacement?
1 out of 5 stars
doglover1963 - 6 months ago
originally posted on shopsmiles
I just started to use this toothbrush, I cannot find the head replacement. What website should I visit for the replacement?
Tooth brush
5 out of 5 stars
Thumbs up graphic, would recommend
Great - 8 months ago, Verified purchaser
I love it an it works so well! Can definitely tell a difference
Why advertise replaceable heads?
3 out of 5 stars
Mo - 8 months ago
I love it, but why does it advertise replaceable heads when they DON’T SELL THEM. I’m going to hit a few parties this weekend and check the toothbrushes in the bathroom at those for the same model. Problem solved.
Great toothbrush
5 out of 5 stars
Stacya8 - 9 months ago
originally posted on Home Tester Club

I love the color and style of this toothbrush. Not too big and has soft brushing head. I am loving the freshness from cleaning. I would recommend getting this product for your next grocery trip to the store.
Works great but no replacement heads
3 out of 5 stars
Conway - 10 months ago
originally posted on shopsmiles
This brush works great BUT it’s a one and done. Colgate doesn’t offer replacement heads. Epic fail by Colgate . Going to replace the brush with a brand which has heads readily available
Replacement heads
3 out of 5 stars
Dee - 10 months ago
originally posted on shopsmiles
Bought the toothbrush the other day to find out that the replacement heads are not available for the brush?? Not sure why it says on the box “replacement head” toothbrush?
Faulty motor
2 out of 5 stars
Thumbs down graphic, would not recommend
Christinamo1690 - 11 months ago, Verified purchaser
The motor in the toothbrush is defective. It is supposed to have a 2 minute timer, but after only a few weeks the toothbrush would shut off after about 30 seconds. I even tried to replace the batteries. Same issue. Not worth the $$.
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Sasha - 11 months ago, Verified purchaser
Quality is good material is good 2 options vibration Brush is soft
Stops working
2 out of 5 stars
Thumbs down graphic, would not recommend
Stops working - 11 months ago, Verified purchaser
Stops working every now & then keep thinking it’s the batteries but theres no way their dying so quickly, now it won’t work at all
Horrible
1 out of 5 stars
Becca - 1 year ago
originally posted on shopsmiles
This is the worst electric toothbrush I have ever used! I’ve had it for around a month now and straight out of the package the head looked like it was going to just fall off. I’ve had to push down several times. I have had the head come out in my mouth twice now while running, making me stab myself with the electric part of the brush on my face. This is just awful!
Great Brush but No Brush Heads
2 out of 5 stars
Kyerger_10 - 1 year ago
originally posted on Colgate
It’s a great power toothbrush for a good price, but I can’t seem to find the replacement heads anywhere. I checked the store I originally bought the brush at and online, and I just can’t find it. What’s the point of a good toothbrush if you it’s an absolute pain to replace the brush head.
1 reply from Customer Care team - 1 year ago
We’re sorry to hear this. Please call us at 1-800-468-6502 so we can help you find some replacement heads for your brush.
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Krys7 - 1 year ago, Verified purchaser
Thai toothbrush sucks the brush head falls out while you are using it.
Terrible product
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley travis - 1 year ago, Verified purchaser
I had two of these and both quit working with a week. Not worth the buy.
Decent brush but where's the replacement heads
3 out of 5 stars
Where a. - 1 year ago
originally posted on shopsmiles
So uh where's the replacement heads to be purchased from? Timbuktu? Either fix the description on the packaging and website or offer the heads.