Made without alcohol, parabens, phthalates & phenoxyethanol
Cruelty free
Description
Clean up your little one's messes with these Sensitive Baby Wipes from up&up™. These dermatologist-tested, textured wipes are hypoallergenic and made without alcohol, parabens, phthalates and phenoxyethanol for better cleaning without irritation. The unscented wipes come in a resealable pouch with a flip-top lid for convenient use — making them great for the diaper bag, nursery and car.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
CAUTION: Choking hazard. Please dispose of properly., Do not remove dispenser lid or tear package along edges. After cleansing, dispose of wipe in trash receptacle. DO NOT FLUSH., WARNING: TO AVOID THE RISK OF CHOKING AND SUFFOCATION, KEEP WIPES, PLASTIC BAGS AND PLASTIC CONTAINERS AWAY FROM BABIES, CHILDREN AND PETS. FOR EXTERNAL USE ONLY., DO NOT FLUSH, DISPOSE OF USED WIPES IN TRASH RECEPTACLE. DO NOT FLUSH.
Shipping details
Estimated ship dimensions: 2.78 inches length x 4.99 inches width x 10.26 inches height
Estimated ship weight: 1.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Were these recalled? I have turquoise packaging not the light blue packaging.
submitted by naaaa - 3 months ago
A: Cucumber and fragrance free were recalled, not the sensitive ones.
submitted byJoe - 3 months ago
A: Hello AS - Great question. The Sensitive Baby Wipes - up&up™ were not impacted by our recent recall. Hope this helps! - Morgan
submitted byMorgan - 1 month ago
Target staff support
Q: Your website says that these are cruelty free, but you don't display a certification logo. Can you tell me more about that, please?
submitted by Jayzz - 2 months ago
A: Hello - We appreciate your interest in this item. The "cruelty-free" label on Target private-label products, including Sensitive Baby Wipes - 12pk/1104ct - up&up, is a self-declared claim. Hope this helps. - Kevin
submitted byKevin - 2 months ago
Target staff support
Q: Are these wipe certified cruelty free?
submitted by Jayzz - 2 months ago
A: Hello Guest - Thank you for your interest! All of Target's owned brand products meet applicable Federal and State requirements for a wide variety of elements and chemicals. Target considers our owned brand products safe for our Guests to use and enjoy. I hope this information helps! - Zara
submitted byZara - 2 months ago
Target staff support
Q: Are these part of the recall?
submitted by Christie - 3 months ago
A: Fragrance free and cucumber were recalled.
submitted byJoe - 3 months ago
A: Hello guest - We appreciate your interest for this item. This item is not recalled. I hope it helps - Juliette.
submitted bysanto - 3 months ago
Target staff support
Q: What is the difference between these and the fragnance free ones?
submitted by P - 3 months ago
A: Hello Guest - Thank you for your interest on - Sensitive Baby Wipes. The Sensitive wipes are basically the fragrance-free version plus a focus on sensitive skin. They're made without added fragrance and are hypoallergenic and dermatologist-tested for babies. Hope this information helps. Happy shopping! - Rose
submitted byRose - 3 months ago
Target staff support
Q: Are these part of the wipe recall?
submitted by AS - 3 months ago
Q: Were these wipes recalled?
submitted by Hearts710 - 3 months ago
A: Hi Hearts710 - Thank you for reaching out to us with your query about the Sensitive Baby Wipes - 12pk/1104ct - up&up. This item is not listed as recalled. I hope this information was helpful. Happy Shopping! - Josh
submitted byJosh - 3 months ago
Target staff support
Q: What material is the cloth made up of?
submitted by Amberrenee419 - 6 months ago
A: Hi,
Clean up your little one's messes with these Sensitive Baby Wipes from up&up™. These dermatologist-tested, textured wipes are hypoallergenic and made without alcohol, parabens, phthalates and phenoxyethanol for better cleaning without irritation. The unscented wipes come in a resealable pouch with a flip-top lid for convenient use — making them great for the diaper bag, nursery and car.
- Lima
submitted byLima - 6 months ago
Target staff support
Q: Can you use these for diaper changes, as well as cleaning their hands and face?
submitted by Bee - 1 year ago
A: Hi Bee - Thank you for reaching out. We appreciate your interest in Sensitive Baby Wipes. Yes, these wipes are suitable for diaper changes, and cleaning a baby's hands and face, as they are made with purified water and are gentle, hypoallergenic, and free from irritants like alcohol, dyes, and fragrance. I hope this helps - Emma
submitted byEmma - 1 year ago
Target staff support
Q: Are these fragrance free wipes?
submitted by Sha - 1 year ago
A: Hello - We appreciate your interest in this item. Yes, No Fragrance Added. Hope this helps. - Kevin
These wipes are highly praised for their softness, durability, and effectiveness, making them a favorite among guests for both baby care and general cleaning. Many appreciate their gentle formula suitable for sensitive skin, while others highlight their affordability compared to name brands. However, some guests have raised concerns about strong chemical smells and issues with packaging. Overall, they are seen as a reliable choice for families looking for quality wipes at a reasonable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
2669 star ratings
4.5 out of 5 stars with 2669 reviews
gentle on baby
4.1 out of 5
gentle on baby: 4.14 out of 5
quality
3.9 out of 5
quality: 3.92 out of 5
softness
4.2 out of 5
softness: 4.16 out of 5
value
4.0 out of 5
value: 4.05 out of 5
90% would recommend
1389 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 August, 2026Verified purchase
Get less wipes for more money, feels like consumers are paying for Target's recall
First time attempting to purchase since the recall & they seemed expensive so I looked up how much it cost for a box of 1200 wipes BEFORE the recall, $23, AFTER the box is now less at 1100 & is $28. Target, do better, even with a $10 off coupon this week the regular price is unaffordable for most. Ugh!!
girlspink
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 August, 2026Verified purchase
Diaper wipes
Great quality and thick. Don’t need to use a ton of a diaper change like other brands that are thin
Amanda
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
softness
4.0 out of 5
softness: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026Verified purchase
GENTLE!
I have been using this brand of wipes for over 10 years. It is very soft and perfect for my children to use on themselves. I’ve used it for all of them since they were infants and continue to buy them to this day. I cannot stress enough, how gentle they are compared to thicker wipes from more popular name brands.
samanthamarieeeeeeee
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 August, 2026Verified purchase
Our favorite
Only wipe we have been able to use on my baby. Good for very sensitive skin.
Monica
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
25 August, 2026Verified purchase
Do not buy! Recalled items
Recall!! Do not buy! This items has potential life threatening contamination
Neha
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 August, 2026Verified purchase
Don't buy these. Spend a little more and get a name brand
My son who is not normally sensitive to anything got an immediate rash after using these and it wouldn’t clear up until we stopped using these wipes. These say they’re for sensitive skin but I think all these did was make his skin sensitive. My wife used them to wipe her makeup off and they burned. Will never buy these again.
Grant
gentle on baby
1.0 out of 5
gentle on baby: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
softness
2.0 out of 5
softness: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
24 August, 2026Verified purchase
(no review title)
The only wipes that have worked well for our sensitive skin kiddos.
Candace
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 August, 2026Verified purchase
Good wipes Needs better Packaging!
The wipes themselves are great! The packaging rips immediately and you can never get one wipe at a time.
NewMama20
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
3.0 out of 5
quality: 3 out of 5
softness
3.0 out of 5
softness: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 August, 2026Verified purchase
Be cautious!
Caused massive, irritated, welts on my 18mo. I never had any issues with these wipes prior to recall and this was my first time purchasing since. Something has definitely changed.
faith
gentle on baby
1.0 out of 5
gentle on baby: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
softness
1.0 out of 5
softness: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 August, 2026Verified purchase
New bad packing
I used Target brand wipes for years and they were great. But now the package design is different, and the lid will not stay snapped. The wipes themselves are great, but the packaging is so bad I will not purchase these again.
A mom of girls
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
(no review title)
The wipes are pretty big and soft. Havent had issues with my baby skin
Andrea
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
15 August, 2026Verified purchase
(no review title)
Great
Did you find this review helpful?
1 out of 5 stars
15 August, 2026Verified purchase
(no review title)
box came in damage
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
Family Fave
Literally my favorite wipes. They’re super gentle on skin. They don’t dry out too easily. They’re plenty big, so they can handle what ever mess you find yourself in.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
(no review title)
love these textured gentle and big enough dont nerd to over use and great count for the buck !!
gentle on baby
4.0 out of 5
gentle on baby: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
softness
4.0 out of 5
softness: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
14 August, 2026Verified purchase
(no review title)
Greta
Lovely
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 August, 2026
MOLDY WIPES!
Don't get me wrong these wipes are great (soft and no smell.) Except for the fact that I keep buying moldy wipes! This is the 5th box that I've bought that ended up having packages with moldy wipes 😭 Ending up throwing the whole packages away, so waste of money in the end. I've also encountered multiple boxes that had 5 packages or more of moldy wipes in them. YIKES! 💔 No longer purchasing on my end.
Kat
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
works great
Falls Apart
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
Best wipes
love these use for myself as well for my Pets .. Smells good too
Josey
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
softness
5.0 out of 5
softness: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
12 August, 2026Verified purchase
Clean and fresh
Great booty wipes! Also work great to clean your around your mouth after eating. They don’t burn your skin.
