$24.99 when purchased online
Target Online store #3991
About this item
Fit & style
- 16” Backpack, detachable 7.5" x 9.5" lunch tote, 3.75" x 7.75"l, headphones, water bottle
- Backpack features a large interior compartment with
- Separate printed laptop sleeve
- Additional front storage pocket on backpack with 2 side pockets
- Highly visible reflective trim on backpack straps and side pockets for safety
- Lunch tote is insulated
- Headphones and Waterbottle
A bold, playful, and all-in-one carry-all backpack set that brings the world of Hello Kitty wherever you go.
Step into a day full of color, charm, and character with this vibrant Hello Kitty 4-piece backpack set, designed to turn heads and spark joy at every age. With eye-catching primary hues, nostalgic-meets-modern graphics, and four coordinated pieces that are as functional as they are fabulous, this set is your go-to for school, work, travel, or simply expressing your love for one of the world’s most iconic characters. Whether you’re a little learner, a stylish tween, or a lifelong fan, this collection brings organization, comfort, and kawaii flair together in one must-have package.
THE FULL SET INCLUDES: Backpack, lunch, water bottle & heapdhones
It’s not just a backpack set — it’s your daily dose of joy, confidence, and Hello Kitty magic in every step you take.
Step into a day full of color, charm, and character with this vibrant Hello Kitty 4-piece backpack set, designed to turn heads and spark joy at every age. With eye-catching primary hues, nostalgic-meets-modern graphics, and four coordinated pieces that are as functional as they are fabulous, this set is your go-to for school, work, travel, or simply expressing your love for one of the world’s most iconic characters. Whether you’re a little learner, a stylish tween, or a lifelong fan, this collection brings organization, comfort, and kawaii flair together in one must-have package.
THE FULL SET INCLUDES: Backpack, lunch, water bottle & heapdhones
It’s not just a backpack set — it’s your daily dose of joy, confidence, and Hello Kitty magic in every step you take.
Dimensions (Overall): 16 Inches (H) x 12 Inches (W) x 5 Inches (D)
Suggested Age: 3 Years and Up
Shell Material: Polyester
Bag Structure: Softside
Interior Features: Laptop Pocket
Exterior Features: Reflective Tape, 2-Bottle Holders, Adjustable Strap, Front Accessory Pocket
Main Compartment Closure: Zip Closure
Fabric Name: Woven
Capacity (Volume): 15 Liter
Includes: Keychain, Detachable Lunch Kit, Headphones, Water Bottle
Used For: Travel, School
Fits Laptop: Up to 15 Inches
Battery: No Battery Used
Care & Cleaning: Care Instructions Not Provided, Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92989349
UPC: 198849010790
Item Number (DPCI): 069-03-7794
Origin: Imported
Shipping details
Estimated ship dimensions: 4.61 inches length x 15.16 inches width x 16.58 inches height
Estimated ship weight: 1.56 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it a licensed backpack
submitted by Cindy - 1 month ago
A: Yes, this is a Hello Kitty licensed backpack
submitted byMonique - 30 days agoBrand expert
Q: Is this backpack waterproof?
submitted by Jean - 3 months ago
A: Hello, this backpack is not waterproof
submitted byMonique - 3 months agoBrand expert
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3.4 out of 5 stars with 87 reviews
quality: 2.38 out of 5
value: 2.74 out of 5
53% would recommend
43 recommendations
Fell apart in a month
1 out of 5 stars
Thumbs down graphic, would not recommend
MLS - 3 days ago, Verified purchaser
it's cute but fell apart within the 1st month of school. Very disappointing.
hello kitty bookbag
3 out of 5 stars
Thumbs up graphic, would recommend
angie - 4 days ago, Verified purchaser
missing the headphones it came with? breaks easily this my 2nd one hopefully this one lasts
Broke first day
1 out of 5 stars
Thumbs down graphic, would not recommend
Rebecca - 5 days ago, Verified purchaser
Joining the chorus of broken backpacks! First day of school and the strap completely frayed and ripped. Would not recommend buying.
Broken
2 out of 5 stars
N - 6 days ago, Verified purchaser
Very cute but the lunch box broke off the latches in the front of the bag. Not even a week of using it.
VERY LOW QUALITY!
1 out of 5 stars
Thumbs down graphic, would not recommend
Reviewer - 6 days ago, Verified purchaser
All around horrible quality, check your bags carefully! Mine had multiple torn straps which seem very poorly sewn, and there is color transfer on the inside of the bag, which means the color will probably transfer on to whatever touches it.
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Keanna - 7 days ago, Verified purchaser
Night before the first day of school and I noticed the strap is ripped smh. My daughter is so disappointed
Nice purchase
5 out of 5 stars
Thumbs up graphic, would recommend
Lil lady 2 - 10 days ago, Verified purchaser
The bag is so cute, it has a headset and lunch bag, which is so important for my daughter. The bag look exactly like the picture.
Not worth it
1 out of 5 stars
Thumbs down graphic, would not recommend
Danielle - 10 days ago, Verified purchaser
First week of school and backpack is done. The strap frayed and ended up coming apart. I would highly recommend to not buy this backpack.
Poorly made
1 out of 5 stars
Thumbs down graphic, would not recommend
Kandise - 11 days ago, Verified purchaser
It’s a cute book bag but it’s not worth the money spent. My daughter has o my been in school for a week and the zipper flaps are starting to run and the backpack handle is tearing away from the backpack. But something else that’s durable! This is not it!
Sucks
1 out of 5 stars
Thumbs down graphic, would not recommend
Your mom - 14 days ago
Very cheap made broke the 1st day lunch box snapped off water bottle holder broke and broke my cup over all very poor
Broken Water Bottle
3 out of 5 stars
Thumbs down graphic, would not recommend
TheQueen101 - 15 days ago, Verified purchaser
When I received my package, I noticed that the water bottle was broken upon arrival
Cheap material
1 out of 5 stars
Thumbs down graphic, would not recommend
Jessica - 19 days ago, Verified purchaser
So cheap!! It fell apart and it’s berly the first week of school
Bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
VG - 19 days ago, Verified purchaser
The color and design is beautiful, but the quality is horrible. First day of school it ripped. We had to. We had to buy another backpack.
The broken strap
1 out of 5 stars
Marty - 19 days ago, Verified purchaser
This backpack is very cute but it’s not good quality. The strap broke from the seams and it’s only been one week of school. I would advise not to purchase.
garbage bag, not school bag
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah Banana - 19 days ago, Verified purchaser
Upon purchase - missing keychain, seams tearing on velcro to attach lunchbag, lunchbag dimensions must be listed incorrectly because it does not hold a bentgo box - After first day of school/6 hours of use - water bottle cracked - I anticipate that I will be receiving a message that the headphones don't work, but that's just an educated guess
Cheaply made
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 20 days ago, Verified purchaser
My daughter hasn’t even used it for a full week at school and it is already broken. The strap has unraveled and now can no longer be used! She is in kindergarten! It’s not like she has heavy books or anything
Faulty bag
1 out of 5 stars
Thumbs down graphic, would not recommend
Upset - 20 days ago, Verified purchaser
Backpack fell apart the first day of school
😍😍😍😍
5 out of 5 stars
Thumbs up graphic, would recommend
Hello Kitty - 21 days ago, Verified purchaser
Very cute , great quality , worth the price
Poor quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 22 days ago, Verified purchaser
The Velcro straps from the backpack to attach the lunchbox fell off on the same day received. Unable to attach the lunchbox now. The water bottle as well broke on the same day. As well the zipper pull on the back pack is also coming apart.
Not worth the money
1 out of 5 stars
Thumbs down graphic, would not recommend
Shirley - 23 days ago, Verified purchaser
Started to fall apart in less than 1 week