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Too Faced Born This Way Undetectable Foundation - 1 fl oz - Ulta Beauty - 2 of 4Too Faced Born This Way Undetectable Foundation - 1 fl oz - Ulta Beauty - 3 of 4Too Faced Born This Way Undetectable Foundation - 1 fl oz - Ulta Beauty - 4 of 4
Too Faced Born This Way Undetectable Foundation - 1 fl oz - Ulta Beauty - 1 of 4

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation - Snow - 1 fl oz - Ulta Beauty

$48.00 ($48.00/fluid ounce)

Skin UndertoneCool
Colorfairest w/rosy undertones
  • fairest w/rosy undertones
  • rich tan w/rosy undertones
  • very deep w/rosy undertones
  • very fair w rosy undertones
  • very light w/rosy undertones
Size1 fl oz (US)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Natural Finish
  • 24-Hour Wear and Hydration
  • REDUCES APPEARANCE OF PORES
  • • IMPROVES APPEARANCE OF SKIN TONE
  • Sweat, Humidity, and Crease Proof
  • Non-Caking, Non-Poring, and Non-Streaking
  • Photo Friendly
  • Cruelty Free & Vegan

Description

Too Faced Born This Way Undetectable foundation formula that delivers 24-hour hydration + color-true wear that’s transfer-resistant, waterproof, and sweat and humidity proof.


How to Apply: Apply with Fingertips or a brush. Start at center of the face and work outward. Apply more to achieved desired coverage.
Suggested Age: All Ages
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Skin Undertone: Cool
Beauty Purpose: Skin Texture Improvement
Net weight: 1 fl oz (US)
TCIN: 94634673
UPC: 651986027262
Item Number (DPCI): 342-02-6014
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua\eau, dimethicone, coco-caprylate/caprate, trimethylsiloxysilicate, phenyl trimethicone, cetyl peg/ppg-10/1 dimethicone, propanediol, polyglyceryl-4 isostearate, glycerin, mica, sodium hyaluronate, rhododendron ferrugineum extract, cocos nucifera (coconut) fruit juice, tocopheryl acetate, caprylyl glycol, methicone, cocos nucifera (coconut) liquid endosperm, disteardimonium hectorite, sodium chloride, 1,2-hexanediol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- titanium dioxide (ci 77891), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499)]

Shipping details

Estimated ship dimensions: 1.457 inches length x 1.457 inches width x 4.39 inches height
Estimated ship weight: 1 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does it have added fragrance?

submitted by Firewife0203 - 17 days ago

Additional product information and recommendations

4.5 out of 5 stars with 1741 reviews
50% would recommend
6 recommendations
5 out of 5 stars
27 March, 2026

Amazing product!!

[This review was collected as part of a promotion.] This is such a good foundation as you can tell from the bottle. I use it almost everyday and it's such a nice foundation!! It's full coverage but feels light on the face and has a glowy feel. Would definitely recommend!!
Rafiah Ahmad
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2 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com
Image

Formula changed

I have used this foundation for several years and always loved it. The last bottle I grabbed a few weeks ago looked different, and the difference was not only the bottle. The foundation is refusing to apply smoothly, its comes out blotchy and settles in lines no matter how I try to apply it. I looked it up, and sure enough they changed the formula. This was my favorite foundation but I will not be purchasing again, and now will need to go through the hassle to find a new foundation in spite of having a full bottle of this expansive junk.
Amanda
Did you find this review helpful?
5 out of 5 stars
12 March, 2026

Amazing

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] My favorite foundation for the last 10 years. It glides on smoothly onto my skin and leaves it looking smooth, silky, with a nice dewy finish. It makes my skin look like glass
Huda
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5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase
  • Skin concern: Pores, Sensitivity
  • Skin type: Oily
  • Eye color: Brown
  • Skin tone: Dark
  • Hair color: Black

Oily Skin

Full coverage & lasts all day. I have oily skin & wore it for a wedding. Makeup was flawless after 1-2 touchups.
Ndidiamaka
Did you find this review helpful?
5 out of 5 stars
24 February, 2026

waterproof!

[This review was collected as part of a promotion.] The Too Faced Born This Way Foundation is hands-down one of my favorite foundations ever — and yes, it holds up beautifully even when things get a little sweaty or rainy! From the moment I blend it on, it gives a flawless, natural-looking finish that still feels breathable on the skin. What really impressed me is how it wears throughout the day — this formula has excellent water resistance, so it doesn't slide off or break down when you're out in humidity or caught in a drizzle. While it isn't fully waterproof like some waterproof mascaras or sunscreens, it definitely stays put better than most everyday foundations and doesn't budge with light moisture or sweat. Beyond wear-power, the coverage is buildable from medium to full without ever looking cakey, and the undertones are beautifully balanced. It blurs imperfections, smooths texture, and gives the skin a radiant finish that still feels like you.
amber
Did you find this review helpful?
5 out of 5 stars
24 February, 2026

Full Coverage!

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] As a makeup enthusiast I was super excited to receive this foundation. As an oily skin girl I was excited to try this as I heard good things. The coverage is amazing as it is a full coverage foundation. It feels comfortable and lightweight on the skin and stays on all day. Be careful to not put to much though as it can look a bit cakey if you do. It also oxidizes a bit so make sure to choose your shade wisely.
Stephh.beautyy
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1 out of 5 stars
20 February, 2026
originally posted on http://www.ulta.com
Image

no longer my favorite :(

why why why has the formula been changed ?! I have been using this foundation for 8+ years now, I recently picked up a new bottle& thought i was gong crazy but nope! changes were made & not for the good. my face feels caked up & greasy it use to be oil free but I guess it isn't anymore
Lee
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4 out of 5 stars
19 February, 2026

Excellent but cations

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] The intial application was smooth and sufficient coverage without being too heavy. I have dry skin and I think it did a good job not being overly dry or shiny. However, maybe it the wrong powder/primer or other product but it did start breaking through and emphasizing my lines.
Jgrz
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1 out of 5 stars
14 February, 2026
originally posted on http://www.ulta.com
Image

No longer good

Have used this foundation for five years in the same color, warm nude. I picked up a new bottle last week and noticed the packaging has changed. I applied it for two days and wondered why I looked darker and orange, and it seemed more greasy. I then realized they probably changed the formula as well. I went to exchange it for another color and I tried three different shade ranges and none of them worked. Sadly, I have to find a new favorite.
Luvcj
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5 out of 5 stars
10 February, 2026
originally posted on http://www.ulta.com
Image

beautiful foundation

I went to Ulta and was match with shade Warm Nude. I am 49 years old with dry, sensitive skin. My skin love this foundation. This is full coverage on my skin. Fade out nicely as day goes on.
Lilly
Did you find this review helpful?
4 out of 5 stars
7 February, 2026

Smooth texture, great coverage

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] Great product! The color was pulling a little too orange for my skin. Although it is not my color, the coverage is great and it has an amazing texture. It lasted all day on my hand.
NicoleS
Did you find this review helpful?
4 out of 5 stars
6 February, 2026

Great for photos

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] Honesty, it's my go-to for a natural look. It doesn't feel heavy on the skin but it still gives me a nice amount of coverage. And it looks really great in photos too!
trin3652
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1 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2026Verified purchase
  • Eye color: Brown
  • Skin tone: Medium
  • Hair color: Brunette
  • Skin type: Combination
  • Skin concern: Dullness

Not same formula anymore

Not the same formula anymore. I have used this foundation for the last 8 years and loved it. It was lightweight went on smooth and made my face look bright and hydrated. This new formula feels heavy, sticky and dry. It does not spread as smooth and gives a chalky look once dry. Very disappointed.
Mom of 2
Did you find this review helpful?
4 out of 5 stars
1 February, 2026

Too faced

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] I love the Too Faced Born This Way Foundation. It gives amazing coverage while still looking natural and when I pair it with my IT cosmetics concealer I get a full coverage flawless finish. It blends beautifully and feels comfortable all day long and never broke me out.My skin always looks smooth and even when I wear it. Definitely a staple in my routine.
Elliekayy
Did you find this review helpful?
5 out of 5 stars
30 January, 2026

Amazing product!

[This review was collected as part of a promotion.] I loved this foundation, it has amazing coverage and isn't oily at all!
Sammistoner
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1 out of 5 stars
25 January, 2026
originally posted on http://www.ulta.com
Image

Ruined It

I've been using this foundation for years and absolutely loved it. However, when I bought the most recent bottle, I noticed that it highlighted my pores, felt greasy, and was darker, even though I had purchased the exact same shade. I compared the ingredients and discovered that this one now contains oil, unlike the previous oil-free formula. I don't know the reason behind this reformulation, but it has completely ruined my experience with this foundation. Now, I'm on a search for a new foundation from a different brand. This was the most perfect foundation I've ever used and had intended to use it forever. Disappointed is an understatement.
Nicole
1 guest found this review helpful. Did you?
1 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com
Image

Why would you change the formula

Would not recommend. I have been using this for years and it was my absolute favorite foundation. For some reason the formula changed and is now filled heavily with silicones. Now, by the end of the day, it separates so badly. I'm genuinely sad.
hope
1 guest found this review helpful. Did you?
4 out of 5 stars
19 January, 2026

Foundation

[This review was collected as part of a promotion.] I am not one who typically wears foundation, and I typically just stick to concealer. This one was a little bit darker shade, so it is hard to judge, but overall the consistency is nice
Kvhvk
Did you find this review helpful?
3 out of 5 stars
15 January, 2026

Born this way

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] I really wanted to love this. Something about the formula didn't work with my skin type. I'm typically on the dry side and this just showed the flakes. Color was nice! Maybe a little too warm for me. But I think this would be perfect for someone with warm tones and normal skin.
1 reply from Too Faced team - 3 months ago
We’re glad you liked the shade. If you’d like tips for more hydration or help finding a better match, chat with us anytime. Explore more options here: bit.ly/TFBornThisWayCollection
Rae
Did you find this review helpful?
5 out of 5 stars
14 January, 2026
originally posted on http://www.ulta.com
Image

My new favorite foundation

Covers so well. The color matches perfectly. It lasts all day, even through my workout. A little goes a long way so you don't go through the bottle very fast.
Alaina
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