Biotin with Keratin Dietary Supplement Tablets - 120ct - up&up™
$9.99 ($0.08/count)
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- Highly rated$12.99($0.11/count)Buy 1, get 1 30% off Nature Made vitamins & supplements4.5 out of 5 stars with 101 ratings
- $19.99 - $28.99reg $23.98 - $34.78 Sale
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Guests are saying
Guests have expressed mixed feelings about the new design of these pills, particularly noting that the recent shape change has made them difficult to swallow. However, many guests appreciate the effectiveness of the supplement in promoting nail growth and strength. While some guests wish for a return to the previous design, they acknowledge the positive impact this product has had on their nail health over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 30 reviews
quality: 2.17 out of 5
value: 1.83 out of 5
10% would recommend
10 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2026Verified purchase
feedback for Target: new shape is not better
feedback for Target: change the pill shape design back! the new shape is not an upgrade and often impossible to swallow. many days I give up after gagging on it while it gets stuck and dissolves on my tongue. old design was perfect, and effective. this is a new shape with a far worse experience. I would legitimately like my money back--these new pills are unusable and I'd been taking the old design daily for well over a year. feedback if you're a customer looking for a biotin supplement: this is not the one, at present with its small tablet design. find something else.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2026Verified purchase
(no review title)
The new design of these pills are impossible to swallow. They start dissolving on your tongue right away and get stuck when trying to swallow them. I never struggle with swallowing pills, but these I can’t swallow at all without almost choking.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2026Verified purchase
Hard to Swallow
The new shape is so hard to swallow. Change the shape back
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2026Verified purchase
(no review title)
For the first time in 37 years, I've been able to stop biting my nails, and my nails have been able to grow. I wish I found this supplement years ago.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2026Verified purchase
Stop changing them...
Why do they keep changing the shape of these! It's like a horse pill... And it's not a smooth pressed tablet, it starts to dissolve as soon as it hits water. The pressed long tablets were fine!!
3 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2026Verified purchase
Don't buy if you have a hard time swallowing pills
New shape is harder to swallow as others said, and I feel it in my chest for a while. I hope they change it back. I do think it works though, because I've been using this for more than a year and my nails are a little stronger.
3 out of 5 stars
Thumbs down graphic, would not recommend
15 March, 2026Verified purchase
New shape hard to swallow
They've changed the shape and size of these and they are now hard to swallow. They used to be caplet shaped, but now are thick tablet shaped, and not as slippery when wet as they used to be
3 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025
(no review title)
It’s alright but not for the price. The price gouge is crazy work..
4 out of 5 stars
13 November, 2025
Price's gone crazy!
It is an okay product but just a few months ago it was half the price WTHk!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Hard to Swallow
I've been purchaseing up & up Biotin + Keratin for years. They've change the formulation. The new pills are very fat and hard to swallow.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
defective
I've been taking these for a couple years. They changed the formula or something these are a different shape now and in the 2 weeks ive been taking the new ones ive had 4 of my nails break. Im soooo frustrated.