CURLSMITH Hold Me Softly Style Balm Standard Size - Ulta Beauty: Texturizing, Cream, Curl Enhancers, All Hair Types
$28.00 ($3.50/fluid ounce)
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$28.00($3.50/fluid ounce)
4.3 out of 5 stars with 330 ratings
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4.5 out of 5 stars with 542 reviews
5 out of 5 stars
7 February, 2026
originally posted on http://www.ulta.com

I would buy this product again.
I was looking for a lighter hold and found it. I love the Curl Smith products and this didn't disappoint me. It did what I was wanting, a lighter hold.
5 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com

Never buying a different curl cream
Ok so i found out I have pretty curly hair but I didn't know how to take care of it. I went to Ulta and the assistant helping me recommended this product and I am so glad I bought it! It smells amazing, it's not heavy and doesn't weigh down my curls. I use it right after the shower and in the morning after wetting my hair. It really helps keep curls intact without giving you a wet look.
5 out of 5 stars
29 December, 2025
originally posted on http://www.ulta.com

A great cream
This is a great cream to use with a gel. You'll get some moisture and a soft amount of hold. I think this would be great for any curl pattern
5 out of 5 stars
13 December, 2025
originally posted on Curlsmith
Very moisturising and makes my
[This review was collected as part of a promotion.] Very moisturising and makes my hair hydrated. Great that it’s protein free too!
4 out of 5 stars
24 November, 2025
originally posted on http://www.ulta.com

Repurchase
Works good on my husbands wavy hair. This is his 3rd purchase of this.
5 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com

Love this!
Love this stuff! I have finally found something that works with my hair. I have wasted so much money in the past on products.
5 out of 5 stars
6 August, 2025
originally posted on http://www.ulta.com

Good wave definition without the crunch
I have thick, waist length, 2c hair. This balm did a great job at defining my wave texture while keeping my hair soft with no sticky residue. I used this balm on the lengths and then followed with some effortless waves spray all over. I let it air dry and it still looked good after sleeping on it, I just touched up with a little moisture reactivator spray. Usually products that don't create a cast don't hold up so well overnight but this combo (balm plus wave spray) did. The scent is fine. It's more "natural" but dissipates quickly.
2 out of 5 stars
13 July, 2025
originally posted on http://www.ulta.com

Nah
Just made my hair look and feel super greasy and weird. Like weighed down and kinda sticky/clumped together. I have fine hair for the record. Did not put any on roots.
5 out of 5 stars
25 May, 2025
originally posted on http://www.ulta.com

Great product!
I am sensitive to scents, and have fine hair which can be wavy to curly, as long as it isn't weighed down. Using a little of this will help to give me a touch of flexible hold. The scent is clean and nice, not overpowering and goes away. Doesn't make my hair crunchy or feel like there is a lot of stuff product in it. I've been using it for a few years now, and it is one of my go to products.
5 out of 5 stars
7 May, 2025
originally posted on http://www.ulta.com

My favorite balm
After washing and detangling my hair I add this balm and brush with a wet hair brush. It adds moisture and definition to my curls, I finish up with gel or mousse to give a stronger hold. I also use it to refresh my curls when it they get a little puffy or dry.
5 out of 5 stars
21 April, 2025
originally posted on http://www.ulta.com

Great curl support !
Non greasy moisture for soft curls!
5 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com

9/10
it's perfect but a little heavy and easy to use too much. I have thin hair so I know to only use a little thick honestly is a plus because now the bottle will last longer!!!
1 out of 5 stars
23 December, 2024
originally posted on http://www.ulta.com

Nope
I prefer the air dry cream better. I thought that this would be similar to that, but with a little bit of hold, so my curls would be more defined, however, it made my hair dry and I didn't like how thick it was when I was putting it on my hair.
4 out of 5 stars
21 December, 2024
originally posted on http://www.ulta.com

Great for wavy hair
My hair is that "irish curl" type, wavy underneath but not on top, and if styled without any wave definition it's a complete mess. This balm fixes that! I add a small amount to my hair post-shower by raking it through/scrunching and let it air dry. It definitely helps hydrate and define my frizzy waves better than any product I've tried so far. If used with a gel, I might get more hold, but this is a good first step!
5 out of 5 stars
25 November, 2024
originally posted on http://www.ulta.com

Love this stuff!
This stuff works great at making my curls look great and not frizzy!
5 out of 5 stars
13 November, 2024
originally posted on http://www.ulta.com

Great Styler
Made hair manageable without that sticky feel.
2 out of 5 stars
6 November, 2024
originally posted on http://www.ulta.com

Doesn't do anything
Doesn't do anything for my hair. Also dried my hair out. Will be returning
5 out of 5 stars
4 November, 2024
originally posted on http://www.ulta.com

Great for my fine, higher density, low porosity 4b 4c hair
At first I doubted this product was for me bc I have 4b 4c hair and have only used gels with curl creams for styling fir the last 10 years. CurlSmith recommended to me on their site's quiz. However, Im so glad I got this! Most natural hair products are too heavy for me and sit on my hair, making it greasy and not moisturized and or dry and flaky. However, this one was lightweight and gave my hair immediate definition. I really like this alone, but I also like it combined with the Weightless Air Dry Cream. I apply both in the shower on soaking wet hair and distribute with my paddlebrush and denman brush. The first time, I did bantu knots to set for a curly hairstyle the next day. It dried before I even went to sleep! Even before I went to sleep, I could feel the softness in my hair and see the visible shine my hair had on the roots. I have never had my hair shine before like with CurlSmith Products. It was like a Naptural85 type of shine that I didnt even know was possible for me! Please go get this product if you have hair like mine. The hold is great for a curl cream/balm. I can use it to set my edges and smooth for a puff also. I can use it to dry refresh my curls without it reverting.
5 out of 5 stars
3 November, 2024
originally posted on http://www.ulta.com

Holy crap FINALLY
I have wavy/curly hair. Products are usually too heavy and weigh my hair down OR too light and do absolutely nothing. Got the travel size to try it out. Defined waves/curls and reduced frizz. So happy.
1 out of 5 stars
13 October, 2024
originally posted on http://www.ulta.com

No go for me
I was hoping this would work for me but it did not help with frizz as I live in Florida with very high humidity. Also it smells terrible.