New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
CURLSMITH Hold Me Softly Style Balm Standard Size - Ulta Beauty: Texturizing, Cream, Curl Enhancers, All Hair Types - 2 of 4CURLSMITH Hold Me Softly Style Balm Standard Size - Ulta Beauty: Texturizing, Cream, Curl Enhancers, All Hair Types - 3 of 4CURLSMITH Hold Me Softly Style Balm Standard Size - Ulta Beauty: Texturizing, Cream, Curl Enhancers, All Hair Types - 4 of 4
CURLSMITH Hold Me Softly Style Balm Standard Size - Ulta Beauty: Texturizing, Cream, Curl Enhancers, All Hair Types - 1 of 4

CURLSMITH Hold Me Softly Style Balm Standard Size - Ulta Beauty: Texturizing, Cream, Curl Enhancers, All Hair Types

$28.00 ($3.50/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Benefits
  • A soft hold cream to detangle and enhance curls, achieving a natural, effortless look. Lightweight feel.
  • A soft hold curl cream that creates a soft effortless look
  • No crunch curl cream with soft hold
  • Laced with nourishing curl loving ingredients
  • Can be paired with another Curlsmith styler for stronger hold and defintion
  • Features
  • WHO IS IT FOR? All curl types and textures
  • BEST FOR: Natural looking waves, curls, or coils.
  • FORMAT: Cream
  • HOLD: 1- Soft hold
  • FEELS LIKE: Light silky cream
  • Color-Safe
  • Made without sulphates, silicones or drying alcohols

Description

Curlsmith Hold Me Softly Style Balm is a soft-hold curl-enhancing styling cream that provides loose, soft definition without crunch.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Texturizing
Net weight: 8 Ounces
TCIN: 94779839
UPC: 850048197237
Item Number (DPCI): 342-03-1477
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), cetearyl alcohol, cocos nucifera (coconut) oil, glycerin, hydroxypropyl starch phosphate, ppg-3 benzyl ether myristate, panthenol, helianthus annuus (sunflower) seed oil, carapa guaianensis seed oil, aloe barbadensis leaf juice, ocimum basilicum (basil) leaf extract, olea europaea (olive) fruit oil*, rosmarinus officinalis (rosemary) leaf extract, salvia officinalis (sage) leaf extract, piper nigrum (black pepper) seed extract, prunus armeniaca (apricot) kernel oil*, persea gratissima (avocado) oil*, selaginella lepidophylla extract, cetrimonium chloride, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopherol, ceteareth-20, ethylhexylglycerin, sodium benzoate, potassium sorbate, phenoxyethanol, fragrance (parfum), citrus limon (lemon) peel oil, limonene, linalool, pinene, tetramethyl acetyloctahydronaphthalenes. *organic ingredient

Shipping details

Estimated ship dimensions: 1.81 inches length x 1.94 inches width x 7.98 inches height
Estimated ship weight: 0.52 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Related Categories

4.5 out of 5 stars with 542 reviews
5 out of 5 stars
7 February, 2026
originally posted on http://www.ulta.com
Image

I would buy this product again.

I was looking for a lighter hold and found it. I love the Curl Smith products and this didn't disappoint me. It did what I was wanting, a lighter hold.
Deb
Did you find this review helpful?
5 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com
Image

Never buying a different curl cream

Ok so i found out I have pretty curly hair but I didn't know how to take care of it. I went to Ulta and the assistant helping me recommended this product and I am so glad I bought it! It smells amazing, it's not heavy and doesn't weigh down my curls. I use it right after the shower and in the morning after wetting my hair. It really helps keep curls intact without giving you a wet look.
Shelby
Did you find this review helpful?
5 out of 5 stars
29 December, 2025
originally posted on http://www.ulta.com
Image

A great cream

This is a great cream to use with a gel. You'll get some moisture and a soft amount of hold. I think this would be great for any curl pattern
Andrea
Did you find this review helpful?
5 out of 5 stars
13 December, 2025
originally posted on Curlsmith

Very moisturising and makes my

[This review was collected as part of a promotion.] Very moisturising and makes my hair hydrated. Great that it’s protein free too!
Nahuel C.
Did you find this review helpful?
4 out of 5 stars
24 November, 2025
originally posted on http://www.ulta.com
Image

Repurchase

Works good on my husbands wavy hair. This is his 3rd purchase of this.
Vic
1 guest found this review helpful. Did you?
5 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com
Image

Love this!

Love this stuff! I have finally found something that works with my hair. I have wasted so much money in the past on products.
Amy
Did you find this review helpful?
5 out of 5 stars
6 August, 2025
originally posted on http://www.ulta.com
Image

Good wave definition without the crunch

I have thick, waist length, 2c hair. This balm did a great job at defining my wave texture while keeping my hair soft with no sticky residue. I used this balm on the lengths and then followed with some effortless waves spray all over. I let it air dry and it still looked good after sleeping on it, I just touched up with a little moisture reactivator spray. Usually products that don't create a cast don't hold up so well overnight but this combo (balm plus wave spray) did. The scent is fine. It's more "natural" but dissipates quickly.
Hazel
Did you find this review helpful?
2 out of 5 stars
13 July, 2025
originally posted on http://www.ulta.com
Image

Nah

Just made my hair look and feel super greasy and weird. Like weighed down and kinda sticky/clumped together. I have fine hair for the record. Did not put any on roots.
Anna
1 guest found this review helpful. Did you?
5 out of 5 stars
25 May, 2025
originally posted on http://www.ulta.com
Image

Great product!

I am sensitive to scents, and have fine hair which can be wavy to curly, as long as it isn't weighed down. Using a little of this will help to give me a touch of flexible hold. The scent is clean and nice, not overpowering and goes away. Doesn't make my hair crunchy or feel like there is a lot of stuff product in it. I've been using it for a few years now, and it is one of my go to products.
MzDove
Did you find this review helpful?
5 out of 5 stars
7 May, 2025
originally posted on http://www.ulta.com
Image

My favorite balm

After washing and detangling my hair I add this balm and brush with a wet hair brush. It adds moisture and definition to my curls, I finish up with gel or mousse to give a stronger hold. I also use it to refresh my curls when it they get a little puffy or dry.
Tania
Did you find this review helpful?
5 out of 5 stars
21 April, 2025
originally posted on http://www.ulta.com
Image

Great curl support !

Non greasy moisture for soft curls!
Rachel
1 guest found this review helpful. Did you?
5 out of 5 stars
25 March, 2025
originally posted on http://www.ulta.com
Image

9/10

it's perfect but a little heavy and easy to use too much. I have thin hair so I know to only use a little thick honestly is a plus because now the bottle will last longer!!!
soft
Did you find this review helpful?
1 out of 5 stars
23 December, 2024
originally posted on http://www.ulta.com
Image

Nope

I prefer the air dry cream better. I thought that this would be similar to that, but with a little bit of hold, so my curls would be more defined, however, it made my hair dry and I didn't like how thick it was when I was putting it on my hair.
Moon29
Did you find this review helpful?
4 out of 5 stars
21 December, 2024
originally posted on http://www.ulta.com
Image

Great for wavy hair

My hair is that "irish curl" type, wavy underneath but not on top, and if styled without any wave definition it's a complete mess. This balm fixes that! I add a small amount to my hair post-shower by raking it through/scrunching and let it air dry. It definitely helps hydrate and define my frizzy waves better than any product I've tried so far. If used with a gel, I might get more hold, but this is a good first step!
Em
Did you find this review helpful?
5 out of 5 stars
25 November, 2024
originally posted on http://www.ulta.com
Image

Love this stuff!

This stuff works great at making my curls look great and not frizzy!
Kerrie
Did you find this review helpful?
5 out of 5 stars
13 November, 2024
originally posted on http://www.ulta.com
Image

Great Styler

Made hair manageable without that sticky feel.
Debbie
Did you find this review helpful?
2 out of 5 stars
6 November, 2024
originally posted on http://www.ulta.com
Image

Doesn't do anything

Doesn't do anything for my hair. Also dried my hair out. Will be returning
Mary
Did you find this review helpful?
5 out of 5 stars
4 November, 2024
originally posted on http://www.ulta.com
Image

Great for my fine, higher density, low porosity 4b 4c hair

At first I doubted this product was for me bc I have 4b 4c hair and have only used gels with curl creams for styling fir the last 10 years. CurlSmith recommended to me on their site's quiz. However, Im so glad I got this! Most natural hair products are too heavy for me and sit on my hair, making it greasy and not moisturized and or dry and flaky. However, this one was lightweight and gave my hair immediate definition. I really like this alone, but I also like it combined with the Weightless Air Dry Cream. I apply both in the shower on soaking wet hair and distribute with my paddlebrush and denman brush. The first time, I did bantu knots to set for a curly hairstyle the next day. It dried before I even went to sleep! Even before I went to sleep, I could feel the softness in my hair and see the visible shine my hair had on the roots. I have never had my hair shine before like with CurlSmith Products. It was like a Naptural85 type of shine that I didnt even know was possible for me! Please go get this product if you have hair like mine. The hold is great for a curl cream/balm. I can use it to set my edges and smooth for a puff also. I can use it to dry refresh my curls without it reverting.
Veronica
Did you find this review helpful?
5 out of 5 stars
3 November, 2024
originally posted on http://www.ulta.com
Image

Holy crap FINALLY

I have wavy/curly hair. Products are usually too heavy and weigh my hair down OR too light and do absolutely nothing. Got the travel size to try it out. Defined waves/curls and reduced frizz. So happy.
Moomaa
Did you find this review helpful?
1 out of 5 stars
13 October, 2024
originally posted on http://www.ulta.com
Image

No go for me

I was hoping this would work for me but it did not help with frizz as I live in Florida with very high humidity. Also it smells terrible.
Kim
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy