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Colgate Optic White Pro Series Express White Toothpaste - 3oz - 2 of 4Colgate Optic White Pro Series Express White Toothpaste - 3oz - 3 of 4Colgate Optic White Pro Series Express White Toothpaste - 3oz - 4 of 4
Colgate Optic White Pro Series Express White Toothpaste - 3oz - 1 of 4

Colgate Optic White Pro Series Express White Toothpaste - 3oz

2 Questions
$8.99
 

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At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Express White Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Visibly whiter teeth in 3 days**, **when brushing twice daily for 2 weeks
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • Colgate Optic White Pro Series Toothpaste is a 2026 Allure Best of Beauty Award winner
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Named Best Toothpaste in the 2026 Allure Best of Beauty Awards**, Colgate Optic White Pro Series Express White Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, and polishes the enamel surface to reveal next-level shine. This whitening toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
**2026 Allure Best of Beauty Award Winner for Best Toothpaste, September 2026
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
TCIN: 94823721
UPC: 827854027003
Item Number (DPCI): 049-09-2613
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.12% w/v fluoride ion)' '0.76%

Purpose

Anticavity

Directions

Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 6.25 inches length x 2 inches width x 1.57 inches height
Estimated ship weight: 0.2205 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is it okay for teens to use?

submitted by gamdor - 8 days ago

  • A: Thanks for reaching out! This toothpaste is safe for teens to use.

    submitted byColgate Palmolive Consumer Affairs - 8 days ago
    Brand expert

Q: Does it prevent cavities

submitted by Optic White - 3 months ago

  • A: The Colgate Optic White Pro Series Express White Toothpaste contains the active ingredient for fluoride that helps with cavity prevention. You might want to give our Colgate Cavity Protection Toothpaste a try, it also targets cavity prevention. If you have any questions, we'd be happy to help! Give us a call Monday-Friday 9 AM to 5:30 PM EST at 1-800-468-6502.

    submitted byColgate Palmolive Consumer Affairs - 3 months ago
    Brand expert
See all questions (2)

Additional product information and recommendations

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Guests are saying

Colgate Optic White Pro Series toothpaste has garnered positive feedback for its effective whitening capabilities and refreshing mint flavor. Guests have reported noticeable improvements in tooth brightness and cleanliness after consistent use. The smooth texture and non-irritating formula make it suitable for daily use, even for those with sensitive teeth. Many appreciate the product's ability to remove deep stains, particularly from coffee and tea, while leaving a pleasant aftertaste and fresh breath.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1757 reviews
    effectiveness: 4.76 out of 5
    quality: 4.65 out of 5
    value: 4.18 out of 5
    94% would recommend
    17 recommendations
    4 out of 5 stars
    30 September, 2026
    originally posted on Colgate
    Image

    Brightened my teeth

    [This review was collected as part of a promotion.] I really love the Colgate brand. This toothpaste made my teeth feel clean and they looked brighter and whiter with continuous use. Would buy this
    SarahT
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on Colgate
    Image

    Wedding must have

    I used this in the lead up to my wedding and was impressed with the difference!
    MatthewTeddy89
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on Colgate
    Image

    Awesome

    After first using this product, there was a huge visible difference that was made!
    Eej
    Did you find this review helpful?
    1 out of 5 stars
    25 September, 2026
    originally posted on Colgate
    Image

    Ineffective

    This product is ineffective. I've been using it for years with no results.
    1 reply from Customer Care team - 5 days ago
    Thanks for being a loyal user and we're sorry to hear about this. We'll share this with our team.
    Paul
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 September, 2026Verified purchase

    so far so good 👍

    I've been using this for a month and it is a small amount for the price you pay but I have noticed my teeth are whiter after the month of continuous use. I usually buy crest white strips but this is a less expensive option and I have seen effects!
    T
    Did you find this review helpful?
    1 out of 5 stars
    22 September, 2026Verified purchase

    (no review title)

    I wouldn’t know as I never received the delivery .Businesses may be saving money by using third-party delivery services, but customers are ultimately paying the price when those services don’t take deliveries seriously. My order was delivered to the wrong address, and I never received my items. It seems the driver delivered it to an address that looked remotely similar without properly verifying the location. There needs to be more accountability when companies choose these delivery services because “delivered” should mean delivered to the correct customer not simply dropped off somewhere nearby.
    Aqueenie22
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 September, 2026Verified purchase

    Full of Air!

    JUST opened this and it is like half empty!? I usually use the regular colgate, but decided to try this $9 “pro series” and it was half was filled with air.
    Kymommaky5
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Colgate
    Image

    Great whitening

    [This review was collected as part of a promotion.] This has become my favorite toothpaste! I love how much it whitens!
    Linzi87
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on Colgate
    Image

    Everyone should buy it

    [This review was collected as part of a promotion.] I like this product because it’s make my teeth more white
    OlhaB
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2026
    originally posted on Colgate
    Image

    A must have

    After using product of couple weeks my family noticed a difference in how whit there teeth looked
    Lipa
    Did you find this review helpful?
    1 out of 5 stars
    1 September, 2026Verified purchase

    (no review title)

    I don’t like how my teeth felt after brushing
    maria
    Did you find this review helpful?
    4 out of 5 stars
    31 August, 2026Verified purchase

    (no review title)

    Works well to brighten
    Val
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 August, 2026Verified purchase

    Colgate Optic White Pro Series

    Love the mint taste and the texture of the toothpaste. Leaves you with that fresh feeling!
    Dori Ann
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2026Verified purchase

    Pearly whites

    I have bought this toothpaste numerous times and never disappoints . Leaves your mouth feeling fresh and clean
    Lindsey
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    18 August, 2026
    originally posted on Colgate
    Image

    Maybe not for me

    After using this product over the last few weeks, I'm a little disappointed. I thought I'd see noticeable results by now. I have not. Im 52 years old. I don't drink coffee and only tea and soda on occasion. I will continue to use until completely gone. but may not purchase on my own.
    1 reply from Customer Care team - 1 month ago
    Thank you for trying the Colgate Optic White Pro Series Express White Toothpaste. We’re sorry to hear it missed the mark for you. We also appreciate you sharing your thoughts and have provided your valuable feedback to our team. We’d be happy to help you find another toothpaste that works better. Call us Monday-Friday at 1-800-468-6502 from 9 AM to 5:30 PM EST, we hope to hear from you soon!
    Toothpaste
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2026Verified purchase

    (no review title)

    Like how my teeth looks/ feel and my breath smells fresh after use.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    (no review title)

    Great toothpaste. After a couple days I notice a differences
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    Nice

    Fresh and cleans great
    Crystal
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 August, 2026Verified purchase

    squeaky clean 🪥

    I wanted to give this toothpaste a try and well I ended up loving it! The texture of the toothpaste is a bit more runny.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    (no review title)

    It leaves some flakiness around guys.
    Noondog
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

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