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Organic Milk-Based Powder Infant Formula with Iron - 28.2oz - up&up™ - 2 of 4Organic Milk-Based Powder Infant Formula with Iron - 28.2oz - up&up™ - 3 of 4Organic Milk-Based Powder Infant Formula with Iron - 28.2oz - up&up™ - 4 of 4
Organic Milk-Based Powder Infant Formula with Iron - 28.2oz - up&up™ - 1 of 4

Organic Milk-Based Powder Infant Formula with Iron - 28.2oz - up&up™

1 Question
New at  target 
$29.99

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At a glance

About this item

Highlights

  • Inspired by the nutrition of *KENDAMIL® Organic Infant Formula
  • Baby formula offering complete nutrition for infants from birth to 12 months One liter provides sodium, 45 mEq; potassium, 20 mEq; chloride, 35 mEq.
  • USDA organic certified & EU organic milk ingredients. Organic means No GMOs, prohibited pesticides, or fertilizers
  • Whole Milk Recipe: Whole milk fats are similar to those found in breast milk. With naturally occurring MGFM. MGFM supports cognitive development
  • No palm oil, added soy, corn syrup or gluten
  • Easy Digestion: whole milk fat supports softer stools and less tummy discomfort
  • Supports baby's development: DHA and ARA support brain and vision development. Supports immunity with prebiotics

Description

Nurture your baby with the wholesome nutrition of Organic Whole Milk Infant Formula, inspired by the nutrition of *Kendamil® organic infant formula and modeled after breast milk. Designed to support your baby’s growth and development from birth to 12 months, our whole milk recipe provides complete nutrition with naturally occurring Milk Fat Globule Membrane (MFGM) components.** Made with organic whole milk from grass-fed cows and algae-based DHA, it’s non-GMO and has no palm oil, corn syrup, added soy, gluten, and artificial growth hormones.*** USDA and EU organic milk ingredients, OU-D Kosher certified, this European inspired recipe is crafted to meet the same rigorous standards as national brands, using only high-quality ingredients. Because your baby deserves wholesome, trusted nutrition that supports cognitive development, immune health, and easy digestion. Perfect for parents seeking a smarter value for organic infant formula. *This product is not manufactured or distributed by the owner of the registered trademark Kendamil®. **Naturally occurring within our whole milk fats. ***No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

Serving Size: 5 fl oz

Amount per serving (per serving)

Calories: 100
% Daily Value*
Protein 2g
Fat 5.3g
Carbohydrate 11g
Water 136g
Linoleic Acid 620mg
Vitamin A 300IU
Vitamin D 60IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamine (Vitamin B1) 100mcg
Riboflavin (Vitamin B2) 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid (Folacin) 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C (Ascorbic Acid) 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic grassfed whole milk §§, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic skim milk, less than 1%: fructooligosaccharide**, organic canola lecithin, schizochytrium sp . oil***, mortierella alpina oil****, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b 3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b 1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d 3), cyanocobalamin (vitamin b 12), nucleotides (adenosine-5'-monophosphate, cytidine-5’-monophosphate, disodium guanosine-5'-monophosphate, disodium inosine-5'-monophosphate, disodium uridine-5'-monophosphate). contains milk.

Allergens & Warnings:

Contains milk., WARNING: DO NOT USE MICROWAVE TO PREPARE OR WARM FORMULA. SERIOUS BURNS MAY OCCUR.
Baby Formula Focus: Brain Development
Base Ingredient: Milk
State of Readiness: Ingredient
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 95056640
UPC: 199268840326
Item Number (DPCI): 007-09-0113
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.19 inches length x 5.19 inches width x 7.5 inches height
Estimated ship weight: 2.26 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is this third party tested for heavy metals?

submitted by Tot mom - 4 days ago
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Guests are saying

The Up & Up Organic Whole Milk Infant Formula has received positive feedback from guests for its smooth mixing, organic ingredients, and affordability. Many guests appreciate its gentle effect on their babies' digestion and the absence of artificial additives. The formula is easy to prepare, with a fine powder that dissolves quickly, making it a convenient choice for busy parents. Overall, it offers a reliable and budget-friendly option for infant nutrition.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 104 reviews
    87% would recommend
    8 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 October, 2026Verified purchase

    Great formula

    I was using munchkin at first, I need to save a little bit of money so I went with this brand. my son adjusted to it well and there was no gas pains from him like I was expecting. He chugs this formula down. It blends well with liquids and doesn't get all hard and clumpy like other brands I've tried.
    Sumsun
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on influenster.com
    Image

    Quality, budget-friendly formula

    Our baby is super particular about her formulas and so am I. She is a combo fed baby so I want her formula to be as close to breast milk as possible! I feel like this formula was a good option! Smells less formula like as other brands and even looks close to breast milk. It does clump up when mixing but I spin it around with.a small whisk and it quickly melts into the water- no clumpy mess in the bottle and no chunks of formula not dissolved. The packaging is pretty average for this price point and thats perfectly fine. Id like if it had a better scoop holder option, but it still serves its purpose. Baby did really well on this formula. No upset tummy or other tummy issues and pretty normal poops. We've tried a couple different big brands and those didnt work out. This one has been great and at such a great value its hard to pass up! Would recommend and will be repurchasing!
    AubreyT
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2026Verified purchase

    Caused constipation and gas

    Unfortunately it’s caused constipation and makes my baby very gassy. So we went back to Bobbi whole milk formula.
    Target Team Member
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2026Verified purchase

    (no review title)

    I was buying Happy Baby Formula but when it was out of stock one time I tried this and my 10 month old never noticed a difference!
    Kaylin
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2026Verified purchase

    Perfect.

    During my pregnancy with baby #2 I was going down the formula rabbit hole considering that baby #1 struggled so much with the ones pediatricians recommend (ofc Similac and Enfamil). Since my first struggle so much, I decided on this one after ingredient comparison was done; we are so glad to have found this right before baby was born! Transitioning him from the Similac Total Care given at the hospital to this was seamless; easy to mix, doesn't make my baby gassy, and easy to digest.
    Jeslynluciaa
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on influenster.com
    Image

    Great

    I really love this up&up Organic Infant Formula. It's affordable compared to other organic brands and has good ingredients. The powder mixes easily with water without too many clumps. I also appreciate that it contains iron and DHA and has no corn syrup. Overall, a great value for an organic formula, and definitely worth trying!
    PatrickL
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2026
    originally posted on influenster.com
    Image

    Impressed

    [This review was collected as part of a promotion.] I’m honestly impressed with the up&up organic infant formula. Compared to other brands it’s affordable and you get a good amount for the price. I like how easily it dissolves without clumping making it fast and easy to prepare. Overall it’s a great budget friendly option for parents looking for organic formula.
    NereidaM
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2026Verified purchase

    (no review title)

    I’m so excited that I found this! Mixes super easily and ingredients that I feel better about for a more reasonable price
    Straw question
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on influenster.com
    Image

    Budget friendly

    [This review was collected as part of a promotion.] This formula is a good and affordable option. Best part is organic. The powder blends well and this did not make my baby uncomfortable. Would definitely recommend this as a budget friendly alternative for any family that needs an organic option
    StephanieG
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on influenster.com
    Image

    Is organic

    [This review was collected as part of a promotion.] I love the simple packaging and the convenient size of this formula. The power is easy to prepare, and l appreciate that it is made with organic whole milk. It's a practical option for parents looking for an organic formula for their little ones. Overall, I like the presentation and the convenience of the product
    GlexycC
    Did you find this review helpful?
    4 out of 5 stars
    10 October, 2026
    originally posted on influenster.com
    Image

    Same thing as another formula

    [This review was collected as part of a promotion.] This formula worked well for my six month old. It did not hurt her stomach and was easy for her to digest. It’s easy to mix and prepare. I did notice that it is the same as a different formula I used.
    JennaM
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    Love it

    Dissovability is great and I love that it’s easy to mix and it stays stable the ingredients are great as well I love how convenient it is to buy it’s a love
    DanaH
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    A formula to feel confident in

    [This review was collected as part of a promotion.] The mixing of the formula was super easy, and it didn't clump up like a lot of other brands! The texture seemed extremely similar to breast milk. I felt really good about the ingredients and organic formula. My baby seemed to enjoy it, and has no tummy issues!
    NatalieK
    Did you find this review helpful?
    4 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    Good!

    [This review was collected as part of a promotion.] My house is a loyal user of Kirkland formula and this was our first time trying something new. My baby liked it! We saw no differences in him while using this. Would consider purchasing.
    KateO
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    Good formula for organic option

    This formula is very good. I tried it the first day I got it. I read all the ingredients and are clean, the most important is organic. My baby drank it and no issues with his stomach so far. Very easy to prepare and mix.
    VanessaV
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    Great Formila Option!

    [This review was collected as part of a promotion.] My baby went from breast milk to think and didn't bat an eye. I love that its organic! The scooper made it easy to transport and it mixed with no issues or clumps!
    NicoleP
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on influenster.com
    Image

    Great formula for my little one

    I’ve been really happy with this formula for my child. It mixes easily, and my little one seems to enjoy it without any issues. I also like that it’s over organic and milk based, which gives me some extra peace of mind.
    KarinaR
    Did you find this review helpful?
    5 out of 5 stars
    7 October, 2026
    originally posted on influenster.com
    Image

    Easy to prepare, dissolves well, and my breastfed baby enjoys the taste!

    [This review was collected as part of a promotion.] The formula dissolves really easy and doesn’t clump, which make preparing a bottle so much easier. The scoop is easy to use and it also works well with our formula machine. My baby actually breastfed and he still enoying the taste. Overall, it’s very convenient and easy to prepare.
    EllenS
    Did you find this review helpful?
    3 out of 5 stars
    7 October, 2026
    originally posted on influenster.com
    Image

    Decent alternative

    [This review was collected as part of a promotion.] I’ve actually been wanting to try this product and I really like the fact that it was organic and the ingredients were listed. And just like all other formulas it was easy to make it actually didn’t have any kind of weird smell, which some formulas do. The baby did drink it and didn’t mind it so I don’t know if that’s any indication. I just don’t understand why they have to put an extra stuff into the ingredients. Comparable the price is not that different from other brands that actually have better ingredient lists so I probably wouldn’t buy it for myself, but it is a good alternative for those who don’t have any other options. 
    VeraB
    From the Product Manufacturer team
    We are sorry to hear about your experience with the Up & Up Organic Whole Milk Infant Formula Powder. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2205424. We look forward to addressing your concerns and hearing from you!
    18 days ago
    Did you find this review helpful?
    4 out of 5 stars
    3 October, 2026
    originally posted on influenster.com
    Image

    Nice!

    [This review was collected as part of a promotion.] I received this formula in exchange for my honest review. This formula is a great generic. It seems to be cost effective and worked well for baby. I would recommend.
    SS08
    Did you find this review helpful?

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