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Nexxus Color Assure™ Shampoo, For Color Treated Hair, 8.5 fl oz (250 ml) - 2 of 4Nexxus Color Assure™ Shampoo, For Color Treated Hair, 8.5 fl oz (250 ml) - 3 of 4Nexxus Color Assure™ Shampoo, For Color Treated Hair, 8.5 fl oz (250 ml) - 4 of 4
Nexxus Color Assure™ Shampoo, For Color Treated Hair, 8.5 fl oz (250 ml) - 1 of 4

Nexxus Color Assure™ Shampoo, For Color Treated Hair, 8.5 fl oz (250 ml)

$14.99

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by iHerb
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • The Science of Healthy Hair™
  • Long Lasting Vibrancy
  • XX Protein Fusion™
  • 0% Sulfates and Silicones

Description

The Science of Healthy Hair™ Long Lasting Vibrancy XX Protein Fusion™ 0% Sulfates & Silicones With Elastin Protein and Quinoa Nexxus formulas restore and protect the 4 signs of healthy hair. Moisture Strength Shine Elasticity Proteinfusion™ Blend with: Elastin Protein & Quinoa. Nexxus Color Assure™ Anti-Fade System strengthens the core of the hair while gently cleansing and protecting color, to retain vibrancy for up to 40 washes.
Hair Type: Colored
Product Warning: Consult a doctor if you have a medical condition prior to use
Product Form: Liquid
Beauty Purpose: Color Protection
Package Quantity: 1
Net weight: 10 fl oz (us)
TCIN: 1006274933
UPC: 605592008597
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.05 inches length x 2.15 inches width x 2.15 inches height
Estimated ship weight: 0.625 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: iHerb

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

The Nexxus Color Assure Shampoo is designed specifically for color-treated hair, offering a sulfate-free formula that helps maintain vibrancy while providing hydration and softness. Many guests appreciate its pleasant scent and rich lather, which cleanses without stripping color. However, some guests noted that it may require more product than usual and can leave a residue. Overall, it is well-regarded for its effectiveness in preserving color and enhancing hair health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 1891 reviews
    3 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
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    Not every Shampoo is for everyone

    I love the scent of this and the lather. It made my hair shine... but the more I used it the more my hair started to fall out so I had to stop using it sadly. Not every shampoo and conditioner is for everyone. Its always going to be a trial and error.
    SummerJ
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
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    The BEST for vivd hair

    My go to shampoo for color treats led hair. It gets hair squeaky clean with no residue left behind and makes it soft and easy to manage. Color fade is kept to a minimum.
    AshleyM
    Did you find this review helpful?
    3 out of 5 stars
    17 April, 2026
    originally posted on influenster.com
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    To me I did not like this product because it made

    I didn't feel this product had a very strong sent to it rather had kind of a plane sent the bottle itself was a little hard to get the shampoo out of it didn't leave a shine in my hair but I felt it left my hair feeling a bit dry to the touch it felt like I just washed it with like a clarifying shampoo I didn't really feel a difference on my scalp
    JenniferK
    Did you find this review helpful?
    3 out of 5 stars
    17 March, 2026
    originally posted on influenster.com
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    Eh, pass.

    First impression, it dried my hair out SO fast. I also felt like I needed more shampoo than usual to fully lather my scalp. My color did look vibrant after but I can’t be sure it wasn’t my conditioner. I don’t think I’ll be buying this one again.
    ShannonE
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2025
    originally posted on influenster.com
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    Good

    The shampoo is good for colour hair. It keep the colour on. I enjoy using it very much and I would recommend to all people who always need hair treatments.
    cheukwingt_6375
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2025
    originally posted on influenster.com
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    Amazing product

    Ingredients are good. Hair texture is excellent scent is good. Lathers great. And good hair volume.i suggest this product. Great packaging. Good value and effectiveness.
    angelj116_8361
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 July, 2025
    originally posted on influenster.com
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    keeps hair healthy and shiny

    Leaves hair soft, shiny, and manageable. • Contains no harsh sulfates, making it ideal for color treatments. • Its scent is light and pleasant, not overpowering. it foams a lot,i love
    yenim8_5035
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    25 July, 2025
    originally posted on nexxus.com
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    Didn’t work for me

    Need a lot to use on my fine hair and leaves to much residue left behind the next day my hair starts to get oily when it never did.
    Angiee
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    1 July, 2025
    originally posted on influenster.com
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    In love

    This shampoo leaves my hair feeling super soft, smooth, and hydrated without weighing it down. It lathers really well, smells amazing, and makes my hair look healthier and shinier after each wash. It's great for dry or frizzy hair and helps with detangling, too. Honestly, it does exactly what it promises-locks in moisture and keeps your hair feeling clean and refreshed.
    tracyt119_1968
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    16 June, 2025
    originally posted on influenster.com
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    Love it

    Very good for coloured hair. Non greasy and leaves hair soft,shiny and manageable. Beautiful smelling shampoo highly recommend to any hair type
    trubadar_8390
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 June, 2025
    originally posted on influenster.com
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    Love this product!

    The Nexxus Color Assure Shampoo and Conditioner have been a lifesaver for maintaining my freshly dyed blonde hair! After coloring, I wanted something that would preserve vibrancy while keeping my hair healthy and soft. The shampoo gently cleanses without stripping color, while the conditioner deeply nourishes, leaving my hair smooth and hydrated. Beyond color protection, my hair feels stronger and healthier, with a noticeable boost in shine and softness. It’s been a amazing, keeping my hair looking salon fresh without fading too quickly. If you want long lasting vibrancy and restored hair health, this set is a must-have for color treated hair!
    sassy03106_5287
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    12 June, 2025
    originally posted on influenster.com
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    Great

    This shampoo leaves hair feeling incredibly soft and manageable. The delightful fragrance lingers subtly throughout the day. It lathers richly, cleansing thoroughly without stripping away moisture. Regular use noticeably improves shine and overall hair health. For truly luxurious hair care, this shampoo is an excellent choice.
    angelom18_8311
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 June, 2025
    originally posted on influenster.com
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    Monitor your Haris colour for

    Nexxus Colour Assure is a solid option for preserving color and adding softness thanks to its protein-based, sulfate-free formula. However, its texture and potential for residue or buildup may not suit everyone. If you have oily roots or sensitivity, using less product or occasional clarifying washes will improve the experience. Keep an eye on any scalp/hair issues, and discontinue if negative effects appear, it’s good value of money, packaging was good,
    komalm11_2253
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 June, 2025
    originally posted on influenster.com
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    Elegance

    First off, it’s gentle on my color. I’ve noticed that my dye doesn’t fade as quickly as it has with other shampoos. The formula helps maintain my color’s richness and depth, which is a huge win. The shampoo itself has a luxurious, creamy texture and lathers up really well. It doesn’t strip my hair of moisture like some other color-safe shampoos tend to do. My hair feels soft and hydrated after every wash, and the scent is light and pleasant — not overpowering at all.
    tailisys_9464
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    8 June, 2025
    originally posted on influenster.com
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    Good shampoo

    I like Nexus shampoos, they make my hair, feel clean without making my hair feel stripped. I’m not sure if the shampoo did anything to help me maintain the color, but I like the way my hair looked after using it.
    rollergirl99_4263
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 June, 2025
    originally posted on influenster.com
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    The quality

    The scent is amazing, I believe for some it might be high in the price but for me is of great value. The texture feels great smooth. All around great quality great product.
    agustinf2_6912
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2025
    originally posted on influenster.com
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    I recommend this shampoo

    Good shampoo, has a nice texture, washes hair well, after you get a wow effect, soft, silky hair, with volume, has a nice shine. I like the shape, easy to wash . Attractive style, now it's my favorite shampoo.
    vatsyk95_6603
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2025
    originally posted on influenster.com
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    Keeps my color vibrant and har healthy! i

    [This review was collected as part of a promotion.] I’ve tried a ton of shampoos for color-treated hair, and Nexxus Color Assure is hands down one of the best. It’s sulfate-free, so it doesn’t strip my color, and I’ve noticed my highlights stay vibrant much longer. The ProteinFusion blend really makes a difference—my hair feels stronger, softer, and way less dry after washing. It lathers up nicely (even without sulfates) and has a clean, salon-quality scent. If you’re looking to protect your color and nourish your hair at the same time, this is a must-have!
    breahs2_3704
    Did you find this review helpful?
    4 out of 5 stars
    27 March, 2025
    originally posted on influenster.com
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    Love the scent!

    [This review was collected as part of a promotion.] I loved the Nexxus Color Assure shampoo! The scent is amazing—clean, fresh, and lightly floral. The shampoo creates a rich lather that makes my hair feel truly clean without any heavy residue. It rinses out easily and makes my hair smell so good. Overall, this has been great for my color-treated hair, and I’ll definitely be repurchasing!
    yahighra_2985
    Did you find this review helpful?
    4 out of 5 stars
    30 January, 2025
    originally posted on influenster.com
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    Too small for me

    [This review was collected as part of a promotion.] The shampoo smells very good, but how many washes I got out of this wasn't worth the price tag for me. The quality is amazing, but not for the price tag
    selinar32_1082
    Did you find this review helpful?

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