New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Purina ONE SmartBlend True Instinct Natural Real Salmon & Fish Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct Natural Real Salmon & Fish Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct Natural Real Salmon & Fish Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct Natural Real Salmon & Fish Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct Natural Real Salmon & Fish Flavor Dry Dog Food - 15lbs

$32.99 ($0.14/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Real salmon is the number 1 ingredient in this Purina ONE salmon and tuna dog kibble with 30 percent protein to help support strong muscles, including a healthy heart
  • Complete and balanced Purina ONE dog food with added vitamins, minerals and nutrients and without artificial flavors or preservatives
  • Adult dog food crafted by a veterinarian-recommended brand in Purina-owned U.S. facilities, with 100 percent nutrition for adult dogs and 0 percent fillers, so every ingredient has a purpose
  • Premium real meat dog kibble with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and radiant coat and four antioxidant sources to provide immune support for dogs
  • Includes natural sources of glucosamine for dogs to support dog joint health

Description

Give your dog the nutrition he instinctually craves with Purina ONE True Instinct With Real Salmon and Tuna Natural With Added Vitamins, Minerals and Nutrients High Protein Dry Dog Food Formula. This high protein dog food uses real salmon as the number 1 ingredient, plus real tuna. Each serving of this dog kibble delivers 30 percent protein to support your active dog’s strong muscles, including his healthy heart. Feed your dog the way nature intended with Purina ONE True Instinct With Real Salmon and Tuna Natural With Added Vitamins, Minerals and Nutrients High Protein Dry Dog Food Formula.
Pet Caution Statement: Not for puppies under 1 year of age
Storage Instructions: Store in Dry Place
Used For: Skin and Coat Health, Joint Health, Immune System Health
Intended Pet Type: Dog
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Dietary Needs: Naturally Flavored, High Protein
State of Readiness: Ready to Eat
Form: Diced, Dried, Kibble
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 15 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 16453879
UPC: 017800158459
Item Number (DPCI): 083-06-0021
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-3 Fatty Acids (Min) 0.5%
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

salmon, chicken meal, soy flour, whole grain wheat, beef fat preserved with mixed-tocopherols, whole grain corn, corn protein meal, soy flakes, corn germ meal, rice, tuna, oat meal, glycerin, natural flavor, calcium carbonate, soybean oil, salt, fish oil, mono and dicalcium phosphate, vegetable juice (color), vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. f417323

Shipping details

Estimated ship dimensions: 22.51 inches length x 16.02 inches width x 4.64 inches height
Estimated ship weight: 15.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Are they small size bites?

submitted by ShopaLot - 1 year ago
  • A: Thank you for your interest in our recipe. Great question! Purina ONE SmartBlend True Instinct Natural Real Salmon & Fish Flavor Dry Dog Food contains a variety of kibble shapes—a golden brown, triangle-shaped kibble measuring approximately 3/8 to ½ inch in size, along with irregularly shaped tender meaty morsels. This recipe provides complete and balanced nutrition for the maintenance of adult dogs, with real salmon as the #1 ingredient, plus real tuna and Omega-6 fatty acids to help support a radiant coat and healthy skin. If you have any other questions or need further assistance, feel free to reach out to us directly at www.purina.com/contact-us - The ONE Team

    submitted byPurina - 1 year ago
    Brand expert

Q: Has Purina does statistics on groups of dogs that have shown great health benefits to this food?

submitted by Vanessa - 2 years ago
  • A: Thanks for reaching out, and we apologize for delayed response. Each pet food we make meets federal (FDA) and state regulatory standards before it gets anywhere near your pet’s bowl. At Purina, we see industry standards as just a starting place. Not only do all of our products meet these standards- but also most of them go beyond them, voluntarily following the Association of American Feed Control Officials’ (AAFCO) guidelines, which encourage pet food companies to conduct feeding trials to ensure their foods result in positive outcomes for pets. We do all of this to provide optimal nourishment for pets. You may find the AAFCO statement by clicking this link: https://www.purina.com/dogs/shop/purina-one-true-instinct-high-protein-real-salmon-tuna-dry-dog-food. Kindly go to the Nutrition tab, and download the full ingredient list (PDF). We'd also like to learn more about your specific experience with Purina Pro Plan Sensitive Skin & Sensitive Stomach Lamb & Oat Meal Formula and lend a helping hand. When you have a chance, please give us a call at 1-866-787-4621 (866-PURINA1). We are available Monday through Friday from 8 a.m. to 6 p.m. (CT). We look forward to speaking with you. – The ONE Team

    submitted byPurina - 1 year ago
    Brand expert

Q: Does this have probiotics?

submitted by Nancy - 4 years ago
  • A: Thanks for reaching out to us. Our Purina ONE SmartBlend True Instinct with Real Salmon & Tuna Adult Dry Dog Food does not contain probiotics. - The ONE Team

    submitted byPurina - 4 years ago
    Brand expert

Additional product information and recommendations

4.8 out of 5 stars with 1105 reviews
dog likes it: 4.89 out of 5
easy to digest: 4.83 out of 5
nutrition: 4.73 out of 5
quality: 4.68 out of 5
value: 4.6 out of 5
87% would recommend
58 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase

(no review title)

Very happy good food
Deborah
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 March, 2026
originally posted on purina.com
Image

Great food

[This review was collected as part of a promotion.] I have 7 dogs so finding one brand and one favor that works for all 7 can be a challenge! This one food they all love! No skin issues while on it, or any allergies. They truly like it!
Multidogfood
Did you find this review helpful?
5 out of 5 stars
3 March, 2026
originally posted on purina.com
Image

High protein dog food

[This review was collected as part of a promotion.] My dog likes all the flavors and the higher protein dog food is better for her health.
Ahari
Did you find this review helpful?
5 out of 5 stars
3 March, 2026
originally posted on purina.com
Image

Opal loves it so I do too :)

[This review was collected as part of a promotion.] Recently adopted an American Bully. She loves all food, but seems to enjoy this a lot more than the brand she was being fed previously.
LR
Did you find this review helpful?
5 out of 5 stars
3 March, 2026
originally posted on purina.com
Image

Change of food

[This review was collected as part of a promotion.] I changed my Dogs food to this and his appetite changed a lot and he seems to be eating more frequently
Bob
Did you find this review helpful?
5 out of 5 stars
28 February, 2026
originally posted on purina.com
Image

Willow approved

[This review was collected as part of a promotion.] Our dog is a big fan of anything salmon or tuna. Thus product is definitely a win atour house
Willowsmom
Did you find this review helpful?
5 out of 5 stars
26 February, 2026
originally posted on purina.com
Image

Picky Eater1

[This review was collected as part of a promotion.] After trying many different foods. Finally my older girl loves this. And, it's make her coat shine.
Knash
Did you find this review helpful?
5 out of 5 stars
26 February, 2026
originally posted on purina.com
Image

Great Dog Food For My Picky Eater!

My German Shepherd/Rottweiler is a very, very picky eater and refuses to eat a lot of dog branded foods, however, we introduced Purina One True Instinct with Turkey and he has absolutely enjoyed it. He eats now with zero issues, and loves the food. He's super excited every time he sees it being poured into his food bowl. We obviously monitored him for about a week to make sure the food settled well, and he transitioned perfectly with normal stool, and no stomach issues. The price is reasonable, and it's a good dog food for picky eaters that is for sure! I love the NO Artificial flavoring, and real meat with a good amount of protein. This is now the ONLY brand of dog food bought into our home. Purina is the way to go!
Eric2000
Did you find this review helpful?
5 out of 5 stars
26 February, 2026Verified purchase

(no review title)

My dogs love this food!!!
Kerri
Did you find this review helpful?
4 out of 5 stars
23 February, 2026
originally posted on purina.com
Image

Dogs view of Salmon with Tuna

[This review was collected as part of a promotion.] She has skin allergies so have tried everything. Giving this a shot to see if it helps. So far she likes the flavor.
Kathyc1956
Did you find this review helpful?
5 out of 5 stars
22 February, 2026
originally posted on purina.com
Image

Good swap

[This review was collected as part of a promotion.] I’d accidentally run almost out of their regular pro plan sport and supplemented with this. They’re not picky, but this was a completely new flavor, texture, etc and my 2 7yr labs did wonderfully. Would buy again for sure.
SalPal831
Did you find this review helpful?
5 out of 5 stars
22 February, 2026
originally posted on purina.com
Image

Great for their skin and coat

[This review was collected as part of a promotion.] She loved it immediately. From a parents point of view her coat improved and I think once I bought this one my dogs started obeying more and feed time was a training opportunity.
Melie
Did you find this review helpful?
4 out of 5 stars
21 February, 2026
originally posted on purina.com
Image

Purina One- Our puppy loves

[This review was collected as part of a promotion.] We have our dog on this since the day we adopted him. He really likes all the flavors. Our other pets we had liked it too. He seems to like the meaty bites that are with each flavor.
Puppyluv
Did you find this review helpful?
5 out of 5 stars
19 February, 2026
originally posted on purina.com
Image

Salmon and Tuna Purina One

[This review was collected as part of a promotion.] I wanted to try something new for my dogs and they just love it. I barely got the bowl onto the floor and they were chowing down. Definitely dog approved
SueG
Did you find this review helpful?
5 out of 5 stars
17 February, 2026
originally posted on purina.com
Image

Very good product

[This review was collected as part of a promotion.] My dogs really love this product. They even wait by their bowls when it's meal time. Love the product
Levi
Did you find this review helpful?
5 out of 5 stars
15 February, 2026
originally posted on purina.com
Image

Real ingredients

[This review was collected as part of a promotion.] Smells like real salmon when you open the bag. My puppy is actually eating it without being doctored up or anything. And has more energy and is awake more.
Pua
Did you find this review helpful?
5 out of 5 stars
15 February, 2026
originally posted on purina.com
Image

Skeptical But Worked

[This review was collected as part of a promotion.] Was unsure if my doggo would like it he's iffy with salmon... But ate the whole cup. He's a picky eater but looks like he absolutely enjoyed cried for seconda lol
CampRanger
Did you find this review helpful?
5 out of 5 stars
14 February, 2026
originally posted on purina.com
Image

Excellent Food

[This review was collected as part of a promotion.] This is a good quality food. My very picky dog loves it. It has quality ingredients and a great flavor according to my little picky eater.
AJ
Did you find this review helpful?
5 out of 5 stars
13 February, 2026
originally posted on purina.com
Image

Bjorn loves true instinct

[This review was collected as part of a promotion.] Bjorn is a picky dog food eater. I decided to try this with him and will never buy anything else for him! It would take him a week to eat his food. With this food, he eats everyday
Kasey
Did you find this review helpful?
5 out of 5 stars
12 February, 2026Verified purchase

(no review title)

Loved this food
Gb
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy