Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - Café 50 - 0.23 fl oz: Buildable Coverage for Face with Finish
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$9.99
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4.3 out of 5 stars with 6108 ratings
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Guests are saying
This concealer has garnered positive feedback for its lightweight, blendable formula that provides medium coverage without feeling heavy or cakey. Guests appreciate its ability to brighten under eyes and conceal blemishes effectively. The extensive shade range allows for a perfect match for various skin tones, making it a versatile addition to any makeup routine. Many guests have found it to be a reliable choice for both everyday wear and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3092 reviews
easy to apply: 4.64 out of 5
easy to remove: 4.68 out of 5
long lasting: 4.05 out of 5
quality: 4.16 out of 5
value: 4.33 out of 5
83% would recommend
254 recommendations
1 out of 5 stars
10 March, 2026
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles
- Hair color: Brunette
- Eye color: Blue
Maybe not good for extra sensitive skin...
Maybe it's just me but I started using this product (loved it BUT) the skin around my eyes started peeling and getting irritated :( I always love Maybelline products but this one just didn't agree with my skin apparently lol
1 reply from Maybelline Consumer Care team - 19 days ago
Hi Hannah G. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Fit Me Liquid Oil Free Concealer. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
4 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
fav concealer
matches skin and cover great
2 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026
Not my Fav
I am sorry but it's not for me. I've had it for months-using it almost every day-but it doesn't do a thing!! I use it on my achne and it just makes it more iritated.
1 reply from Maybelline Consumer Care team - 1 month ago
Hello there. We are very sorry to hear about your experience with our Fit Me Concealer. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 out of 5 stars
8 February, 2026Verified purchase
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin type: Dry
(no review title)
Not a fan, too heavy, I prefer the old maybelline stick cover up.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi Barbara. Thank you for sharing your experience with us regarding our Maybelline Fit Me Liquid Oil-Free, Fragrance Free, Concealer in Cool Ivory. We will share your review with our team as we are always looking for ways to improve our products.
5 out of 5 stars
6 February, 2026
originally posted on influenster.com

Concealer
[This review was collected as part of a promotion.] This product it was also my favorite so far , it perfectly covers my dark circles and has a very good duration , i don’t know when i put it on my skin ….
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026Verified purchase
(no review title)
As you can see it's way different color than the previous page
5 out of 5 stars
26 January, 2026
originally posted on influenster.com

Best drugstore concealer on the market
[This review was collected as part of a promotion.] I’m an OG fit me foundation lover, so trying to concealer was really exciting. It doesn’t clog my paws. It goes on super lightweight and very smooth and it covers up all of my acne scars absence but two concealers since an opportunity to try this.
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
(no review title)
Good
4 out of 5 stars
12 January, 2026Verified purchase
- Skin concern: Sensitivity, Redness, Dark circles
- Skin tone: Light
- Skin type: Combination
Undertones = good, shade range = bad
I like the feel of this concealer, not heavy/greasy but still has pretty good buildable coverage. The shade 001 is a great match for my pale skin and helps even out the redness in my skin without having that "obviously wearing makeup" look. Gave four stars because it seems like a limited shade range with barely any dark skin options, and a brand this big can definitely do better.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
lame
It's a good concealer, blends nicely. My only issue would be that there is a small amount in the tube. They are putting less and less product in their containers all while raising their prices. It's annoying.
1 reply from Maybelline Consumer Care team - 3 months ago
Hello Jen! We are delighted to hear that you are enjoying the smooth blend and natural finish of our Fit Me Concealer. It is one of our most-loved formulas for achieving that breathable, seamless look. We understand that value is incredibly important, and we work hard to balance high-quality, dermatologist-tested ingredients with accessible pricing to ensure you get the best performance possible. Our packaging is specifically designed to protect the formula's integrity and provide precise application with every use. To get the most out of every tube, we recommend using a "less is more" approach; the pigment is quite concentrated, so starting with just a small dot and building up can help you achieve full coverage while making the product last much longer. We truly appreciate your feedback and your loyalty to the Fit Me collection.
2 out of 5 stars
11 January, 2026
originally posted on influenster.com

Not my favorite
[This review was collected as part of a promotion.] Although, I did like the texture of this concealer, creamy and lightweight, I didn’t love how it looked on me, the undertone wasn’t the best. Too warm. Besides the coverage was not enough for me, even with trying to build it up. This is good for someone who wants light coverage and likes a hydrating, creamy concealer.
1 reply from Consumer Care Center team - 2 months ago
We are so glad you enjoyed the creamy, lightweight texture! However, we're sorry to hear the coverage and undertone weren't the right fit for you. Finding that perfect balance between shade and coverage can be a challenge! If you're looking for a similar hydrating feel but with a major coverage boost, you might want to check out our SuperStay 30H Concealer. We’ll definitely share your feedback about the undertone and coverage levels with our team. Thanks for the honest review!
3 out of 5 stars
2 January, 2026
- Skin type: Normal
- Eye color: Green
- Skin concern: Sensitivity
- Hair color: Brunette
- Skin tone: Light
Good but can be better...
I think this concealer is great for your face however around your eyes, it is not good if you have sensitive skin, such as myself, my eyes are irritated after wearing it for a few hours.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! We are so sorry to hear about your experience with our Fit Me Concealer. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
- Skin concern: Dullness, Dark circles
- Skin type: Oily
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
Tried and true
I’ve been using this product for years and love it, blends nicely
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
- Skin concern: Redness, Dark circles, Uneven skin tone
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
(no review title)
love this product, very long lasting and smooth!
5 out of 5 stars
22 November, 2025
originally posted on influenster.com

My fav concealer 💫
[This review was collected as part of a promotion.] I love how lightweight this concealer feels while still giving a natural, even coverage. It blends effortlessly and doesn’t crease throughout the day. Perfect for brightening under-eyes or spot concealing, a reliable staple in my routine
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
- Eye color: Hazel
- Skin concern: Dark circles, Acne
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Medium
(no review title)
This has been my favorite concealer for years! Great product for the price!
5 out of 5 stars
17 November, 2025
originally posted on influenster.com

Really liked it!
[This review was collected as part of a promotion.] I got this complimentary from influenster and ive liked it a lot! I always have issues with concealer creasing and this didnt, the shade fit super too
5 out of 5 stars
10 November, 2025
originally posted on maybelline.com
VERY GOOD
BUY THIS ASAP This is probably one of the most creamy, smooth, and blendable concealers I have ever worn, and wearing the smallest amount goes so far. It does not sink into your pores or cake up like most concealers have
4 out of 5 stars
9 November, 2025
originally posted on influenster.com

Great concealer
[This review was collected as part of a promotion.] I really enjoy this concealer. It’s light weight, creamy, and goes on so easily. The shade matches my skin tone perfectly. The packaging is slim and easy to take on the go. It does crease a little but that is an easy fix.
4 out of 5 stars
9 November, 2025
originally posted on influenster.com

Great inexpensive concealer!
[This review was collected as part of a promotion.] I received this product as an incentive in exchange for my honest feedback. As a beauty enthusiast for many years I was shocked at how good this drugstore concealer was. Its buildable and I like how to dries down without settling in my fine lines. I like that there’s a large shade range making it great for all skin tones. Overall, I definitely recommend this product!!