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L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz
$10.99
In Stock
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About this item
Highlights
- Volumizing And Lengthening Mascara Primer: Soft white mascara primer thickens lashes for voluptuous volume and helps enhance the wear of your mascara; soft wavy mascara brush with over 200 bristles holds maximum formula to coat and prepare lashes for mascara
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
L'Oreal Paris presents Voluminous Lash Paradise Primer, a pink-tinted mascara primer that thickens lashes with voluptuous volume and helps to enhance mascara wear. Conditioning pink primer formula, infused with rose oil, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara brush, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara. 99 percent natural origin ingredient white primer formula, formulated with chamomile extract and vitamin E provides a caring feel for all day comfort.
Packaging May Vary, what you receive may not be what is reflected on site.
Use before mascara. Glide brush from lash base to lash tip, allow primer to dry before applying mascara on top. Tested under ophthalmological control. suitable for sensitive eyes. Suitable for contact lens wearers.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Packaging May Vary, what you receive may not be what is reflected on site.
Use before mascara. Glide brush from lash base to lash tip, allow primer to dry before applying mascara on top. Tested under ophthalmological control. suitable for sensitive eyes. Suitable for contact lens wearers.
To safeguard L’Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .27 fl oz (US)
Features: Non-Clumping
TCIN: 75557801
UPC: 071249376331
Item Number (DPCI): 052-04-5323
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2004233, aqua / water, polybutene, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, steareth-2, cetyl alcohol, alcohol denat., phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, panthenol, ethylenediamine/stearyl dimer dilinoleate copolymer, caprylyl glycol, hydrogenated jojoba oil, hydrogenated palm oil, 2-oleamido-1,3-octadecanediol, disodium edta, bht, fragrance, rosa canina fruit oil, stearyl alcohol, myristyl alcohol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, propyl gallate, citric acid, [+/- may contain ci 75470 / carmine], f.i.l.# b220401/1' '
Shipping details
Estimated ship dimensions: 7.2 inches length x 2.7 inches width x 0.8 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this have a growth serum in it or products that promote lash growth?
submitted by Sarah Beth - 7 months ago
A: Hey Sarah, Thank you for reaching out to us about the Voluminous Lash Paradise Mascara Primer Millennial Pink. This mascara does not contain lash growing properties, it is infused with rose oil to help adhere mascara to lashes for enhanced mascara wear. We hope you give it a try and love your results!
submitted byL'OrealParisProductExpert - 7 months agoBrand expertA: Hey Sarah, Great question! While the L'Oreal Paris Voluminous Lash Paradise mascara does not contain lash growing properties, it is infused with rose oil to help adhere mascara to lashes for enhanced mascara wear. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: How does this compare to the regular L'Oreal white primer (Voluminous Primer 300 Primer)? https://www.target.com/p/l-oreal-paris-voluminous-primer-300-primer-24-fl-oz/-/A-50442502
submitted by Tarzhay - 6 years ago
A: Hi there! This is a great primer. We hope you check it out!
submitted byL'OrealParisProductExpert - 6 years agoBrand expertA: Sounds like it’s the rose hip to the pink.
submitted byRoxy BG - 22 days ago
Q: What are the key features of the mascara brush?
submitted by AI Shopping Assistant - 9 days ago
A: The soft wavy brush has over 200 bristles to hold maximum formula for coating lashes.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: How should the primer be applied for best results?
submitted by AI Shopping Assistant - 9 days ago
A: Glide the brush from lash base to tip, allow it to dry before applying mascara.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this primer suitable for sensitive eyes?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it is tested under ophthalmological control and suitable for sensitive eyes and contact lens wearers.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What ingredients are included in the primer formula?
submitted by AI Shopping Assistant - 9 days ago
A: The primer includes rose oil, chamomile extract, and vitamin E for a caring feel.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the main purpose of this mascara primer?
submitted by AI Shopping Assistant - 9 days ago
A: The main purpose is to thicken lashes for voluptuous volume and enhance mascara wear.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Did L’Oréal change this PINK Primer to WHITE? The packaging says PINK PRIMER and the Product used to be ACTUALLY PINK. WHAT IS THE DIFFERENCE Between the 2 L’Oréal Primers besides PRICE?
submitted by Tante143 - 1 month ago
A: Hi there! Our Voluminous Lash Paradise Mascara Primer instantly creates a boosting effect to lengthen, thicken and amplify lashes. Conditions lashes over time for nourished lashes. Our primer is now in a white shade. We hope this is helpful!
submitted byL'OrealParisProductExpert - 11 days agoBrand expert
Q: Is this actually PINK? I have this and it comes out white. Same container as pictured. Why would it be pink if you put mascara over it anyway?
submitted by Shoptilyadrop - 5 years ago
A: Hi Shoptilyadrop, Thank you for inquiring about L'Oreal Paris Voluminous Lash Paradise Mascara Primer is pink because it's infused with rose oil.
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
Q: What is shown in the 4th picture. The thin tip on a black base? I just discovered the telescopic mascara, and I'm so happy to have found a thin brush for mascara, but I'm wondering what this is.
submitted by kathi - 6 years ago
A: Hi kathi! The applicator is similar to that of the Lineur Intense Felt Tip Liquid Eyeliner. We hope you check this out!
submitted byL'OrealParisProductExpert - 6 years agoBrand expert
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Guests are saying
Guests have mixed feelings about this lash primer. While some appreciate its ability to add volume and length to lashes, many are disappointed with the new formula, preferring the older version. The primer is praised for its smooth application and effectiveness in enhancing mascara, but some find it clumpy and less effective than expected.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 986 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.26 out of 5
long lasting: 4.21 out of 5
quality: 3.67 out of 5
value: 3.55 out of 5
58% would recommend
46 recommendations
1 out of 5 stars
18 October, 2025
originally posted on lorealparisusa.com
Tried to fix something that wasn’t broken…
So glad to see it isn’t just me that hates the formula change. This was my go-to. Off to find something that works. Good luck L’Oréal. I never write reviews, but if this at all helps you reconsider bringing the old one back I figured I’d try it.
1 out of 5 stars
5 September, 2025
originally posted on lorealparisusa.com
Awful
Bring back to old white lash primer this new stuff DOES NOT work I have one question why do you constantly change your products or discontinue it right when people like it that is one of my pet peeves about L’Oreal makeup constantly changing it all the time and for the worse if you asked me, but bring back the original white primer. It was better. I don’t know what this stuff is. You’re trying to pan off on us, but it’s ridiculous
1 reply from LeCare team - 1 month ago
Hi there! We truly appreciate your feedback regarding our product changes and understand how frustrating it can be when a favorite product evolves or is no longer available. We sincerely apologize for any disappointment this has caused and will ensure your valuable comments are shared directly with our product development team. At L'Oréal Paris, we are committed to continuous innovation and improvement, which sometimes means adjusting our formulas to align with the latest industry standards, ingredient advancements, or to enhance overall performance. As an alternative, we invite you to explore our Voluminous Lash Primer, available here: https://tinyurl.com/ygxzlnkx
1 out of 5 stars
13 April, 2025
originally posted on lorealparisusa.com
Hate the new formula
I LOVED this until the formula changed. Not sure what happened it seems like you just use the same one as the other primer. When it was pink in color it worked amazing. I’m now on the hunt again fur good primer.
1 reply from LeCare team - 6 months ago
Hi Piper! Thank you for sharing your feedback about our Lash Paradise Mascara Primer Base. We are sorry to hear about your experience. We recommend trying Voluminous Lash Primer. This is a lightweight eyelash primer instantly builds dramatic volume and length on each lash. We hope you give it a try and we will be sure to share your feedback with our team.
1 out of 5 stars
9 March, 2025
originally posted on lorealparisusa.com
Put the rose oil back in
You change the formula took out the rose oil why it’s not even the same doesn’t matter if it’s pink or white, but the Rose oil made a huge differrnce
1 reply from LeCare team - 7 months ago
Hi Hen78. There, We appreciate your feedback on our product. We will be passing your comments along to others in the company for consideration. We value your input on our products. Thanks for reaching out!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2025Verified purchase
New formula not good for sensitive eyes!
This formula makes my eyes irritated, itchy and tear up. It is terrible! Not good for sensitive eyes.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara Primer. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
1 out of 5 stars
14 February, 2025
originally posted on lorealparisusa.com
We Need Millenial Pink Orginal Back
Please Loreal listen to your loyal users or the original Millenial Pink 250 formula and bring it back for us. The new one is honestly horrible and not effective. We miss the one primer we loved. PLEASE. Thank you
1 reply from Consumer Care Center team - 8 months ago
Hi I miss Pink. there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base ... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. We hope that you will continue to explore and use our products with satisfaction in the future .
1 out of 5 stars
29 December, 2024
originally posted on lorealparisusa.com
Please bring the pink formula back!
I’m so choked that they changed the formula. The old millennial pink formula was amazing! It gave volume and curl and felt light as air, almost like it was a whipped formula. Trying to find the old version anywhere I can find it. Please bring it back!!!! It was perfect just the way it was. 😞
1 reply from Consumer Care Center team - 9 months ago
Hi CG47! Thanks for reaching out to us regarding Voluminous Lash Paradise Mascara Primer Base. We're sorry to hear you are unhappy with the current formula of this product. We will share your comments with our teams.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Blue
USELESS - DOES ABSOLUTEL NOTHING
I try to realize that just because a product is a high-end name brand doesn't mean it's the best, but this product is absolutely terrible.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there! We are sorry to hear about the experience you had with L'Oréal Paris Voluminous Lash Paradise Mascara Primer. We know how disappointing it is when a product does not provide the expected results. Please give us a call @ 800-322-2036 M-F 9A-530P ET. It would be helpful if you could have the product available when you call. Thank you!
1 out of 5 stars
19 December, 2024
originally posted on lorealparisusa.com
Why did they change the formula?
The older version of the 250 primer base "Millennial Pink" was the best on the market. but ever since they changed the formula its not as good at all its to soft and doesn't do what the old one did. I have been to every store I can find and bought what i could now its impossible to find anywhere. Is there a place that we can purchase the older version?
1 reply from L'Oreal Paris team - 9 months ago
Hello there! We are so sorry to hear about your experience with our Lash Paradise Mascara Primer and that you are not seeing the same results that you have come to expect with this product. We will be sure to share your feedback with our team.
1 out of 5 stars
22 November, 2024
originally posted on lorealparisusa.com
We need the pink back!
PLEASE BRING BACK THE ORIGINAL MILLENIAL PINK FORMULA. I can't stand the new one
1 reply from Consumer Care Center team - 11 months ago
Hello Lisamarie. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team !
2 out of 5 stars
3 November, 2024
originally posted on lorealparisusa.com
Little Product Not As Good as Previous
Hardly any product in the tube! Has the formula changed? Took a new tube to Europe and was very disappointed! Guess I need to find an alternative 😔
1 reply from L'Oreal Paris team - 1 year ago
Hello VEMH ! Thanks for reaching out. We are disappointed to hear that our Voluminous Lash Paradise Mascara Primer Base did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2024
New formula is terrible
New formula is awful! I used the old formula for years and loved it.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there Mai! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer Millennial Pink shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
- Eye color: Black
Not for short, straight stiff lashes
I have super stubborn short straight lashes-- when I apply the primer directly to my lashes the curl immediately drops and straightens how my lashes. However, if I apply my usual mascara, then this primer and then do another layer of mascara it's okay. I would say the extra work isn't worth it as the difference is not that noticeable.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer, in the shade Millennial Pink. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
1 out of 5 stars
9 September, 2024
originally posted on lorealparisusa.com
New product doesn’t work
The old ‘pink’ product was so much better! This new one is terrible - wimpy and not worth using. Please - bring back the old formula!!!!!
1 reply from Consumer Care Center team - 1 year ago
Hello CyndiMom. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team!
1 out of 5 stars
9 September, 2024
originally posted on lorealparisusa.com
New formula isn't anywhere near as nourishing.
I absolutely loved the millennial pink Lash Paradise primer. I'd gladly pay a bit more for it if it were still available. But it's not and this new soft white formula is straight trash. I don't necessarily care about the color as much as I care about the formula change. The pink primer was thicker and more nourishing; the white formula is drying and not as luxurious. I get the whole cleaner with better ingredients, but seriously, find a better excuse. Is it cheaper for you to manufacture while upping the cost? I'm looking for a replacement because this top notch product has crashed.
1 reply from Consumer Care Center team - 1 year ago
Hello there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
1 out of 5 stars
5 September, 2024
originally posted on lorealparisusa.com
Poor replacement for a great product!
Please bring back old pink formula! I am so disappointed, the new one preforms nothing like the old one! I am on the search for a new product, if any of the other dissatisfied customers have recommendations!
1 reply from Consumer Care Center team - 1 year ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer Base. We are sad to hear that you did not see the results you expected with this mascara primer. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
1 out of 5 stars
8 August, 2024
originally posted on lorealparisusa.com
Bring back the old formula
Please bring back the old formula. This used to be so good at creating volume it was almost too much. I would often use the Voluminous lash primer for a more subtle look, but both formulas changed. I’m on the hunt for a new primer.
1 reply from Consumer Care Center team - 1 year ago
Hello there Javadoll, we want to understand what happened just as much as you do. The Voluminous Lash Primer should boost volume and lengthen the lashes as well as it always did. We appreciate your comments and will pass them onto others in our company. Meanwhile, if you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET. Your case reference # is36067845
1 out of 5 stars
2 May, 2024
originally posted on lorealparisusa.com
not a good product dont fix what is not broken
Bring back the pink! this new formula is nothing compared to the pink will now have to search for new primer ugh
1 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2024Verified purchase
Changed formula not for the better! :
They changed the formula! Since the new packaging the formula has changed also. It doesn’t do anything! The old formula was amazing! Huge difference!! I will have to find a new primer now. So disappointed!! I loved the old one.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradse Mascara Primer, in the Millennial Pink. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
5 out of 5 stars
Thumbs up graphic, would recommend
29 February, 2024Verified purchase
- Skin type: Oily, Combination, Dry, Normal
- Hair color: Black
- Eye color: Brown
Na
Love it! For a bold longer lash.