$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof, long-lasting 16 hour formula
- Precision tip for superior control and accuracy
- Ultra-pigmented color that doesn’t smudge or fade
- Glides on seamlessly and smoothly
- Ophthalmologist-tested and safe for contact lens users and Vegan
Description
Our ultimate waterproof formula provides smudge-proof, humidity-proof, flake-proof and cry-proof wear, featuring an ultra-fine brush-tip that delivers any look – from a thin line to a bold, dramatic stroke that last up to 16 hours. It glides on seamlessly and smoothly, while delivering intense, highly-concentrated pigmentation in one easy swipe. This innovative eyeliner features a tank delivery system that allows the perfect flow of pogment with every application offering precision accuracy, ease of application and extended wear. Long-lasting, waterproof, smudge-proof and break-up proof.Shake before use. Glide tip along the lash line, pressing gently for a fine line and increasing pressure for a more dramatic line. Always replace cap tightly and store with the tip down.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .03 fl oz (US)
TCIN: 76727013
UPC: 077802115096
Item Number (DPCI): 052-03-5656
Origin: Imported
Ingredients:
water/eau, styrene/acrylates copolymer, propylene glycol, laureth-21, pentylene glycol, peg-40 hydrogenated castor oil, phenoxyethanol, ammonium acrylates copolymer, caprylyl glycol, ppg-2-deceth-30, sodium dehydroacetate, sodium lauryl sulfate, disodium laureth sulfosuccinate, [+/- (may contain/peut contenir): black 2/ci 77266].' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.67 inches width x 5.71 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a calligraphy tip? (Calligraphy tips are like the perfect goldilocks mix between brush and felt tips... basically like a flexible felt tip!)
submitted by Kayla - 3 years ago
A: Yes girlll, it’s like a felt brush that isn’t just hard! This is definitely my go to- I also LOVE the waterproof eye pencil <3
submitted byErika - 1 month agoA: Hey Kayla, The Wet N Wild Megalast Breakup- Proof Liquid Eyeliner is an ultra-fine brush-tip that delivers any look – from a thin line to a bold, dramatic stroke that last up to 16 hours. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Is this safe to put on your waterline?
submitted by Rachel - 1 year ago
A: Hello! If consumers develop a stye or blockage resulting in irritation or pain, they should stop use immediately and contact a doctor.
submitted bywetnwildbeauty - 9 months agoBrand expert
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Guests are saying
The liquid eyeliner has garnered a mix of praise and criticism from guests. Many appreciate its affordability, ease of application, and the precision of the brush tip, which allows for sharp lines. The product is noted for its pigmentation and water resistance, making it suitable for various occasions. However, some guests have experienced issues with the eyeliner drying out quickly and not living up to its waterproof claims, particularly in humid conditions. Overall, it remains a popular choice for those seeking a budget-friendly option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1189 reviews
easy to apply: 4.19 out of 5
easy to remove: 4.15 out of 5
long lasting: 3.93 out of 5
quality: 3.79 out of 5
value: 3.91 out of 5
68% would recommend
209 recommendations
Not waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Rox - 5 days ago, Verified purchaser
- Hair color: Black
- Eye color: Brown
- Skin tone: Light
- Skin type: Normal
Not water proof at all . The formula has changed which allows the eyeliner to smear with sweat or water. Do not recommend .
Affordable
5 out of 5 stars
vivianas92_2640 - 6 days ago
originally posted on influenster.com
I was looking for an affordable waterproof liquid eyeliner and somehow this packaging caught my attention. I decided to give it a try and OMG. I loved it. Easy to apply, good color and last all day.
This eyeliner is everything it promises — precise,
5 out of 5 stars
shareenr4_1077 - 8 days ago
originally posted on influenster.com
I’ve tried so many eyeliners that claimed to be waterproof, but this one actually delivers. The tip is precise, so it’s easy to create both thin lines and bold wings without messing up. Once it’s on, it doesn’t smudge, fade, or transfer — even after a full day, a workout, and Texas humidity. The black is deep and bold, and it dries quickly so there’s no annoying wait time. Removing it does take a good makeup remover, but that’s the price you pay for something truly long-lasting.
Worth the money!
5 out of 5 stars
cheyym243_3163 - 10 days ago
originally posted on influenster.com
Great pigment on a budget! I always repurchase this when I run out. It dries quickly and has a fine tip, which makes it easy to get a clean, sharp wing. Definitely a go-to!
Good drugstore option
5 out of 5 stars
spicypickle_6187 - 20 days ago
originally posted on influenster.com
This is one of my favorite drugstore options for liquid liner. Dries down quickly, applies very easily, and the felt tip doesn't dry out right away either like some of the more expensive options. I only wish it didn't transfer on m my hooded lids and fade throughout the day, but it is definitely still one of my favorites.
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Gain - 2 months ago, Verified purchaser
A very Good item for the everyday care
Better than high end
5 out of 5 stars
lipstickincart_2439 - 2 months ago
originally posted on influenster.com
This liner is so easy to wear. It is a brush tip that glides on so well. It is extremely black and precise. Does not smudge even on my hooded eyes. The quality is so good and even better than some high end products. I wore it on my wedding day. Get it!
My favorite eyeliner that I have tried! Easy to ap
5 out of 5 stars
livewire9_4561 - 3 months ago
originally posted on influenster.com
I love how thin the liner is, and how pigmented it is. It is incredibly easy to apply, with a "thick" side and a "thin" side of the angled brush, and lasts all day long - sometimes even through my makeup remover, which is impressive for a drugstore product. it always comes off with a double cleanse, or a little elbow grease ha. Affordable and effective, I will never waste money on a different eyeliner again.
BEST on the market
5 out of 5 stars
stephanied650_3243 - 3 months ago
originally posted on influenster.com
I love this liquid eyeliner from wet n wild! This eyeliner is affordable, pigmented, and easy to use. I will not purchase from any other brand. This brush tip liner creates smooth, precise, dark wings.
GREAT PRODUCT
5 out of 5 stars
saraf544_5803 - 4 months ago
originally posted on influenster.com
The product packing makes it easier than ever to apply the eyeliner on your eyes it also has a ton of pigment which is even better it also never drys out as long as you put the cap on
The Perfect Wing Liner
5 out of 5 stars
Thumbs up graphic, would recommend
jean - 5 months ago, Verified purchaser
- Eye color: Blue
- Skin type: Normal
- Hair color: Blonde
- Skin tone: Medium
The best drugstore eyeliner out there. The tip is saturated and long enough to get a perfect crisp wing. Lasts all day with no smudge. So worth the price point!
best liquid eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Jennifer - 5 months ago, Verified purchaser
super affordable by far the best one ive used i always go back to this one plus its waterproof and smudgeproof. definitely recommend
intensely black, super pigmented, easy to use, lon
5 out of 5 stars
danielleh662_458 - 5 months ago
originally posted on influenster.com
This Wet n Wild eyeliner has been my ride-or-die for years! It’s the blackest black, super pigmented, and the ultra-thin tip makes it so easy to create sharp, precise lines. It lasts all day and doesn’t smudge at all. For the price, it’s unbeatable!
My go-to!!
5 out of 5 stars
katsmae__8189 - 7 months ago
originally posted on influenster.com
Forever my favorite liquid eyeliner! Staple in my routine. I have used liquid eyeliner for almost 20 years and this one is perfect value. It is pigmented, glides well, does not bleed into skin lines, stays well and is water/sweat-resistant. The pen is easy to hold, dispenses well. Non-irritating to my sensitive skin.
Eye liner
5 out of 5 stars
Thumbs up graphic, would recommend
Puma90028 - 7 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
The eyeliner works well.
Sadly not as good as I expected
2 out of 5 stars
nikkil185_2912 - 8 months ago
originally posted on influenster.com
At first, I was really impressed with the Wet n Wild Mega Last Breakup Proof Liquid Eyeliner. The ultra-fine brush made application super easy, and the formula was smooth, allowing for precise, clean lines. While the black wasn’t as richly pigmented as I hoped, it was workable for a softer, more natural look. Unfortunately, the initial excitement didn’t last. Despite being marketed as waterproof and long-lasting, I found that the eyeliner smudged and faded throughout the day, especially if exposed to humidity or a bit of natural skin oil. It also dried out in the bottle much faster than expected, making it difficult to get the same smooth application after just a few uses. I appreciate the cruelty-free and vegan formulation, but overall, the performance fell short of its claims. While it might work in a pinch for very light wear, I wouldn’t recommend it for anyone looking for a truly waterproof or long-lasting eyeliner.
Disappointed for sure.
2 out of 5 stars
Em - 8 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Green
- Skin concern: Dark circles, Pores, Acne, Sensitivity
- Hair color: Black
- Skin tone: Light
I was not a fan of this eyeliner overall. I enjoyed the first day of use, but this product dries out quickly. Unfortunately it took me more than one purchase to figure out that it was the product and not just me liberally applying my eyeliner. Really wanted to like this too.
Breakup eyeliner
5 out of 5 stars
shanchristine20_2902 - 8 months ago
originally posted on influenster.com
I received this product for free for my honest review from Influenster and Wet N’ Wild. I love it!! It lasted me all day without awful running and raccoon eyes. It’s drying time is pretty normal. Packaging was like any eyeliner. I would use it for events
Just alright.
3 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 8 months ago, Verified purchaser
I'd use it if someone got it for me, but I don't think I'll be personally purchasing this again; I've bought it twice and used it through 3 seasons in the PNW. I did really give it a good go - with and without primer. Single and multi-layer applications. The end result is the same: breaks down too easily, no staying power, often gets sticky after a few hours. Sometimes it starts to break down after 1 hour. Yes, I do have oily eyelids and partially hooded eyes. Perhaps this would work better in drier climates, on lids that are not hooded and oily? For the price, I do appreciate the brush tip. It's the right size, has the right firmness and flexibility, and the right tapering for thin and bold application. The liquid itself is well pigmented and dark and feels nice on the skin. I did noticed - and maybe it's operator error - that the tip gets dry sometimes during application. I've tried to remedy this by shaking the pen periodically as I'm applying and gently pressing the tip to "pump" the liquid. I usually have cap it for a few minutes and shake it a bit during application. Not for me, as I want something with staying power. Maybe worth trying for others?
It stays on for a long time!
5 out of 5 stars
jazzym16_9794 - 9 months ago
originally posted on influenster.com
I’ve had so many problems finding liquid eyeliners that are truly water and smudge proof. When I bought this eyeliner, I used it and couldn’t get enough of it! It applies super easy because of the sharp tip that glides softly!! It also dries down pretty quickly and doesn’t budge at all afterwards! I wear it quite often and it truly works wonders for my eyes. It’s super affordable too and can be found pretty much anywhere which makes it even more amazing. I even sometimes have a bit of trouble taking it off with the rest of my makeup after a long day, so make sure to have a gentle facial cleanser ready! Please be safe though and don’t get any cleanser in your eyes 😭!