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Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 27.5lbs

$55.99 ($0.13/ounce)See 1 deal for this item
Size27.5lb

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At a glance

About this item

Highlights

  • Real beef is the number 1 ingredient in this high protein dog food, which supplies 32 percent protein for strong muscles, including a healthy heart
  • Purina ONE natural dog food made with protein-rich beef bone broth for dogs, added vitamins, minerals, and nutrients crafted by a veterinarian-recommended brand in Purina-owned, U.S. facilities
  • 100 percent nutrition for adult dogs with 0 percent fillers or animal by-product so that every ingredient in this dry Purina ONE dog food has a purpose
  • Dog kibble including omega-6 fatty acids for healthy skin and coat, natural sources of glucosamine to help support joint health for dogs and bone broth, a naturally-occurring source of collagen
  • High quality adult dog food featuring 2x the tender morsels compared to Purina ONE Lamb and Rice Formula adult dog food

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Beef and Salmon adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real beef as the number 1 ingredient and includes real salmon. Each serving of this Purina ONE dry dog food helps deliver 32 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With Real Beef and Salmon dog food.
Pet Caution Statement: Not for puppies under 1 year of age
Storage Instructions: Store in Dry Place
Used For: Joint Health, Skin and Coat Health, Immune System Health
Intended Pet Type: Dog
Features: Meat as the First Ingredient, No Artificial Preservatives, No Artificial Flavors, All Natural, No Animal By-Products, Natural, No Artificial Colors
Dietary Needs: Naturally Flavored, High Protein
State of Readiness: Ready to Eat
Form: Dried, Kibble, Cut
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 27.5 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 79196585
UPC: 017800183345
Item Number (DPCI): 083-06-6863
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 32%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/kg
Vitamin E (Min) 460IU/kg
Glucosamine (Min) 350mg/kg
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

beef, chicken meal, soybean meal, whole grain wheat, beef fat preserved with mixed-tocopherols, corn protein meal, soy flour, canola meal, corn germ meal, whole grain corn, glycerin, beef bone broth, salmon, rice, natural flavor, oat meal, soy protein concentrate, calcium carbonate, soybean oil, salt, mono and dicalcium phosphate, vegetable juice (color), potassium chloride, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. e417623

Shipping details

Estimated ship dimensions: 31.62 inches length x 16.62 inches width x 8.25 inches height
Estimated ship weight: 32 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why does this say 'no poultry by-products' and then list chicken meal as a top ingredient?

submitted by Leann - 6 months ago

  • A: Thanks for your question. We understand how that wording can be confusing. When we say a recipe contains “no poultry by‑product meal,” it means we do not use lower‑value parts such as feet, necks, or organs that fall under the by‑product category. Chicken meal, however, is a high‑quality, concentrated source of protein made from clean chicken muscle tissue. It is not considered a by‑product. That’s why it can appear on the ingredient list while the formula still meets our “no poultry by‑product meal” promise. We hope this helps, and if you have further questions or concerns, please contact us by following this link: https://www.purina.com/contact-us/. - The ONE Team

    submitted byPurina - 6 months ago
    Brand expert
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Guests are saying

This dog food has become a favorite among many guests, particularly for its high protein content and appealing flavors like beef and salmon. Guests appreciate how it caters to picky eaters, providing a satisfying meal that keeps their dogs energized and healthy. The crunchy kibble and soft morsels are well-received, making it a versatile choice for various dog breeds. Many guests have noted improvements in their dogs' digestion and overall happiness since switching to this brand.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 489 reviews
    dog likes it: 4.23 out of 5
    easy to digest: 4.91 out of 5
    nutrition: 4.82 out of 5
    quality: 4.67 out of 5
    value: 4.5 out of 5
    85% would recommend
    14 recommendations
    5 out of 5 stars
    21 May, 2026
    originally posted on purina.com
    Image

    Great!

    [This review was collected as part of a promotion.] We’ve been trying to get our dog off of chicken, and this food has been great so far.
    eamjensen
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on purina.com
    Image

    Dog

    [This review was collected as part of a promotion.] Good dog food for smaller dogs that like meteor bites or smaller things to chew on
    Dog
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on purina.com
    Image

    Heart eyes

    [This review was collected as part of a promotion.] This is my dogs favorite food! She’s very picky with her dry food but not this one.
    Lisa
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on purina.com
    Image

    Husky Approved

    [This review was collected as part of a promotion.] My husky loves this flavor! He has been eating a variety of this brand for years
    KDang
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on purina.com
    Image

    Great for active dogs!

    [This review was collected as part of a promotion.] She absolutely loves this and she expends a lot of energy chasing and retrieving the ball. So I think this extra protein is great for her
    Jane
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    My dogs favorite

    [This review was collected as part of a promotion.] He loves the big fluffy bites in this particular brand that you can see he gets so happy when I say you want your bites.
    Wheedle
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    love

    [This review was collected as part of a promotion.] my dog absolutely loves this food. we also use it for rescues at our doggie daycare.
    britbrat13
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on purina.com
    Image

    Amazing

    [This review was collected as part of a promotion.] My dog loves this food, he’s been on this for 3 months now and seems to have better digestive health.
    Ryan
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on purina.com
    Image

    Best Dog Food

    [This review was collected as part of a promotion.] Wouldn't feed my dog anything else. When we first got our dog she got dog chow but she was never full and always hungry. But with true instinct shes never searching for more food after. And shes happier.
    HEX97
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on purina.com
    Image

    Big bag

    [This review was collected as part of a promotion.] New flavors for the dogs. They likeit and it comes in a big bag will buy again
    Sheri
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on purina.com
    Image

    He loves it!

    [This review was collected as part of a promotion.] This is definitely one of my dogs, favorite meal combinations with the beef and the salmon. That’s definitely a long time staple for him.
    Bentleyapproved
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on purina.com
    Image

    Purina one

    [This review was collected as part of a promotion.] Love the energy it gives my girl with the high protein and natural ingredients
    Jazzy
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on purina.com
    Image

    Picky Dog

    [This review was collected as part of a promotion.] After Cooter Ray not eating for a long time I had to go back to the food I knew he would eat no problems Thank you True Instinct!
    CooterRay
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on purina.com
    Image

    My Dog's Fave!

    [This review was collected as part of a promotion.] My Husky loves True Instinct by Purina! She always gobbles it down every day.
    Chantell
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on purina.com
    Image

    Finally

    [This review was collected as part of a promotion.] [Employee of purina] My dogs have been super picky lately and we finally found a food they will eat without getting upset stomachs.
    Jumboliya
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on purina.com
    Image

    Great dog food

    [This review was collected as part of a promotion.] My dog loves this dog food and I will continue to buy a farm all the time 😉😀
    Kai
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on purina.com
    Image

    Dogs have shiny coats now

    [This review was collected as part of a promotion.] We love this food for our dogs! Helps with their coats and gives them energy
    TNDogMom
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on purina.com
    Image

    Dogs love it

    [This review was collected as part of a promotion.] My dogs love the extra protein flavor in this kibble. I’ve mixed it with their usual pro plan kibble which they really seem to enjoy
    Morgan34
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on purina.com
    Image

    Protein

    [This review was collected as part of a promotion.] Is very high in protein and the dogs love it and it is good for them you have different flavors so they don't have to eat the same thing all the time
    Treat
    Did you find this review helpful?
    3 out of 5 stars
    2 March, 2026
    originally posted on purina.com
    Image

    Well he smashed it

    [This review was collected as part of a promotion.] Well see if it's true with in this week So hopefully it's all goodso9ooooooooooooooooiiiiioooo thankkkkkn yoouuu
    1 reply from The ONE Team team - 3 months ago
    Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
    Boss
    Did you find this review helpful?

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