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Fit For Me by Fruit of the Loom Womens Plus Size Beyond Soft Cotton Wireless Bra - 2 of 4Fit For Me by Fruit of the Loom Womens Plus Size Beyond Soft Cotton Wireless Bra - 3 of 4Fit For Me by Fruit of the Loom Womens Plus Size Beyond Soft Cotton Wireless Bra - 4 of 4
Fit For Me by Fruit of the Loom Womens Plus Size Beyond Soft Cotton Wireless Bra - 1 of 4

Fit For Me by Fruit of the Loom Womens Plus Size Beyond Soft Cotton Wireless Bra

$19.99

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Ariela and Associates
Eligible for registries and wish lists

Fit & style

  • As comfortable as it is carefree, the Fruit of the Loom Womens Plus Size Beyond Soft Wireless Cotton Bra will quickly become your go-to bra for everyday wear. This wire-free bra design provides natural shaping and support without the discomfort of an underwire
  • This soft cotton bra features full coverage, unlined cups that are lightweight, breathable and stretchy. Weve added 10% spandex to this cotton wireless bra so that it hugs your body, providing a natural lift. An inner sling inside the cups also helps to provide forward projection and support.
  • Extra wide, smoothing sides help reduce the appearance of side and back bulge and are designed to appear seamless under clothing. U-back provides additional back smoothing.
  • Super soft, elastic bottom band and triangle shaped stitching on the center gore helps anchor the bra, so now pulling or tugging throughout the day.
  • Extra wide and adjustable straps offer comfortable support without digging or pinching.

About this item

Fit & style

  • As comfortable as it is carefree, the Fruit of the Loom Womens Plus Size Beyond Soft Wireless Cotton Bra will quickly become your go-to bra for everyday wear. This wire-free bra design provides natural shaping and support without the discomfort of an underwire
  • This soft cotton bra features full coverage, unlined cups that are lightweight, breathable and stretchy. Weve added 10% spandex to this cotton wireless bra so that it hugs your body, providing a natural lift. An inner sling inside the cups also helps to provide forward projection and support.
  • Extra wide, smoothing sides help reduce the appearance of side and back bulge and are designed to appear seamless under clothing. U-back provides additional back smoothing.
  • Super soft, elastic bottom band and triangle shaped stitching on the center gore helps anchor the bra, so now pulling or tugging throughout the day.
  • Extra wide and adjustable straps offer comfortable support without digging or pinching.
The Fruit of the Loom Womens Plus Size Beyond Soft Wireless Cotton Bra is your most comfortable wireless bra yet! This soft cotton bra features full coverage unlined cups that are lightweight, breathable, and designed with an inner sling to help shape and support. Enjoy a comfortable and flexible fit with wide, pinch-free straps and an elastic bottom band. Perfect for leisure or everyday wear, our design provides side and back smoothing under every outfit.

fruit-of-the-loom

comfort bra
Under Bust Over Bust Bra Size
28-30'' 32-34'' 34A
29-30'' 36'' 34B
31-32'' 38'' 36B
33-34'' 40'' 38B
35-36'' 42'' 40B
37-38'' 44'' 42B
39-40'' 46'' 44B
29-30'' 38'' 34C
31-32'' 39'' 36C
33-34'' 41'' 38C
35-36'' 43'' 40C
37-38'' 45'' 42C
39-40'' 47'' 44C
31-32'' 40'' 36D
33-34'' 42'' 38D
35-36'' 44'' 40D
37-38'' 46'' 42D
39-40'' 48'' 44D
33-34'' 43'' 38DD
35-36'' 45'' 40DD
37-38'' 47'' 42DD
39-40'' 49'' 44DD

All Sizes in Inches Unless Otherwise Stated

Used For: All-Purpose
Sizing: Womens
Material: Cotton, Spandex
Garment Style: Front Hook and Loop Fastener
Neckline: V Neck
Sheerness: Opaque
Support Level: Medium Support
Garment Details: Adjustable Strap, Breathable Fabric, Front Bow
Garment back type: U Back
Bra cup construction details: Unlined Cup
Shapewear qualities: Back Slimming
Package Quantity: 1
Apparel material 2 percentage: 10
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 88256477
UPC: 666012521775
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.25 inches length x 14 inches width x 13.5 inches height
Estimated ship weight: 0.33 pounds
item ships from third party seller: Ariela and Associates

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How should I care for this bra?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is recommended to hand wash and line dry or lay flat to dry for optimal care.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of closure does this bra have?

submitted by AI Shopping Assistant - 1 month ago
  • A: The bra features a front hook and loop fastener for convenient wear.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this bra suitable for all-day wear?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is designed for everyday comfort, perfect for leisure or all-day use.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of support does this bra provide?

submitted by AI Shopping Assistant - 1 month ago
  • A: This bra offers medium support with an inner sling for added shaping and forward projection.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What benefits do the wide straps provide?

submitted by AI Shopping Assistant - 1 month ago
  • A: The extra wide straps offer support without digging or pinching, ensuring comfort throughout the day.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: what is the model number for this item

submitted by Joan - 2 years ago
  • A: This bra is sold from a 3rd party source to Target. Please refer to reviews for more information about this wireless bra at Target.

    submitted byFruit of the Loom - 2 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This bra is celebrated for its exceptional comfort and soft cotton fabric, making it a favorite among guests seeking a wireless option. Many appreciate its fit and breathability, especially in warmer climates. However, some guests have noted that it may not provide adequate support for larger bust sizes. Overall, it is a great choice for those prioritizing comfort and a natural feel over maximum support.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 220 reviews
    comfort: 3.58 out of 5
    sizing: true to size
    value: 4.08 out of 5
    66% would recommend
    12 recommendations
    1 out of 5 stars
    18 March, 2026

    (no review title)

    Twice-yep-that's right-2 times-you know 1-2 / it took twice that I edited Our address and they still used my old address (they have sent me my bill each time at my current address ) I have dealt with other places before but now just overly tired after this - I called after last wrong address but sent me a text saying "Sorry but the shipment papers already printed out (this was within a out 30 to 45 minutes after last confirmation I recd I'M DONE!! one
    1 reply from Fruit of the Loom team - 13 days ago
    We are sorry you are having issues, please contact Target's customer service.
    clara
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 March, 2026Verified purchase

    Uncomfortable in places

    This particular style of Fit for Me has some fabric support material inside/under the cups but the edges are sewn in a way that's not smooth, so they stab and scratch. And it's gotten worse over a few months. My other Fit For Me bras are made a bit differently and don't have that issue. If not for this painful problem, it would be a good bra.
    mtbigfoot
    comfort: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2026Verified purchase

    (no review title)

    I found a bra can really enjoy wearing without cutting in to my shoulders.Thank you very much
    1 reply from Fruit of the Loom team - 15 days ago
    You're welcome very much!
    Sondra
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    6 February, 2026Verified purchase

    Still waiting for order

    Been almost 2weeks and where’s my delivery?
    1 reply from Fruit of the Loom team - 2 months ago
    We’re sorry for the delay. Since it’s been almost two weeks, we recommend checking your order status directly with Target, as they handle shipping and delivery for this item. If you need product‑related assistance, you can also contact Fruit of the Loom Customer Care at 1‑855‑253‑4534 for further support.
    Fun Gram
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 January, 2026Verified purchase

    Retired and 86

    Great fit! Looks good - feels good! Good buy!
    Mary Joy
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 September, 2025Verified purchase

    No support

    No support if you are a larger size, straps are too long.
    1 reply from Fruit of the Loom team - 6 months ago
    Thank you for your feedback. We’re sorry to hear that the support and strap length didn’t work well for you. We truly value your input and will share your experience with our product team as we continue to improve fit and comfort for all sizes.
    JM
    comfort: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 May, 2025Verified purchase

    This bra fits perfectly

    I love how comfortable this bra is. I have tried numerous wirefree bras and this wins hands down. It is stretchy yet supportive. It is easy to move and I can wear it all day without any discomfort. I wear a DD and I am over 65 so something comfortable and that looks nice is a must. This fits the bill and the price is great. I tried one and then bought 3 more.
    mroth
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    13 April, 2025
    originally posted on fruit.com
    Image

    For smaller busted women

    Not for a large breasted woman. I’m a 38 DDD and it did not provide lift and control. I returned it.
    Judith Z.
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    8 March, 2025
    originally posted on fruit.com
    Image

    Good Feel But Misses the Mark

    While it’s a true fit and the fabric feels very good on the skin, it doesn’t support very well. I am a 42G and it ends up tilting the entire bra forward. The band rises on the back and causes muscles spams because it sits incorrectly. The band across the front also rolls under the bust which causes some discomfort. Unfortunately, if you are well endowed and looking for a cotton alternative I would recommend to keep looking.
    Madison M.
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    1 March, 2025
    originally posted on fruit.com
    Image

    Most Comfortable Bra

    This is the most comfortable bra I have ever worn. I can not wear underwear and this bra gives me support and comfort both.
    Mirelle R.
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    29 December, 2024
    originally posted on fruit.com
    Image

    The look and comfort were

    [This review was collected as part of a promotion.] The look and comfort were good. Unfortunately after wearing for 3 days I developed half moon circle abrasions on both of my breats where the seam come together in the front of the bra.
    Dannielle S.
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 December, 2024Verified purchase

    Comfortable bra

    Very comfortable bra. I struggle finding one that is comfortable after a few hours, that don't make my chest sag way down. Good find
    Geri
    value: 5 out of 5
    sizing: true to size
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    28 November, 2024
    originally posted on fruit.com
    Image

    The quality is great as

    [This review was collected as part of a promotion.] The quality is great as well look and comfort. Still not exactly what I was looking for, but like it enough to wear. I’m looking for more support do really like the wider sides
    Shawnna H.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 November, 2024
    originally posted on fruit.com
    Image

    Perfect bra.

    [This review was collected as part of a promotion.] have been looking for comfortable bra and found it, perfect fit. will purchase more.
    Debra G.
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2024
    originally posted on fruit.com
    Image

    These are the most comfortable

    [This review was collected as part of a promotion.] These are the most comfortable bras I have ever worn. They are perfect!
    Sandra P.
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2024
    originally posted on fruit.com
    Image

    The Fit is great, Looks

    [This review was collected as part of a promotion.] The Fit is great, Looks really good & really comfortable. Rate - 9. I would purchase the item again.
    Maurice M.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    25 August, 2024
    originally posted on fruit.com
    Image

    Bras

    [This review was collected as part of a promotion.] It doesn’t stay in place to hold me in! I shake when I walk! Not comfortable with that!
    Libda M.
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    7 August, 2024
    originally posted on fruit.com
    Image

    Comfy

    [This review was collected as part of a promotion.] Soft love the band under cup looks nice and very comfortable. The only reason I didn't give 5 stars is the clasp rubs on my back.
    Kim H.
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    18 July, 2024
    originally posted on fruit.com
    Image

    Womens Plus Size Beyond Soft Wireless Cotton Bra.

    [This review was collected as part of a promotion.] If there were a way to say VERY GOOD on the above star chart, that's what The Womens Plus Size Beyond Soft Wireless Cotton Bra earns from me. Took a little finagling to get it to fit just right, and I appreciate the way it felt and looked throughout some of the hottest days of this summer.
    Abby M.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    13 July, 2024
    originally posted on fruit.com
    Image

    100% cotton

    [This review was collected as part of a promotion.] All cotton The product is great and is 100% cotton.
    Holly F.
    Did you find this review helpful?

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