$9.49 when purchased online
Target Online store #3991
About this item
Highlights
- Long Lasting Permanent Hair Color: Garnier Olia Hair Color is for all hair textures; powered by 60% oils with sunflower and camellia oil to propel color deep inside the hair for long lasting hair dye and 100% gray coverage
- Hydrated and Silky Hair: Olia leaves hair visibly healthier and preserves hair strength; Hair is hydrated, silky and up to 3X shinier than uncolored, unwashed hair; Silicone free, paraben free, ammonia free, cruelty free, and vegan formula with a delicate floral fragrance for optimal comfort; Available in a wide shade range from rich browns and deep blacks to bright reds and brilliant blondes
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
- Committed to making Garnier a greener beauty brand: We aspire to create a positive impact by paving the way towards more sustainable beauty. Approved by Cruelty Free International under the Leaping Bunny Program
Description
Garnier Olia Permanent Hair Color is an ammonia free, vegan formula that delivers brilliant long-lasting hair dye and 100% gray coverage without compromising the health of your hair. Olia is ammonia free, silicone free, paraben free, and phthalate free. It's Leaping Bunny certified by Cruelty Free International. Powered by a 60% oil blend with sunflower and camellia seed oil and our ODS technology which propels colorants deep into the hair. The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair. Available in shades from rich browns and blacks to bright reds and brilliant blondes.
Hair Type: All Hair Types
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432700
UPC: 603084084531
Item Number (DPCI): 063-01-9672
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
colorant: 1233039 d paraffinum liquidum / mineral oil / huile minerale, aqua / water / eau, ethanolamine, decyl glucoside, sodium lauryl sulfate, peg-40 hydrogenated castor oil, parfum / fragrance, disodium cocoamphodiacetate, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, 4-amino-2-hydroxytoluene, hydroxypropyl guar, sodium metabisulfite, edta, 5-amino-6-chloro-o-cresol, toluene-2,5-diamine, ascorbic acid, p-aminophenol, helianthus annuus seed oil / sunflower seed oil, camellia oleifera seed oil, thioglycerin, tocopherol. f.i.l.# t282077/1, after color conditioner: 1119728 b aqua / water / eau, cetearyl alcohol, behentrimonium chloride cetyl esters, cocos nucifera oil / coconut oil, parfum / fragrance, isopropyl alcohol, benzoic acid, dilauryl thiodipropionate, potassium hydroxide, helianthus annuus seed oil / sunflower seed oil, camellia oleifera seed oil, tocopherol. f.i.l.# t282169/2, developer: 1187179 a aqua / water / eau, paraffinum liquidum / mineral oil / huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, sodium salicylate, peg-40 hydrogenated castor oil, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate. f.i.l.# c244017/1
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOR PRODUCT. YOU HAVE A SENSITIVE, ITCHY OR DAMAGED SCALP. IF YOU HAVE A TATTOO, THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN. IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY. WEAR GLOVES PROVIDED IN KIT. THOROUGHLY RINSE HAIR AFTER APPLICATION. DO NOT USE OVER COMPOUND HENNA OR PROGRESSIVE COLOR. WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING. KEEP PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT APPLY ON CHILDREN.Shipping details
Estimated ship dimensions: 2.7 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 1 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye offers a vibrant color that matches expectations while being easy to apply. Guests appreciate its ammonia-free formula, which leaves hair feeling soft and healthy without the harsh chemical smell typical of other dyes. The packaging is user-friendly, and the product provides excellent gray coverage. Many guests noted the pleasant scent and effective hydration, making it a reliable choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11229 reviews
effectiveness: 3.46 out of 5
quality: 3.54 out of 5
value: 3.41 out of 5
62% would recommend
420 recommendations
A must for red heads
5 out of 5 stars
delilahb19__2688 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Obsessed😍 great shade obviously I had red underneath, but it was very faded and this box dye made it very vibrant and red it lasts very long and I wash my hair every other day application process was very easy comes with everything you need
Does not cover grey hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Gk - 15 days ago, Verified purchaser
I kept this color for more than 1 hour but still my grey hair was not colored. Little disappointed.
1 reply from Garnier Consumer Care team - 8 days ago
Hi there, Gk! We appreciate you taking the time to reach out about our Olia Brilliant Color. We're so sorry to hear your grays were not covered. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Nice product
5 out of 5 stars
brittanyl207_4916 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product was easy to use and came out exactly as the box showed that it would on my hair. It did fade fairly fast but it could be that I didn’t leave it on long enough. The scent wasn’t to strong and the shades are beautiful.
Hair dye
4 out of 5 stars
kenzab14_1917 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Overall, very vibrant color. Not too strong of a scent once applied to the hair. Provides a good all over coverage. Very easy application. Leaves the hair very shiny.
came out orange when i got red :(
1 out of 5 stars
Thumbs down graphic, would not recommend
whtvrvictoria - 28 days ago, Verified purchaser
“intense red” but it came out orangeish. thankfully i had other red hair dye to use over it. absolutely disappointed in this box of dye. will not buy again.
1 reply from Garnier Consumer Care team - 14 days ago
Hi there! We appreciate you taking the time to reach out about our Olia Hair Color. We're so sorry to hear of your disappointment in our shade. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Mess free and mild fragrance
5 out of 5 stars
Thumbs up graphic, would recommend
Rwright - 29 days ago, Verified purchaser
After lots on online reviews to find the least toxic drugstore hair dye with 100% grey coverage, this one wins.
Not bad
4 out of 5 stars
niccim3_8930 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am impressed for a box color because of vibrancy was more than expected, but because I’m my hairstylist, I understand what no ammonia means so it was a very deep dark red
Love it
5 out of 5 stars
sarahc1170_2019 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging was great the hair color is so vibrant and beautiful easy to apply and I'm just simply loving it highly recommend this product 👌 the smell is great
new go to dye
5 out of 5 stars
iiam_myaa_1176 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i underestimated this product a lot, i didn’t think it’ll be as bright because i put it on dark hair but it was a very good bright shade of red. i will be going back and trying this out on a new wig cause i was just testing it the first time. but i actually think im going to love the outcome dude to it being so bring on black hair and im going to put it on blonde next
Great color, covers grays
5 out of 5 stars
Thumbs up graphic, would recommend
Jennifer - 1 month ago, Verified purchaser
I've used this on and off the past 2 years. The smell is not offensive. It does color the gray hairs in my hair line. It's a nice all over color. I'm not a huge fan of the post color conditioner provided, but I do use it.
Lovely color but fades quickly
4 out of 5 stars
stasiaeurasia_7139 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I used this intense red dye over brown hair, so I didn’t expect it to come out very bright. It turned my hair a nice rich auburn color which I really liked. The experience was easy - there was no unpleasant smell, it smelled kind of floral. The packaging came with everything you need including clear instructions, gloves, mixing bottle,and after-care conditioner. My only complaint is that the color fades really quickly (3 weeks)
Unhappy Red
2 out of 5 stars
lindag27_1442 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color was not of the best coverage. It was difficult to apply and the scent was a bit to strong for me. The packaging I didn’t care for that much. It’s to busy maybe something for simple would be nicer. It did leave my hair a bit dry and hard to comb through so I’m not too happy about that.
1 reply from LeCare team - 1 month ago
Hi lindag27_1442, We're sorry to hear about your experience,using Olia Hair Color and we truly appreciate you bringing this to our attention. Thanks for sharing and giving it a try!
Does not work on dark hair
2 out of 5 stars
vanessar373_332 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is the brand I use for my at home hair coloring. This color; however, did not do its justice. Im saddened as I wanted some bred highlights. I did not want use bleach on my dark hair.
1 reply from LeCare team - 2 months ago
Hello vanessar373_332. We appreciate you contacting us about 6.65 - Intense Red. We're sorry this product didn't meet your expectations. We value your feedback and will share it with our team to help us improve. Thank you for your input. We appreciate your comments and hope to continue serving you better in the future.
2.0 - Soft Black
3 out of 5 stars
Thumbs down graphic, would not recommend
Hair chameleon - 2 months ago, Verified purchaser
I switched to Olia years ago after using other box dyes that would fry my hair. Olia always left my hair in better condition and with a nice shine for my particular hair texture. But the past two times I used it, it faded way quicker than it ever had :/ as if it was semi-permanent. And my hair would look like I didn't even dye it. I thought maybe the first box was a fluke thing or I messed something up, but a second time confirmed my doubts. I'm still using the same color-safe shampoos and such, I think the formula changed sometime after they updated the packaging. I switched back to Revlon Colorsilk because they updated the formula since I used it way back, got much better results.
1 reply from Garnier Consumer Care team - 2 months ago
Hi there! We appreciate you taking the time to reach out about our Olia Hair Color. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Great color
5 out of 5 stars
christinah36_3797 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color accuracy is great. The process is easy and not too messy. There is a nice not too overpowering scent. My hair is still soft and healthy afterward.
Brown dye turned my hair jet black :/
1 out of 5 stars
Thumbs down graphic, would not recommend
MARIAESS - 2 months ago, Verified purchaser
I got the darkest platinum brown for my medium brown hair. It turned my hair jet black. I had to double check the discarded bottles to check if someone switched the colors. I absolutely hate it. Never again.
1 reply from Garnier Consumer Care team - 2 months ago
Hi there! We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday-Friday: 9:00 AM – 5:30 PM ET at 1- 800-442-7643. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Inaccurate color
2 out of 5 stars
paytonr31_9454 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It faded really fast and the color really wasn't how it was advertised. It came out more orange than an "intense red". The application process was easy though.
1 reply from LeCare team - 2 months ago
Hi paytonr31_9454! Thank you for sharing how you feel about Olia, 6.65-Intense Red. We appreciate you trying this shade and sharing your results. Our commitment is to bring our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
<3
5 out of 5 stars
Thumbs up graphic, would recommend
Megges - 2 months ago, Verified purchaser
Favorite color. Makes my hair so smooth.
The best box color
5 out of 5 stars
Thumbs up graphic, would recommend
Weallcu - 2 months ago, Verified purchaser
Goes on smooth and actually works with grays
Not the results I wanted
3 out of 5 stars
natashaf67c9_4490 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I used to always color my hair red many years ago so I was excited to try Olia’s intense red hair dye in hopes of reliving my redhead days, however that did not really happen as well as I would like. Mixing and applying the color was a fairly easy process. I have dark brown hair and after application and waiting, my hair did not end up with the intense red, but rather it looks more like a ginger red which is not a bed shade, but certainly not the shade I expected based on the box.