$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
- Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
- Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Easy to Digest
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 6 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 6 months agoBrand expert
Q: What size is the scoop?
submitted by Kay - 29 days ago
A: It is 8.5g or 1.5 level tablespoons.
submitted byBobbie - 21 days agoBrand expert
Q: Can this whole milk version be used on a newborn?
submitted by Britt - 2 months ago
A: Hello Britt- Absolutely! All Bobbie formulas are for healthy, full term infants from 0-12 months old.
submitted byBobbie - 2 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 6 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 5 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 6 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 5 months agoBrand expert
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4.6 out of 5 stars with 310 reviews
easy on tummy: 3.71 out of 5
easy to prepare: 4 out of 5
quality: 4 out of 5
value: 3.57 out of 5
66% would recommend
9 recommendations
Love it
5 out of 5 stars
Rina D. - 13 days ago
originally posted on Bobbie
This formula has been wonderful for our baby. She loves it and is doing so well on it.
We love Bobbie!
5 out of 5 stars
Thumbs up graphic, would recommend
Sam - 14 days ago, Verified purchaser
Bobbie has been our go-to formula for baby number two and we have barely any problems. It’s super easy to mix and we have had way less problems with spit up as we did with our first child on other brands. It is a little bit more expensive than some options, but I’m willing to pay that for having grass fed. Good ingredients. The biggest downside with this formula is that it comes in smaller tins so it’s harder to buy with some of the regulations on how many cans you can buy in one purchase.
My baby was happier after one bottle!
5 out of 5 stars
Ayla P. - 15 days ago
originally posted on Bobbie
Spit up galore NO MORE! My baby loves this formula and it’s much happier now!
So far so good?
4 out of 5 stars
Kristian S. - 15 days ago
originally posted on Bobbie
Baby loves it just as much as the others we’ve tried in the past. However, my LO has been spitting up a bit more than before. Not sure if that just means she needs time to adjust?
We like the formula
5 out of 5 stars
Mikaela M. - 19 days ago
originally posted on Bobbie
3rd baby, first time using Bobbie. Baby takes formula well and we like how it mixes
Okay
3 out of 5 stars
Amy R. - 19 days ago
originally posted on Bobbie
Baby was constipated. Ended up switching to formula that was a fraction of the price and he’s doing great! Might be good for some people but wasn’t a match for us.
Me encanta!
5 out of 5 stars
Areli - 20 days ago
originally posted on Bobbie
A mi pequeño le encanta y lo hace sentirse bien. Vale cada centavo, lo recomiendo al 100%
So good!!
5 out of 5 stars
Heisha N. - 22 days ago
originally posted on Bobbie
My son loves this formula. His stomach can handle it. I haven’t had to change his formula since he’s been on it. So blessed to have a healthy and clean formula to feed him.
my daughter APPROVES
5 out of 5 stars
Katrina S. - 23 days ago
originally posted on Bobbie
my daughter struggled on most formulas we tried after breast feeding. I looked up best formulas without all the extra nasties and Bobbie was in the top three. After researching more into Bobbie and the other two most of my wants in a good, healthy formula pointed towards Bobbie so we decided to give it a shot. Almost less than a week on Bobbie she was pooping regularly with great color, gaining weight appropriately and enjoying every feeding time! Safe to say we’ve found our formula from here on out! We LOVE Bobbie!
Love it!
5 out of 5 stars
Megan M. - 23 days ago
originally posted on Bobbie
This is my second time using Bobbie for combo feeding my second child. It is just as great now as it was in 2022! Combo feeding is a breeze with this formula!! Bottle & Breast!
Love Bobbie
5 out of 5 stars
Emma - 23 days ago
originally posted on Bobbie
Bobbie has been great for combo feeding my 9 month old!
love
5 out of 5 stars
brian - 23 days ago
originally posted on Bobbie
love the clean ingredients, convenience of ordering and my son has had no issues
Very noticeable difference in behavior.
5 out of 5 stars
David K. - 24 days ago
originally posted on Bobbie
My baby was so fussy and gassy after eating Similac or other brands. With all the sugar and other terrible additives it made her miserable. After switching to Bobbie we have seen a huge improvement. No more fussiness or gaseousness. Thank you for making a formula that’s actually safe for children.
Great Formula!
5 out of 5 stars
Riley - 24 days ago
originally posted on Bobbie
We have been using this formula for 2 months now and we have been really loving it! My daughter had no issues transitioning from breast milk to this and her poops have remained soft and normal. Definitely will recommend and use in the future!!
Highly recommend
5 out of 5 stars
Maggie W. - 30 days ago
originally posted on Bobbie
We used this formula for my baby starting at 2 weeks old and it was a game changer
Love this Formula!
5 out of 5 stars
Brooke G. - 1 month ago
originally posted on Bobbie
We have loved using this formula since our baby had tummy issues with breast milk. It has made a world of difference for her!
We love Bobbie!
5 out of 5 stars
Lacey - 1 month ago
originally posted on Bobbie
My baby loves the taste of Bobbie and I love that it has MFGM as I’m unable to breastfeed. It has also helped regulate her poops.
Baby knows what she likes
5 out of 5 stars
Elif - 1 month ago
originally posted on Bobbie
I'm on my third kiddo. Each of my kids has taken formula. I've tried a LOT of different brands and formulations. My third was the first of my children to eat "European style" formula. I was initially feeding her a different brand. Then ran out and bought a can of Bobbie on emergency mode. After she finished the can, she refused to eat her prior formula. She only wanted Bobbie from then on. I like that it smells like milk powder, not the weird fishy scent of big name brand formula (you know the ones). She just had her 1 year check up. She's in the 89th percentile for hight and weight, and a happy girl. Unlike her siblings, she hasn't experienced upset tummy, spit up or gas.
Worth every penny
5 out of 5 stars
Jamie F. - 1 month ago
originally posted on Bobbie
Bobbie formula has been an excellent choice for our family. I love that it’s modeled after breast milk and uses high-quality, organic ingredients without unnecessary additives. The fact that it doesn’t contain corn syrup or palm oil gave me peace of mind when choosing it for my baby. The powder mixes easily, leaving no clumps, and my baby loves it. While it is a little more expensive than some other options, I truly feel it’s worth every penny for the quality and the comfort it provides my baby.
Great formula and ingredients!
5 out of 5 stars
Claire - 1 month ago
originally posted on Bobbie
Love that there is a whole milk option that is more affordable! My baby loves this stuff so much and am so thankful for such a quality product