$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- EXTRA BRAINY: Naturally-occurring Milk Fat Globule Membrane (MFGM) from whole milk, DHA, ARA, and choline to support brain development.
- EXTRA CREAMY: More healthy milk fat and a creamy taste they’ll love.**
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie Grass Fed Whole Milk Formula is a complete nutrition recipe made with grass-fed whole milk from pasture-raised cows. It features a 60:40 whey-to-casein ratio modeled after breast milk to support easy digestion. We source full-fat whole milk to deliver a creamy, rich,and nutritious recipe to fuel your baby’s growth and development. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It meets the EU requirements for DHA in infant formula to support brain development.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Easy to Digest
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 2 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 2 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 1 month ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 1 month agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 1 month ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 1 month agoBrand expert
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4.3 out of 5 stars with 102 reviews
100% would recommend
2 recommendations
Love it!
5 out of 5 stars
Jeannine O. - 13 days ago
originally posted on Bobbie
Baby went through a growth spurt and I’m struggling to keep up with her demand right now. Was looking for something to help bridge the gap and this formula was perfect. Baby didn’t have any tummy troubles and loved it from the start. I felt good about supplementing with this formula because of the ingredient list. Now that the organic version is out, we are definitely going to try that one too!
Love love love! But small small small
4 out of 5 stars
Hanna O. - 14 days ago
originally posted on Bobbie
I love Bobbie and will continue to use this formula. Recently switched from ByHeart due to finding traces of lead. However, wish Bobbie came in larger sized cans and a holder for the scoop!
Love it!
5 out of 5 stars
Ankita G. - 17 days ago
originally posted on Bobbie
My infant loves this formula, it tastes real especially the whole milk version, doesn’t taste weird like other formulas!
Love it
5 out of 5 stars
Tyler M. - 18 days ago
originally posted on Bobbie
We started supplementing with this for my 6 mo old with no issues.
Like the company more than the formula
3 out of 5 stars
Tarja M. - 24 days ago
originally posted on Bobbie
I compared this formula with some other options, and while I like the company and what they do, the formula doesn't mix well-there are always particles that don't mix in the bottle. My baby's poop also changed significantly when I started this formula, although it's still a normal consistency and color. I'll use the formula I have, but I'll go with a different option for my baby.
Made Baby Throw up
3 out of 5 stars
Katie K. - 25 days ago
originally posted on Bobbie
Giving three stars because I appreciate the ingredients but this made my baby throw up. She’s 10 months old and we switched from By Heart slowly but the smallest amount of this mixed in her old formula made her throw up. We have never had a problem before.
3 week review
3 out of 5 stars
Joyce C. - 25 days ago
originally posted on Bobbie
Formula does not cause my baby to be gassy and we have not had to use gripe water to make her feel better which is great but my baby no longer poops as good as she used to. She went from pooping multiple times everyday to only pooping once every 4 days :(
not for us
2 out of 5 stars
Kelsie K. - 26 days ago
originally posted on Bobbie
i really wanted this to be our formula but it’s not for us for two reasons. first, it doesn’t mix as smoothly as other formulas. even when mixed with warm water per the directions, there is always a residue left in the bottle which i’m sure isn’t hurting anything, i just wish it was a more homogeneous milk. i was willing to look past that until it constipated my baby terribly so we had to call it quits. when we went back to our previous formula his digestion went back to normal.
So Far So Good!
5 out of 5 stars
Cheyanne L. - 27 days ago
originally posted on Bobbie
My goal of breastfeeding until my little one turned 6 months was quickly approaching and I had done little to no research on what formula we would introduce. This is my first baby and I was shocked at the amount of information out there about popular brand formulas! I started panicking, worried about making the “right” choice. After much thoughtful research, I landed on Bobbie. Bobbie’s Whole Milk Infant formula checks all the boxes of what I was looking for in a formula and it’s been working so well as combination feeding option as we transition away from breastmilk. My little one has taken it just fine since day one and we haven’t looked back! I would like to see a straight edge on the can for an easier way to level the scoop, but it isn’t a dealbreaker. We love Bobbie!
Amazing formula
5 out of 5 stars
Sami M. - 28 days ago
originally posted on Bobbie
I love this formula and so does my baby. A formula with ingredients I feel good about and a mission I can stand behind- a win win. I love that this company empowers moms rather than making them feel shameful or have guilt based on their decisions.
Great Price for Organic Formula
3 out of 5 stars
Ariel H. - 28 days ago
originally posted on Bobbie
I think that the price for the formula especially being organic is great. You don't get quite as much out of each can as some other companies but it's alright because I know Bobbie is great ingredience and mindfully made. If you need this formula fast I would go somewhere else or always have a backup. Between the time that I ordered and received the formula it was over 2 weeks. The only other thing is while I do love the product I don't think it is making a difference in my twins' reflux issues and "fussy" issues as advertised.
Love it
5 out of 5 stars
Rosalynn A. - 1 month ago
originally posted on Bobbie
I’m between the whole Milk and organic both are great the only downside is my baby spits up a bit but other than that no complaints
Love this formula!!
5 out of 5 stars
Emily R. - 1 month ago
originally posted on Bobbie
My baby has never liked the bottle being an exclusively breast-fed baby. We tried lots of different formulas and he didn’t seem to like any of them until we tried this whole milk formulation. It’s not foamy, It doesn’t clump, and my baby loves it! We love it too since it is mostly organic and has clean ingredients!
Okay
3 out of 5 stars
Grace B. - 1 month ago
originally posted on Bobbie
I think my baby tolerated the organic formula better.
Love this formula!!
5 out of 5 stars
Katherine R. - 1 month ago
originally posted on Bobbie
My little one stopped nursing and I was stressed about picking a formula. As we all know they are full of junk. I’m glad to have come across this one and that it gave me a peace of mind formula feeding him. He loves it and has no stomach issues from it either. Great formula and I would recommend to anyone!
Does not work the same as EU per claims!
1 out of 5 stars
Supriya N. - 1 month ago
originally posted on Bobbie
My baby had the most adverse effect on his tummy from this formula. He was gassy, fussy and could not calm down. We started mostly formula feeding at 3 months since I was not keeping up with his demand and Bobbie was our go to coz, they claim to be organic and modeled after the EU formulas. I got the product ahead of starting to use it for my infant so yes, I reached out to the customer team post the 30-day guarantee, that's on me but I reached out coz I have four unopened/unused bottles that I paid for and was hoping for some resolution since I am not returning or wanting to return just coz but coz it really does not agree with my baby. The response I got was, sorry, can't do anything, the 30 days are passed. No compassion, no understanding, no nothing! So DISAPPOINTED!
Clean, nutritious and easy!
5 out of 5 stars
Megan R. - 1 month ago
originally posted on Bobbie
With all the formula scares going on, it takes a giant weight off my shoulders knowing my babygirl is getting quality formula! She loves it, warm or room temp, and has never turned it down which was important as my milk dried up really fast out of nowhere. Easy transition!
EBF baby to happy bobbie baby!!
5 out of 5 stars
Thumbs up graphic, would recommend
First time momma - 1 month ago
LOVE this formula. A God sent once I decided to wean my baby girl from breastmilk. From exclusively to exclusively formula fed and it was so easy and seamless. Forever grateful for a US based formula with amazing ingredients and received tons of awards for clean ingredients. I feel so blessed to be using this formula. ZERO guilt switching to formula after exclusive breastfeeding for 7 months!
1 reply from Bobbie team - 1 month ago
We love this! Congrats on a seamless transition to formula. If you have any questions along the way, we are here for you!
Best Formula Yet
5 out of 5 stars
Christie P. - 1 month ago
originally posted on Bobbie
We've tried a few formulas before trying Bobbie, and the ingredients just aren't as clean and this formula sits so much better, too! I recommend it to anyone who asks.
Perfect!
5 out of 5 stars
Kellie S. - 1 month ago
originally posted on Bobbie
I never thought I was use formula. I breastfed for the full first year with my first born and I planned on doing the same for my second born. My supply was starting to dwindle and I was using up my freezer stash faster than I could replenish it. Being new to the formula game, I researched everything. I only wanted to best, and the closest to breastmilk, for my baby. I chose Bobbie Grass-fed Whole Milk Formula and I couldn't be happier. My son transitioned to it perfectly with no issues or complications and we honestly couldn't even tell a difference than when he was strictly breastmilk. I'm at ease with this formula, especially after the recent recall of other formulas, as this one ranked in the highest/best quality category for formula. I would definitely recommend this to anyone!