$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
- Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
- Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.
Suitability: complete infant nutrition—from day one to year one.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Easy to Digest
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 3 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 3 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 3 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 3 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 3 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 3 months agoBrand expert
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4.5 out of 5 stars with 203 reviews
easy on tummy: 5 out of 5
easy to prepare: 3 out of 5
quality: 4.5 out of 5
value: 4 out of 5
75% would recommend
4 recommendations
Doesn't dissolve
3 out of 5 stars
Thumbs down graphic, would not recommend
Savbeal119 - 19 hours ago, Verified purchaser
Unless you aggressively shake this for about 2 minutes straight it’s powdery and chalky, my typically breast fed baby HATED this. However the metallic smell is much less prominent than in competitor brands (Similac specifically)
LOVE LOVE LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
KATYM - 4 days ago, Verified purchaser
We loved everything about this formula! Make it easy to stop breastfeeding when you have such a good option to switch to!
1 reply from Bobbie team - 3 days ago
So awesome! Love to hear Bobbie's working great for your baby!
Best formula for my breastfed baby!
5 out of 5 stars
Megan C. - 14 days ago
originally posted on Bobbie
I breastfed my baby until he was 9 months old. My supply started dropping and I needed to find something to supplement with before we made the complete switch to formula. We tried 3 different kinds before FINALLY finding Bobbie and it has been amazing! My baby was able to take it even without mixing breastmilk in it. He loves this formula and we haven’t had any tummy issues since we switched! I’m so glad we are using this formula!
We absolutely love Bobbie!
5 out of 5 stars
Madeline - 16 days ago
originally posted on Bobbie
We tried multiple formulas before landing on Bobbie. Bobbie was the only formula that our baby responded well to post breastfeeding. Could not recommend it enough
Better on thevtummy
5 out of 5 stars
Kayla - 17 days ago
originally posted on Bobbie
This has helped my baby’s gas improve! We love Bobbie
Buy Bobbie!
5 out of 5 stars
Kyle C. - 18 days ago
originally posted on Bobbie
This brand has been incredible for our baby, great pricing, and our son enjoys every feed.
Baby loved it first try.
4 out of 5 stars
Grant - 20 days ago
originally posted on Bobbie
Works great with our baby. Wish there were bigger cans and the scoop could attach to the lid somehow.
Game changer
5 out of 5 stars
Lindsey P. - 22 days ago
originally posted on Bobbie
So happy to have a whole milk formula now and our son has done SO WELL with it!!! It mixes super easy and quickly and we haven’t had any issues with spit up. Such a great cost too. Only thing is I wish they carried it in a bigger can
Love
5 out of 5 stars
Meg - 22 days ago
originally posted on Bobbie
Bobbie’s seems to be the only formula that works for my baby. Everything else he’s extra fussy and spits up everything.
Great on tummy!
5 out of 5 stars
Theresa R. - 23 days ago
originally posted on Bobbie
This is my 5th child and we’ve always used similac - this time I decided to try Bobbie and I’m super pleased. My kids on similac always had mild constipation. No issues for my daughter with Bobbie.
Smooth like butter
5 out of 5 stars
Sherisse M. - 24 days ago
originally posted on Bobbie
All the other formulas are grainy and don’t mix well but this one mixes well and powder is smooth.
Baby and Mama Approved
5 out of 5 stars
Alex - 24 days ago
originally posted on Bobbie
We love Bobbie! The subscription not only puts my mind at ease that I won’t run out, but it is also super convenient. Baby’s poops are regular and normal. Overall, we are super happy with how baby transitioned to formula from breast milk and our pediatrician is happy with his growth.
Perfect fit!
5 out of 5 stars
MacKenzie - 26 days ago
originally posted on Bobbie
I absolutely love the formula. I tried lots of top brands when my baby was born and the was the clear winner. I trust the brand and the ingredients, and I love the it’s made in the USA. Baby’s digestion is fantastic, it doesn’t have that weird metallic small that other formulas do, and its measures and mixes BEAUTIFULLY. 10/10 recommend.
Baby Loves It!
5 out of 5 stars
Ryan - 27 days ago
originally posted on Bobbie
We switched from the gentle formula to the Grass-fed Whole Milk when our baby hit six months, and we've had an even better experience with this one. And at a lower price point too!
We love this formula!
5 out of 5 stars
Dayna - 29 days ago
originally posted on Bobbie
After doing a ton of research on formulas, we can’t find any better than this! With whole milk, lactose as its first ingredient, and care towards ingredient sources, this formula and brand is amazing. My baby tolerates it well and drinks it all!
Almost instant improvement
5 out of 5 stars
Jaime D. - 29 days ago
originally posted on Bobbie
I tried this because I wanted to get my son off the corn syrup in regular formula with a glimmer of hope it would help his spitting up. Every bottle (including breast milk) prior to this was like watching the exorcist. No idea how he actually gained weight. After the first bottle of Bobbie (not even the gentle stuff) the spitting up reduced by easily 90%. It's only been a couple of days, but I'm really happy with the product. The price stings a bit, but I think it's ultimately worth it.
Amazing!
5 out of 5 stars
Haylee B. - 30 days ago
originally posted on Bobbie
My twin boys love this. It’s the only formula we’ve used that one of the boys doesn’t spit up excessively with.
Wholeheartedly Recommend!
5 out of 5 stars
Jessica N. - 1 month ago
originally posted on Bobbie
My baby LOVES this, and I swear it helps them sleep better at night! I still pump, but give this at night and they sleep SO well!
Best for my baby
5 out of 5 stars
Joyce - 1 month ago
originally posted on Bobbie
Baby has been on this since he was 4 weeks old. We tried a few other brands (Similac 360, Enfamil NeuroPro, Kendamil) that gave him bad gas, or diarrhea, or constipation, before we came across Bobbie. Didn’t have any of the digestive problems, kept him full (he stopped night feeds on his own at 9 weeks old), without putting on too much weight (64 percentile height, 32 percentile weight). Easy to mix. Rarely do we find clumps after mixing. We are very happy with this formula and the subscription makes it easy to always have enough on hand.
Great formula!
5 out of 5 stars
Amanda - 1 month ago
originally posted on Bobbie
I like the grass-fed whole milk option. My baby loved the taste from day 1. It combines smooth. The shipping is super quick, which is a relief when you are running low and have to hit renew.