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Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 2 of 4Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 3 of 4Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 4 of 4
Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 1 of 4

Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz

6 Questions
$22.99 ($1.63/ounce)
 

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
  • Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
  • Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
  • EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
  • EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.

Description

Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.

Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.

Suitability: complete infant nutrition—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount

Calories: 100
% Daily Value*
Protein 2.07g
Total Fat 5.63g
Total Carbohydrate 10.4g
Water 134g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 1.5iu
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 3mcg
Sodium 25mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

lactose, organic whole milk, organic linoleic sunflower oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic high oleic sunflower oil, organic coconut oil, less than 2 % of: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium carbonate, calcium phosphate, potassium chloride, sodium chloride, potassium citrate, l-carnitine, magnesium phosphate, calcium ascorbate, choline bitartrate, inositol, potassium iodide, ferrous sulfate, d-alpha tocopheryl acetate, zinc sulfate, vitamin c palmitate, niacinamide, calcium pantothenate, biotin, vitamin a, thiamin hydrochloride, copper sulfate, riboflavin, mixed tocopherols, pyridoxine hydrochloride, sodium selenate, manganese sulfate, phylloquinone, folic acid, vitamin d3, vitamin b12. * a source of docosahexaenoic acid (dha) ** a source of arachidonic acid (ara)

Allergens & Warnings:

STORAGE AND WARNINGS Never use the microwave to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Discard leftover formula after feeding. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional., CONTAINS MILK.
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Organic Certified, Kosher
Baby Formula Focus: Immune System Support, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 90780398
UPC: 850061847072
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?

submitted by Greytar - 2 years ago

  • A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!

    submitted byBobbie - 2 years ago
    Brand expert

Q: What size is the scoop?

submitted by Kay - 1 year ago

  • A: It is 8.5g or 1.5 level tablespoons.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Can this whole milk version be used on a newborn?

submitted by Britt - 1 year ago

  • A: Hello Britt- Absolutely! All Bobbie formulas are for healthy, full term infants from 0-12 months old.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you

submitted by NNN - 2 years ago

  • A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.

    submitted byBobbie - 2 years ago
    Brand expert

Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?

submitted by NNN - 2 years ago

  • A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Hi this version looks slightly different than the infant formula milk based powder with iron?

submitted by irenegnaw54 - 8 months ago
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4.7 out of 5 stars with 674 reviews
easy on tummy: 3.76 out of 5
easy to prepare: 4.11 out of 5
quality: 3.94 out of 5
value: 3.83 out of 5
70% would recommend
20 recommendations
5 out of 5 stars
11 October, 2026

(no review title)

Great
porsha
Did you find this review helpful?
5 out of 5 stars
7 October, 2026
originally posted on Bobbie
Image

great formula

my baby has been doing great with this formula- no stomach issues, no fussiness- the last 8months we’ve been drinking this! (i do wish it came in a bigger size)
mkabc
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5 out of 5 stars
4 October, 2026
originally posted on Bobbie
Image

Great!

We love Bobbie, we do wish the green whole milk cans were bigger.
Tiffany L.
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5 out of 5 stars
1 October, 2026
originally posted on Bobbie
Image

My baby prefers this to my breastmilk

We started combo feeding at 6 months and started with a European brand that was highly recommended. My baby wasn’t having it. I switched over to Bobbi and he loves it. There are times I think he prefers Bobbi to my breastmilk.
Hayley J.
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5 out of 5 stars
1 October, 2026
originally posted on Bobbie
Image

Love it!

We’ve been using bobbie whole milk formula since day 1 and have had no issues & no fussiness whatsoever!
Monica
Did you find this review helpful?
5 out of 5 stars
27 September, 2026
originally posted on Bobbie
Image

Saved me with combo feeding

I started out my postpartum weeks thinking breastfeeding was all or nothing. When my baby was not gaining weight after he was born, I decided to combo feed with Bobbie because of the organic ingredients and the EU label they have. He has never had any upset stomach or vomit that I have heard issues about with other brands. I am thankful to Bobbie for their clean label, and now I feel much more at ease in my breastfeeding journey.
Abbie B.
Did you find this review helpful?
5 out of 5 stars
27 September, 2026
originally posted on Bobbie
Image

Saved me with combo feeding

I started out my postpartum weeks thinking breastfeeding was all or nothing. When my baby was not gaining weight after he was born, I decided to combo feed with Bobbie because of the organic ingredients and the EU label they have. He has never had any upset stomach or vomit that I have heard issues about with other brands. I am thankful to Bobbie for their clean label, and now I feel much more at ease in my breastfeeding journey.
Abbie B.
Did you find this review helpful?
5 out of 5 stars
23 September, 2026
originally posted on Bobbie
Image

Twin Mom Approved!

When making the decision to exclusively formula feed my boys the two main factors I was looking for were: 1. Providing the cleanest and closest to breastmilk ingredients and 2. Ease of access staying stocked. Bobbie checked both of those boxes! I know that I am feeding my twin with the best formula on the market.
Cameron P.
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5 out of 5 stars
18 September, 2026
originally posted on Bobbie
Image

Great

So far, really liking it! Just recently made the switch from half breast milk and half formula to full formula.
Kylie B.
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1 out of 5 stars
17 September, 2026
originally posted on Bobbie
Image

Not for us

I breastfeed and was looking for a formula to supplement with. - tried this once and baby spit up so much. Led me to be exclusively breast milk.
KH
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5 out of 5 stars
17 September, 2026
originally posted on Bobbie
Image

Safe for babies!

This was recently considered one of the best formulas in a study that tested formulas for toxins. I am so grateful for a formula that cares about moms and babies.
Megan
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3 out of 5 stars
12 September, 2026
originally posted on Bobbie
Image

Good quality but not for my baby

My baby had stomach upset with bobbie so we had to stop. He is probably intolerant to cow milk.
Kalpita K.
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4 out of 5 stars
11 September, 2026
originally posted on Bobbie
Image

Great

Baby loves it, but causes more spit up than the organic kind
Grace
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5 out of 5 stars
11 September, 2026
originally posted on Bobbie
Image

Formula For All Three Kids

This formula has worked for all three of my kids to help supplement.
Lily
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4 out of 5 stars
9 September, 2026
originally posted on Bobbie
Image

Good stuff

I tried a trial pack of the Bobbie whole milk for my baby. It was good. I was impressed with the quality for the price. Its rich, creamy whole milk, you can tell it's the good stuff. Ultimately I decided to use the organic version, but I would order this again if the organic was not available
Anna S.
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4 out of 5 stars
8 September, 2026
originally posted on Bobbie
Image

Newborn

The formula is great, we switched to the gentle from whole milk infant. It was too heavy for baby stomach and she was getting constipated
Valerie M.
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5 out of 5 stars
3 September, 2026
originally posted on Bobbie
Image

Happy baby happy mom!

My baby does great on Bobbie and I love that I can feel good about its safety standards!
Kassidy K.
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2 out of 5 stars
3 September, 2026
originally posted on Bobbie
Image

Review

Daughter didn’t like it. Upset stomach, with both trials separated by time.
Colin C.
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1 out of 5 stars
1 September, 2026
originally posted on Bobbie
Image

Not Happy

It caused rashes and throw up along with gas in the stomach. . gave the baby so much of discomfort
Raayna K.
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5 out of 5 stars
1 September, 2026
originally posted on Bobbie
Image

My baby has taken this

My baby has taken this from day one and has had zero issues whatsoever. I love this formula!
Melissa S.
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