Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Pureology Smooth Perfection Shampoo 33.8 oz - 2 of 4Pureology Smooth Perfection Shampoo 33.8 oz - 3 of 4Pureology Smooth Perfection Shampoo 33.8 oz - 4 of 4
Pureology Smooth Perfection Shampoo 33.8 oz - 1 of 4

Pureology Smooth Perfection Shampoo 33.8 oz

$73.95 reg $90.00
Sale save $16.05 (18% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists

About this item

Highlights

  • Gently cleanses and smoothes color-treated hair
  • Restores manageability to frizzy hair
  • Sulfate-free, paraben-free, and vegan formula
  • Helps keep hair healthy.

Description

To keep your color-treated hair looking smooth and vibrant, Pureology Smooth Perfection Shampoo helps tackle frizz and color-damage with micro-emulsion technology. This shampoo for curly hair is infused with the Thermal AntiFade Complex and natural oils that are necessary to maintain beautiful color and healthy hair. While many other shampoos strip the hair cuticle of oils, the Pureology Smooth Perfection Shampoo contains camellia oil to provide frizzy hair with a smooth, shiny look after every wash. To help protect against heat damage, Smooth Perfection includes xylose sugar and vitamin E oil that invigorate hair with health and shine. Antibacterial components prevent the damaging buildup of harsh chemicals from styling products, chlorine, minerals from water and other residue that can wear down hair color. This is a detoxifying shampoo without sulfate or other harmful ingredients, and it's 100% vegan. Whether your hair is fine, coarse or somewhere in between, this gentle and easy-rinsing shampoo will help you keep a salon finish.
Hair Type: All Hair Types, Coarse, Curly, Fine, Frizzy
Product Form: Cream
Beauty Purpose: Smoothing
Package Quantity: 1
Net weight: 33.8 fl oz (us)
TCIN: 92398582
UPC: 884486437044
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.25 inches length x 3.25 inches width x 10.1 inches height
Estimated ship weight: 2.4 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Top-selling hair care combos

Guests are saying

The Pureology Smooth Perfection Shampoo is highly praised for its ability to hydrate and smooth hair, making it a favorite among guests with various hair types. Many appreciate its pleasant scent and the fact that a small amount goes a long way, providing excellent lather and cleaning without stripping hair. While it effectively reduces frizz and enhances shine, some guests noted that it may not suit all hair types, particularly fine or oily hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 722 reviews
    5 out of 5 stars
    1 May, 2026
    originally posted on pureology.com
    Image

    Smells so great

    [This review was collected as part of a promotion.] My favorite and buy it whenever I can. Looks like its discontinued and I wish it wasnt.
    ShellyRUinMI
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on pureology.com
    Image

    Another great product

    [This review was collected as part of a promotion.] I love this shampoo and conditioner equally to hydrate. In fact all products I’ve used are fantastic. I especially like the smell
    Deborah0308
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2026
    originally posted on pureology.com
    Image

    Best shampoo for thick hair

    [This review was collected as part of a promotion.] Love this shampoo! I have thick hair that tends to get dry and frizzy. This shampoo keeps it smooth and hydrating. It's a better fit than the hydrate sheer.
    Lolasola
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on pureology.com
    Image

    Hair feels amazing

    [This review was collected as part of a promotion.] Thos shampoo leaves my hair feeling amazing. Does not dry my scalp out and my hair is shiny.
    Bel R
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on pureology.com
    Image

    Smooth

    [This review was collected as part of a promotion.] This is my fav of the pureology line. They are all great but this one does the best for me
    Red25
    Did you find this review helpful?
    5 out of 5 stars
    9 October, 2025
    originally posted on pureology.com
    Image

    Hydrating

    [This review was collected as part of a promotion.] Results are snoozing and soft. Product eliminated the frizz and dryness in my hair
    J m Goo
    Did you find this review helpful?
    1 out of 5 stars
    6 October, 2025
    originally posted on pureology.com
    Image

    Doesn't look what I want for my skin

    [This review was collected as part of a promotion.] I am using pureology hydraye shampoo and with it use i found it with bad experience on my hair. It gives itchy scalp
    1 reply from Consumer Care Center team - 8 months ago
    We are sorry to hear about the experience you had with our Smooth Perfection Shampoo. We would like to speak with you directly about it. Please give us a call @ 877-254-9949 M-F 9:00 am – 5:00 pm ET for assistance and provide the case # 43121657. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    Rizi
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 October, 2025
    originally posted on pureology.com
    Image

    Great product!

    [This review was collected as part of a promotion.] In summer when its humid, this is my preferred product.
    Frannie
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2025
    originally posted on pureology.com
    Image

    Wonderfully smoothes down frizz from graying hair

    [This review was collected as part of a promotion.] As my haor has turnes gray it has become curly! So I have had to learn how to manage this completely foreign hair. ! Pureology Smoothing shampoo and conditioner has been wonderful in allowing the curls to shine and the keeping fizz away.
    RaineyDay
    Did you find this review helpful?
    5 out of 5 stars
    27 September, 2025
    originally posted on pureology.com
    Image

    Love this

    [This review was collected as part of a promotion.] Smells fresh and my hair is in such great condition after using
    Shining hair
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2025
    originally posted on pureology.com
    Image

    Great for Unruly Hair

    [This review was collected as part of a promotion.] My shampoo and conditioner of choice when I am blow drying my hair and am attempting to achieve a straight salon look.
    SP1234
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2025
    originally posted on pureology.com
    Image

    In my 50s and counting.

    [This review was collected as part of a promotion.] I have long naturally wavy/curly hair. I color it every four weeks to keep the gray at bay. This is the only shampoo I have used for at least 10 years. It keeps my hair, very healthy and manageable.
    Genie
    Did you find this review helpful?
    5 out of 5 stars
    7 July, 2025
    originally posted on pureology.com
    Image

    Literally The Best shampoo

    [This review was collected as part of a promotion.] My mother bought me this line for my frizzy hair. It’s awesome! It lathers nice and does a great job keeping the frizz down. It also smells amazing.
    John68
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2025
    originally posted on pureology.com
    Image

    Great product

    [This review was collected as part of a promotion.] I love this smoothing shampoo helps with my frizzy hair alot.
    stormyskye
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2025
    originally posted on pureology.com
    Image

    The best

    [This review was collected as part of a promotion.] I’ve never been a fancy shampoo person but this stuff is life changing. You only need a little so the bottle goes a long way. I’m able to go more time between washes and my curly wavy hair is much smoother.
    Briana
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2025
    originally posted on pureology.com
    Image

    Perfection

    [This review was collected as part of a promotion.] Love this Smooth Perfection shampoo!! And it smells wonderful because every time I give someone a hug they tell me how nice I smell.
    RitaRita
    Did you find this review helpful?
    4 out of 5 stars
    8 June, 2025
    originally posted on pureology.com
    Image

    Shampoo is Great! Container needs help.

    [This review was collected as part of a promotion.] Love the product. Dropped one star because the container is extremely hard to open. Thankfully, it is shampoo and I can leave the container open and upright. [I received nothing for this review, but a "no" answer was not an option.]
    Dana LH
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2025
    originally posted on pureology.com
    Image

    Great!

    [This review was collected as part of a promotion.] Shampoo definitely helps in combination with the conditioner for me when using this product to straighten my hair. I havent had any issues with this and i only wash my hair every 4-5 days. It doesn’t get oily or dry.
    Janae S
    Did you find this review helpful?
    3 out of 5 stars
    4 June, 2025
    originally posted on pureology.com
    Image

    Prefer Hydrate over this

    [This review was collected as part of a promotion.] Doesn't compare to Pureology Hydrate. I should've stuck with the one I know I liked rather than listening to the quiz.
    1 reply from Consumer Care Center team - 1 year ago
    Hi there. We appreciate you contacting us about Smooth Perfection Shampoo and are sorry to hear it wasn't what you expected. At Pureology, we value your feedback and thank you for sharing your experience. We'll share your comments with our team to help us enhance our products and better meet our customers' needs.
    Steph L
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2025
    originally posted on pureology.com
    Image

    Love the smothing products

    [This review was collected as part of a promotion.] Can't say enough about how this product helps to smooth my wavy and often frizzy hair. Great fragrance too;
    JBean
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy