New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 2 of 4hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 3 of 4hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 4 of 4
hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz - 1 of 4

hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz

$4.99 ($1.06/ounce)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • What I'm Getting: Includes one (1) 4.7 oz tube of hello Naturally Whitening Fluoride Toothpaste, Mint
  • See Ya Stains: Whitens naturally with natural whitening ingredients to remove stains and uses fluoride to help prevent cavities and strengthen enamel
  • So Fresh: This naturally whitening toothpaste is formulated with super-peppy peppermint so you can experience mind-blowing freshness
  • Only Good Stuff Allowed: This toothpaste is peroxide free, SLS free and has no artificial sweeteners or flavors, dyes, parabens, and titanium dioxide
  • Everyday Yay: hello Naturally Whitening Fluoride Toothpaste is a vegan toothpaste and is not tested on animals

Description

Say hello to an everyday yay whitening toothpaste with mind-blowing freshness with the hello Naturally Whitening Fluoride Toothpaste. This minty whitening toothpaste tastes awesome and works brilliantly with a calcium mineral blend that helps naturally whiten teeth by removing surface stains. It’s thoughtfully formulated to tame bad breath and moisturize. Made with high quality ingredients like farm grown super-peppy peppermint, tea tree oil, and coconut oil for extra friendliness, this naturally whitening toothpaste gives you awesome fresh breath. And because it’s formulated with fluoride, it also helps prevent pesky cavities and strengthens tooth enamel. hello Naturally Whitening Toothpaste contains no artificial sweeteners, no artificial flavors, no peroxide, no titanium dioxide, no dyes, no SLS, and this mint toothpaste is vegan.
Suggested Age: Adult
Health Facts: Vegan, Formaldehyde-Free, Propylparaben-Free, Contains Fluoride, Phthalate-Free, Formaldehyde Donor-Free, Butylparaben-Free, Nonylphenol Ethoxylate Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.7 Ounces
TCIN: 75563128
UPC: 819156020233
Item Number (DPCI): 049-09-2210
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 1

Serving Per Container: 1

Amount Per Serving:

% Daily Value*
Calcium 0%
Iron 0%
Vitamin C 0%
Vitamin A mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

active ingredients: sodium fluoride (0. 24% ,)(, 0. 15%, w/v fluoride ion)( purpose: anticavity), inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, calcium, xanthan gum, flavor, titanium dioxide, coconut oil, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract, tea tree oil..

Shipping details

Estimated ship dimensions: 1.93 inches length x 2.13 inches width x 7.35 inches height
Estimated ship weight: 0.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: The listing states “free of titanium dioxide” but it clearly shows titanium dioxide as an ingredient on the label. Which is it?

submitted by EJ - 2 years ago
  • A: Titanium dioxide is clearly listed on the box itself - how can you claim it is not an ingredient??

    submitted byConnie - 2 years ago
  • A: Yes, contrary to the claim it is titanium dioxide free, this is included in your product ingredients. Please clarify each is correct!

    submitted byAnya - 2 years ago
  • A: I can't believe the manufacturer of this toothpaste is claiming that it does not contain titanium dioxide, when it clearly states that ingredient on the label! This DOES have titanium dioxide!

    submitted byCJ - 2 years ago
  • A: hello, and thanks for asking. our Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste does not have titanium dioxide as an ingredient. please check our website to see the list of your ingredients. we hope this helps. https://www.hello-products.com/products/naturally-whitening-toothpaste.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: What's the RDA (abrasiveness) of this toothpaste?

submitted by Dee - 7 months ago
  • A: 0-250 is a range meaning anywhere from mildly abrasive to harmful. I'm going to take that non-answer as meaning this toothpaste is probably harmful to enamel.

    submitted byDee - 7 months ago
  • A: hi there! thank you for reaching out and great question. our hello naturally whitening paste that tastes awesome and works brilliantly has an rda of 0-250. please feel free to check out our faqs page on out website for more information. https://www.hello-products.com/pages/faqs .

    submitted byColgate Palmolive Consumer Affairs - 7 months ago
    Brand expert

Q: Can I use hello Naturally Whitening Fluoride Toothpaste with Coconut Oil and Tea Tree Oil if I have sensitive teeth? Thank you.

submitted by DSW - 2 months ago
  • A: Yes! You can use hello Naturally Whitening Fluoride toothpaste if you have sensitive teeth.

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: Is this ADA approved?

submitted by Maria - 8 months ago
  • A: hey! to receive an ada seal of approval, a manufacturer must request that the ada study a specific product and review the research. the process can take a while. we updated the formula in 2023, so it no longer has the ada seal, but the product has been resubmitted for approval.

    submitted byColgate Palmolive Consumer Affairs - 8 months ago
    Brand expert

Q: What is the country of origin?

submitted by Janie - 9 months ago
  • A: hello there! our naturally whitening toothpaste is made in the usa.

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: why does it say it's free of artificial sweeteners but the first ingredient is sorbitol? and also xylitol! this is false advertising!

submitted by jewels - 10 months ago
  • A: we're happy to assure you that all of our products are 100% safe to use. they're made with naturally derived ingredients, vegan, gluten-free, dairy-free, and more. the sorbitol and xylitol would be from natural, friendly sources.🤍

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: If this doesn't contain titanium dioxide, why is it listed in the contents? Was it changed and the printing is old? When was it removed?

submitted by XB70 - 1 year ago
  • A: hey there! titanium dioxide was removed from our naturally whitening toothpaste in 2023.

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: Does this toothpaste contain fluoride? A fluoride-free toothpaste is not effective for cavaty prevention or general tooth health, so I want that fluoride!

submitted by Liz - 1 year ago
  • A: hello there! our naturally whitening toothpaste is a fluoride toothpaste, with anticavity benefits!

    submitted byColgate Palmolive Consumer Affairs - 7 months ago
    Brand expert

Q: What does the coconut oil do for teeth?

submitted by Curious - 2 years ago
  • A: hello. hello naturally whitening paste is farm grown super-peppy peppermint and tea tree oil to tame bad breath, and coconut oil to moisturize for extra friendliness. we hope this answers your question.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: Is there corn-sourced ingredients in it? Thanks. I found out I have a sensitivity.

submitted by D - 2 years ago
  • A: hello there, thanks for your question! our hello naturally whitening paste doesn't contain corn. we hope this helped.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Additional product information and recommendations

4.6 out of 5 stars with 957 reviews
effectiveness: 4.64 out of 5
quality: 4.56 out of 5
value: 4.51 out of 5
85% would recommend
160 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2026Verified purchase

(no review title)

Would love a more minty flavor
Optometry
effectiveness: 5 out of 5
quality: 4 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase

(no review title)

My favorite toothpaste, it actually whitens teeth.
JessMiya
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase

Good

I like it.
Becks
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
20 January, 2026Verified purchase

(no review title)

I used to use Native toothpaste, but was disappointed when they stopped selling the mint flavor with fluoride. I switched to Hello because it contains fluoride and have been very happy with this product. The flavor is fresh and leaves no bad aftertaste.
Catta
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2026Verified purchase

Do NOT BUY

Do not use this product! This product makes my teeth hurt. We do not know what’s inside this tube. Bring back consumer trust!
Xo
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase

Great stuff

The only toothpaste we use
Jules11
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase

Great coconut and mint toothpaste!

I started getting Hello products for my kids but eventually made the switch for myself as well! I love the mint flavor and the added benefits of the coconut oil!
tia
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase

(no review title)

Love the hello brand. My mouth always feels fresh after brushing.
Jen
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase

(no review title)

Works well and good price
kiana
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase

(no review title)

I’ve been using this for years and actually notice that my teeth are whiter. I avoided staining from having braces on for years and I think this toothpaste had a lot to do with it. The mint flavor isn’t overpowering as well which is a plus.
Noelle
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025

(no review title)

Don’t buy it! This toothpaste almost ruined my life. I have been suffering for months with swollen gums and sores on the roof of my mouth. Weird allergies and headaches. The only thing I’d changed was my toothpaste! I went back to regular toothpaste and within a week my mouth feels like it’s healing. Stay away!!!
Lisa
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase

Causes gum pain

This toothpaste caused painful burning gums and white bumps on my gumline, also made my tongue burn. I thought I was going crazy and realized the discomfort started when I started using this toothpaste. The symptoms resolved within a day of switching to a different milder toothpaste.
Momma4
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase

Great toothpaste

Great toothpaste. Don’t get canker sores like I did with other brands.
shopfish
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase

Good paste, but

I liked the toothpaste just fine, but not the packaging. It’s fairly rigid which makes it difficult to get the toothpaste out when the tube gets down to about a quarter full.
Shernie
effectiveness: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase

Good toothpaste

I love the way this toothpaste works! My only wish is this was not in plastic. I know other natural companies have switched to metal tubes. I purchase this when I cannot readily get those other products.
Alie
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase

Great!

My new favorite toothpaste! I love more natural ones, but still want the fluoride. Good value too.
Lily
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase

Excellent quality product

Excellent product, been using this for a while. Really helpful.
Florida
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025Verified purchase

Formula changed

They changed the formula and now I have extremely painful canker sores in a very inconvenient place. The fact this didn’t have SLS was the reason why I switched only for the new formula to give me canker sores again. Why fix what isn’t broken? They also decreased the amount of fluoride by 0.01% and added a ton of new sweeteners that weren’t present before and no longer says ADA accepted
cooldogmom
effectiveness: 2 out of 5
quality: 1 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?
1 out of 5 stars
14 August, 2025Verified purchase

Sensitivity issues & chipping!

I switched to this toothpaste to aim for something a bit more natural. Well, I started having teeth problems after but didn’t connect the dots that it was this toothpaste. Headaches, tooth sensitivity, and even had a tooth chip while using it! I’m the poster child for good dental hygiene, so having these issues really upset me. After switching to another toothpaste, I immediately noticed a change in my sensitivity!
LJ
1 guest found this review helpful. Did you?
5 out of 5 stars
12 August, 2025
originally posted on hello-products.com
Image

super minty! fluoride! flip-cap!

We were on a quest to find toothpaste that was minty enough for us, and this is really good - the best we've found so far! Plus, it has fluoride, which we definitely wanted (because science).
ACaird
3 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy