hello Naturally Whitening Fluoride, SLS-Free and Vegan Toothpaste - 4.7oz
$4.99 ($1.06/ounce)
In Stock
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About this item
Additional product information and recommendations
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4.6 out of 5 stars with 957 reviews
effectiveness: 4.64 out of 5
quality: 4.56 out of 5
value: 4.51 out of 5
85% would recommend
160 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2026Verified purchase
(no review title)
Would love a more minty flavor
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
(no review title)
My favorite toothpaste, it actually whitens teeth.
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
Good
I like it.
5 out of 5 stars
20 January, 2026Verified purchase
(no review title)
I used to use Native toothpaste, but was disappointed when they stopped selling the mint flavor with fluoride. I switched to Hello because it contains fluoride and have been very happy with this product. The flavor is fresh and leaves no bad aftertaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2026Verified purchase
Do NOT BUY
Do not use this product! This product makes my teeth hurt. We do not know what’s inside this tube. Bring back consumer trust!
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
Great stuff
The only toothpaste we use
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
Great coconut and mint toothpaste!
I started getting Hello products for my kids but eventually made the switch for myself as well! I love the mint flavor and the added benefits of the coconut oil!
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
Love the hello brand. My mouth always feels fresh after brushing.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
(no review title)
Works well and good price
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
I’ve been using this for years and actually notice that my teeth are whiter. I avoided staining from having braces on for years and I think this toothpaste had a lot to do with it. The mint flavor isn’t overpowering as well which is a plus.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025
(no review title)
Don’t buy it! This toothpaste almost ruined my life. I have been suffering for months with swollen gums and sores on the roof of my mouth. Weird allergies and headaches. The only thing I’d changed was my toothpaste! I went back to regular toothpaste and within a week my mouth feels like it’s healing. Stay away!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
Causes gum pain
This toothpaste caused painful burning gums and white bumps on my gumline, also made my tongue burn. I thought I was going crazy and realized the discomfort started when I started using this toothpaste. The symptoms resolved within a day of switching to a different milder toothpaste.
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Great toothpaste
Great toothpaste. Don’t get canker sores like I did with other brands.
4 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
Good paste, but
I liked the toothpaste just fine, but not the packaging. It’s fairly rigid which makes it difficult to get the toothpaste out when the tube gets down to about a quarter full.
4 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Good toothpaste
I love the way this toothpaste works! My only wish is this was not in plastic. I know other natural companies have switched to metal tubes. I purchase this when I cannot readily get those other products.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
Great!
My new favorite toothpaste! I love more natural ones, but still want the fluoride. Good value too.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
Excellent quality product
Excellent product, been using this for a while. Really helpful.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025Verified purchase
Formula changed
They changed the formula and now I have extremely painful canker sores in a very inconvenient place. The fact this didn’t have SLS was the reason why I switched only for the new formula to give me canker sores again. Why fix what isn’t broken? They also decreased the amount of fluoride by 0.01% and added a ton of new sweeteners that weren’t present before and no longer says ADA accepted
1 out of 5 stars
14 August, 2025Verified purchase
Sensitivity issues & chipping!
I switched to this toothpaste to aim for something a bit more natural. Well, I started having teeth problems after but didn’t connect the dots that it was this toothpaste. Headaches, tooth sensitivity, and even had a tooth chip while using it! I’m the poster child for good dental hygiene, so having these issues really upset me. After switching to another toothpaste, I immediately noticed a change in my sensitivity!
5 out of 5 stars
12 August, 2025
originally posted on hello-products.com
super minty! fluoride! flip-cap!
We were on a quest to find toothpaste that was minty enough for us, and this is really good - the best we've found so far! Plus, it has fluoride, which we definitely wanted (because science).