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Tom's of Maine Silly Strawberry Kids Fluoride-Free Toothpaste - 5.1oz - 2 of 4Tom's of Maine Silly Strawberry Kids Fluoride-Free Toothpaste - 5.1oz - 3 of 4Tom's of Maine Silly Strawberry Kids Fluoride-Free Toothpaste - 5.1oz - 4 of 4
Tom's of Maine Silly Strawberry Kids Fluoride-Free Toothpaste - 5.1oz - 1 of 4

Tom's of Maine Silly Strawberry Kids Fluoride-Free Toothpaste - 5.1oz

$5.29 ($1.04/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine Kids Fluoride-Free Toothpaste in Silly Strawberry Flavor
  • FLUORIDE-FREE: This kids natural toothpaste uses calcium and silica to gently clean teeth
  • TASTE THEY LOVE: The children's toothpaste is full of real fruit flavor that will make your child smile
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals

Description

Goodbye artificial sparkles and bubble gum flavors. Hello clean teeth! Tom's of Maine Natural Kids Fluoride-Free Toothpaste uses calcium and silica to gently clean your little one's teeth, while the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing more fun. Plus, with this fluoride-free toothpaste, you don't have to worry if more toothpaste ends up in their tummy than the sink. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.

At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Suggested Age: 2 Years and Up
Health Facts: Butylparaben-Free, BPA-Free, Sodium Lauryl Sulfate-Free, Gluten-Free, Fluoride-Free, Artificial Flavor-Free, Contains Calcium Carbonate, Artificial Fragrance-Free, Contains Naturally Derived Ingredients, Vegan, Dye-Free, Artificial Preservative-Free, Phthalate-Free, Artificial Color-Free, Propylparaben-Free
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626526
UPC: 035000971227
Item Number (DPCI): 049-09-0082
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

glycerin, water, calcium carbonate, hydrated silica, natural flavor*, carrageenan, sodium lauryl sulfate, *strawberry juice and other natural flavor

Shipping details

Estimated ship dimensions: 1.535 inches length x 6.772 inches width x 2.402 inches height
Estimated ship weight: 0.364 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This toothpaste is a favorite among families, especially for children, due to its appealing flavors and fluoride-free formula. Guests appreciate the gentle texture that cleans effectively without causing discomfort. Many parents find it easy to encourage their kids to brush their teeth with this product, making it a fun experience. However, some concerns about ingredients have been raised, which guests should consider when making a choice.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 708 reviews
    effectiveness: 4.57 out of 5
    quality: 4.69 out of 5
    value: 4.58 out of 5
    77% would recommend
    45 recommendations
    5 out of 5 stars
    19 May, 2026
    originally posted on tomsofmaine
    Image

    You have to try this toothpaste

    I honestly love this toothpaste. I think it's outperforms every other toothpaste on the market. The flavor is amazing. The peppermint just right. Not too weak. Not too strong. The texture is perfect and it feels gentle on my gums while providing a excellent cleaning. I literally go out of my way to purchase this and when I'm done I know I can throw it in the recycle bin
    Mikie95
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026Verified purchase

    (no review title)

    My kids love this tooth paste , have no issues getting them to brush teeth.
    Nora
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 February, 2026Verified purchase

    Toms strawberry flouride free toothpaste

    Fluoride free which works inventor little one is not really good at spitting. She likes the strawberry flavor. Asks to brush without a hassle
    Diane
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    (no review title)

    My child loves it
    Kiara
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    20 January, 2026Verified purchase

    (no review title)

    This contains lead. Do not buy
    monica
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on tomsofmaine
    Image

    The best

    we've been using this brand for our children for 6 years now, they love the willy strawberry one best and refuse to use any other toothpaste 🤣
    Becca
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    Great flavor and no fluoride!

    Great flavor and no fluoride! My almost 3 year old daughter has been using this toothpaste for almost a year. She loves the flavor and enjoys brushing her teeth because of it. I’m happy knowing there’s no fluoride and it’s a better alternative for my toddler.
    QUALITY CONTROL
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2025Verified purchase

    (no review title)

    my daughter loves it
    Brenda
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 October, 2025Verified purchase

    We love it

    My daughter enjoys the flavor
    Nisha
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 October, 2025Verified purchase

    Don't recommend 4 kids that can't spit & rinse yet ‼️‼️‼️

    Swallowing it burned little one's backside.
    Bridget
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2025Verified purchase

    Toms Kids Fluoride Free

    My kids love and request this toothpaste everytime! Plus it's fluoride free which makes it even better.
    Meg
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 July, 2025Verified purchase

    Not good

    Bad taste. Not very abrasive, it takes twice as long to brush with this toothpaste before the teeth feel clean. Excessively foamy.
    Terry
    effectiveness: 2 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2025Verified purchase

    Love the quality, but not the price

    My son really likes this toothpaste. It helps that it’s fluoride free, since he’s not ready to brush and spit yet. And he loves the taste of strawberry. I just wish it wasn’t as expensive as it is. But it helps get him to brush his teeth
    Aw
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 June, 2025
    originally posted on tomsofmaine
    Image

    (no review title)

    I have used this toothpaste for over 4 years now. We like it!
    debra5903
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 May, 2025Verified purchase

    Favorite for kids

    My toddler is great at brushing his teeth using this. If you are looking for a flouride free option, highly recommend!
    jaclyn1993
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 April, 2025
    originally posted on tomsofmaine
    Image

    CONTAINS LEAD

    My kid loves this product and we’ve been using it for years BUT IT CONTAINS LEAD while it contains calcium carbonate. My kid insisted I reach out and ask you to reformulate. Sincerely, Emily and George (6yo)
    1 reply from Customer Care team - 1 year ago
    Hi there. Thank you for sharing your concern with us. All Tom's of Maine Toothpastes are manufactured adhering to thorough quality and safety standards to ensure that our products are safe and effective. We make sure that all ingredients and packaging materials used in our products, meet strict quality parameters and comply with FDA regulations, including those for lead, arsenic, cadmium, and mercury.
    SLsadler
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2025Verified purchase

    Love this toothpaste!

    My Grandson only wants this toothpaste!
    Karen
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 March, 2025Verified purchase

    Great toothpaste

    This is the only toothpaste my son uses!
    NBS
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2025Verified purchase

    Great toothpaste

    Love this toothpaste for our kids. It doesn’t have fluoride and gives a fresh smell. A little goes a long ways!
    Review
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 November, 2024Verified purchase

    Great taste

    Great taste. This is my son's favorite
    Mimito4
    Did you find this review helpful?

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