New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tom's of Maine Silly Strawberry Kids' Fluoride-Free Toothpaste - 5.1oz - 2 of 4Tom's of Maine Silly Strawberry Kids' Fluoride-Free Toothpaste - 5.1oz - 3 of 4Tom's of Maine Silly Strawberry Kids' Fluoride-Free Toothpaste - 5.1oz - 4 of 4
Tom's of Maine Silly Strawberry Kids' Fluoride-Free Toothpaste - 5.1oz - 1 of 4

Tom's of Maine Silly Strawberry Kids' Anticavity Fluroide-Free Toothpaste - 5.1oz/3ct

$14.89 ($0.97/ounce)

Count3pk

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • WHAT YOU'LL GET: Three 5.1-ounce tubes of Tom's of Maine fluoride-free toothpaste for kids in Silly Strawberry Flavor
  • FLUORIDE-FREE: This kids natural toothpaste uses calcium and silica to gently clean teeth
  • TASTE THEY LOVE: Full of delicious real fruit flavor that will have your child smiling
  • RECYCLABLE TUBE: Once empty, replace cap and recycle with #2 plastics
  • NATURAL & RESPONSIBLE: Contains no artificial preservatives, colors or flavors and is not tested on animals

Description

Ditch the artificial sparkles and bubble gum flavors for Tom's of Maine Natural Children's Fluoride-Free Toothpaste. Calcium and silica gently clean your child's teeth, while the delicious real fruit flavor appeals to their tastes. Plus, with this fluoride-free toothpaste, you don't have to worry if more toothpaste ends up in their tummy or the sink. Order Tom's of Maine Kids Toothpaste, and try their other natural dental care products.

Tom's of Maine products use only ingredients that meet its stewardship standards for natural, sustainable and responsible, helping empower families to live more naturally. Tom's of Maine is a Certified B Corp and meets the highest standards of social and environmental performance, as well as public transparency. The company donates 1% of profits to charities committed to children's health, education and the environment. Thank you for supporting Tom's of Maine.
Suggested Age: 2 Years and Up
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Package Quantity: 3
Net weight: 15.3 Ounces
TCIN: 82138993
UPC: 035000978691
Item Number (DPCI): 049-09-8989
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.57 inches length x 3.58 inches width x 2.2 inches height
Estimated ship weight: 1.0582 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this contain lead? As there is an active lawsuit at this time.

submitted by Mariza - 3 months ago
  • A: Yes! This toothpaste has very high levels of lead in it!

    submitted byToria - 2 months ago
  • A: Thank you for sharing your concern with us. All Tom's of Maine toothpastes are safe and conform to the U.S. Food and Drug Administration standards, as well as our own internal high standards for quality and safety. Lead, arsenic and mercury are all naturally occurring in the environment, including in soil, fruits, vegetables, and other foods, and so traces of them are unavoidable in products with natural mineral ingredients. However, we establish strict specifications on allowable limits of heavy metals in our products. Expert toxicologists in our Global Product Safety department have evaluated whether the potential levels in our products could pose a risk to consumers, especially children, and found that there is no risk to people’s health. Exposure from this product would be below all levels of concern, less than single servings of common foods, and a minimal contribution to what people ingest through their diets daily. We can assure you that the presence of these substances in our products would not be harmful to people when used as directed.

    submitted byTom's of Maine Consumer Affairs - 3 months ago
    Brand expert

Q: Does this toothpaste contain any red dye?

submitted by Jaci - 2 years ago
  • A: Thanks for the question. Our Silly Strawberry Children's Fluoride-Free Toothpaste doesn’t contain any dyes or coloring. Please visit our website at https://www.tomsofmaine.com, to see a complete list of our ingredients.

    submitted byTom's of Maine Consumer Affairs - 2 years ago
    Brand expert

Q: Does this toothpaste have any of the top major allergens in it (milk/dairy, eggs, wheat, peanut, tree nut, coconut, sesame, soy)?

submitted by Minnie - 1 month ago
  • A: Hello there. Thanks for asking. Our Silly Strawberry fluoride-free toothpaste does not have dairy, eggs, wheat, peanut, tree nut, and sesame. However, it does contain coconut and soy. Please reach out to us at 800-367-8667 if you have any further questions.

    submitted byColgate Palmolive Consumer Affairs - 1 month ago
    Brand expert

Q: Is this toothpaste anti cavities?

submitted by Sarah - 1 year ago
  • A: Tom's of Maine Silly Strawberry Children's Fluoride-Free Toothpaste is not specifically designed to prevent cavities, as it does not contain fluoride, which is a key ingredient for cavity prevention.

    submitted byTom's of Maine Consumer Affairs - 1 year ago
    Brand expert

Q: Is this toothpaste safe to swallow?

submitted by ED23 - 1 year ago
  • A: Thanks for your question. There is nothing potentially unsafe about swallowing a fluoride-free toothpaste. This is a great option for children who are still learning to rinse and spit. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is this SLS Free toothpaste?

submitted by Katie - 1 year ago
  • A: Thanks for the question. We’re sorry but this toothpaste does have SLS as an ingredient. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is this item FSA eligible?

submitted by Emma - 2 years ago
  • A: Thank you for reaching out with your question. We recommend reaching out to your FSA provider for more information.

    submitted byTom's of Maine Consumer Affairs - 2 years ago
    Brand expert

Additional product information and recommendations

4.5 out of 5 stars with 683 reviews
effectiveness: 2.87 out of 5
quality: 2.93 out of 5
value: 3.13 out of 5
38% would recommend
21 recommendations
1 out of 5 stars
10 February, 2026Verified purchase

Flavor: Strawberry medicine

Flavor claims to be strawberry. But they don’t mention the mint medicine taste along with the strawberry. Both my kids spit it out and needed to rinse their mouths with water to get the taste out because they hated it so much. I tried it and threw it away immediately
Ness
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase

Had Lead in it Colgate law suit

Do not buy!!! It’s testing positive for lead!
Smw
7 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2026Verified purchase

terrible toothpaste

DO NOT GIVE THIS TO YOUR KIDS!!!! IT HAS VERY HIGH LEVELS OF LEAD IN IT!!
Toria
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2026Verified purchase

Stay Away! Poison

Do not buy this for your children. It contains lead.
Anton
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase

I kept smelling something that was gross and sour, figured out it was the toothpaste. I love that it's fluoride freezing the kids like the "taste" but the scent lingers, even on the toothbrushes.

sour type smell
Mom2
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025

For brushing

I don’t like it when I have a question
Annie
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2024Verified purchase

So good

My kids love this toothpaste! Love that it’s fluoride free as well!
Marissa77
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2024Verified purchase

Carrageenan

Why is there carrageenan in my kids toothpaste?
TargettellsmewhatIneed
value: 3 out of 5
quality: 3 out of 5
effectiveness: 3 out of 5
14 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2024Verified purchase

New flavor please

I love this fluoride free tooth paste for my kids. I wish they would make a mint flavor ! My son is growing out of liking this sweet toothpaste
gen
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2024Verified purchase

Cap breaks off easily

I have been buying this toothpaste for my kids for years but this is the third tube in a row where the cap has broken off within 1-2 days of use…leaving it very annoying to try to recap every time. Maybe the design changes? Unfortunately it’s so annoying that I will not but again.
disappointed
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2024

Misleading

Says in description it’s Soduim Lauryl Sulfate free and yet it’s on the back on the tube. Why can no one do their job right?
Highclassbarbie
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
13 guests found this review helpful. Did you?
4 out of 5 stars
31 March, 2024Verified purchase

Sugar free juice?

I’m curious if the strawberry juice used is sugar free? Otherwise it tastes good.
T
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2024Verified purchase

Artificial and chalky taste

I was looking for a kid friendly, fluoride free toothpaste and thought this would be perfect. My sons tried it and both gave me this “yuck” face. I was curious and tried it and thought it was awful! It had a chalky and artificial flavoring taste. Would not recommend at all!
zerogravitee
quality: 1 out of 5
effectiveness: 1 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2023

Hated

My son didn’t like it. Tastes awful.
Missing pieces
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2023

Kids love it

This is my go to fluoride free toothpaste until my kids learn to spit out toothpaste. My littlest one loves feeling like a big kid using toothpaste that looks just like the regular stuff. They love the taste too. This is great for teaching healthy brushing habits.
anonymous
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2023Verified purchase

Terrible taste

This is usually my go-to toothpaste for my kids, but I don’t know if they changed the formula or we got a bad batch because this last one I bought is horrendous. It’s chalky and it tastes like bleach. My six year old commented that it tasted bad and I didn’t believe him until I tried it myself. Time to find another brand I guess😩
Carmen
12 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2023

You don't need to be a kid.

You don't need to be a kid to enjoy a kid toothpaste. Frankly, I'm not a mint/spearmint person. If you too, aren't a mint flavor fan or have toothpaste sensory issues, this toothpaste is a perfect alternative. It has a great flavor, mild, that fades and cleans teeth just as well.
HotPinkUnicornMess
effectiveness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2022

4 stars

Great stuff love it 4 stars
Ben co
quality: 4 out of 5
value: 4 out of 5
effectiveness: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2022Verified purchase

Great stuff

My kids love it! Cleans their teeth and freshens their breathe very well!
Tiffany S
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 September, 2022Verified purchase

Great for little ones!

My kids enjoy brushing!
Akcshops4me
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy