Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Colgate Optic White Pro Series Express White Teeth Whitening Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 2 of 4Colgate Optic White Pro Series Express White Teeth Whitening Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 3 of 4Colgate Optic White Pro Series Express White Teeth Whitening Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 4 of 4
Colgate Optic White Pro Series Express White Teeth Whitening Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 1 of 4

Colgate Optic White Pro Series Express White Teeth Whitening Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste

In Stock

Eligible for registries and wish lists
Available deals

At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Express White Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Visibly whiter teeth in 3 days**, **when brushing twice daily for 2 weeks
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • Invigorating mint toothpaste combines clean peppermint and wintergreen flavors
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Pro Series Express White Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Designed for no tooth sensitivity, Pro Series Express White toothpaste replenishes enamel with fluoride. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3 Ounces
TCIN: 94823721
UPC: 827854027003
Item Number (DPCI): 049-09-2613
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.12% w/v fluoride ion)' '0.76%

Purpose

Anticavity

Directions

Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 6.25 inches length x 2 inches width x 1.57 inches height
Estimated ship weight: 0.2205 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The Colgate Optic White Pro Series toothpaste has garnered positive feedback for its effective whitening capabilities and refreshing taste. Guests appreciate the noticeable improvement in teeth brightness and the clean feeling it provides after brushing. Many have found it gentle on sensitive teeth, making it a great addition to their daily oral care routine. The toothpaste's foaming action and pleasant mint flavor enhance the overall brushing experience, encouraging consistent use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1542 reviews
    effectiveness: 4.5 out of 5
    quality: 4.33 out of 5
    value: 4 out of 5
    100% would recommend
    5 recommendations
    3 out of 5 stars
    22 May, 2026
    originally posted on Colgate
    Image

    (no review title)

    I believe I would need more than 1 month to fully see the difference when using this toothpaste.
    1 reply from Customer Care team - 2 days ago
    Hello, thank you for giving our toothpaste a try! We're so sorry to hear that you didn't get the results you were hoping for. We appreciate you sharing your thoughts and have shared your feedback with our team. Please reach out to us at 1-800-468-6502 Monday-Friday from 9 am to 5:30 pm EST. We're here and ready to help!
    AO
    Did you find this review helpful?
    4 out of 5 stars
    22 May, 2026
    originally posted on Colgate
    Image

    It does whiten teeth

    [This review was collected as part of a promotion.] I swear my teeth got a little more white when using this product.
    Filstyle
    Did you find this review helpful?
    4 out of 5 stars
    22 May, 2026
    originally posted on Colgate
    Image

    Strong but slight irritation

    I received product reimbursement in exchange for my honest review. Colgate has never let me down, I like a lot of their products but this product is overpriced I understand it’s because of everything it has and how stronger it is. I noticed when brushing behind my teeth it irritated and burned the space between my teeth and gum for a few seconds. The packaging is cute and appealing, really stood out on the shelf compared to other products.
    Andy
    Did you find this review helpful?
    2 out of 5 stars
    21 May, 2026

    ow

    kind of works but ow over time my teeth got really sensitive
    good but ow
    effectiveness: 3 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on Colgate
    Image

    Whitening

    This is the optic white series and it is used for whitening teeth. This product line works pretty well. As for this toothpaste, I used it twice a day d it started to have whitening effect in 7 days.
    Bbbbbhhhj
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 May, 2026Verified purchase

    working

    just started using this notice after the first time teeth are a little bit lighter will continue to see results.
    mom20072019
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2026Verified purchase

    Best Toothpaste

    cleans your teeth very good.
    Nack Black All O er Wash
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Colgate
    Image

    There’s no other!

    I am so happy you introduced me to your Optic White pro series!!!!! It has made such a difference in my cleaning routine. This is now my go for our family! Thank you ever so much!!! Awesome product!!
    BurntBunny
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 May, 2026
    originally posted on Colgate
    Image

    Noticeably white

    [This review was collected as part of a promotion.] After using this product until it was all gone my teeth have been extremely and noticeably white. I wish the formula was more bubbly and my mouth felt more fresh afterwards. This product was a complimentary sample
    Cray cai
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Colgate
    Image

    Love the toothpaste!!

    [This review was collected as part of a promotion.] After using this product the last month I’ve definitely noticed a cleaner whiter smile. The flavor is a fresh mint without an overpowering or stinging. The toothbrush is a bit stiff however.
    Annie27
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Colgate
    Image

    Yes three times a day .daily routine.

    [This review was collected as part of a promotion.] Today. I love the packaging. I love the tooth it whitten my teeth really good. I love the toothbrush. Red is one my favorite colors. Thanks for for sending me the toothbrush and toothpaste. I love it.
    Meka
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on Colgate
    Image

    Whitened my teeth while keeping my breath fresh

    [This review was collected as part of a promotion.] This toothpaste helped whiten my teeth and helped my gums. I really seen a difference after using. My mouth was really clean and fresh. The mint flavor was nice and helped keep my breath fresh. I definitely recommend it.
    RiShellz
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on Colgate
    Image

    Cleaning to make you smile

    Tried the Optic White Pro Series Express White toothpaste, along with the Colgate toothbrush. I LOVED both products! The rounder bristle head easily reached those awkward places , including behind the front teeth, and the toothpaste leaves my mouth with that fresh dental cleaning visit, but without the grit. I liked the toothbrush enough to buy for my adult kids . Proud to smile for the camera with my oearly whites!
    Susan3
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on Colgate
    Image

    Twice a day gets a brighter smile

    [This review was collected as part of a promotion.] Definitely notice a difference in whiteness after using for several weeks. Brush twice a day.
    Bob45
    Did you find this review helpful?
    4 out of 5 stars
    1 May, 2026
    originally posted on Colgate
    Image

    Go to!

    [This review was collected as part of a promotion.] Happy so far! Still giving time for even more improved results!
    Cee
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Colgate
    Image

    Good stuff

    [This review was collected as part of a promotion.] Excellent cleaning, whitening and breath freshening.
    Oldie 357
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on Colgate
    Image

    ADDING TO MY STAPLE PRODUCT LIST

    I’ve been using this for the past several weeks. I can tell a noticeable difference in the vibrancy of my teeth. They look so clean, sparkly and white! I like how the paste foams up a little bit while brushing. I didn’t experience any sensitivity after using.
    Court
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on Colgate
    Image

    Actually works

    [This review was collected as part of a promotion.] I have been using the Colgate Optic Pro Series for almost 2 weeks and have noticed a significant difference in the whiteness of my teeth. I was honestly surprised, as advertisements are never as good as they claim. While I usually use Colgate whitening toothpaste, I will now be upgrading to the Pro Series. I have not noticed any sensitivity as of yet.
    Layla18
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on Colgate
    Image

    This works and the paste is creamy which I love!

    This is my favorite toothpaste and my results are impeccable
    Big Boomzy
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on Colgate
    Image

    A must have

    [This review was collected as part of a promotion.] I definitely noticed my teeth were whiter after about a week of using the new toothpaste but mostly I felt like me teeth were smoother and cleaner feeling
    Teresa0420
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy