$7.49 when purchased online
Target Online store #3991
About this item
Highlights
- Our unique inkwell bottle design delivers fresh color with every dip of the brush
- Water-resistant, smooth, skip-proof formula wears all day and won’t smudge, smear, or fade
- Flexible tip applicator gives you full control
- Ophthalmologist tested. Suitable for sensitive eyes & contact lens wearers
- As always, our liquid eyeliner is hypoallergenic, fragrance free, clean, and cruelty free
Description
Dip into beautifully defined eyes. Our liquid eyeliner's calligraphy-inspired inkwell and flexible brush are designed to apply saturated color, every single time.
This water-resistant eyeliner lasts all day. The smooth, skip-proof formula won't smudge, smear, or fade, either. Almay's unique inkwell bottle design delivers fresh color with every dip of the brush and gives you full control with a flex-tip applicator that allows for a precise line.
Ophthalmologist tested (meaning this liquid eyeliner loves even sensitive skin and eyes). As with everything we make, our liquid eyeliner is hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay eyeshadow and mascara to complete the look. Available in 2 rich shades.
With the cap tightly closed, shake the container before you use it to allow the tiny balls inside the formula to do their job of mixing things up. To draw a fine line, press lightly. Press more firmly for a bolder line. Not feeling so steady? Accomplish any of these effects by first dabbing precise dots along your lashline, and then going back and slowly connecting them. For subtle definition, draw a thin line as close as you can to your lashline, starting at the inner corners and working your way outward. For a wide-eyed look, line the outer third of your eyes only. For classic cat eyes, extend the outer corners into feline flicks. Thicken the line by going over it, just at the outer corners of your eyes, until you get just the kind of wing you want
This water-resistant eyeliner lasts all day. The smooth, skip-proof formula won't smudge, smear, or fade, either. Almay's unique inkwell bottle design delivers fresh color with every dip of the brush and gives you full control with a flex-tip applicator that allows for a precise line.
Ophthalmologist tested (meaning this liquid eyeliner loves even sensitive skin and eyes). As with everything we make, our liquid eyeliner is hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay eyeshadow and mascara to complete the look. Available in 2 rich shades.
With the cap tightly closed, shake the container before you use it to allow the tiny balls inside the formula to do their job of mixing things up. To draw a fine line, press lightly. Press more firmly for a bolder line. Not feeling so steady? Accomplish any of these effects by first dabbing precise dots along your lashline, and then going back and slowly connecting them. For subtle definition, draw a thin line as close as you can to your lashline, starting at the inner corners and working your way outward. For a wide-eyed look, line the outer third of your eyes only. For classic cat eyes, extend the outer corners into feline flicks. Thicken the line by going over it, just at the outer corners of your eyes, until you get just the kind of wing you want
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free
Color Finish: Matte, Satin
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Blending
Net weight: .1 fl oz (US)
Features: Built-In-Brush Application, Smudgeproof
TCIN: 12699946
UPC: 309975045017
Item Number (DPCI): 052-01-0386
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, propylene glycol, tromethamine, pyrus malus (apple) fruit extract, oleyl alcohol, magnesium aluminum silicate, disteardimonium hectorite, stearic acid, glyceryl stearate, cellulose gum, xanthan gum, acrylates/c10-30 alkyl acrylate crosspolymer, citric acid, phenoxyethanol, methylparaben, ethylparaben. may contain [+/-: iron oxides (ci 77491, 77492, 77499)].
Shipping details
Estimated ship dimensions: 6.1417 inches length x 2.4409 inches width x 0.7087 inches height
Estimated ship weight: 0.045 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
- Eyeliner
- Eyes
- Clean Makeup
- Wet n Wild Beauty Faves for Ey...
- Halloween Make-up Essentials
- Halloween Makeup
Summary of reviews
The Almay Liquid Eyeliner has received mixed reviews. Guests appreciate its ease of application, long-lasting wear, and suitability for sensitive eyes. However, many have expressed dissatisfaction with the new applicator, describing it as stiff and difficult to use. The formula's consistency and lack of water resistance are also common concerns. Despite these issues, the eyeliner's color intensity and affordability are praised.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 553 reviews
easy to apply: 3.46 out of 5
easy to remove: 4.22 out of 5
long lasting: 3.45 out of 5
quality: 3.51 out of 5
value: 3.34 out of 5
59% would recommend
81 recommendations
LOVE IT!
5 out of 5 stars
dianecf - 2 months ago
originally posted on almay.com
Best eyeliner for sensitive eyes! Been using for a few years now!
Wrong liner
1 out of 5 stars
Thumbs down graphic, would not recommend
NA - 3 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Grey
- Eye color: Brown
It was black....I ordered brown
New formula is terrible
1 out of 5 stars
Aley7 - 3 months ago
originally posted on almay.com
I used to love this product, but they must have changed the formula because now I can’t keep it on my eye. It ends up smudging and beneath my eye every day. This is going straight in the trash. Very disappointing.
Disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Me - 7 months ago, Verified purchaser
Doesn’t stay on. Maybe they changed the formula. Gives raccoon eyes.
Worst eyeliner I’ve ever used
1 out of 5 stars
- 8 months ago
originally posted on almay.com
I got this yesterday at Walmart because they didn’t have elf, and I assumed it would be good because it was expensive, but it was just a waste of my money. The brush is dull, not sharp at all, and the eyeliner itself has horrible coverage, looks like it was done with a crayola marker. If I could leave zero stars I would.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Alice - 9 months ago, Verified purchaser
- Hair color: Black
- Eye color: Brown
Fat pen, runny, wipes off easily
Brown is too dark
1 out of 5 stars
RachelG - 1 year ago
originally posted on almay.com
I loved the Brown Topaz of the previous version. This new Brown is way too dark. Please bring back the previous version, or add a lighter, shimmery brown option. Since Brown Topaz got discontinued, I've been using other brands that have a shade similar to Brown Topaz, but I would rather use Almay.
Best liquid applicator
5 out of 5 stars
Thumbs up graphic, would recommend
KS - 1 year ago, Verified purchaser
- Skin type: Dry
- Eye color: Green
- Skin tone: Light
- Hair color: Blonde
Applicator makes it so easy to get thin even line!
Almay should be ashamed
1 out of 5 stars
Thumbs down graphic, would not recommend
Eyeliner enthusiast - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Eye color: Green
This eyeliner is garbage. The worst applicator I have ever had the displeasure of using. Stiff and corse, it's irritating to my eyelids and the formula itself is streaky.
Applicator makes eyes burn
3 out of 5 stars
Thumbs down graphic, would not recommend
Andrea - 1 year ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Skin type: Combination
- Eye color: Black
Wow it’s the applicator that’s making my eyes burn. I used a different pen and dipped the eyeliner on the other pen and noticed that my eyes didn’t hurt. Definitely think it’s the application pen .
applicator inferior
3 out of 5 stars
Mame - 1 year ago
originally posted on almay.com
Agree with other reviews regarding the applicator. It is not the same as it used to be. Noticed the change during covid, 2020. The applicator frays and makes it nearly impossible to use. The tip usually becomes more flexible with use but the fraying it horrible. I like this because it comes in brown and the eyeliner comes off easily when applying if you make a mistake. Please fix this applicator!!!!
Eh, used to be good.
3 out of 5 stars
Thumbs down graphic, would not recommend
RachieTartz - 1 year ago
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Aging, Redness, Pores, Dark circles, Uneven skin tone, Acne, Puffiness, Sun damage
- Eye color: Brown
- Skin type: Oily
This used to be my favorite eyeliner, I’m hoping that what I experienced last time was just a fluke, but the last few of these that I’ve gotten, the tips have been so hard and do not apply any product. Now I can only use the sides of the brush to apply which does not help when creating thin wings. Not sure what happened because this used to be my favorite not waterproof eyeliner because it’s matte! May give it a shot again in a few months but until then, pretty upset with how it’s performed.
Not Waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
NOT WATER RESISTANT - 1 year ago
Wow!! so I'm not sure who wrote the description here, but Almay Nice Ink black is NOT water proof. Water will dilute this instantly off your skin!! I tried it and could not believe how little water it takes to dissolve this eyeliner, just plain water.! You might as well use your kids water colors. If you are looking for a water resistant makeup this is NOT for you.
Hurts to apply !!
1 out of 5 stars
TamiB - 2 years ago
originally posted on almay.com
I bought this because the store was out of the normal Cover Girl liquid liner I normally use. I thought this would be comparable, but it actually felt like I was scraping a broken tip pencil across my eyelid while attempting to get a smooth line to form. The application from this brand new bottle resembles what other eyeliners look like when they've just about run dry. The worst eyeliner I've ever used. I just threw it out!
The best non-irritating eyeliner.
5 out of 5 stars
JFig - 2 years ago
originally posted on almay.com
I had used this product when I was younger and remember loving it. I stopped wearing eyeliner for years. Now I came right back to this and it still works just as good. It’s easy to apply a cat eye with the shape of the applicator tip. Other eyeliners were too hard to get a straight line and would irritate my eyes so bad. Also, other liners would flake and fall into my eyes making my eyes red and irritated. Highly recommend this’
Eyeliner that lasts all day
4 out of 5 stars
carlak32_2987 - 2 years ago
originally posted on influenster.com
Love this eyeliner, it was easy to apply and last all day. Takes a few seconds to dry so you have to be careful not to smudge! Will buy this product again.
Not good
2 out of 5 stars
Thumbs down graphic, would not recommend
Mom - 2 years ago, Verified purchaser
- Skin tone: Medium
- Hair color: Blonde
- Skin concern: Aging
- Skin type: Normal
It smudges & doesn’t stay out! Very disappointed.
TERRIBLE
2 out of 5 stars
QUEEN CHRISTINE - 2 years ago
originally posted on almay.com
THE POINT IP IS NOT FLEXILE TO ADJUST OVER THE GLIDE OF AN EYELID. VERU RIGID & STIFF TIP IS HURTFUL TO THE EYELID
It's pretty
4 out of 5 stars
prettysweetlife8 - 2 years ago
originally posted on influenster.com
I like this Almay liquid eyeliner for the most part. It has a nice tip application, making it easy to apply. I've just started to use it so it's still a new product for me but I notice it can smudge a little which is the only part I struggle with from this product.
Approved!
5 out of 5 stars
Thumbs up graphic, would recommend
TRS - 2 years ago
- Hair color: Black
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
Perfect for sensitive eyes. I have ocular rosacea and worried this would cause my eyes to be irritated but it seems perfect! Very happy with this purchase