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$6.99When purchased online
About this item
At a glance
Clean
Highlights
- Calligraphy-inspired inkwell and flexible brush are designed to apply saturated color
- Water-resistant, smooth, skip-proof formula wears all day and won’t smudge, smear, or fade
- Flexible tip applicator gives you full control
- Ophthalmologist tested, suitable for sensitive eyes and contact lens wearers
- As always, our liquid eyeliner is hypoallergenic, fragrance free, clean, and cruelty free
Specifications
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Blending
Net weight: .1 fl oz (US)
Features: Built-In-Brush Application, Smudge-Proof
TCIN: 12699946
UPC: 309975045017
Item Number (DPCI): 052-01-0386
Origin: Made in the USA and Imported
Description
Dip into beautifully defined eyes. Our liquid eyeliner's calligraphy-inspired inkwell and flexible brush are designed to apply saturated color, every single time. This water-resistant eyeliner lasts all day. The smooth, skip-proof formula won't smudge, smear, or fade, either. Almay's unique inkwell bottle design delivers fresh color with every dip of the brush and gives you full control with a flex-tip applicator that allows for a precise line. Ophthalmologist tested (meaning this liquid eyeliner loves even sensitive skin and eyes). As with everything we make, our liquid eyeliner is hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay eyeshadow and mascara to complete the look.Â
Directions for Use:
With the cap tightly closed, shake the container before you use it to allow the tiny balls inside the formula to do their job of mixing things up. To draw a fine line, press lightly. Press more firmly for a bolder line. Not feeling so steady? Accomplish any of these effects by first dabbing precise dots along your lashline, and then going back and slowly connecting them. For subtle definition, draw a thin line as close as you can to your lashline, starting at the inner corners and working your way outward. For a wide-eyed look, line the outer third of your eyes only. For classic cat eyes, extend the outer corners into feline flicks. Thicken the line by going over it, just at the outer corners of your eyes, until you get just the kind of wing you want.
Directions for Use:
With the cap tightly closed, shake the container before you use it to allow the tiny balls inside the formula to do their job of mixing things up. To draw a fine line, press lightly. Press more firmly for a bolder line. Not feeling so steady? Accomplish any of these effects by first dabbing precise dots along your lashline, and then going back and slowly connecting them. For subtle definition, draw a thin line as close as you can to your lashline, starting at the inner corners and working your way outward. For a wide-eyed look, line the outer third of your eyes only. For classic cat eyes, extend the outer corners into feline flicks. Thicken the line by going over it, just at the outer corners of your eyes, until you get just the kind of wing you want.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, propylene glycol, tromethamine, pyrus malus (apple) fruit extract, oleyl alcohol, magnesium aluminum silicate, disteardimonium hectorite, stearic acid, glyceryl stearate, cellulose gum, xanthan gum, acrylates/c10-30 alkyl acrylate crosspolymer, citric acid, phenoxyethanol, methylparaben, ethylparaben. may contain [+/-: iron oxides (ci 77491, 77492, 77499)].
Shipping details
Estimated ship dimensions: 5.61 inches length x 2.34 inches width x 1.14 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
Similar items
3.9 out of 5 stars with 502 reviews
64% would recommend
74 recommendations
quality: 3.55 out of 5
easy to remove: 4.18 out of 5
easy to apply: 3.57 out of 5
long lasting: 3.59 out of 5
value: 3.46 out of 5
Eyeliner that lasts all day
4 out of 5 stars
carlak32 - 23 days ago
originally posted on influenster.com
Love this eyeliner, it was easy to apply and last all day. Takes a few seconds to dry so you have to be careful not to smudge! Will buy this product again.
Personal info
Skin tone:
Medium
Hair color:
Blonde
Skin concern:
Aging
Skin type:
Normal
Not good
2 out of 5 stars
Would not recommend
Mom - 2 months ago, Verified purchaser
It smudges & doesn’t stay out! Very disappointed.
TERRIBLE
2 out of 5 stars
- 3 months ago
originally posted on almay.com
THE POINT IP IS NOT FLEXILE TO ADJUST OVER THE GLIDE OF AN EYELID. VERU RIGID & STIFF TIP IS HURTFUL TO THE EYELID
It's pretty
4 out of 5 stars
prettysweetlife8 - 3 months ago
originally posted on influenster.com
I like this Almay liquid eyeliner for the most part. It has a nice tip application, making it easy to apply. I've just started to use it so it's still a new product for me but I notice it can smudge a little which is the only part I struggle with from this product.
Personal info
Hair color:
Black
Skin tone:
Light
Eye color:
Brown
Skin type:
Combination
Approved!
5 out of 5 stars
Would recommend
TRS - 3 months ago
Perfect for sensitive eyes. I have ocular rosacea and worried this would cause my eyes to be irritated but it seems perfect! Very happy with this purchase
Do not buy this!
1 out of 5 stars
Would not recommend
AC - 3 months ago
Do not buy this! Worst liquid liner I’ve ever tried. It hurt to apply due to tough applicator and was totally uneven. I threw away immediately.
Personal info
Skin tone:
Light
Skin type:
Oily,
Combination
Hair color:
Black
Eye color:
Hazel
Love!
5 out of 5 stars
Would recommend
Rita - 4 months ago
I've been using this for over 18 years and love it! For those that say the brush is stiff and the product is watery, this is more for a pro eyeliner artist.
The worst...
1 out of 5 stars
Would not recommend
WestCoastGirl - 4 months ago, Verified purchaser
Never, ever, ever again... If it was possible to give zero stars, I would. Burned my eyes, awkward to apply, constantly smearing, the list goes on. (FYI, I do know how to apply liquid eyeliner - have successfully done it for at least 15 years!) Avoid at all costs.
Personal info
Skin tone:
Light
Hair color:
Blonde
Skin concern:
Aging,
Dark circles
Eye color:
Hazel
Skin type:
Dry
Not worth it
1 out of 5 stars
Would not recommend
Tshnichols - 5 months ago
Doesn’t stay on, flakes right off.
it’s okay
4 out of 5 stars
nemoa2 - 5 months ago
originally posted on influenster.com
i wish it was a little thinner maybe so it could glide better but it’s a good hold- doesn’t budge and i can still get it very sharp i end up getting it often since it’s always at the hair store for cheap
Best I have found. No others as good as this one !
5 out of 5 stars
Kara - 6 months ago
originally posted on almay.com
Stores have been running out of this and I can't seem to find it, so I tried some other brands. No other brand has been as good as this one. I have been using for years and have yet to find another as good as this one.
Watery!
1 out of 5 stars
Disappointed2 - 8 months ago
originally posted on almay.com
I have used this product for years because it was easy to apply and looked good. Now it when I apply it is so watery it doesn’t even show the color. It’s like there is something oily that separates. I, too, will be switching.
Personal info
Hair color:
Red
Skin type:
Combination,
Normal
Eye color:
Green
Skin tone:
Light
Frankenstein the applicator and its the perfect eyeliner
5 out of 5 stars
Would recommend
Briana - 10 months ago, Verified purchaser
I have used this eyeliner since highschool (30 years old now) and so have all of my sisters. It’s the blackest eyeliner I’ve tried, and I’ve tried many! My one complaint is the applicator, I like to do a wing and the applicator is pretty thick so it’s hard to get a precise point, so I tried other eyeliners at Sephora, drugstores, everywhere, and none compared to this one. Instead of switching eyeliners, since I love the formula so much, I switched the applicator with a thinner one and I basically Frankenstein-ed it fit the bottle. Love this eyeliner, and will never cheat on Almay again, buy it.
Bring Back the Brush
2 out of 5 stars
Would not recommend
Oster Classic - 10 months ago, Verified purchaser
I've used this product for years and liked it. However, my new bottle has a different applicator. It feels like a hard sponge. It's much more difficult to get an even fine line with this sponge. I wish Almay would bring back the original small paint-brush style applicator. In the meantime I'll be looking elsewhere for eyeliner.
Black
4 out of 5 stars
juanitaz4 - 11 months ago
originally posted on influenster.com
Wouldn't say it's the best eyeliner but does get the job done. Drys pretty fast and has a easy applicator with a nice thin top
Personal info
Skin tone:
Light
Skin type:
Dry
Skin concern:
Dark circles
Hair color:
Brunette
Eye color:
Green
My ultimate go-to
5 out of 5 stars
Would recommend
Jamie - 11 months ago, Verified purchaser
This has been my go-to liquid liner (only liner I swear by); it surpasses any high end brand/low end brand alike. Never flakes. I’ve tried high end brands that flake. I’ll stick to this one- love the brown and black. Thank you, Almay and Target (especially Target, where this is priced right).
It's okay.
3 out of 5 stars
stardustme - 11 months ago
originally posted on influenster.com
It's not a bad eyeliner. It has a nice point to help thicken the line up. It's super dark as well. I just wish it was water proof because it does leak when water happens.
This liquid eyeliner works
5 out of 5 stars
jessican212 - 11 months ago
originally posted on influenster.com
This liquid eyeliner works great at making my eyes look bigger and lined. I use the black or brown. I don’t like how this runs easily.Almay Liquid Eyeliner I love the colors offered and would love to see this on neon colors!
Like it cause it
4 out of 5 stars
member722bf3 - 11 months ago
originally posted on influenster.com
Like it cause it goes on good besides if you rub your eyes it will not come off nor smear. Does have a little bit of over fill if you don't blow it off before applying to eyes .Good packaging
If I had to
4 out of 5 stars
sagittariangirl - 1 year ago
originally posted on influenster.com
If I had to choose a drugstore liner, this is the one I would choose. I also love the collection for green eyes, it's gorgeous and really makes the eye color stand out.