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Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - Ulta Beauty
$26.00
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At a glance
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About this item
Highlights
- WHY YOU’LL LOVE IT
- Universal clear wax formula for all skin tones and brow colors
- Provides long-lasting, extreme hold that locks brows in place
- Easy-to-use and mess-free application (no water needed)
- This formula is: Vegan, Cruelty-Free, Water-Based, Alcohol-Free, Paraben-Free, Oil-Free
Description
Get lifted with Brow Freeze by Anastasia Beverly Hills. This customizable brow styling wax lifts, tames and sculpts every hair in place for the feathered-looking brow you’ve always wanted. The universal, easy-to-apply formula is mess-free and provides long-lasting, extreme- hold – leaving you with full-bodied brows that last all day.
How to Use It:
Gently pick up a small amount of product using the spoolie end of Brush 12.
Using the back of the cap, work the product back and forth.
On clean brows, brush through the brow using upward motions and gently pressing down as you go.
Continuously brush them in the desired direction as it sets.
Using the metal ferrule of Brush 12 (on the angled brush side), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat.
Next, fill in sparse areas of the brow using Brow Powder Duo and Brush 7B.
For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end).
To maintain optimal appearance and efficacy, cap must remain tightly closed at all times when not in use.
How to Use It:
Gently pick up a small amount of product using the spoolie end of Brush 12.
Using the back of the cap, work the product back and forth.
On clean brows, brush through the brow using upward motions and gently pressing down as you go.
Continuously brush them in the desired direction as it sets.
Using the metal ferrule of Brush 12 (on the angled brush side), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat.
Next, fill in sparse areas of the brow using Brow Powder Duo and Brush 7B.
For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end).
To maintain optimal appearance and efficacy, cap must remain tightly closed at all times when not in use.
Suggested Age: 13 Years and Up
Product Warning: Adult Use Only
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .28 Ounces
TCIN: 86369910
UPC: 689304348423
Item Number (DPCI): 342-02-6222
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ceteareth-30, d-sorbitol, propanediol, glycerin, phenoxyethanol, propylene glycol, ethylhexylglycerin, citric acid, potassium sorbate' '
Shipping details
Estimated ship dimensions: 0.81 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.66 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Anastasia Beverly Hills Brow Freeze is a highly praised brow gel that offers exceptional hold and versatility for various brow types. Guests appreciate its lightweight, non-sticky formula that locks brows in place without flaking or stiffness. Many find it easy to apply and love the clear finish it provides. However, some guests have experienced issues with the product drying out or not holding well for thicker brows. Overall, it is a favorite for achieving a polished, feathered look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2757 reviews
57% would recommend
7 recommendations
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
A little goes a long way.
I'm not sure why this doesn't get better reviews. I think it's really good. You don't need much product on your brush and it lays all your brow hairs down perfectly.
5 out of 5 stars
16 October, 2025
originally posted on abh.com
Life changing
If you remember Star Trek, namely, Mr. Spock, you’ll know what my brows looked like as a kid. As I got older, I tried tweezing, waxing, pencils, shadows…nothing looked natural or gave me a real arch. Until now! Holy sh*t, you guys! This product makes my sparse and every-which-way growing eyebrow hairs settle down into a line that frames my eyes. It’s like aquanet for your brows! These things are not going anywhere, and yet, the texture still looks completely natural. 1000% recommend!
3 out of 5 stars
16 October, 2025
originally posted on influenster.com
Product melted after some months
Good product to hold your eyebrow hairs. However I can achieve same look with a low cost brand. Taking out too stars because of the high price and the life of the product was so habitual. Barely use it before it went liquid. Not buying it again nor recommend to you.
5 out of 5 stars
13 October, 2025
originally posted on influenster.com
Excellent hold, easy application, and sleek packag
This brow gel is a game-changer! It holds my brows in place all day with a strong yet flexible hold, and the application is smooth with the precise brush. The texture is lightweight, and it doesn’t feel sticky or crunchy. Pigmentation is subtle but builds nicely, and the scent is barely noticeable. Packaging is sleek and travel-friendly. A must-have for perfect brows!
2 out of 5 stars
8 October, 2025
originally posted on http://www.ulta.com
Do Not Be Influenced!
I really wanted to like this product but after only a few months, it started to mold and there were little bumps all over the formula. That really grossed me out!! On top of that, I found this product difficult to use. Its hard not to pick up too much product and I could only get my brows to look nice if I spent a lot of time working with the product. Save your money (and time…) and use a diff brow gel!
3 out of 5 stars
3 October, 2025
originally posted on influenster.com
Good until it’s not
This product is great for the first month but then it turns from clear to white. Also the texture changed to completely liquid. Something is off in the formula. When it’s good, it’s good. When it’s bad, it’s very bad.
3 out of 5 stars
24 September, 2025
originally posted on influenster.com
Get cloudy when expired
My eyebrow hairs are long, so I really like using something to keep them down. I tried this product twice, even though it’s pretty pricey, and it expires long before you can use all the product. (The product gets cloudy in the packaging) I highly recommend buying the smaller size if you want to try this one. I do prefer this pot to the elf one I just started using
1 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com
I would not buy this again
The product was so watery that when I returned it, the staff member opened it to check the product and it spilled all over his hands, the counter and my receipt
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
I love this
This is one of my all time favorite brow gels!!! It holds the brows in place all day and has no scent or sticky residue. It dries down and literally freezes the brow hairs in place. I will repurchase this when I’m through with the product.
5 out of 5 stars
12 August, 2025
originally posted on http://www.ulta.com
Only kind I'll buy
I have thin brows and this has an excellent hold on them that lasts pretty much my whole day. I use it with the brow pomade to fill in my brows.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
doesnt work
Unfortanilly doesnt work! i expected for this product but is just about the brand, doesnt fix nothing!!!!!!
4 out of 5 stars
6 August, 2025
originally posted on influenster.com
Works well on laminated brows
If you naturally have thick, coarse brows like me, this product won’t work. But it does hold well after I get my brows laminated. I’ve tried a bunch of different products and I will say this works better than most but it’s best suited for people with more malleable brow hair.
1 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
Awful packaging
I was excited to try this because i needed a new brow product until it literally would not open and ended up breaking. Micro glass shards got all over my hands, legs, and floor. I would not reccomend because you can't open it!
2 out of 5 stars
26 July, 2025
originally posted on http://www.ulta.com
Non holding
It doesnt really hold your brows. Im from AZ so the sun is crazy out here and my brows only held for an hour, i was looking for a gel to hold them down since my eyebrows are a little thicker so most gels (elf, nyx) wont hold them. Wouldn't recommend if you have more brow hair or thicker brow hair.
4 out of 5 stars
12 July, 2025
originally posted on influenster.com
Best gel to hold brows in place all day
Brow Freeze by Anastasia gives my brows a flawless, lifted look that lasts all day. It holds without feeling stiff or flaky. My go-to for that laminated brow effect. For the people who love the laminating effect on the brows will love it 😍❤️
1 out of 5 stars
1 July, 2025
originally posted on http://www.ulta.com
Does not hold
I was recommended to get this by an ulta worker to help hold my eyebrows in place and shape them but this product did not work for me. I would even use a lot of the product to hold them and they wouldn't stay a whole day. Even setting my face after with setting spray my eye brow shape would fall out of place because product couldn't hold them when I was setting my face. Really disappointed because of how pricey it was :(
5 out of 5 stars
30 June, 2025
originally posted on influenster.com
Can not rave about this product enough
Does not have a noticeable scent. Great value. Easy to clean and use packaging. Very effective. Mild ingredients. 10/10 recommend and will continue to purchase.
1 out of 5 stars
30 June, 2025
originally posted on abh.com
Dried Up So Fast
This product worked great for me the few times I was able to use it. It dried up so fast. The lid was sealed tight but I tried to use it this morning and it was so dried up. Pretty disappointed.
5 out of 5 stars
29 June, 2025
originally posted on http://www.ulta.com
Perfection!
Was hesitant to buying it, should have bought it sooner! Just what i was looking for. Holds brows in play with very little product.
4 out of 5 stars
24 June, 2025
originally posted on influenster.com
Anastasia Beverly Hills Brow freeze 🩷
I have used the product a lot! I ice the way it goes on not to thick when you use it. There was no scent. It almost to me is like a pomade texture. Overall great product!