BABY BUM® DIAPER RASH CREAM. Our natural zinc oxide skin protectant and soothing cream helps to treat and prevent diaper rashes. It creates a moisture barrier for your baby's bum, preventing discomfort and bringing relief to irritated skin.FORMULATED FOR OUR RAD LITTLE KIDS. Specifically formulated for kids, toddlers and babies with naturally moisturizing ingredients, such as natural monoi coconut oil, avocado oil and aloe to prevent diaper rash and keep skin smooth and moisturized.DUKE'S TIPS. Change wet and soiled diapers asap. While doing so, clean bum thoroughly and then apply a thick layer of diaper cream to affected areas as often as needed until relieved. Bedtime is crucial, or any prolonged time in a potentially wet diaper. Diaper rash is no fun.HIGH QUALITY WITH NATURAL INGREDIENTS. Our plant-based formula contains aloe, shea butter and cocoa butter to nourish and hydrate all skin types. Fragrance Free, No Dyes, Cruelty Free and Gluten Free.PEDIATRICIAN & DERMATOLOGIST TESTED. Carefully tested for the needs of delicate baby skin. Baby Bum® Diaper Rash Cream is Hypoallergenic, Paraben, Sulfate, Silicone and Phthalate Free.