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Backflip Breakfast Cereal - 2 of 4Backflip Breakfast Cereal - 3 of 4Backflip Breakfast Cereal - 4 of 4
Backflip Breakfast Cereal - 1 of 4

Backflip Strawberry Milk Shake Breakfast Cereal - 8oz

6 Questions
New at  target 
$5.99 reg $6.49
Sale save $0.50 (8% off)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • 6g of protein per serving
  • 46% less sugar than the leading berry cereal
  • Made with real dried strawberries
  • No synthetic dyes (color strawberry powder)
  • No seed oils, no BHT, glyphosate free (third party verified)
  • Gluten free, Non-GMO,
  • Free from the top 9 allergens

Description

Sip, crunch, repeat. Strawberry Milkshake tastes like the real deal, sweet, creamy strawberry in crunchy stars made with actual dried strawberries, and 46% less sugar than the leading berry cereal. Each serving brings 6g of protein and clean ingredients you can read, with pink that comes from real strawberry, never synthetic dyes. Breakfast, after school, or a late-night sweet fix that won’t wreck your morning. Flipping good cereal. Go for it.
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 94981206
UPC: 860015592149
Item Number (DPCI): 231-13-5826
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.8 inches length x 7.5 inches width x 10.25 inches height
Estimated ship weight: 8 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: it says gluten free but no certification and there’s “whole oat flour” so it sounds like it’s not ACTUALLY gluten free and safe for those with actual sensitivities/allergies

submitted by Alexia - 20 days ago

Q: Ingredients look great except the natural flavors and the added sugar.

submitted by japeer - 1 month ago

Q: is this kosher, and if so who certifies it?

submitted by aw - 30 days ago

Q: Is it vegan? I cannot tell with ingredients like natural flavors, or if the sugar is processed from bone char. Can you clarify this?

submitted by Cameron - 1 month ago

Q: How can I see the reviews?

submitted by EdgeSoftball09 - 1 month ago

Q: Nutrition and ingredient information??

submitted by Average person - 1 month ago
See all questions (6)

Additional product information and recommendations

Guests also viewed

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Guests are saying

This cereal has garnered positive feedback for its delicious flavors, crunchy texture, and clean ingredients, making it a favorite among families. Guests appreciate the higher protein content and lower sugar levels compared to traditional cereals. While some noted concerns about the box size and aftertaste from sweeteners, the overall enjoyment and nutritional benefits make it a worthwhile choice for breakfast or snacks. Many guests are excited to explore the various flavors available.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 223 reviews
    quality: 4.63 out of 5
    taste: 4.39 out of 5
    value: 4.05 out of 5
    85% would recommend
    121 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2026Verified purchase

    Yummy, healthy(ER) cereal option!

    Soo yummy!!! The flavor on this strawberry one is amazing, and I love having it in yogurt with berries for a parfait! Seriously so good! And while it is still heavily processed, I’m sure, it’s much healthier than most cereal these days!!
    Lisadanielle
    quality: 4 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    18 August, 2026Verified purchase

    Pretty good

    Pretty good for "healthy" cereal. Has much less sugar and much higher protein than comparable flavors of regular cereal. Still not quite the same...but that's what you get for being healthy!
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026Verified purchase

    Good Taste

    My toddler loves this cereal. She always requests it whenever she sees it in the pantry. I of course like the flavor too!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026Verified purchase

    Good cereal

    Loved this cereal is healthier and ingredients are good.
    Nyree Karina
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026

    Yummy

    I am not sure about it being healthy. But it tastes great. With or without milk,
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    18 August, 2026Verified purchase

    (no review title)

    good texture, tastes good and appreciate the high protein and less sugar!
    Cereal
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026Verified purchase

    Delicious!

    This is a delicious, clean cereal. It's hard to find cereal without seed oils, artificial dyes, and lots of unnecessary chemicals. This cereal tastes very good. My kids and I love it. You can eat it for breakfast, or just enjoy it as a snack.
    Melissa
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2026Verified purchase

    Great taster!

    We enjoyed the chocolaty flavor similar to coco puffs. Really wish they had the fruity ones too try. Wasn’t too sure about the color in the strawberry ones.
    Mom3
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2026Verified purchase

    Great cereal

    Loved the flavor. I’m gluten free do I was excited to try it. Like that it’s dye free and clean ingredients.
    Stayathomemom
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 August, 2026

    (no review title)

    Good cereal, nice flavor! Recommended
    LT
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2026

    Healthy breakfast choice

    I bought the chocolate one and now it’s my new favorite. It’s very crunchy and tasty. And I love the facts that this cereal is low in sugar and has no seed oils.
    RP
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026Verified purchase

    (no review title)

    Absolutely delicious. Kids say no weird sugar flavor.
    Dad of two
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2026Verified purchase

    (no review title)

    My son loved this cereal we ended up buying all of them!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Best Cereal Ever!

    Omg this is chocolate heaven!! I love that this cereal has clean ingredients and protein. Not only do I feel less guilty eating cereal but I hit my protein goals with this as my final snack for the day or sometimes I’ll eat it twice in a day lol.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Shockingly Delicious

    I was shocked at how much better this taste compared to the known name brands. For it being a healthier choice the price isn’t bad either. Will be buying more soon!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026

    Delicious

    I got the cinnamon one and it becomes my new favorite. It’s crunchy and yummy. Low in sugar. It makes a delicious and healthy breakfast.
    miumiu
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026

    Healthier Alternative

    Bought these for my college aged son who loves cereal but not the sugar. He said they tasted pretty good and had 6 g of protein per serving. Wish the healthier options were more affordable though. He could eat 1/2 the box in one sitting…
    AGoodEye
    quality: 5 out of 5
    taste: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Tasty Chocolate Goodness!

    This cereal is my new fav! I can indulge in a cereal that tastes like chocolate coco puffs! My toddler loves them, and this is the first cereal we’ve liked in a long time. I love the texture and they don’t get soggy while eating, that is a plus too! This cereal is made with pea protein, which I love as it means a cleaner and healthier alternative to many popular cereals! I do not care about the price, it is worth it!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    Toddler Loved

    Toddler Approved! Nice ingredients with lower sugar. Toddler could not tell the difference from the popular store brand. Very pricey but would buy when on sale!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026

    (no review title)

    The cereal was so tasty my children loved it! Better than the other healthy cereal options!
    Did you find this review helpful?

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