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Barbie Hearth & Hand Townhouse Playset with 3 Levels & 40+ Pieces Including Furniture & Accessories - 2 of 4Barbie Hearth & Hand Townhouse Playset with 3 Levels & 40+ Pieces Including Furniture & Accessories - 3 of 4Barbie Hearth & Hand Townhouse Playset with 3 Levels & 40+ Pieces Including Furniture & Accessories - 4 of 4
Barbie Hearth & Hand Townhouse Playset with 3 Levels & 40+ Pieces Including Furniture & Accessories - 1 of 4

Barbie Hearth & Hand Townhouse Playset with 3 Levels & 40+ Pieces Including Furniture & Accessories

$149.99

In Stock

WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists

About this item

Highlights

  • Welcome to the Barbie Hearth & Hand Townhouse playset, where imaginations will find 5 play areas, their dream décor, and endless storytelling fun!
  • This 3-story townhouse features space for Barbie doll (sold separately) to eat, sleep, and entertain -- open it up to find a living room, kitchen, bedroom and bathroom.
  • Take the elevator upstairs, then open up the top of the townhouse to reveal a rooftop deck with two loungers, perfect for hosting friends or relaxing in the sun!
  • With included sticker sheets, kids can put their own personal touch on the space -- apply, peel off, and apply again to customize the décor!
  • Accessories -- more than 40! -- include everything kids need to make this townhouse a home, including furniture, a kitchen island, a swing chair and fun music pieces, like a retro record player and vinyl.
  • With chic design details and so many storytelling opportunities, the Barbie Hearth & Hand Townhouse inspires endless playtime possibilities for kids aged 5 years and up.

Description

Step inside the Barbie Hearth & Hand Townhouse playset to discover five play areas -- and beautiful design details -- for endless storytelling possibilities! Designed in partnership with Hearth & Hand and interior designer Joanna Gaines, this three-story townhouse features realistic details and more than 40 accessories including bespoke décor and furniture pieces that kids can arrange. Open up the townhouse to discover a living room and kitchen where Barbie doll (sold separately) can cook, play, and entertain. Take the elevator upstairs to find a bedroom and bathroom, and open up the roof to discover a sundeck that's perfect for lounging! Included sticker sheets inspire kids to put their own personal touch on the space -- apply, peel off, and apply again to customize the décor. With so many opportunities for play, this townhouse playset makes a great gift for kids 5 years old and up. Dolls not included. Colors and decorations may vary.
Number of Pieces: 45
Dimensions (Overall): 34.25 Inches (H) x 36.85 Inches (W) x 16.85 Inches (D)
Weight: 11.79 Pounds
Suggested Age: 3 Years and Up
Assembly Details: Adult Assembly Required, No Tools Needed
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Fits Doll Size: 12 Inches
Material: Plastic
Battery: No Battery Used
Street Date: December 7, 2025
TCIN: 93873138
UPC: 194735314898
Item Number (DPCI): 086-06-2570
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.25 inches length x 28.5 inches width x 16 inches height
Estimated ship weight: 12.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How much assembly is required for this item?

submitted by Abee - 1 month ago
  • A: Please see the assembly instructions here: https://service.mattel.com/instruction_sheets/JGJ21_DOM.pdf

    submitted byMattel Consumer Services - 1 month ago
    Brand expert
  • A: it took me about half an hour to assemble and I'm not good at that, most of it just clicks in place. you do have to put together pretty much the whole thing but it's small so it's not that bad.

    submitted bygirlymamma - 1 month ago
  • A: Not much and very easy - our 10 year old Granddaughter assembled the house without any assistance in about 45 minutes

    submitted byDrew - 20 days ago

Q: Where is sticker #7 supposed to be placed? It’s the sticker with oranges.

submitted by Lacey - 17 days ago
  • A: Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.

    submitted byMattel Consumer Services - 15 days ago
    Brand expert
  • A: It goes around the juice carton.

    submitted byClementine - 5 days ago

Q: How/where does the sink unit attach?

submitted by TarheelTX - 23 days ago
  • A: The sink unit is free standing and doesn't attach. For storage, please refer to the instruction sheets https://service.mattel.com/instruction_sheets/JGJ21_DOM.pdf.

    submitted byMattel Consumer Services - 23 days ago
    Brand expert

Q: What are the dimensions when completely open for play?

submitted by J - 1 month ago
  • A: Folded Dimensions: H 29" x W 9" (11" if you include the brown doorstep pieces) x D 15" Open Dimensions: H 34"(to top of umbrella) x W 35.5" x D 15"

    submitted byMattel Consumer Services - 1 month ago
    Brand expert

Q: Hi - what are the folded vs unfolded dimensions?

submitted by ABC - 1 month ago
  • A: Happy to help! Folded Dimensions: H 29" x W 9" (11" if you include the brown doorstep pieces) x D 15" Unfolded Dimensions: H 34"(to top of umbrella) x W 35.5" x D 15"

    submitted byMattel Consumer Services - 1 month ago
    Brand expert

Q: Is this limited edition??

submitted by HB - 1 month ago
  • A: Available while supplies last.

    submitted byMattel Consumer Services - 1 month ago
    Brand expert

Q: Does it have any working lights?

submitted by Lexi - 3 months ago
  • A: No, this does not feature lights.

    submitted byMattel Consumer Services - 3 months ago
    Brand expert

Q: Does the fridge in it open?

submitted by Jojojenk - 3 months ago
  • A: Yes, the fridge door opens.

    submitted byMattel Consumer Services - 3 months ago
    Brand expert

Q: What are the dimensions of this house after it's folded up?

submitted by Erica - 3 months ago
  • A: The dimensions are: 36.8 L x 16.8" D x 34.3" H

    submitted byMattel Consumer Services - 3 months ago
    Brand expert

Q: What are the folded dimensions?

submitted by Clementine - 3 months ago
  • A: The dimensions are: 36.8 L x 16.8" D x 34.3" H

    submitted byMattel Consumer Services - 3 months ago
    Brand expert

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2.7 out of 5 stars with 91 reviews
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quality: 2.26 out of 5
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2 out of 5 stars
9 January, 2026

(no review title)

Plastic walls float away & while a smaller Barbie house is nice in idea, the smaller 1st floor doesn’t even fit a Barbie?!
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2 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase

Flimsy and cheap

The only plus is that it folds up and is easy to store. Other than that it’s so cheap and hardly worth the price. The plastic pieces are flimsy and feel like they’ll break when snapping into place. Also, the second floor doesn’t even fit flush to the wall, leaving a gap. It had such potential, but they really didn’t put effort into this and took advantage of buyers by slapping on the Hearth & Hand name. There isn’t even anything relating to the brand in the house. Big disappointment! We decided to buy the OG dreamhouse with the slide after we got this set up. My 5 year old daughter loves both, but the quality of the OG house is light years better. The plastic is thick, easily snaps together, makes sounds and on sale was $55 cheaper than this! I hope they do a redesign and rerelease this with better quality and attention to detail.
1 reply from Mattel Consumer Services team - 5 days ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
MrsA0444
broad age appeal: 5 out of 5
quality: 1 out of 5
value: 1 out of 5
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3 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase

Cute, but not worth the price

I do like the idea of a “smaller” Barbie dream house that folds away… after having it for a couple of weeks… i do not think it was worth the price of $150! The bigger dream house was on sale for $130 (except I didn’t want the huge one for our small home). This particular one shouldn’t cost more than $75 MAX! It’s super cute and my daughter does love it, but it’s sooooo flimsy.. one wrong move and everything goes flying around! When you use the elevator, everything goes moving around) She does enjoy playing with it though. I think I’m more annoyed it cost so much!
1 reply from Mattel Consumer Services team - 5 days ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Saranda
broad age appeal: 4 out of 5
quality: 2 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase

(no review title)

Was super excited to give this to my daughter as her first Barbie house for Christmas and it has been very underwhelming, as all other commenters have stated. Very disappointed overall, especially given the amount of money that was spent on this gift.
1 reply from Mattel Consumer Services team - 5 days ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Ashley
broad age appeal: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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2 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2026Verified purchase

(no review title)

Very disappointed in this item, it is pretty small, it claims to be 3 levels but it is very short and much smaller than my kids other Barbie house. There is no bottom floor which makes the walls very flimsy and it falls down easily. It came with everything pictured but I was just disappointed with the size and quality. With the price I was expecting something more impressive. I would not purchase this again.
Jess
broad age appeal: 3 out of 5
quality: 2 out of 5
value: 2 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026Verified purchase

Not worth thd money

This thing is so cheap! The pieces don’t adhere to anything so there’s just a floating kitchen, floating couch and chairs, floating bathtub, a million pieces of mini toys that have nowhere to go so they just sit on the carpet, when you try to move it the entire thing falls apart and comes undone…just super poor quality and not sure how it got past the hands of Joanna Gaines who does everything so beautifully and well. Disappointed we spent money on this for Christmas for my daughter. If it had a solid bottom (not my carpet or wood) and the furniture and kitchen were attached and not another toy for my kids and their friends to toss around..I’d give it another star.
Libbybays
broad age appeal: 3 out of 5
quality: 1 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase

Cheaply Made

Very cheaply made. Because it’s collapsable it doesn’t stay up the best while my girls are playing with it. Not worth the money
KB
broad age appeal: 2 out of 5
quality: 2 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase

(no review title)

Missing items in the box
B
broad age appeal: 4 out of 5
quality: 2 out of 5
value: 3 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase

Not worth the money

I agree with most of the reviews here, cute but very over priced and very flimsy, should be better quality. The plastic is already cracking on it
Ap
broad age appeal: 3 out of 5
quality: 3 out of 5
value: 2 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase

(no review title)

My 4 & 5 year old are absolutely loving this house they received for Christmas. It was easy to assemble and it moves easily from room to room, and I really appreciate the minimal accessories and the neutral color palette.
Stef
broad age appeal: 5 out of 5
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2 guests found this review helpful. Did you?
1 out of 5 stars
3 January, 2026Verified purchase

(no review title)

Not a great value for your money, also the one we received was missing pieces. Online support was less than helpful since I purchased it in store. So after putting it together we would have had to disassemble it to exchange.
Mamakuch
Did you find this review helpful?
3 out of 5 stars
3 January, 2026Verified purchase

Could be better made/ more sturdy

This seemed cheaper and less well-built than other barbie houses. It has no walls on the sides so the only thing holding it upright is the tower in the middle. My kids (ages 3-8) love it, but I think it's overpriced for what it is.
soontobemomma
broad age appeal: 5 out of 5
quality: 3 out of 5
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1 guest found this review helpful. Did you?
1 out of 5 stars
2 January, 2026Verified purchase

Terrible

Very cheap made missing a piece right off the bat…. Plastic is flimsy. It’s cute but not worth the money for sure.
Maryf
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase

(no review title)

I love hearth and hand items but this was a big disappointment! I ordered two houses and both had the same issue where the wall would not align with the center of the house. And for the price they’re charging , this is shameful.
Sarah
quality: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026Verified purchase

Really isnt great unfortunately

Ugh, I wanted to absolutely love this but unfortunately did not. The upper level does not clip into the walls so there is just this big gap between the floor and the walls. The downstairs is cute but the piece that doubles as the stove and then the tv on the other side has no "place" for it and sits weird on the plastic center pieces so doesnt really feel like its belongs. The elevator actually works great which was a hit for my kids. For the price I was really hoping for something of better quality and not so many "holes" but it just didnt hit. We also got a random wall extra so be prepared to receive extra pieces by chance. The design in some of the rooms are "off". Like my second photo shows the pattern in the wallpaper is totally goofed up.
Ambs
broad age appeal: 5 out of 5
quality: 2 out of 5
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2 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026Verified purchase

Not worth the monwy shouldve built more durable

Pieces already broke bought this for the convenience of it folding up and it’s too fragile to fold up and the elevator doesn’t work at all slides off the track immediately
Matthews
quality: 2 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026

Hearth and hand what?!

I’m not sure why it’s labeled Hearth and Hand. There is nothing different about this Barbie house compared to the other Barbie houses. I guess the only thing that makes it hearth and hand is the Jo doll that doesn’t even come with the house and good like trying to find the doll under $50. I’m glad I didn’t pay regular price cause it’s basically more expensive than the huge house.
1 reply from Mattel Consumer Services team - 12 days ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Liz
broad age appeal: 3 out of 5
quality: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase

Super cute!

Very cute and pretty simple to build. Love all of the details from the record player to the hanging egg chair!
Guty
broad age appeal: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025Verified purchase

(no review title)

Opened Christmas morning to find a piece broken. Made very cheap and overly priced. Wish I would've purchased my daughter a different barbie house.
1 reply from Mattel Consumer Services team - 12 days ago
We are sorry to hear that! Our team would like the chance to make things right. Please give us a call at 1-800-524-8697, Monday-Friday from 9am-6pm ET.
Heather
broad age appeal: 2 out of 5
quality: 2 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase

fun!

This Barbie Hearth & Hand Townhouse is adorable! It’s lightweight, not too big compared to other Barbie houses, and I love the colors and design. It comes with a lot of extra pieces and is easier to store than most Barbie houses. The only downside is the price — it feels a bit high for what you get. I bought it on sale, which made it worthwhile. I’d recommend it, but not at full price.
C
broad age appeal: 5 out of 5
quality: 4 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?

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