$22.00 when purchased online
Target Online store #3991
About this item
Highlights
- Great for brow newbies
- Easy-to-use powder for a blended brow look
- Fill in brows & sparse areas
- Castor Seed Oil helps brows feel nourished, conditioned & soft
- Kaolin helps give brows a natural-matte finish
- 12-hour* longwear
- Waterproof, sweatproof & humidity-proof
- *instrumental test on 26 participants
Description
WHY WE LOVE IT:
Say buh-bye to brow goofs!
This easy-to-use, lightweight pressed powder is a must-have for brow beginners AND pros. Effortlessly fill in sparse areas (with no fallout!) for natural-looking, blended brows. The silky-soft powder adheres to skin & hair and gives brows texture and dimension. It’s buildable & blendable, and color stays true.
TIPS & TRICKS:
Goof Proof those brows!
Outline brows to shape & define. Use light strokes to fill in sparse brow areas. Layer to build color. Blend with spoolie.
Beauty Tip
Pairs best with Benefit’s Dual-Ended Angled Eyebrow Brush (sold separately).
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Say buh-bye to brow goofs!
This easy-to-use, lightweight pressed powder is a must-have for brow beginners AND pros. Effortlessly fill in sparse areas (with no fallout!) for natural-looking, blended brows. The silky-soft powder adheres to skin & hair and gives brows texture and dimension. It’s buildable & blendable, and color stays true.
TIPS & TRICKS:
Goof Proof those brows!
Outline brows to shape & define. Use light strokes to fill in sparse brow areas. Layer to build color. Blend with spoolie.
Beauty Tip
Pairs best with Benefit’s Dual-Ended Angled Eyebrow Brush (sold separately).
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Product Form: Powder
Beauty Purpose: Filling
Net weight: .06 Ounces
TCIN: 89114442
UPC: 602004140203
Item Number (DPCI): 342-02-4645
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.89 inches length x 1.93 inches width x 0.55 inches height
Estimated ship weight: 0.06 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: does this product come with a brush?
submitted by jleemac - 3 months ago
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Guests are saying
This brow powder is celebrated for its easy application, natural look, and long-lasting wear. Guests appreciate the variety of shades available, which cater to different hair colors and skin tones. While the product is generally well-received, some guests note that the shades can run darker than expected and may require careful selection. The accompanying brush is praised for its precision, enhancing the product's ease of use. Despite a few concerns about color accuracy and packaging, the overall sentiment is that this brow powder is a reliable choice for enhancing eyebrows with minimal effort.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 784 reviews
100% would recommend
1 recommendations
This is a decent product and I would likely buy it again
3 out of 5 stars
Julie - 19 days ago
originally posted on http://www.ulta.com
A specifically went into the store to buy the eyebrow powder from KISS (comes with eyebrow shaped stamps). I bought that product previously at Ulta but it doesn't seem like they carry it any longer. I spent a long time searching for the right product since I couldn't find the one I wanted. No associate ever came to help me but they stared me down. I must not have been dressed the part for this particular high-end store. Anyway I've used it and I like it.
The perfect brow powder
5 out of 5 stars
Thumbs up graphic, would recommend
Katja - 27 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
I was looking for the best brow powder, and this is it! Easy to apply, long lasting, and fool proof.
I miss Fool Proof but this one also awesome
5 out of 5 stars
Vicky - 1 month ago
originally posted on http://www.benefitcosmetics.com
I have been huge fan of benefit fool proof powder but they discontinued:( however as alternative I bought this goof proof and i didn't regret . It last long on yr brows. It would be better if they add more products!
Wears beautifully
4 out of 5 stars
Bevsbeautyadvice60 - 2 months ago
originally posted on http://www.ulta.com
I think i have finally found my holy grail brow powder . Im light skin blue eyes light blonde hair with a brown root . Ordered 2.5 but may exchamge for a lighter shade as it does run dark. Goes on med brown on me … love the formula
Great product
5 out of 5 stars
ZeeC - 2 months ago
originally posted on http://www.ulta.com
I bought this because I've been using a brown eye shadow on my brows (I know not a great idea but a girls gotta do what she can). I use this on top of the Goof Proof to help set and to keep the brows looking softer and not painted on (sadly my brows have never recovered from the pencil thin brow era). I definitely recommend this as part of the brow routine.
Benefit Eyebrow Filling Powder
5 out of 5 stars
Irene - 2 months ago
originally posted on http://www.ulta.com
I really like this brow powder. So hard to find brow powders in nice shades and that it goes on smoothly and not too fake looking. Stays on all day, too. Every time I find a brow powder I like; it gets discontinued. I don't like pomade brow or eyebrow pencils.
Yes love it
5 out of 5 stars
Veronica - 3 months ago
originally posted on http://www.ulta.com
Love it but I think I would prefer one shade darker
Bring back the FOOL PROOF!!
1 out of 5 stars
Van - 3 months ago
originally posted on http://www.ulta.com
Please bring back the full proof much better and it lasted a good year
Bring back the FOOL PROOF!!
1 out of 5 stars
Van - 3 months ago
originally posted on http://www.ulta.com
Please bring back the full proof much better and it lasted a good year
Love it!
5 out of 5 stars
Regina - 4 months ago
originally posted on http://www.ulta.com
Great product and perfect pigmentation!
Never again
1 out of 5 stars
HM - 4 months ago
originally posted on http://www.ulta.com
I literally only had it for three days before it broke. It was in my makeup bag that sits on top of my bathroom counter only used it one time before and I went to use it and it completely shattered inside. I don't know why and I ended up having to rinse it down my sink so annoyed. 😑
Love this product
5 out of 5 stars
Jordan - 5 months ago
originally posted on http://www.ulta.com
This product pleasantly surprised me. I was looking all over Ulta for a powder brow product and apparently those are harder to find. It was either this or ABH. I am so glad I went with this one. It goes on smoothly and looks natural, it's not too bold which I appreciate. I got shade 3.5 and it matches me perfectly. I recommend this to anyone who wants a more natural eyebrow look.
I will buy this product again.
5 out of 5 stars
Linda - 5 months ago
originally posted on http://www.ulta.com
The brand of brow powder I've used for years. One of the associates suggested this product. She assured me I would like it. I love it. Easy to apply. Brows look natural.
Move this
5 out of 5 stars
Rhonda - 7 months ago
originally posted on http://www.ulta.com
I love the powder color and easy to apply .
love it
5 out of 5 stars
Kate - 7 months ago
originally posted on http://www.ulta.com
I had been using the last of my old benefit brow-filling powder and did not realize how dry it had become until I purchased and used this new one. Wow...it is nice and creamy and goes on easily
Good product cheap packaging
3 out of 5 stars
F.A - 7 months ago
originally posted on http://www.ulta.com
The lid is so cheap I feel it's going to break. The old one with eyebrow shape was great. The product is better than ABH in my opinion, if the packaging matters to you you would like ABH more
Yes I would buy this product again
5 out of 5 stars
Gail - 9 months ago
originally posted on http://www.ulta.com
Easy to apply and look good. Had to buy a lighter color than expected but that's ok.
Just what I wanted
5 out of 5 stars
Wendy - 11 months ago
originally posted on http://www.ulta.com
Benefit offers a wide range of color options. Easy to apply, plenty of pigment for buildable coverage.
Yes
5 out of 5 stars
Tina - 1 year ago
originally posted on http://www.ulta.com
Great on brows. Stays on for a long time.
Best ever
5 out of 5 stars
- 1 year ago
originally posted on http://www.ulta.com
I love this eyebrow powder. After going through chemo, my eyebrows did not grow back. I was drawing them on everyday and it did not stay. I'd look in the mirror and half my eyebrow would be gone. I still draw in brows on.with regular eyebrow pencil. After drawing them on, I put this product on. It does not easily smear and stays on!!!I've had several people that have sparse eyebrows and they use this to fill theirs in. They love it too.