Sponsored
Benefit Cosmetics Goof Proof Eyebrow Pencil - 0.01oz - Ulta Beauty
$28.00
Color01 BM
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Retractable, non-sharpen tip
- 12-hour* waterproof** color
- 95% said it was easy to fill & shape brows***
- 94% said it gives beautiful brows on the first try***
- *Instrumental test on 20 panelists
- **Instrumental test on 22 panelists
- ***Consumer panel survey of 109 women after 1 week
Description
WHY WE LOVE IT:
Available in 12 shades to flatter every hair color, anyone can be an expert with this super easy brow-filling and shaping eyebrow pencil!
Benefit's Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil features a custom goof-proof tip that instantly shapes, defines & fills in brows. The soft, glide-on color creates naturally full, beautiful brows and the spoolie-brush effortlessly blends the 12-hour* waterproof** color.
Beauty tip:
To lock in the brow pencil's soft color for 24, budge-proof hours, apply the 24-HR Brow Setter Shaping & Setting Gel on top.
How to use:
Use the wide part of the custom tear-drop tip to shape & fill brows using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end of your brows. Blend with Spoolie-brush for full & natural-looking brows
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Available in 12 shades to flatter every hair color, anyone can be an expert with this super easy brow-filling and shaping eyebrow pencil!
Benefit's Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil features a custom goof-proof tip that instantly shapes, defines & fills in brows. The soft, glide-on color creates naturally full, beautiful brows and the spoolie-brush effortlessly blends the 12-hour* waterproof** color.
Beauty tip:
To lock in the brow pencil's soft color for 24, budge-proof hours, apply the 24-HR Brow Setter Shaping & Setting Gel on top.
How to use:
Use the wide part of the custom tear-drop tip to shape & fill brows using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end of your brows. Blend with Spoolie-brush for full & natural-looking brows
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Pomade
Beauty Purpose: Filling
Net weight: .01 Ounces
TCIN: 88827452
UPC: 602004114082
Item Number (DPCI): 342-02-6559
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic fluorphlogopite, stearic acid, hydrogenated castor oil, synthetic japan wax, ethylhexyl palmitate, cera alba (beeswax), sorbitan sesquiisostearate, aluminum hydroxide, tocopherol. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].' '
Shipping details
Estimated ship dimensions: 5.91 inches length x 0.75 inches width x 0.75 inches height
Estimated ship weight: 0.001 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyebrow pencil is highly praised for its smooth application, natural finish, and long-lasting wear. Many guests appreciate its ability to fill in sparse brows effectively, making it a go-to choice for those seeking a reliable brow product. The angled tip and color options are also highlighted as key features, enhancing its usability. However, some guests have noted issues with the pencil breaking easily and a decrease in product longevity with newer versions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5056 reviews
75% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Brown
Brow raising value with Target Circle discounts!
Have used for years. Fine pencil allows for feathering in brow line for a natural look. Various color options.
5 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
I like this eyebrows pencil
Hard to find Gray color elsewhere
3 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
Disappointed
I normally love this brand and I was excited to try this one as well however, this one fell a little short for me. It doesn't have enough pigment, it's doesn't last all day. I also did not like that. I did not have the ability to make the defined lines as I have with others I would call this more of a shading type of product.
5 out of 5 stars
25 September, 2025
originally posted on http://www.ulta.com
My most favorite eye brow pencil ever!
Glides on effortlessly...stays on all day and comes in a ton of different shades to match your skin tone and hair color. LOVE LOVE LOVE it!
5 out of 5 stars
22 September, 2025
originally posted on http://www.ulta.com
Yes
The color is perfect I love this product
4 out of 5 stars
17 September, 2025
originally posted on http://www.ulta.com
It's fine
I've used Benefit brow powder for several years but my brows are sparse and its getting harder to fill them in. I wanted a grey pencil liner. This is very dark grey and I'd prefer a lighter grey, but oh well. I use an angled eyeliner brush to blend this out and lighten it up. Which is ok. I'm not thrilled but, I don't have a lot of choices. I may get the cool blond or light brown sooner than later. I do like Benefit products and appreciate the choice of colors.
5 out of 5 stars
6 September, 2025
originally posted on http://www.ulta.com
Yes I would buy this product again.
I love this eyebrow pencil. Goes on smoothly and stays on all day. I love it!
5 out of 5 stars
30 August, 2025
originally posted on http://www.ulta.com
I would buy this product again
I love it l used it for long time and still love it!!
1 out of 5 stars
30 August, 2025
originally posted on http://www.ulta.com
fully broke after 3 uses
I never write reviews, but do yourself a favor and DON'T buy this the applicator was 1) not smooth at all, felt very rough & 2) kept breaking every time I tried using it until it fully fell out on the third try. I'm very disappointed, I expected better from this brand, but I was wrong.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
Warm Deep Brown perfect on olive skin
Purchased in combination with Goof Proof Brow-Filling Powder and the dual end brush, made the perfect combination. Great coverage and lasted through a hot summer outdoor baby shower.
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
I will buy this again
It's the right color and soft and natural looking.
5 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com
Problem Solver
I have tried many types of eyebrow pencils to fill in practically non-existent brows. This pencil fills in perfectly and wears well. It does not wear off when I wear sunglasses.
5 out of 5 stars
15 August, 2025
originally posted on http://www.ulta.com
Glides on smoothly
Perfect color match and glides on smoothly.
5 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com
The best
I have been using this product for 7 years now. Really love it and super easy to use. The colour is perfect for me
5 out of 5 stars
6 August, 2025
originally posted on http://www.ulta.com
Goof Proof it is!
I've used this brow pencil for a couple of years now. I have tried others, but the shade is never right. When you know, you know. It's perfect.
5 out of 5 stars
30 July, 2025
originally posted on http://www.ulta.com
I would buy this eyebrow pencil again.
It is easy to apply and roll up.
5 out of 5 stars
23 July, 2025
originally posted on http://www.ulta.com
Great Eyebrown Pencil in Great Coloration
I have tried them all and Benefit makes the best brow pencil!
5 out of 5 stars
18 July, 2025
originally posted on http://www.ulta.com
Wonderful Eyebrow Pencil!
This is absolutely my favorite eyebrow pencil. Application is very easy and the results are excellent. Great product!
2 out of 5 stars
11 July, 2025
originally posted on http://www.ulta.com
No
The product does not go on easy. It's hard and not soft enough to go on the eyebrows.
5 out of 5 stars
8 July, 2025
originally posted on http://www.ulta.com
LOVE, LOVE, LOVE this product!
It gives me the FULL coverage that I need after losing hair to chemo. The slanted stylus makes it SO EASY to apply.