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Benefit Cosmetics Goof Proof Eyebrow Pencil - 0.01oz - Ulta Beauty
$28.00
Color3.5 BM
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Retractable, non-sharpen tip
- 12-hour* waterproof** color
- 95% said it was easy to fill & shape brows***
- 94% said it gives beautiful brows on the first try***
- *Instrumental test on 20 panelists
- **Instrumental test on 22 panelists
- ***Consumer panel survey of 109 women after 1 week
Description
WHY WE LOVE IT:
Available in 12 shades to flatter every hair color, anyone can be an expert with this super easy brow-filling and shaping eyebrow pencil!
Benefit's Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil features a custom goof-proof tip that instantly shapes, defines & fills in brows. The soft, glide-on color creates naturally full, beautiful brows and the spoolie-brush effortlessly blends the 12-hour* waterproof** color.
Beauty tip:
To lock in the brow pencil's soft color for 24, budge-proof hours, apply the 24-HR Brow Setter Shaping & Setting Gel on top.
How to use:
Use the wide part of the custom tear-drop tip to shape & fill brows using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end of your brows. Blend with Spoolie-brush for full & natural-looking brows
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Available in 12 shades to flatter every hair color, anyone can be an expert with this super easy brow-filling and shaping eyebrow pencil!
Benefit's Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil features a custom goof-proof tip that instantly shapes, defines & fills in brows. The soft, glide-on color creates naturally full, beautiful brows and the spoolie-brush effortlessly blends the 12-hour* waterproof** color.
Beauty tip:
To lock in the brow pencil's soft color for 24, budge-proof hours, apply the 24-HR Brow Setter Shaping & Setting Gel on top.
How to use:
Use the wide part of the custom tear-drop tip to shape & fill brows using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end of your brows. Blend with Spoolie-brush for full & natural-looking brows
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Pomade
Beauty Purpose: Filling
Net weight: .01 Ounces
TCIN: 88827470
UPC: 602004095039
Item Number (DPCI): 342-02-2020
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic fluorphlogopite, stearic acid, hydrogenated castor oil, synthetic japan wax, ethylhexyl palmitate, cera alba (beeswax), sorbitan sesquiisostearate, aluminum hydroxide, tocopherol. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].' '
Shipping details
Estimated ship dimensions: 0.75 inches length x 0.76 inches width x 6.07 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyebrow pencil is highly praised for its smooth application, natural finish, and long-lasting wear. Many guests appreciate its ability to fill in sparse brows effectively, making it a go-to choice for those seeking a reliable brow product. The angled tip and color options are also highlighted as key features, enhancing its usability. However, some guests have noted issues with the pencil breaking easily and a decrease in product longevity with newer versions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5056 reviews
75% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Hair color: Auburn
- Eye color: Brown
Brow raising value with Target Circle discounts!
Have used for years. Fine pencil allows for feathering in brow line for a natural look. Various color options.
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2025Verified purchase
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Blue
Great Brow Pencil
This is the best eyebrow pencil! It's definitely a staple in my makeup bag. I love color #3, which is a neutral medium brown. The pencil twists up, so there's no need for sharpening. It's thin and precise, and it lasts for at least a couple of months.
2 out of 5 stars
17 December, 2024
originally posted on benefitcosmetics.com
Not my favorite
I've used the products for years just not this so I decided to try it, I'm highly disappointed in it it's very difficult for me to use instead of being good proof it looks awful. lol
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2024Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Hair color: Grey
- Eye color: Hazel
No wonder they call it good proof!
Easy natural looking brow. I have holes and greys in my brow and without looking like I've used too much pencil or crayon Benefit is the best option I've found.
5 out of 5 stars
4 November, 2024
originally posted on benefitcosmetics.com
Perfect for my brows
Very easy to use and does a good job of filling in any sparse area.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2024
- Skin type: Combination
- Skin tone: Dark
Not worth it
Kept breaking off and it was scrapping my skin. Didn’t last long and ended up throwing it away
2 out of 5 stars
27 July, 2024
originally posted on benefitcosmetics.com
Really good and really bad.
I was so happy to find a brow pencil that was thick at the tip and went on so smoothly, but after a few hours, they looked horrible - like it was wearing off! I was so embarrassed when I looked at them when I came out of a movie theater after applying it not that many hours before. :(( is it worth reapplying every few hours? I don't think so.
5 out of 5 stars
28 February, 2024
originally posted on benefitcosmetics.com
Easy to use
Eyebrows always look good. Easy to apply. A lot of colors to choose from. Applies nicely.
5 out of 5 stars
7 February, 2024
originally posted on benefitcosmetics.com
Love the Good Proof pencil
Best product on the market! The angles brow stick allows me to apply with perfect precision. Great color for my blonde/light brown brow. Just love this product! ❤️
1 out of 5 stars
18 January, 2024
originally posted on benefitcosmetics.com
Breaks apart
Pretty disappointing ... I bought it and it just broke off a few times . I just gave up and returned it.. guess it was dried out?
5 out of 5 stars
18 December, 2023
originally posted on benefitcosmetics.com
Awesome product!
My favorite all time eyebrow pencil. So much more than a pencil, great gift.
5 out of 5 stars
13 December, 2023
originally posted on benefitcosmetics.com
My favorite color of eyebrow pencil
I have black hair, and I use color 2.5. It goes well with my hair color and my eyebrow.
5 out of 5 stars
11 December, 2023
originally posted on benefitcosmetics.com
Most reliable brow product for me
I love the tear drop shape that gives me options to make strokes and fill in colors quickly. The color is perfect and the staying power is great. Cannot go wrong with this item. I stock up every year during black friday,
3 out of 5 stars
29 November, 2023
originally posted on benefitcosmetics.com
Brow Magic it is wonderful
I use this every day and it goes on very well and really is easy to do and am so glad there is such a good pencil for the eyebrows.
3 out of 5 stars
21 October, 2023
originally posted on benefitcosmetics.com
The Comb Is Good
I like the comb but the container does not deposit enough color on my brows. I had to use another product to supplement
5 out of 5 stars
6 September, 2023
originally posted on benefitcosmetics.com
VERY HAPPY
Benefit Cosmetics Goof Proof Pencil in Blonde (cool Blonde shade) is the only place I can still find this color. I have tried almost every blonde shade eyebrow pencil and they are dark. I have white hair (natural, I am in my 60's) but I have dark blonde hair underneath(also natural) so many blond eyebrow pencils are so dark...it doesn't look right! I am so thankful for Benefit to offer this and it is very easy to use...And it is reasonably priced. Wonderful!
5 out of 5 stars
22 August, 2023
originally posted on benefitcosmetics.com
Goof Proof Brow Pencil Works for Me Every Time!!!
I have no eyebrows. I use Goof Proof Brow Pencil to create the brow-look that is right for me. Goof Proof Brow Pencil works for me every time!!! Thanks Goof Proof and thank you Benefit for making these eyebrow pencils easy to purchase online. You both ROCK!!!
5 out of 5 stars
16 May, 2023
originally posted on benefitcosmetics.com
Over plucked or too thin brows?
This is the absolute pencil for me! I have almost non existent brows, so drawing them on is very time consuming. This pencil is the best I've found. It's very pliable and takes a fraction of the time. It has now become my "go to" I highly recommend
5 out of 5 stars
27 March, 2023
originally posted on benefitcosmetics.com
Really good brow pencil
I've used this brow pencil for years & I love it. It's so easy to use & the color matches really well. It lasts quite a long time too. Love it.
3 out of 5 stars
24 March, 2023
originally posted on benefitcosmetics.com
Ordering
While I like your product, once again I ordered the wrong color. The numbers corresponding to the colors are very difficult to read. I would also say that I wish the product would last longer after application