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Benefit Cosmetics Precisely My Brow Wax - 0.17oz - Ulta Beauty
$28.00
ColorShade 6
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Precisely sculpts and holds brows in place
- Rich color with instant payoff
- Dual-sided brush for mess-free, targeted application
- 12-hour* wear
- Smudge-proof & sweatproof
- 90% said it delivers rich color**
- 90% said the brush allows for precise application**
- *instrumental test on 25 participants & **self-evaluation by 112 participants after 1 week
Description
WHY WE LOVE IT:
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Product Form: Liquid Gel
Beauty Purpose: Shaping
Net weight: .17 Ounces
TCIN: 90151944
UPC: 602004151711
Item Number (DPCI): 342-02-0612
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.77 inches length x 0.79 inches width x 0.95 inches height
Estimated ship weight: 0.044 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This brow wax has received enthusiastic praise for its ability to shape, color, and hold brows in place without feeling heavy or waxy. Guests appreciate its long-lasting formula that stays put throughout the day, making it a staple in their beauty routines. The product is easy to apply and offers a natural look, with many guests noting its effectiveness in filling sparse areas and covering grays. However, some guests desire a wider range of shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 4172 reviews
0% would recommend
1 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
1 September, 2025Verified purchase
Not worth it
I tried this when it was 50% off hoping for something great. I was disappointed because, although the color was fine, the product didn’t hold my brows in shape for more than a couple hours. I usually use Glossier boy brow or elf clear mascara.
3 out of 5 stars
30 November, 2024
originally posted on benefitcosmetics.com
Doesn't hold
This applied well and looked fluffy and amazing...for like 5 min, until they fell back down. I have thick brows (hair, not width) and they just won't stay in place with this.
1 out of 5 stars
24 October, 2024
originally posted on benefitcosmetics.com
Too thick and leaves a whitish hue
I didn't like this wax at all, it is too thick and leaves a whitish hue on your eyebrows. The Gimme Brow + tint is so much better.
5 out of 5 stars
30 August, 2024
originally posted on benefitcosmetics.com
My eyebrow wax color is 2
I am 83. My brows are grey and a little sparse. The brow Wax fully covers the grey and not sticky. The color stays on until you take it off. I have used others...this is the best.
5 out of 5 stars
27 June, 2024
originally posted on benefitcosmetics.com
Amazing
Gifted by benefitcosmetics. Hello, natural, fluffy brows! I basically have zero brows to speak of so I'm always looking for a product to give me that natural hair look. This product paired with their precise brow pencil is saving my life
5 out of 5 stars
17 June, 2024
originally posted on benefitcosmetics.com
Awesome
Gifted by benefitcosmetics. Hello, natural, fluffy brows! I basically have zero brows to speak of so I'm always looking for a product to give me that natural hair look. This product paired with their precise brow pencil is saving my life
5 out of 5 stars
5 June, 2024
originally posted on benefitcosmetics.com
Best brow wax out there
I love love love this wax. I have very fine, thin brows. This product clings so well to them, and the color is just perfect. They hold their shape all day, and the product does not flake off or smear, even in Oklahoma heat. Gifted by Benefit Cosmetics
5 out of 5 stars
6 May, 2024
originally posted on benefitcosmetics.com
Love love!
I am such a huge fan of benefit and this product doesn't let me down! Wow! The brush is the perfect size for my eyebrows, the formula is not too drying or too wet, is just perfect. It blends. Beautifully and stays put all day long. It brushes the hair up and doesn't go down. I am truly in love with this! Gifted by Benefit Cosmetics
4 out of 5 stars
20 April, 2024
originally posted on benefitcosmetics.com
Love love love!
First of all I got this product complimentary for my honest review. I think it's great that they do that because I've found some of my favorite every day products that I probably would have never tried. This brow wax is so good for days I don't want to do a full brow, I just run it through and it's pigmented enough to hide the little gaps I have. And keeps your brows in place all day without that crusty feeling. No smudging
5 out of 5 stars
5 April, 2024
originally posted on benefitcosmetics.com
great product
this product is very nice. I love it it looks great feels good and it lasts long. Veryyyy pigmented and great sizing as well great for traveling since I travel often. benefit did their big one!! gifted by benefit cosmetics.
3 out of 5 stars
4 April, 2024
originally posted on benefitcosmetics.com
Very Pigmented but learning curve
It did take a few times of trying out the product to get a handle on how to use it. It's good but it can be a little bit messy. However once I clean up the brow it looks so nice.
5 out of 5 stars
26 March, 2024
originally posted on benefitcosmetics.com
AMAZING
I love the benefit eyebrow wax it's so amazing and keeps your brows in shape I highly recommend. It's perfect for this summer as I have been hiking a lot and my brows have been in perfect condition I love it offered by benefit cosmetics
4 out of 5 stars
18 March, 2024
originally posted on benefitcosmetics.com
Easy to use
I like it. I use with the new pencil. My brows are transformed and I love it.
5 out of 5 stars
15 March, 2024
originally posted on benefitcosmetics.com
Great
don't usually use brow gels but I'm excited to have tried this one!. I highly recommend this to anyone looking to try new brow products. It works nicely , gifted by benefit cosmetics ! Would buy again
4 out of 5 stars
13 March, 2024
originally posted on benefitcosmetics.com
Must have!
I was gifted by benefitcosmetics and I absolutely loved it! This really helped my brows stay in place and as someone who has a lot of brow hair, it is a must have product. I definitely recommend and it has became a staple in my routine.
5 out of 5 stars
13 March, 2024
originally posted on benefitcosmetics.com
Game changer
This product is amazing n I have super thick brows and often brow products do not really work well especially ones with wax. However the wax in this really keeps my brows in place and helps style them. Offered by benefit cosmetics.
5 out of 5 stars
12 March, 2024
originally posted on benefitcosmetics.com
loveeee the Brow Wax
complimentary from benefitcosmetics, The Precisely, My Brow Full-Pigment Sculpting Brow Wax has been a game changer. The fact that it is a 12-hour* wear is insane to me. I use it after I fill in my eyebrows and its the best. It is also Smudge-proof & sweatproof which is the best.
3 out of 5 stars
8 March, 2024
originally posted on benefitcosmetics.com
This was pretty good
I was gifted by benefits cosmetics and I like this brow wax. I selected shade 3.5 but feel as if I could have went darker. One side has a shorter brush which is nice to comb through the brows and push them up and the longer side is sort of flat and Carry's more product so it can really shade them darker. This does leave residue on the skin portion so it's okay, it was easy to clean up and holds
2 out of 5 stars
7 March, 2024
originally posted on benefitcosmetics.com
Precisely, My Brow Wax
It's an okay product, but I am more of a pencil type of person. I think this product is very pigmented, but it does not give me the look that I do look for and it seems like I have to go over it several times to get the finished look I want. Not really a fan of this product.
5 out of 5 stars
5 March, 2024
originally posted on benefitcosmetics.com
Obsessed with this new brow product
I've tried all different types of eyebrow products, and this one is finally the one that works for me. The applicator is so easy to use and it creates such a natural yet fine look. It is highly pigmented but also buildable, which is perfect for me. Gifted by Benefit Cosmetics