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Betty Crocker Vanilla Super Moist Cake Mix - 13.25oz
$1.79 ($0.14/ounce)
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About this item
Highlights
- HOLIDAY CAKE MIX: Bake a delicious, moist vanilla cake dessert for fall gatherings, holiday parties, or entertaining family and guests
- QUICK AND EASY: Make a cake by just adding a few simple ingredients as directed and popping in the oven; A convenient time saver in the kitchen
- ENDLESS OPTIONS: Add your own twist to these mixes by trying Betty Crocker recipes; Turn this cake mix into a festive family activity by adding Betty Crocker Frosting or a cake decorating kit
- DELICIOUS AND MOIST: Use this versatile cake mix to whip up delicious, moist cake or festive cupcakes as part of your Thanksgiving food spread, holiday treats table, or a baked goods gift basket
- CONTAINS: One 13.25 oz box of Betty Crocker Favorites Super Moist Vanilla Flavored Cake Mix
Description
Bring a slice of good cheer to the holidays with this Betty Crocker Favorites Super Moist Vanilla Cake Mix. Bake up a dessert that delivers a super-soft, moist cake. Best of all? It's easy! Just add water, oil, and eggs, stir, then bake. Bring the kids together to decorate your freshly baked cake, adding their favorite Betty Crocker frosting or other yummy toppings. Bake a Betty Crocker cake for your Thanksgiving food spread or serve alongside gingerbread cookies on your holiday dessert table. Add one to a gift basket for friends, coworkers, and visiting family. Consider cake as a delicious food gift for Secret Santa. Or just keep your pantry stocked to serve a sweet treat any time. For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes.
Serving Size: 0.111 package mix
Serving Per Container: 9
Amount 1/9 package (42g mix) of Per pkg mix:
Calories: 160
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0.5grm4%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 320mg14%
Total Carbohydrate 37grm13%
Dietary Fiber 0grm0%
Total Sugars 18grm0%
Added Sugars 18grm36%
Protein 2grm0%
Calcium 100mg8%
Iron 0.9mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 260
% Daily Value*
Total Fat 11grm14%
Saturated Fat 2grm11%
Cholesterol 60mg21%
Sodium 350mg15%
Protein 4grm0%
Calcium 110mg8%
Iron 1.2mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched flour bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), sugar, corn syrup, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate). contains 2% or less of: modified corn starch, corn starch, propylene glycol mono and diesters, salt, monoglycerides, palm oil, dicalcium phosphate, sodium stearoyl lactylate, xanthan gum, cellulose gum, natural and artificial flavor.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, 0 Grams Trans Fat, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Hydrogenated Oil, No Artificial Colors
State of Readiness: Mix
Package Quantity: 1
Net weight: 13.25 Ounces
Style: White Cakes
TCIN: 88827685
UPC: 016000207523
Item Number (DPCI): 261-04-0202
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.47 inches length x 5.63 inches width x 7.25 inches height
Estimated ship weight: 13.25 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How many cupcakes would a box make
submitted by Rbs - 1 year ago
A: Who knows now. They just shrank the weight again. Before Covid - 18.25 oz, during Covid - 15.25 oz and now it’s 13.25 oz. 5 oz less within a few years but the price just keeps going up.
submitted byAtaloss - 1 year ago
Q: why lots of pics for item. but nothing shows what's needed to prepare. I.E. how many eggs, oil, milk etc.. a simple pic of instructions would be much more helpful than lots of pretty pics of cakes
submitted by northbayboy - 2 years ago
A: 3 eggs 1/3 cup vegetable oil 1 cup water
submitted byRRBakes - 1 year ago
Q: Is this cake mix dairy free?
submitted by JH1278 - 1 month ago
Q: Is this cake mix peanut free?
submitted by Kristina - 7 months ago
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Guests are saying
The Betty Crocker Super Moist Vanilla Cake Mix is a versatile and reliable choice for baking, consistently delivering moist and delicious results. Many guests appreciate its ease of use, making it ideal for various occasions, from birthday parties to casual family gatherings. While some have noted concerns about recent size reductions, the overall flavor and texture remain a favorite among many, making it a staple in their kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 685 reviews
easy to prepare: 4.5 out of 5
quality: 3.22 out of 5
taste: 3.75 out of 5
value: 2.78 out of 5
50% would recommend
12 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Best cake pop mix!
I use this mix for homemade cake pops and it’s the absolute best.
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
My Fav mix to fix
I love a good boxed cake mix, but I always doctor it up to my family’s liking. Adding an additional egg, extra oil/butter makes this easy mix taste like a bakery favorite!
1 out of 5 stars
11 October, 2025
originally posted on Betty Crocker
Loyal, but not anymore
What is going on Betty Crocker? First, we changed the ounces and now, we’ve changed the ingredient amounts with not a word on front of the box of this new change. I was making a cake with 2 “older” boxes and a brand new box of mix. Afterwards, I noticed they had different oil amounts. What gives?! For those of us who like to add some ingredients to make a nicer cake, you’re making it more and more difficult to stay loyal to a brand that cuts ingredients and raises prices. So disappointed
1 reply from Betty Crocker team - 29 days ago
Thank you for sharing your experience with us. We truly appreciate your loyalty to Betty Crocker SuperMoist Favorites Cake Mix Vanilla over the years. We’re sorry to hear that your recent experience hasn’t met expectations. We’d like to learn more about your experience, so we have sent you an email to collect more details for our quality team. Please be sure to check your inbox and junk/filtered folders. Thanks for contacting us.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
Betty Crocker super moist vanilla cake
This Betty Crocker vanilla moist cake is great! I love it. It taste so fresh and moist. I will continue to buy this definitely!
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
Sweet Tooth
When I'm in a stage on what something's sweet that I tend to buy this cake mix and a certain frosting to cover my craving. Sometimes I'll just buy the cake mix to do a simple sweet that I found on Facebook and or wherever I may find on a sweet.
3 out of 5 stars
24 July, 2025
originally posted on Betty Crocker
Who is being paid off?!
Every review is the same… amount of product has Ben reduced and it has affected the quality in a bad way. Yet the article has this at the top rated mix! What gives? I just use the mix as a starting point and do my own thing (milk instead of water, butter instead of oil, a healthy dose of top quality vanilla extract) so it really doesn’t affect me too much but I am disappointed in the company for what they are doing all in the name of maximizing profits. And you as a reviewer/writer of the article are supporting them.
1 reply from Betty Crocker team - 3 months ago
We’re sorry to hear what happened! We’d like to learn more about your experience, so we have sent you an email to collect more details for our quality team. Please be sure to check your inbox and junk/filtered folders. Thanks for contacting us.
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2025Verified purchase
Pretty good!
Paired with homemade cream cheese frosting, these were perfect!
5 out of 5 stars
3 May, 2025
originally posted on Betty Crocker
Excellent product/reduce sugar
this product is an excellent choice for baking, but needs a sugar reduction. it’s a little too sweet but still yummy.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2024Verified purchase
Yummy
I only bake cakes for my kids birthdays… so not super often like some on here but I thought the cake came out awesome. Smash cake for less than $5 (total) and the taste was so yummy!
1 out of 5 stars
21 June, 2024
originally posted on Betty Crocker
The manufacturers are reducing size in everything
The manufacturers are reducing size in everything and price has gone up. The customer apparently stupid and won’t notice. Tells you what they think of their customers
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. Your feedback will be shared with the rest of our team.
1 out of 5 stars
27 March, 2024
originally posted on Betty Crocker
Shame on you for reducing the amount in the packag
Shame on you for reducing the amount in the package. One package makes a single 8" round
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We encourage you to follow the baking instructions on the carton and to bake your product in the same size pan as described in the instructions. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. Your feedback will be shared with the rest of our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2024
Target Greed Strikes Again
Sooo sick of Target’s greed. You changed the ounces but the add in ingredients are all the same resulting in a super thin product. Not to mention the price was never reduced to reflect the smaller portion size. I’ll continue shopping elsewhere for the prices you charge.
1 out of 5 stars
1 March, 2024
originally posted on Betty Crocker
I bought the butter pecan cake mix. Followed the b
I bought the butter pecan cake mix. Followed the box directions. Cake was about half the size of the cakes I rember from several years ago. It was also very dry. Very disappointed. I will NO LONGER be purchasing your mixes.
1 reply from Betty Crocker team - 2 years ago
So sorry to hear that. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
1 out of 5 stars
23 February, 2024
originally posted on Betty Crocker
Stop reducing the cake mix. It now tastes watered
Stop reducing the cake mix. It now tastes watered down and comes out so thin in a 9 x 13 pan. We have noticed!!!!
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2023
Betty Scammer
Less product. Will not buy ever again
1 out of 5 stars
17 December, 2023
originally posted on Betty Crocker
I have bought my last box of Betty Crocker cake mi
I have bought my last box of Betty Crocker cake mix after noticing that the size has now been reduced to a puny 13.5 ounces. These sneaky back door price increases need to stop. Greed is not good.
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate the time you have taken to share your feedback with us and will share them with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2023Verified purchase
Be mad at betty lol
I think we should be upset with Betty Crocker not target. But I wouldn’t buy again because less product and it’s not expensive now.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2023Verified purchase
Less product than just 3 months ago but more $
15.25 oz now reduced to 13.25…but same amount of liquids to add. Package got smaller but more expensive and it’s messing up my normal recipeI use this for!!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2023
3 oz less!
By shrinking this package by 3 oz, you've forced longtime loyal customers like me to look elsewhere for cake mix. What a terrible disappointment. I've used this box mix for years as the base for another recipe. There is nothing "affordable" about this change if customers are forced to buy a second box of mix to meet their needs. Much more affordable to just raise the price a bit.
1 out of 5 stars
8 September, 2023
originally posted on Betty Crocker
Super disappointed with the new recipe. I have nev
Super disappointed with the new recipe. I have never had a problem with my cakes being soft and fluffy until this company decided to change. Now my cakes seem to deflate, are harder, and do not taste the same. I have over 10 boxes that are literally trash, time to look for a new brand.
1 reply from Betty Crocker team - 2 years ago
We're so sorry to hear you experienced this! We have tested our Supermoist cake mixes in our kitchens and can confirm that they should be baking up the same as they were before. If you have a moment, please use the 'contact us' form at the bottom of our website so we can further assist you.