$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- EXTRA BRAINY: Naturally-occurring Milk Fat Globule Membrane (MFGM) from whole milk, DHA, ARA, and choline to support brain development.
- EXTRA CREAMY: More healthy milk fat and a creamy taste they’ll love.**
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie Grass Fed Whole Milk Formula is a complete nutrition recipe made with grass-fed whole milk from pasture-raised cows. It features a 60:40 whey-to-casein ratio modeled after breast milk to support easy digestion. We source full-fat whole milk to deliver a creamy, rich,and nutritious recipe to fuel your baby’s growth and development. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It meets the EU requirements for DHA in infant formula to support brain development.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Easy to Digest
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 3 months ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 3 months agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 2 months ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 2 months agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 3 months ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 2 months agoBrand expert
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4.5 out of 5 stars with 189 reviews
100% would recommend
2 recommendations
We love this formula!
5 out of 5 stars
Dayna - 15 days ago
originally posted on Bobbie
After doing a ton of research on formulas, we can’t find any better than this! With whole milk, lactose as its first ingredient, and care towards ingredient sources, this formula and brand is amazing. My baby tolerates it well and drinks it all!
Almost instant improvement
5 out of 5 stars
Jaime D. - 15 days ago
originally posted on Bobbie
I tried this because I wanted to get my son off the corn syrup in regular formula with a glimmer of hope it would help his spitting up. Every bottle (including breast milk) prior to this was like watching the exorcist. No idea how he actually gained weight. After the first bottle of Bobbie (not even the gentle stuff) the spitting up reduced by easily 90%. It's only been a couple of days, but I'm really happy with the product. The price stings a bit, but I think it's ultimately worth it.
Amazing!
5 out of 5 stars
Haylee B. - 16 days ago
originally posted on Bobbie
My twin boys love this. It’s the only formula we’ve used that one of the boys doesn’t spit up excessively with.
Wholeheartedly Recommend!
5 out of 5 stars
Jessica N. - 18 days ago
originally posted on Bobbie
My baby LOVES this, and I swear it helps them sleep better at night! I still pump, but give this at night and they sleep SO well!
Best for my baby
5 out of 5 stars
Joyce - 19 days ago
originally posted on Bobbie
Baby has been on this since he was 4 weeks old. We tried a few other brands (Similac 360, Enfamil NeuroPro, Kendamil) that gave him bad gas, or diarrhea, or constipation, before we came across Bobbie. Didn’t have any of the digestive problems, kept him full (he stopped night feeds on his own at 9 weeks old), without putting on too much weight (64 percentile height, 32 percentile weight). Easy to mix. Rarely do we find clumps after mixing. We are very happy with this formula and the subscription makes it easy to always have enough on hand.
Great formula!
5 out of 5 stars
Amanda - 19 days ago
originally posted on Bobbie
I like the grass-fed whole milk option. My baby loved the taste from day 1. It combines smooth. The shipping is super quick, which is a relief when you are running low and have to hit renew.
Combo feeding
5 out of 5 stars
Carson - 19 days ago
originally posted on Bobbie
Our baby loved the formula and was always happy and well fed.
Subscription is super easy
5 out of 5 stars
Maura - 19 days ago
originally posted on Bobbie
Our baby took really well to all the Bobbie formulas. Would recommend!
Great formula!
5 out of 5 stars
Natasha - 20 days ago
originally posted on Bobbie
I’m a first time mom and am new to all of this. I was nervous that once I switched over to formula that my baby girl wouldn’t take well to it, but she hasn’t had any adverse reactions. From the moment I introduced it I could tell she enjoyed it and she didn’t even seem to notice a difference! Thank you Bobbie for providing a clean and healthy formula for babies! I’m definitely going to be using this for my other babies in the future.
Bobbie Extended My Breastfeeding Journey
5 out of 5 stars
jesse - 20 days ago
originally posted on Bobbie
the grass-fed whole milk formula gave me the peace of mind that my baby was still getting high quality nutrition even when we weren't able to do exclusive breast feeding. bobbie helped extend my breast feeding journey by several months!
All three of my kids
5 out of 5 stars
Kathryn - 20 days ago
originally posted on Bobbie
All three of my kids have loved the Bobbie formula and I feel good about feeding it to them! I would highly recommend.
Love it 🥰
5 out of 5 stars
Jennifer C. - 22 days ago
originally posted on Bobbie
gentle on baby, such a good formula for the baby. With good healthy ingredients we know and can read. .
Will always highly recommend
5 out of 5 stars
Hannah - 24 days ago
originally posted on Bobbie
We made it 7 months into our exclusive-pumping journey before we had to supplement, but since then Bobbie is the only formula I will use. As a postpartum/NICU nurse I am overjoyed at how much thought and effort has been put into making Bobbie as close to breastmilk as possible. My son had absolutely no issues transitioning to supplementing and I cannot recommend Bobbie enough!
LOVE
5 out of 5 stars
Nicole - 24 days ago
originally posted on Bobbie
My baby was breastfed for the first 9 months, so I was nervous to introduce formula. I was really pleased with all of the information I read about Bobbie and my baby took to it right away! Highly recommend.
This formula has been great
5 out of 5 stars
Marissa - 25 days ago
originally posted on Bobbie
This formula has been great for my daughter. She is taking it well and had no trouble adjusting from breastfeeding.
The babies love it!
5 out of 5 stars
Andy - 25 days ago
originally posted on Bobbie
It’s been such an easy transition to combo feed because I trust the ingredients are beneficial for little ones, and they haven’t had any issues transitioning from breastmilk to Bobbie! Highly recommend
Fussy, farty and tears for days!
1 out of 5 stars
Serena - 25 days ago
originally posted on Bobbie
We loved the idea of a whole milk formula but unfortunately this formula had the worst reaction with our baby out of the three formulas from Bobbie. She was constantly crying and gassy and I genuinely felt like I was torturing our baby every time I gave her a bottle of it and wanted to throw away the remaining formula after trying it for several days and making the connection that it was the whole milk formula that was reacting so terribly with her. I’ve heard from others this whole milk formula is difficult for babies under 6 months to digest. We did much better with the Organic Gentle Formula!
Great formula
5 out of 5 stars
Kelley - 25 days ago
originally posted on Bobbie
Our baby loves this formula. Has kept her full and helped regulate her.
Loving Bobbie All Over Again!
5 out of 5 stars
Molly H. - 25 days ago
originally posted on Bobbie
I tried to breastfeed my first baby with no success. She was fed Bobbie instead since it was the best option I could find and we never had any issues. She’s 2 now and in the 90th percentile! I just had a little boy a few months ago and same thing. Tried breastfeeding again with no success. Back to Bobbie and we are thriving! He’s also in the 90th percentile now and no issues with this formula whatsoever. Thank you Bobbie for being an incredible option for our family!
We love Bobbie
5 out of 5 stars
Gillian - 25 days ago
originally posted on Bobbie
My 3mo has been drinking this formula for over a month and is doing so well on it. He is happy, healthy, and growing. I feel so good giving him Bobbie formula.