ByHeart Infant Formula – Gentle, Easy-to-Digest – Made with Organic, Grass-Fed Whole Milk
$37.99 sale price when purchased online
$41.99 list price
Target Online store #3991
About this item
Highlights
- NEXT-GEN BABY FORMULA: One formula. All-in-one benefits.
- BACKED BY BREAST MILK RESEARCH: Our science-backed patented protein blend gets closest to breast milk.
- CLINICALLY-PROVEN1 BENEFITS: Easy digestion, softer poops and less spit-up
- SUPPORTS BRAIN DEVELOPMENT WITH EVERY SCOOP: Plus eye development, immune support, and gut health
- MADE WITH ORGANIC GRASS-FED WHOLE MILK: With crucial fats and proteins for baby’s brain development and growth
- NO SOY, CORN SYRUP OR PALM OIL: No gluten, maltodextrin, hexane-extracted DHA, and artificial growth hormones2
- CERTIFIED-CLEAN SCIENCE-BACKED INGREDIENTS: Winner of Clean Label Project’s Purity Award
- MADE BY US IN THE USA3: That means we can uphold our meticulous safety and quality standards every step of the way.
Description
Meet ByHeart, an infant nutrition company built from the ground up to obsessively advance infant nutrition to nurture a healthier next generation. Our mission is simple: make the best formula in the world. That's why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal? to bring clarity to infant nutrition—giving parents peace of mind in feeding.
ByHeart Whole Nutrition Infant Formula is designed for babies 0-12 months old. ByHeart is Non-GMO, Certified Pesticide-Free, Made with Organic Grass Fed Whole Milk and no: corn syrup, gluten, soy, maltodextrin, hexane-extracted DHA, artificial growth hormones4, and palm oil.
Origin: Made in the USA, with globally sourced ingredients.
Waterless or concentrated product
1Vs a leading infant formula
2No significant difference has been shown between milk ingredients derived from rbST-treated and non-rbST-treated cows
3With globally-sourced ingredients
4No significant difference has been shown between milk ingredients derived from rbST-treated and non-rbST-treated cows
ByHeart Whole Nutrition Infant Formula is designed for babies 0-12 months old. ByHeart is Non-GMO, Certified Pesticide-Free, Made with Organic Grass Fed Whole Milk and no: corn syrup, gluten, soy, maltodextrin, hexane-extracted DHA, artificial growth hormones4, and palm oil.
Origin: Made in the USA, with globally sourced ingredients.
Waterless or concentrated product
1Vs a leading infant formula
2No significant difference has been shown between milk ingredients derived from rbST-treated and non-rbST-treated cows
3With globally-sourced ingredients
4No significant difference has been shown between milk ingredients derived from rbST-treated and non-rbST-treated cows
Serving Size: 5 fl oz, when prepared as directed
Amount (5 FL OZ, WHEN PREPARED AS DIRECTED):
Calories: 100
% Daily Value*
Total Fat 5.8grm0%
Total Carbohydrate 10.3grm0%
Protein 2grm0%
Vitamin A 3000%
Vitamin D 600%
Vitamin E 20%
Vitamin K 9mcg0%
Thiamin (Vitamin B1) 80mcg0%
Riboflavin (Vitamin B2) 140mcg0%
Vitamin B6 60mcg0%
Vitamin B12 0.3mcg0%
Niacin 1000mcg0%
Folic Acid 16mcg0%
Pantothenic Acid 500mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 12mg0%
Choline 26mg0%
Inositol 6mg0%
Calcium 78mg0%
Phosphorus 46mg0%
Magnesium 8mg0%
Iron 1mg0%
Zinc 0.7mg0%
Manganese 15mcg0%
Copper 67mcg0%
Iodine 15mcg0%
Selenium 2.8mcg0%
Sodium 36mg0%
Potassium 107mg0%
Chloride 63mg0%
Water 133grm0%
Linoleic Acid 700mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic whole milk*, lactose, organic vegetable oils (organic high oleic sunflower, organic low erucic rapeseed, organic coconut, organic sunflower), organic galactooligosaccharides(a), organic lactose, alpha-lactalbumin** whey protein, whey protein hydrolysate, less than 1%: lactoferrin***, dha algal oil(8) (schizochytrium), mortierella alpina oil(b), vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamine hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, calcium pantothenate, folic acid, biotin, ascorbic acid, mixed tocopherols, ascorbyl palmitate, l-carnitine, inositol, calcium phosphate, sodium citrate, calcium carbonate, potassium citrate, ferrous sulfate, potassium chloride, magnesium phosphate, calcium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenate, potassium bicarbonate, choline chloride. *first us infant formula to include organic, grass-fed whole milk. **first us infant formula at breast milk levels. ***a key protein found in breast milk and colostrum. (a)prebiotic fiber. (8)omega-3 fatty acid. (b)omega-6 fatty acid.
Allergens & Warnings:
Contains: milk., Warning: The health of your infant depends on carefully following the directions for preparation and use. Failure to follow these instructions may result in severe harm. Powder formulas are not sterile. Do not use microwave to prepare or warm formula. Serious burns may occur. Use prepared infant formula within 1 hour from start of feeding and within 2 hours of preparation. Only if necessary, refrigerate a freshly prepared bottle between 35-40 degrees F (2-4 degrees C) and use within 24 hours. Do not freeze prepared formula.Baby Formula Focus: Standard Nutrition, Brain Development, Easy to Digest, Spit Up, Immune System Support
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Certified Gluten-Free, Kosher
Features: Non-GMO, Added Prebiotics, No High Fructose Corn Syrup, Soy-Free, Grass Fed, Omega-3 DHA
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 24 Ounces
Beverage container material: Metal
TCIN: 87956594
UPC: 850044968008
Item Number (DPCI): 007-09-0028
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 5.25 inches length x 5.25 inches width x 6.5 inches height
Estimated ship weight: 2.2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Can you think about changing the can to make it easier to open? It's difficult as is with only 1indent and then when you hold your baby it's nearly impossible to open. Love the product not the can!!!
submitted by Bretania - 1 year ago
A: 1000000000% need a can that you can open with one hand while holding a baby!!!
submitted bygmc - 11 months agoA: Ooo yes please! With a crying baby in one hand and needing both hands to open the can.. it sure can be a struggle sometime
submitted byMorg D - 7 months agoA: Agreed! Maybe use paper cardboard packaging on the bottom part so I can make it easier to open to and more affordable
submitted byLady v - 9 months agoA: Thank you for sharing your concerns, we value your feedback and will definitely share it with our team. Additionally, we’d love it if you could email us directly at hello@byheart.com with additional details so we can learn more about your experience with ByHeart.
submitted byByHeart Sleepless Squad - 1 year agoBrand expert
Q: Can I use boiled water to mix, then once cooled store in the fridge for up to 24 hours? Or once heated, does it need to be used ASAP?
submitted by Joe - 10 months ago
A: Yes, absolutely. If you want to save formula for later, you can keep it in the fridge (capped!) for up to 24 hours.
submitted byByHeart Sleepless Squad - 10 months agoBrand expert
Q: Is your b-12 source cyanocobalamin?
submitted by Amberle - 11 months ago
A: What thats unfortunate that it is not a methylated for of B12 as it is much better absorbed.
submitted byBnmccall - 5 months agoA: Yes our Vitamin B12 is sourced from cyanocobalamin. Let us know if you have any other questions!
submitted byByHeart Sleepless Squad - 11 months agoBrand expert
Q: What is the expiration date ?
submitted by Ann - 1 year ago
A: Great question! Each unopened can of ByHeart is good for 24 months, but for exact dates, you can see the "Use By" date on the bottom of your can. Once opened, our formula can be used within one month (be sure to tightly cover the can after each use!).
submitted byByHeart Sleepless Squad - 1 year agoBrand expert
Q: I noticed the can is different. Is the formula the same as it was before?
submitted by Curious Mom - 2 years ago
A: The formula is the same. The can is different because they now manufacture their own cans (which was outsourced previously).
submitted byIH91 - 2 years agoA: We did update our packaging - thanks for noticing! We made design updates to make sure the information on the label was easy-to-digest (pun intended) and could act as a helpful guide for parents looking to learn more about our formula and its benefits. But while our label might’ve changed, our formula did not! Additionally, to ensure we’re always living up to our mission — to make the best infant formula in the world — we’re constantly certifying new suppliers and sources of our key ingredients, like our lactose blend. See more specifics about our certified-clean ingredients on our website.
submitted byByHeart Sleepless Squad - 2 years agoBrand expert
Q: How many servings for 4oz bottles?
submitted by K - 1 month ago
A: Thanks for reaching out! Each can of our infant formula contains 24 ounces – that's 40-44 feeds of 4 fl oz.
submitted byByHeart Sleepless Squad - 26 days agoBrand expert
Q: Would this formula be a good option for babies with reflux?
submitted by Teacher2 - 1 month ago
A: Our formula is designed to be easy-to-digest, with the help of our proprietary protein blend, which pairs the two most abundant proteins in breast milk and broken down proteins to be gentle on tummies. It's clinically proven for less spit up and softer stools, and is even the first easy-to-digest infant formula in the US with no corn syrup, maltodextrin, soy, or palm oil!
submitted byByHeart Sleepless Squad - 1 month agoBrand expert
Q: We seem to be struggling with finding the right formula for my baby girl (2 months). They’re thinking perhaps it’s a cow’s milk allergy or just a sensitivity to the milk. With this said, would ByHeart be an option I could consider?
submitted by Vanessa - 2 months ago
A: Thanks for considering ByHeart! Our infant formula is made with a patented protein blend that includes whole milk, so it does contain dairy. While we have not studied tolerance of our formula specifically in infants with dairy sensitivity, results of our clinical trial showed our formula was easy to digest with less spit-up and softer poops in our nationwide clinical trial. That being said, infants have a wide range of sensitivities, so we suggest you speak to your pediatrician to see if ByHeart might work for you and baby!
submitted byByHeart Sleepless Squad - 2 months agoBrand expert
Q: You also have whey in your baby formula, is that whey also 100% organic grass fed whey?
submitted by Lauren W - 4 months ago
A: Thanks for asking! All ingredients that are organic are labeled organic on our nutrition label. The whey protein is not organic. In developing our formula, it has been essential to our team to not only source quality ingredients but to also ensure that we are building a reliable and secure supply chain that can continue to support the needs of families as our business grows and as market dynamics continue to shift. With that in mind, we source from suppliers that we know and trust, who meet our highest standards of excellence even if the ingredients are not certified organic. We feel confident in the quality of the ingredients in our formula including both the organic and non-organic lactose that we use.
submitted byByHeart Sleepless Squad - 4 months agoBrand expert
Q: With ByHeart being easier for digestion, is it good for protein intolerance?
submitted by Nat1220 - 5 months ago
A: Thank you for your question. Our infant formula is made with grass-fed whole milk, so it’s unfortunately not appropriate for babies with a cow milk protein allergy. Please reach out to your pediatrician for recommendations about what's best for your baby. That being said, we are always listening to what our community is interested in, and will absolutely pass this inquiry along to the innovation team.
submitted byByHeart Sleepless Squad - 5 months agoBrand expert
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4.5 out of 5 stars with 1484 reviews
easy on tummy: 3.87 out of 5
easy to prepare: 3.93 out of 5
quality: 4.03 out of 5
value: 3.9 out of 5
63% would recommend
313 recommendations
10/10
5 out of 5 stars
Thumbs down graphic, would not recommend
Leticia - 4 days ago, Verified purchaser
I highly recommend! I searched and searched for a formula that my baby could tolerate and relieve colic and this has worked out for us easy to digest and less spit up easy to burp
The best formula!
5 out of 5 stars
samfucious_374 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The best formula! My baby had no issues transitioning from breat milk to ByHeart! She never got sick from it. She never got gassy. She was easily burped afterwards. Its seriously superior! Its also 3rd party tested which gives you some peace of mind about the quality.
Great organic formula option
5 out of 5 stars
laurenw636_3529 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Awesome ingredients that you don’t need to feel unsafe about, very clear instructions and easy to use scoop! Baby had zero complaints about the taste and was super easy on the belly. This product having no gluten, no soy, no corn syrup or palm oil was a really big deal for us and I would recommend this product for any family wanting to try out an organic formula.
Infant fórmula
5 out of 5 stars
aniuskam2_337 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Infant formula for the little ones at home, easy to digest and for brain health, the flavor is delicious, it has a very strong container, it weighs 680 grams.
I love this formula my daughter is not spitting an
5 out of 5 stars
louissaints_4700 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I discovered this formula with baby 3, after several months of thorough research. Babies 1 and 2 were breastfed a few months then switched to formula in France, and I remember the struggle of finding something clean, nutritious AND digestible. Baby 3 was breastfed for a month but couldn’t tolerate breast milk, with heavy diarrhea and gas. First, we got him the only formula on the market that was both EU and US organic, but the milk powder was white and dry, and we realized it was made of skim milk, as most of the formulas on the market. This formula was the only one made exclusively of whole milk other formulas on the market that offer whole milk are usually a combination between whole milk powder and skim milk. Not only is rich with an amazing fatty texture and the dark yellowish colour but it’s also very tasty I was actually able to enjoy it myself as opposed to any other baby powder I ever tried. Since then, baby has healthy poops twice a day, no diarrhoea or constipation. He does sleep better and longer at night. He always had spit ups and this didn’t change with the formula. It’s just the way he is. However, he drinks his milk with appetite looks forward to it. , gain healthy weight and is overall a happier baby since we switched to by heart. I would recommend this formula to any concerned parent who cannot exclusively or hybrid breastfeed and still wants the best nutrition for their baby. Giving skim milk to your baby means that you’re giving him a sugary product. The fats contained in dairy allow a better slower and easier digestion on top of providing all the nutrients and fats that your baby needs for growth and solid joints. By heart milks are certified clean and organic. the label clearly lists all the ingredients in the powder and all of them are identifiable healthy and safe. I would not use any other formula ever again
ByHeart gave my baby a happy tummy and gave me pea
5 out of 5 stars
katya_knopa_9347 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] As a mom, I’m incredibly picky about what goes into my baby’s formula, and ByHeart has truly impressed me. It’s the only formula made from whole milk fats, and I noticed the difference in my baby’s digestion right away — no gas, no constipation, and she seems very content after every feeding. The ingredients are clean and thoughtfully chosen, with no corn syrup, palm oil, or soy. It also mixes easily without clumping and has a mild, almost sweet scent. The packaging is super convenient and hygienic too. I feel really confident giving this to my baby every day.
Happy belly happy Baby, stressed free Mama!
5 out of 5 stars
ashleyn467_850 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Our favorite formula! My son absolutely thrives on this formula, love the packaging with tin cap, this makes it air tight which is best to keep formula in good condition. As a mother I always look for clean ingredients when giving my baby anything to feed, ByHeart got it! We no belly issue at all, he’s excited for the bottle each time, did a little taste every time I’m checking for temperature, overall one happy mama!
Amazing
5 out of 5 stars
nelsonk2_56 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I chose ByHeart Whole Nutrition Infant Formula for my baby because of its clean, wholesome ingredients and its claim to mimic breast milk more closely. It’s made with organic, grass-fed whole milk (not skim), lactose as the main carb, and a patented protein blend—including alpha-lactalbumin and lactoferrin—that’s gentle on little tummies . I’ve noticed less spit-up, softer stools, and generally easier digestion—just as their clinical trials suggested . But it does foam more than other formulas, so I often let the bottle settle before feeding . Some reviewers mentioned a strong smell and mixing issues, which I didn’t mind—but others might . Overall, it feels premium and reliable, though a bit pricey.
Healthy ingredients!
4 out of 5 stars
chavelis_3780 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is such an amazing alternative for mommas that are breastfeeding. Its a bit on the pricey side but its definitely worth every penny. Its made of organic and healthy ingredients which provides you with that peace of mind! My sisters baby was not colicky at all and she enjoyed it very much!
Great for babies
5 out of 5 stars
dianan123_4329 - 7 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Has clean ingredients and the texture is smooth and my baby has been digesting it very well. The package is so cute we love it! It meets all the nutritional value.
Good results
4 out of 5 stars
Jordan S. - 8 days ago
originally posted on ByHeart
I was nervous to switch to formula at EBF for 7 months but this formula has been great for my son! I was worried about gas and constipation but we have no issues! So thankful to trust a brand to help feed my baby!
Thoughtful Formula Design but Not a Fit for Our Fa
2 out of 5 stars
cherylg62_5122 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] When my daughter’s pediatrician noted that my breastmilk alone was no longer providing enough nutrition around 9 months, I was eager to try this formula as a supplement. I appreciated the packaging. The large metal tin felt sturdy, and the built-in holder on the inner lid was a thoughtful touch since I dislike digging through the powder for a scoop. The straight edge inside also made it easier to get a level scoop. At first, I was relieved to see that the formula was milk-based with certified clean ingredients. However, a closer look at the label gave me pause. We strive to avoid seed oils in our household, which is nearly impossible with infant formulas. My biggest concern was the high oleic sunflower oil. I was also not very comfortable with the synthetic vitamins. While the nutrition facts were acceptable overall, I would have preferred a higher iron content, especially since this was intended as a supplement. Despite my hesitations, I still introduced the formula because it was necessary at this stage of my daughter’s development. It dissolved and mixed easily in her bottle with just shaking. Unfortunately, my daughter disliked the taste. I tried serving it warm, cold, and at room temperature, but she refused every time. I even attempted to mix it into cereals, but she would not eat anything that contained it. This was the biggest obstacle, since she would not accept it in any form, which eliminated any potential benefit. In the end, I believe babies who start on this formula from the beginning may adjust to the flavor. However, since my daughter had been exclusively breastfed for 9 months, she would not transition to it. I also recognize that our concerns about certain ingredients are specific to our household and may not be an issue for other families. For us, though, this is not a product we would purchase again.
Honest ingredients
5 out of 5 stars
Ashley N. - 8 days ago
originally posted on ByHeart
What my baby was drinking for formula is incredibly important to me since I couldn’t breastfeed. I switched from enfamil to by heart and it’s been the best decision.
Baby cant get enough
5 out of 5 stars
isabella29_9213 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This formula is one of my daughter's favorite formulas. It is not strongly bad smelling like most formulas it easily dissolves and my daughter had no stomach problems. Clean ingredients and beautiful packaging.
Clean, great tasting formula for my twins!
5 out of 5 stars
violetd27_934 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am a big fan of By Heart formula for my twins. They tolerate the taste just fine, have never made a funny face starting at three months old after their NICU stay. They’re following their growth curve beautifully and getting everything they need from a good formula. Super clean ingredients! Packaging is sleek and clean. I’ve recommended this formula to my new mom friends!
Baby approved!
4 out of 5 stars
carmenlisag_9337 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My baby was exclusively breastfed up until he was 7 months old. Right now my baby is doing Combo feeding & solids! I tried this formula for about a month so far and no issues! My baby likes it! My only complaint is the cap for the formula can be better. I l wish I can open it with one hand, instead of two hands. Clean ingredients which I appreciated.
Great!
5 out of 5 stars
- 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The baby loved this formula! I think the taste is supposed to mimmick breast milk. He digested it will and had no problems with spit up. I think the nutrients are close to that of breast milk as well. I liked the screw on lid.
My baby is better because of this
5 out of 5 stars
mrsowens1724_5789 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I transitioned my baby to this formula because of its ingredients. This was the smoothest transition in formula we have had and i’m beyond floored at the performance. My baby’s digestion has been much better. He’s not getting constipated or having bad reflux. He chugs this stuff down. The formula powder is smooth and doesn’t have a foul smell to it. An extra bonus is the packaging, i appreciate it being in a stainless steel container. Overall, i’m very happy with this formula and how it’s changed my son for the better.
Decent option if wanting a cleaner brand
4 out of 5 stars
keilanyl_9896 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Gave to my baby at 9 months pp to begin combo feeding (breastmilk and formula) after only breastfeeding - digestion was not noticeably different, weight gain was still well, she didn’t mind the taste, and ingredients identified on the packaging was adequate. However, when I first opened the formula, there was a lot of powder spilling out (picture attached) which made it messy. It was also very bubbly after mixing (unlike other popular brands) which may not be the best for a younger baby as this may cause gas and reflux (< 6 months).
It is alright
3 out of 5 stars
vyn75_3514 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My first time trying this formula for our breastfeed baby. The formula packaging is sleek and included a spoon inside. The formula is easy to dissolve. Each formula would have their unique nutritional values. You should do your own research and read the label to see if any of the ingredients do not meet your needs. For my baby, he tried it, and didn’t have any problem with gas, constipation or spit up. However, my baby did not like the taste that much and would refuse to take it. So I would have to try for a different one. I received this product for free in exchange for my honest feedback.