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Boppy Nursing Pillow - Soft Pink Daisies
$49.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Boppy is the number 1 selling brand of nursing pillows, based on prior calendar year nursing pillow market data
- Lift, Loft, Love: Our mom-created and tested, baby approved and universally adored breastfeeding pillow, now with extra firmness that meets updated regulatory standards and crafted to stay supportive and secure throughout babyhood (and then some); higher cushion brings baby closer for a better latch and more cuddle time
- Hugs Every Curve: Boppy’s baby feeding pillow features a wider opening and flexible fiber fill to embrace more body types comfortably without breaking or tearing like foam; our updated Boppy pillow with patent-pending design effortlessly slides around the waist with one hand for easy adjustments
- Feeding Flexibility: Innovative shape for multiple feeding styles – cradle, cross cradle, football hold and bottle feeding, and tested by SimpliFed Lactation Consultants; we know spit happens, so you can easily spot clean the pillow’s water-repellant protective liner, and the soft, textured fabric cover is machine washable and dryer safe, making cleaning a breeze; pick up a second cover from our collection of adorable prints to have a spare on hand
- 35 Years of Confidence: Better connecting babies and moms since 1989 with breastfeeding pillows, baby carriers and other baby essentials so you can worry less and enjoy more; The first brand verified by the Baby Safety Alliance in the Nursing Pillow category for meeting the highest standards in safety, performance and quality; Meets and exceeds standards for ASTM F3669 Consumer Safety Specification for Nursing Pillows and 16 CFR 1242 safety standard for nursing pillows, so you can have peace of mind
- Wakey Wakey: This product is for baby’s adult-supervised awake time for feeding, not for sleep; premium fabric cover is soft on baby’s skin and the nursing pillow is designed and assembled in the United States, filled with recycled polyester fiber so it's hypoallergenic, kinder to our planet and softer and more durable than brittle foam blocks found in other nursing pillows
Description
Introducing the NEW Boppy® Nursing Pillow, your comfy, snuggly sidekick for feeding moments. This redesigned cutie, dreamed up by clever moms, gives your arms and back a break while keeping baby at the perfect angle for breastfeeding and bottle feeding. Did you know the average nursing mom clocks over 35 hours a week feeding? Talk about a full-time job. But fear not, our NEW Boppy® Nursing Pillow is here to save the day (and night), just as our Original Boppy® Nursing Pillow has done for 35 years. With its updated, versatile design, you can cradle, cross cradle, or football hold with ease. This pillow’s got your back (literally) with its larger, firmer shape that hugs every body type just right, keeping baby snug and positioned just right. It’s small enough to fit in your rocking chair or glider but big enough to deliver all the support you need. No wonder it’s been a registry must-have and a favorite among moms, dads, caregivers and lactation consultants alike for over three decades. The easy-on, easy-off, beltless design has a wider opening and means you can pop it on with one hand—because what new mom or dad has two free hands? Plus, its removable cover is machine washable for those inevitable messes. Filled with hypoallergenic, recycled fiber, it’s as carefree as it is cozy. Got a laundry day? No worries. We’ve got extra covers so you can always have a fresh one ready. Just remember, this pillow is for supervised awake-time only—no snoozing allowed! Trust Boppy to keep you and your baby comfy, happy, and oh-so-confident. Let’s make feeding time the best time.
Dimensions (Overall): 20 Inches (L), 16 Inches (W), 5.5 Inches thick
Weight: 44 Ounces
Features: Zip Closure
Industry or Government Certifications: Meets ASTM Standards, JPMA Certified, Meets CPSC Standards
Material: Polyester
Care & Cleaning: Machine Washable Cover
TCIN: 92156307
UPC: 769662034968
Item Number (DPCI): 030-05-5970
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 21.9 inches length x 17.7 inches width x 7.9 inches height
Estimated ship weight: 3.2187 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this come in a box?
submitted by Lulu - 1 month ago
A: The New Boppy Nursing Pillow doesn’t come in a box, it comes in a clear, zippered bag. We love this packaging because it keeps your pillow protected and makes it easy to carry, store, or gift! 💜
submitted byBoppySupport - 1 month agoBrand expert
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Guests are saying
The new nursing pillow has received positive feedback for its supportive design, making it a favorite among new parents. Guests appreciate its firmness, ease of cleaning, and versatility for both breastfeeding and bottle feeding. Many find it comfortable for various feeding positions and love the cute fabric designs. However, some guests suggest improvements like adding a handle for easier transport and adjusting the firmness for a softer feel. Overall, it is highly recommended for new moms.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 616 reviews
design: 5 out of 5
easy to clean: 5 out of 5
safety: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Cozy for First Time Mom
I will be bringing this Bobby Nursing pillow to the hospital to nurse my baby for the first time! So excited to be a mom! I heard this brand is the best and you want this kind that has a washable removable cover from other moms.
5 out of 5 stars
1 October, 2025
originally posted on boppy.com
Comfortable fit and easy to use
My baby and I really like this nursing pillow. It’s very comfortable and a nice height. Feels very sturdy. My only criticism is how heavy it is which can be a challenge when holding baby and trying to move the pillow into position, but it’s definitely doable and I still recommend it
1 out of 5 stars
30 September, 2025
originally posted on boppy.com
Do not waste your money
This redesign is terrible. It is too firm and is difficult to use with newborns. I loved my other boppy’s for tummy time and sitting support. We cannot use it for either of these things now. This went from the main item I buy for every shower to something I wouldn’t recommend and will probably just throw away.
4 out of 5 stars
12 September, 2025
originally posted on boppy.com
Needs a handle
4 stars only because I wish it had a handle to carry it around better, especially when I have baby in one hand. Otherwise I love it
3 out of 5 stars
10 August, 2025
originally posted on boppy.com
Maybe offer options on firmness
Its too firm a tiny bit softer but not like the others would be great. Maybe offer options on firmness.
5 out of 5 stars
28 July, 2025
originally posted on boppy.com
All it needs is a handle
I love ALMOST everything about this pillow. The size, shape, firmness, ease of washing, and design. I use it every day for nursing, tummy time, a head rest for myself, and even a dinner tray when I’m sitting in the recliner stuck to the pump. The ONLY thing I wish it had, is a handle. I carry it from room to room and it’s easy enough when my arms aren’t full but that is rarely the case nowadays. Just a simple fabric handle on the back would make it perfect.
1 out of 5 stars
12 July, 2025
originally posted on boppy.com
Don’t buy
Horrible. Too stiff and hard to use. Baby slides off of the sides.
5 out of 5 stars
9 July, 2025
originally posted on boppy.com
A must on every registry
I'm due any day now with my second baby and plan on bringing this pillow with me to the hospital. This was one of my most used pillows with my first baby and now this updated version is even better. I love that this updated pillow is more firm and wider. If there's one product you need for feeding baby, it's this one! I used it the most for nursing, but it will also be used when bottle feeding (with husband and daughter). It's a must on every registry.
5 out of 5 stars
3 July, 2025
originally posted on boppy.com
Registry must have
Absolutely love! A game changer for my postpartum experience! Baby was bottle fed & this offered support that made every feeding comfortable for not only me but baby as well! A registry must have!!!
5 out of 5 stars
5 June, 2025
originally posted on boppy.com
Love this pillow!!!
As a first-time mom, the Boppy has been such a lifesaver. It makes nursing way more comfortable and takes the pressure off my arms and back. It’s easy to use, move around, and clean—definitely one of my favorite baby items so far!
5 out of 5 stars
4 June, 2025
originally posted on boppy.com
Highly recommend!
The Boppy Nursing Pillow is incredibly convenient—easy to grab, position, and adjust whether I'm breastfeeding or bottle-feeding. It provides just the right amount of support for both baby and me, saving my arms and back during long sessions. I also love that it’s lightweight and portable, so I can use it on the couch, in bed, or even take it on the go. Plus, the removable cover makes cleanup super simple. Highly recommend for any new parent!
5 out of 5 stars
5 May, 2025
originally posted on boppy.com
A must have for parents & babies comfort
This was on my son and daugher in laws wish list. Their son came a little earlier than expected and the boppy was the perfectly timed gift. They brought it right to the NICU and use it all the time to make feeding easier for this precious little guy! It’s a must for all parents to make cuddling and feeding more comfortable for both mom and baby.
5 out of 5 stars
1 May, 2025
originally posted on boppy.com
Firm and more supportive!
We love this boppy. The height is way better than the original and it’s more firm. My baby prefers this one as well! We have 2 of this one! I would 100% recommend it. Skip on the Original one and go for this one!
5 out of 5 stars
23 April, 2025
originally posted on boppy.com
Registry Must Have!!
I partnered with Boppy on social media with our third for the new design, but I have been a Boppy lover since I had my first! I absolutely love the new design! It's extremely supportive and has been a life saver for my back while breastfeeding! Having a machine washable cover is such an amazing addition! Definitely something I recommend purchasing! Kaylyn H
5 out of 5 stars
22 April, 2025
originally posted on boppy.com
LOVE
Such a lifesaver for nursing and bottle feeding! Loved it for baby #1 and got the redesigned pillow for baby #2 and can’t wait to use it! Plus the print is super cute
5 out of 5 stars
10 April, 2025
originally posted on boppy.com
Great pillow
This pillow is lovely and a little wider around the waist than the original Boppy pillow. It is very soft, but still firm enough to raise the baby up from the lap. I bought this pillow for my daughter. Baby has not arrived yet, but I’m sure she will love it. The print is lovely too, with lots of primary colors, that the baby will enjoy looking at as the vision develops. Great pillow!
5 out of 5 stars
8 April, 2025
originally posted on boppy.com
Highly Recommend!
I highly recommend the new nursing pillow! When I was given the opportunity to work with Boppy, I knew they had great quality products, but once I received the pillow and used it myself, it quickly became our go to for feedings. I love how it brings my baby closer to me and I don’t feel like she is slouched. *Paid partnership
5 out of 5 stars
2 April, 2025
originally posted on boppy.com
Must have
Love how firm this is, and larger than the original! Also good for adults too for sitting and sleeping!
5 out of 5 stars
31 March, 2025
originally posted on boppy.com
the #1 item on our registry every baby!
We partnered with Boppy on social content with our second born, however.. we had a Boppy before from our first born! From the OG pillow to the redesign, both have been such amazing parts of both feeding journeys! From breastfeeding to bottles, this pillow has been essential for moms!
3 out of 5 stars
25 March, 2025
originally posted on boppy.com
Great but can be improved with one detail
I love this new upgraded version of boppy, it is thicker and not as floppy as the original version. Because it is a lot thicker and more full, I wish the cover came with a handle sewn into the ecover because it is difficult to re-position the boppy with one hand while holding the baby.