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Boudreaux's Butt Paste Baby Diaper Rash Cream Maximum Strength - 4oz - 2 of 4Boudreaux's Butt Paste Baby Diaper Rash Cream Maximum Strength - 4oz - 3 of 4Boudreaux's Butt Paste Baby Diaper Rash Cream Maximum Strength - 4oz - 4 of 4
Boudreaux's Butt Paste Baby Diaper Rash Cream Maximum Strength - 4oz - 1 of 4

Boudreaux's Butt Paste Baby Diaper Rash Cream Maximum Strength - 4oz

12 Questions
$7.49

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At a glance

About this item

Highlights

  • Max Strength Boudreaux's Butt Paste diaper cream provides all night protection
  • Baby rash cream provides advanced rash-kicking protection with 40% zinc oxide
  • Diaper cream helps treat & prevent diaper rash, starting to soothe on contact
  • Boudreaux’s Butt Paste is a pediatrician-recommended brand
  • Our baby rash cream is diaper bag approved & can be used at home or on the go
  • Clinically tested formula is free from petrolatum, preservatives, parabens & talc
  • Contains 1 tube of Boudreaux's Butt Paste Maximum Strength Diaper Rash Ointment for infants, 4 oz; FSA- and HSA-eligible product in the U.S.
  • Pediatrician-recommended brand* for diaper rash ointment *ProVoice Survey October 1, 2024 to September 30, 2025

Description

Developed by a pharmacist and father of four, Boudreaux's Butt Paste Brand has been trusted for over 40 years by pediatricians and parents to help treat and prevent diaper rash. This maximum strength diaper rash cream is a thick, cream-like protective diaper rash ointment with 40% Zinc Oxide. Boudreaux's Butt Paste Maximum Strength provides overnight protection, starts to soothe on contact, seals out moisture and helps keep baby’s boo-tay dry. Our maximum strength formula is free from dyes, preservatives, parabens and talc. To apply, change soiled diaper immediately, cleanse diaper area, allow to dry and apply diaper rash ointment liberally. Use this diaper cream as needed, especially when exposed to wet diapers for a prolonged period, such as bedtime. Our baby rash cream is perfect for the diaper bag and the changing table, making it easy to take on the go and safe for every diaper change.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Dye-Free, Contains Zinc Oxide, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Ointment
Primary Active Ingredient: Zinc Oxide
Package Quantity: 1
Features: Non-Irritating
TCIN: 13923635
UPC: 362103323043
Item Number (DPCI): 007-08-0077
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide,' '40.0%

Uses

■ Helps treat and prevent diaper rash ■ Protects chafed skin due to diaper rash and helps seal out wetness

Directions

Directions ■ Change wet and soiled diaper immediately ■ Cleanse the diaper area and allow to dry ■ Apply ointment liberally and as often as necessary with each diaper change and especially when exposed to wet diapers for a prolonged period of time, such as bedtime

Inactive ingredients

inactive ingredients: myroxylon pereirae (balsam peru) resin, mineral oil, paraffin, petrolatum, ricinus communis (castor) seed oil

Shipping details

Estimated ship dimensions: 6.6 inches length x 1.9 inches width x 1.9 inches height
Estimated ship weight: 0.32 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this product contain lanolin?

submitted by AnnieLiz - 2 years ago
  • A: Hi consumer, our product does not contain lanolin.

    submitted byPrestige Consumer Healthcare - 2 years ago
    Brand expert

Q: What percentage of zinc does this have?

submitted by Michelle - 2 months ago
  • A: Great question! Our Boudreaux's Butt Paste - Maximum Strength uses 40% Zinc Oxide. If you have any further questions on our product, please contact us toll-free at 1-855-785-2888 or email us at MedicalAffairs@PrestigeBrands.com. We are available Monday through Friday, 8:30 a.m. to 5:30 p.m. Eastern Time.

    submitted byPrestige Consumer Healthcare - 2 months ago
    Brand expert

Q: A lot of diaper rash ointments are recommended to use on heat rash for babies. Can you use this product on it as well? Because we love your product it’s the best at clearing up rashes

submitted by Grandma with heated bot - 4 months ago
  • A: Great question! Our product is only recommended for diaper rash and not for heat rash. For that, we would recommend contacting your child's pediatrician for their recommendations. If you have any questions on our product, please contact us toll-free at 1-855-785-2888 or email us at MedicalAffairs@PrestigeBrands.com. We are available Monday through Friday from 8:30 am to 5:30 pm EST.

    submitted byPrestige Consumer Healthcare - 4 months ago
    Brand expert

Q: Is the product scented Does it have a strong scent like Desitin max?

submitted by meesh - 7 months ago
  • A: Hi consumer, there is no added fragrance to our product. However, some of the ingredients may give off a lite scent.

    submitted byPrestige Consumer Healthcare - 6 months ago
    Brand expert

Q: Can I use this cream for any other type of rash like armpit ?

submitted by Lizwiz - 1 year ago
  • A: Hi consumer, we cannot recommend this product be used on a rash in the armpit area.

    submitted byPrestige Consumer Healthcare - 7 months ago
    Brand expert

Q: Does Boudreaux's Butt Paste Baby Diaper Rash Cream (max strength and other versions) have NON-NANO Zinc Oxide as an active ingredient (instead of NANO Zinc Oxide)?

submitted by Jean K - 1 year ago
  • A: Hi consumer, we have never used nanoparticle zinc oxide in the butt paste products.

    submitted byPrestige Consumer Healthcare - 1 year ago
    Brand expert

Q: What is different between the maximum strength and original butt paste?

submitted by Ash - 2 years ago
  • A: Great question! The difference is the amount of Zinc Oxide in both formulas. The Boudreaux's Original Strength Butt Paste has 16% Zinc Oxide and the Boudreaux's Maximum Strength Butt Paste has 40% Zinc Oxide. If you have any further questions, please feel free to contact us toll-free at 1-855-785-2888.

    submitted byPrestige Consumer Healthcare - 2 years ago
    Brand expert

Q: When would you use this paste instead of the cream?

submitted by Thao - 2 years ago
  • A: Great question! Our paste can be used to treat or prevent diaper rash. This can also be referred to as a cream, which is one and the same for our product. If you have any further questions, please contact us toll-free at 1-855-785-8853.

    submitted byPrestige Consumer Healthcare - 2 years ago
    Brand expert

Q: Does this product contain the cancer agent petroleum?

submitted by JEWD - 3 years ago
  • A: Great question! Our product uses petrolatum, which is generally recognized as safe and effective for use. If you have any further questions, please contact us toll-free at 1-855-785-2888.

    submitted byPrestige Consumer Healthcare - 3 years ago
    Brand expert

Q: Are your products cruelty free?

submitted by Bear - 6 years ago
  • A: Dear Bear, Thank for contacting Boudreaux's. The finished product is not tested on animals in our facility.

    submitted byPrestige Consumer Healthcare - 6 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This diaper rash cream is highly praised by guests for its effectiveness in treating and preventing diaper rashes. Many appreciate its thick texture, which creates a protective barrier on sensitive skin, providing quick relief from irritation. The product is noted for its ease of application and long-lasting results, making it a staple in diaper bags. Guests also highlight its gentle ingredients, suitable for babies with sensitive skin, ensuring comfort during diaper changes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2845 reviews
    quality: 4.51 out of 5
    value: 4.42 out of 5
    82% would recommend
    354 recommendations
    5 out of 5 stars
    11 November, 2026
    originally posted on influenster.com
    Image

    Boudreaux’s Butt Paste is amazing! It soothes diaper rash quickly, protects my baby’s sensitive skin, and keeps him comfortable for hours.

    Boudreaux’s Butt Paste Max Strength is a great diaper rash cream! It helps soothe irritated skin, provides fast relief, and protects my baby’s delicate skin. I love that it contains 40% zinc oxide and is free from dyes, talc, and parabens. Definitely a great product for keeping my baby comfortable!
    ElizabethL
    Did you find this review helpful?
    5 out of 5 stars
    10 November, 2026
    originally posted on influenster.com
    Image

    It’s easy to apply, doesn’t have a terrible smell and works like a dream

    I will use this butt cream for all my babies. I feel like it’s the only one that actually works in a short time. It’s easy to apply, doesn’t have a terrible smell and works like a dream.
    JasmineR
    Did you find this review helpful?
    5 out of 5 stars
    9 November, 2026
    originally posted on influenster.com
    Image

    Ride or Die Butt Cream

    THE BEST DIAPER CREAM OUT THERE! Boudreaux s butt cream is my ride or die diaper cream for my toddler since day one. This cream does not mess around and is effective, soothing, thick, and easy to apply. I love that it creates such a good skin barrier.
    AlexandraP
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 November, 2026Verified purchase

    Best diaper rash cream

    This rash cream is a lifesaver. My baby was super red and sore— after putting on this cream, she’s good as new the next day
    Shaye
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on influenster.com
    Image

    Protects and helps with irritation!

    Mom approved! This has been great for my little one, especially when she gets a little red or irritated. I love having something this effective with great coverage on hand for diaper changes. It gives me peace of mind, knowing I’m protecting her sensitive skin. Definitely a diaper bag staple for us!
    BeccaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2026Verified purchase

    (no review title)

    I’ve been using this butt paste for my children for over six years. Highly recommend this product and price is great.
    Stephanie
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2026Verified purchase

    Works great!

    This is the best stuff in the business. Works quickly and very well.
    M S
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    Works well and quickly

    The only cream that heals our toddlers rashers, and quickly at that.
    Jp1723
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 October, 2026
    originally posted on influenster.com
    Image

    Great for sensitive skin

    As someone with a child who had very sensitive skin, I always carried this on me! It always helped clear it right up, even noticing a difference after just one diaper change!
    MackenzieT
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2026
    originally posted on influenster.com
    Image

    Very effective

    My toddler had the worst diaper rash and the only diaper cream that helped was this one, It helped instantly and gave her so much relief! The texture is very thick which makes its work very well.
    MaryH
    Did you find this review helpful?
    4 out of 5 stars
    12 September, 2026
    originally posted on influenster.com
    Image

    Thin, concentrated and effective

    This is a great option for a diaper cream. It’s thin but concentrated so a little goes a long way. Our tube lasts for months at a time. It does well with minor diaper rash, but even the maximum strength version doesn’t fully get rid of more raw diaper rashes. My baby always seems content when we use this brand and never seems uncomfortable. I think it’s a great option amongst all diaper creams!
    AnnaG
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026Verified purchase

    Best diaper cream

    Very thick, stays in place
    Abby
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2026Verified purchase

    Best Butt Cream Out There!

    Hands down - the best butt cream out there. This is thicker and stays on longer than all the others! 10/10 recommend. It is the only one that can create an actual barrier! As a Pediatrician, I recommend it to all my patients! It is also my FIRST choice to use on my own child.
    CK
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026
    originally posted on influenster.com
    Image

    My favorite diaper paste!

    This paste has worked the best with my three kids. It is thick and smooth. It gets rid of any diaper rash my kids have had. The smell is a bit strong and not the best but it is worth it for the job well done.
    SamanthaM
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2026
    originally posted on influenster.com
    Image

    Effective

    This is a great diaper rash cream! Anytime I see a little redness coming up I will apply just a little bit and it will be gone in the morning. Very thick as well.
    HaleighB
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026
    originally posted on influenster.com
    Image

    Best baby cream i gave used

    This product i have been using for the past 13 years. I've used it on all of my children and it works fast and doesn't feel gross when applying. I do not have to use mich to get the job done
    AllisonK
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    Really works !

    Works great it’s almost like a clay face mask and easy to wipe off it’s my preferred now
    Saq
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2026Verified purchase

    (no review title)

    Works great
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    10 August, 2026Verified purchase

    (no review title)

    Not the worst but not the best.
    From Prestige Consumer Healthcare team
    Thank you for your review! We are sorry to hear that you are unhappy with the results of our product. We would like to chat with you to hear more about your experience with this. Please contact us toll-free at 855-785-2888 or by emailing MedicalAffairs@PrestigeBrands.com. We are available Monday through Friday from 8:30 am to 5:30 pm EST. We hope to hear from you soon.
    3 months ago
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    Great stuff for rash

    I love this stuff for my baby. When she gets a really bad rash, I apply this ointment, and after the first use, the redness and irritation have gone down tremendously.
    Christina Ruby
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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