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BYOMA Hydrating Serum - 1.01 fl oz

BYOMA Hydrating Serum - 1.01 fl oz - image 1 of 4
BYOMA Hydrating Serum - 1.01 fl oz - image 2 of 4
BYOMA Hydrating Serum - 1.01 fl oz - image 3 of 4
BYOMA Hydrating Serum - 1.01 fl oz - image 4 of 4
BYOMA Hydrating Serum - 1.01 fl oz - image 1 of 4
$15.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Lightweight hydrating facial serum for a bouncy, dewy finish
  • Delivers a surge of hydration and minimizes water loss in the skin
  • Tri-Ceramide Complex to support skin barrier health
  • Hydrating heros glycerin & squalane to replenish moisture levels
  • Dermatologist tested & approved skincare
  • Alcohol & fragrance-free
  • Recyclable bottles with reusable pump.
  • Refills now available!

Description

This ultra-lightweight, moisture-boosting facial serum is enriched with hydrating heroes for bouncy, glowing skin and strengthened daily skin barrier function.Featuring our barrier boosting Tri-Ceramide Complex (ceramides, cholesterol, fatty acids) combined with a powerhouse pairing of squalane and glycerin (to replenish skin's moisture levels) delivers a surge of instant hydration with long-lasting results. Transepidermal water loss (TEWL), redness, dryness, and flakiness is minimized to support happier, healthier daily skin function. Skin feels instantly smooth, soft and nourished.
Dermatologist tested and approved, oil-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty free skincare.

How to Use: Apply 4-6 drops to cleansed skin, gently pressing until fully absorbed. Use on damp skin for optimum hydration. For drier skin, double the drops. Follow with moisturizer to seal in the hydration.

How to Recycle: Unscrew pump, rinse out bottle and recycle in normal household plastic waste.
Scent: Unscented
Health Facts: Vegan, Contains Ceramides
Product Warning: Eye irritant
Product Form: Serum
Beauty Purpose: Hydrating
Recommended Skin Type: Dry, Normal
Net weight: 1.01 fl oz (US)
TCIN: 83670770
UPC: 5060489792310
Item Number (DPCI): 037-12-3723
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (carrier), glycerin (humectant), butylene glycol (skin-conditioner), squalane (skin-conditioner), sodium stearoyl glutamate (emulsifier), ammonium acryloyldimethyltaurate/vp copolymer (viscosity controlling), dipropylene glycol (solvent), ceramide np (skin-conditioner), caprylic/capric triglyceride (skin-conditioner), cholesterol (skin-conditioner), phytosphingosine (skin-conditioner), stearic acid (skin-conditioner), oleic acid (skin-conditioner), hydroxyacetophenone (antioxidant), polyglyceryl-4 oleate (emollient), hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer (viscosity controlling), hydrogenated lecithin (emulsifier), caprylyl glycol (preservative), glyceryl oleate (skin-conditioner), lactic acid (ph adjuster), ethylhexylglycerin (skin-conditioner), hydrogenated rapeseed alcohol (emulsion stabilizer), sorbitan isostearate (surfactant), sodium phytate (chelating agent), xanthan gum (viscosity controlling), dipotassium glycyrrhizate (skin-conditioner), tocopherol (antioxidant), caprylhydroxamic acid (chelating agent).

Allergens & Warnings:

WARNING FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES.

Shipping details

Estimated ship dimensions: 3.74 inches length x 1.42 inches width x 1.38 inches height
Estimated ship weight: 0.17 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this safe for acne skin?

submitted by AWeber - 2 months ago
  • A: Do you moisturize before or after? Or is this a standalone moisturizer?

    submitted byE - 2 months ago
  • A: Great question! This lightweight hydrating facial serum is Dermatologist tested and approved, oil-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty free skincare and will work on all skin types. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert

Q: Will it help on my age spots ?

submitted by Lindalu - 27 days ago
  • A: Hey, Great question! The BYOMA hydrating serum is formulated with glycerin & squalane to replenish moisture levels. We recommend to check out the BYOMA Brightening Serum to significantly improve skin’s tone and texture for even, glowing results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 26 days ago
    Brand expert

Q: does this have exfoliating acids? thank you

submitted by ruby - 2 months ago
  • A: Hey Ruby, Great question! The BYOMA Hydrating serum does contain Lactic Acid. Take a look at the Ingredients: aqua (carrier), glycerin (humectant), butylene glycol (skin-conditioner), squalane (skin-conditioner), sodium stearoyl glutamate (emulsifier), ammonium acryloyldimethyltaurate/vp copolymer (viscosity controlling), dipropylene glycol (solvent), ceramide np (skin-conditioner), caprylic/capric triglyceride (skin-conditioner), cholesterol (skin-conditioner), phytosphingosine (skin-conditioner), stearic acid (skin-conditioner), oleic acid (skin-conditioner), hydroxyacetophenone (antioxidant), polyglyceryl-4 oleate (emollient), hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer (viscosity controlling), hydrogenated lecithin (emulsifier), caprylyl glycol (preservative), glyceryl oleate (skin-conditioner), lactic acid (ph adjuster), ethylhexylglycerin (skin-conditioner), hydrogenated rapeseed alcohol (emulsion stabilizer), sorbitan isostearate (surfactant), sodium phytate (chelating agent), xanthan gum (viscosity controlling), dipotassium glycyrrhizate (skin-conditioner), tocopherol (antioxidant), caprylhydroxamic acid (chelating agent). For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert

Q: Does Byoma do animal testing?

submitted by Joni - 5 months ago
  • A: Hey Joni, Great question! Byoma is a cruelty-free and vegan skincare brand that does not test on animals. Byoma products are also dermatologist tested, soap-free, non-comedogenic, and free of alcohol and fragrance. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is boyma good for 11 year olds

submitted by Abby - 6 months ago
  • A: Hey Abby, Great question! BYOMA was formulated to be gentle yet effective for all skin types and ages – free from fragrance, harsh alcohols & infused with our Tri-Ceramide Complex which calms skin, while helping strengthen the skin barrier. We recommend our younger community stick with a cleanser and moisturizer and add a hydrating serum if needed. We also recommend SPF during the summer months as children’s skin is more sensitive than adults’ skin. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: is this good for teenagers and or children?

submitted by Niyah - 8 months ago
  • A: Hey Niyah, BYOMA was formulated to be gentle yet effective for all skin types and ages – free from fragrance, harsh alcohols & infused with our Tri-Ceramide Complex which calms skin, while helping strengthen the skin barrier. We recommend our younger community stick with a cleanser and moisturizer and add a hydrating serum if needed. We also recommend SPF during the summer months as children’s skin is more sensitive than adults’ skin.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert

Q: Is this good for sensitive skin?

submitted by Tiffaney Cher - 1 year ago
  • A: Hey Tiffaney, Great question! The BYOMA hydrating serum claims dermatologist tested and approved, oil-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty free skincare. It will be compatible with sensitive skin! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this good for all different skin complexions?

submitted by Tiffaney Cher - 1 year ago
  • A: Hey Tiffaney, Great question! The BYOMA hydrating serum is formulated for Dry and Normal skin types! It is great for all different skin complexions. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: How many days will the serum last (like how many uses does it have)?

submitted by Amaya - 1 year ago
  • A: The amount of product you use can of course vary, but with daily use, you can expect this to typically last approximately 4 to 8 weeks. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: what part of target is this product sold.

submitted by kamalei - 2 years ago
  • A: Hey Kamalei, Great question! Take a look at the Skincare Beauty aisles! For exact aisle product location, download the Target app and select your store location for those details. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

BYOMA Collection

About the collection
Meet BYOMA. Barrier-boosting skincare, driven by science, powered by actives for the ultimate skin-compatible solution. Clinically proven, dermatologist-approved formulas boost, build, balance, brighten for your best skin day.
View BYOMA Collection collection

Summary of reviews

This hydrating serum is a popular choice for guests with dry and sensitive skin, offering noticeable hydration and smoothness. Many guests appreciate its effectiveness in improving skin texture and reducing redness. However, some have experienced issues with the dropper applicator and the amount of product in the bottle. Despite these concerns, the serum is often praised for its affordability and compatibility with various skin types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 4 incentivized reviews)
    4.4 out of 5 stars with 923 reviews
    effectiveness: 4.4 out of 5
    quality: 4.28 out of 5
    value: 4.19 out of 5
    82% would recommend
    196 recommendations

    Love

    5 out of 5 stars
    Thumbs up graphic, would recommend
    kmxrie - 3 days ago, Verified purchaser
    I love this serum! It completely changed my skin. I have very, very dry, flaky, splotchy red skin and nothing ever helped. From the first time I used this, I noticed a difference in my skin. No more flakiness, or splotchy skin. Once I finally started using their milky toner before applying this serum, total game changer. My skin looks hydrated and even with zero flakiness!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Broke me out

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LauraLo - 16 days ago, Verified purchaser
    Broke my skin out so badly! This must have been reformulated because I used it before and it worked so well.
    Did you find this review helpful?

    best serum for life

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CHANGE YOUR SKIN - 29 days ago, Verified purchaser
    this serum change my skin I apply it 3 times per day, on clean face, if wearing make up, i will use it only twice morning and night its like a complete change, my skin was dull, flaky, dehydrated, red, itchy after 3rd day it was like OMG and no one paid me to say this is a great product i also use the yellow cleanser and the pink moisturizer from the same brand day and night nothing else im 49 btw i use concealer on my under eyes, lip oil, mascara and blush i don’t do foundation unless im going to a party, i dont use any powders I use creamy products the picture of me with the bottle was 2 weeks after using it for the 1st time, it been 4 bottles since then, those are the other photos i dont do toxic people around me i dont do codependency i dont do emotional attachment i dont do addictions (only to this serum lmao) your skin is a reflection of a lot of things, take care of yourself and see how it will change Instagram @jezanv
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Not meant for sensitive skin

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Julia I - 1 month ago, Verified purchaser
    I liked how it felt on my skin. However, I did look greasy from it, and it made my skin on my forehead fairy sensitive to the point where my skin was peeling off.
    quality: 1 out of 5
    value: 3 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?

    Great for dry, sensitive skin!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kaciebl - 2 months ago
    I really love this product! I have dry, sensitive skin and i use this morning and night right after washing my face and before applying any additional serums or moisturizers. It helps keep my skin hydrated! The only con is that the dropper isn’t great.
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    4 guests found this review helpful. Did you?

    Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mickie - 2 months ago, Verified purchaser
    Noticed a difference immediately! Will re order
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    4 guests found this review helpful. Did you?

    good product

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Ellie - 3 months ago
    moisturizing and good for my skin, expensive for the amount
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    5 guests found this review helpful. Did you?

    New skincare essential

    5 out of 5 stars
    Thumbs up graphic, would recommend
    susifruit - 3 months ago, Verified purchaser
    This left my face feeling instantly hydrated and refreshed which lasted through the whole next day. I have rosacea so those kinds of results are hard to achieve. My skin hasn’t looked this smooth and plump in a long time too. I will say that i can see this being a little irritating if you apply too much product or use it everyday. I think this would be great to use every other day like a pick me up. Definitely will keep this in my skincare routine
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 4 out of 5
    8 guests found this review helpful. Did you?

    LOVE!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ashleigh - 3 months ago, Verified purchaser
    Love this. I continue to buy it on repeat
    quality: 5 out of 5
    value: 4 out of 5
    effectiveness: 5 out of 5
    3 guests found this review helpful. Did you?

    Really wanted to like this product, but,

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Caitybug - 3 months ago
    unfortunately, I had a similar experience to others who reported issues. It left my skin feeling overly oily, didn't absorb well, and caused breakouts. It also irritated existing blemishes, making them burn and increasing redness
    value: 3 out of 5
    effectiveness: 1 out of 5
    quality: 3 out of 5
    5 guests found this review helpful. Did you?

    Obsessed with this serum!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    iluvb4mbi - 4 months ago, Verified purchaser
    Very hydrating!! I mixed it with the vitamin C serum that target has and it works like a dream with my nivea face cream! It makes my face so soft to the touch and perfect for my base before makeup
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    5 guests found this review helpful. Did you?

    love the product but

    4 out of 5 stars
    Thumbs up graphic, would recommend
    toni - 4 months ago
    i love this serum so much, it hydrates my skin very nicely. i do wish it had more in it. i feel like after the first couple times of use i run out.
    effectiveness: 5 out of 5
    value: 4 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    Pretty good

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Gymnast352 - 4 months ago
    It was very hydrating my skin didn't burn after or anything.Just wish it had a little more in it.
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    4 guests found this review helpful. Did you?

    Obsessed!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Christy - 5 months ago
    Makes my face so smooth, I love it! The price is great for what you get, purchasing a second bottle!
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    1 guest found this review helpful. Did you?

    Holy hydration!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    sophie s - 5 months ago, Verified purchaser
    I have extremely dehydrated skin and I personally really love this stuff! I’ve found that the best way to use it is to apply the Byoma hydrating toner to damp skin and while your skin is still damp from the water/toner combo, apply the hydrating serum on top to lock everything in! I also find that a little product goes a long way so I find it to be affordable for what you’re getting. I do agree with other reviews (as well as the fact that the brand is marketed to preteens) that the dropper applicator is difficult to use and if I didn’t have experience with other serums, it would take me quite a few uses to figure it out which would result in me using too much product. Overall, an amazing product that could use small tweaks in packaging :)
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    Not bad

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    I dont know - 6 months ago
    As my skin is oily skin but after using the serum+moisturiser gel my skin got irritated as red acne on my face I don’t know if anybody got same reaction to the skin after using it
    effectiveness: 1 out of 5
    value: 1 out of 5
    quality: 5 out of 5
    6 guests found this review helpful. Did you?

    Not a fan

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Rachla - 6 months ago, Verified purchaser
    I used this serum entirely and felt like it did not do anything for my skin. Didn’t feel more hydrated or less. Very indifferent about this product.
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?

    4.5/10

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Tyanna Estelle - 8 months ago
    This product is a sold 4/5 when rushed on during somebody’s skincare routine. Personally, I found it best to take 30-60 second rest periods of putting product on, as it allows for that greatness to sink in. I recommend pairing the serum with the gel moisturizer.
    value: 4 out of 5
    effectiveness: 5 out of 5
    quality: 4 out of 5
    5 guests found this review helpful. Did you?

    Not for me

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    BPon - 8 months ago, Verified purchaser
    Skin type: sensitive combo My experience with this serum wasn’t great. I am not of the belief that skincare tingling or burning means it’s working, because that’s usually not the case. I put this on ONE cheek to patch test and it left my skin burning pretty intensely for a couple hours even after washing the area. I’m sure this product works well for others but it absolutely does not work for me.
    quality: 1 out of 5
    value: 5 out of 5
    effectiveness: 1 out of 5
    8 guests found this review helpful. Did you?

    great for dry skin

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mac - 9 months ago, Verified purchaser
    I have dry skin and i paired this with the bumps moisturizer and it has helped me so much. My skin always looks so bright now.
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    6 guests found this review helpful. Did you?

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