New ArrivalsValentine’s DayHealth & WellnessClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetTarget OpticalGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Cheerios Breakfast Cereal - 2 of 4Cheerios Breakfast Cereal - 3 of 4Cheerios Breakfast Cereal - 4 of 4
Cheerios Breakfast Cereal - 1 of 4

Cheerios Breakfast Cereal - 8.9oz - General Mills

$2.99 ($0.34/ounce) reg $3.79
Sale save $0.80 (21% off)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • THOUGHTFUL HEARTS AND Os: A delicious toasted whole grain oat cereal for those who make your heart happy; Start your day with a little cheer - each box features positive affirmations to brighten your family's day
  • CAN HELP LOWER CHOLESTEROL as part of a heart healthy diet; 3g soluble fiber daily from whole grain oat foods in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease; Cheerios Cereal provides 1.5g per serving
  • GLUTEN FREE CEREAL: Pour some in a bowl with milk for a great-tasting, gluten free part of an easy breakfast; Pack some in a lunch box or backpack for snacks on the go
  • BOWLFUL OF JOY: Feel good about starting your day with this tasty cereal; It's made with 100% whole grain oats and provides 34g of whole grain per serving (at least 48g recommended daily); Contains no artificial flavors or colors
  • CONTAINS: One cardboard box of crunchy Cheerios Cereal, Limited Edition Heart Shapes, Affirmations Box, Gluten Free, 8.9 oz; Perfect for instant snacking, or a part of breakfast and meals

Description

A little cheer goes a long way! Start your day positively with Cheerios Heart Shapes Limited Edition Cereal, made with 100% whole grain oats. Enjoy delicious Os and heart shapes, along with sweet affirmations on every box to add encouraging words and a bit of joy to your family's day. Cheerios can help lower cholesterol as part of a heart healthy diet. Three grams of soluble fiber daily from whole grain oat foods, like Cheerios Cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Cheerios Cereal provides 1.5g per serving. Dig into a bowl of this heart healthy cereal with milk as a delicious and wholesome addition to your morning. Every serving of this gluten free, toasted whole grain oat cereal provides 34g of whole grain (at least 48g recommended daily). It contains no artificial flavors or colors. Beyond a heart healthy breakfast food for adults, this cereal makes a quick, gluten free kids snack by the handful. It's easy to take some cereal to go - just pack crispy Os in a lunch box or backpack for yummy school snacks. Make it an ingredient in your favorite homemade cereal bars, or sprinkle some Cheerios in homemade trail mix recipes as snacks for adults. However you enjoy them, General Mills cereals spread goodness from tots to grown-ups. Contains one cardboard box of crunchy Cheerios Cereal, Limited Edition Heart Shapes, Affirmations Box, Gluten Free, 8.9 oz; perfect for instant snacking, or a part of breakfast or meals.

Serving Size: 1.5 cup

Serving Per Container: About 6

Amount 1 1/2 cup (39g) of Cheerios:

Calories: 140
% Daily Value*
Total Fat 2.5grm3%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 29grm10%
Dietary Fiber 4grm15%
Soluble Fiber 2grm0%
Total Sugars 2grm0%
Added Sugars 1grm2%
Protein 5grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 12.6mg70%
Potassium 250mg6%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 210
% Daily Value*
Total Fat 3grm4%
Saturated Fat 1grm4%
Cholesterol 5mg1%
Sodium 270mg12%
Total Carbohydrate 38grm14%
Total Sugars 11grm0%
Protein 11grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Potassium 540mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, corn starch, sugar, salt, tripotassium phosphate, vitamin e (mixed tocopherols) added to preserve freshness, vitamins and minerals: calcium carbonate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin a (palmitate), vitamin b₁ (thiamin mononitrate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Dietary Needs: Low Fat, 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, Cholesterol Free, Non-GMO Project Verified, Kosher
Features: Non-GMO, No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Artificial Colors, Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 8.9 Ounces
TCIN: 39602815
UPC: 016000275263
Item Number (DPCI): 231-00-0087
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.32 inches length x 7.67 inches width x 11.3 inches height
Estimated ship weight: 0.72 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

Frequently bought together

Cheerios Breakfast Cereal

$2.99 - $6.19
Select items on sale
$5.79 price on General Mills giant size breakfast cereal on select items
4.7 out of 5 stars with 14785 ratings

Cheerios Breakfast Cereal

$2.99 - $6.19
Select items on sale
$5.79 price on General Mills giant size breakfast cereal on select items
4.7 out of 5 stars with 14785 ratings
4.7 out of 5 stars with 14785 reviews
quality: 4.32 out of 5
taste: 4.19 out of 5
value: 4.28 out of 5
75% would recommend
552 recommendations
1 out of 5 stars
23 January, 2026Verified purchase

(no review title)

Received this item and it had expired a week before. The people shopping for pick up orders. Need to do a better job and look at expiration dates.
kendra
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026

(no review title)

Box is so beat up, I am surprised it is even sellable.
morgan
Did you find this review helpful?
1 out of 5 stars
18 January, 2026
originally posted on cheerios.com
Image

Junk food masquerade

Junk ingredients from corporate overlord take over
Junk
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2026Verified purchase

Toddler approved

I bought these using my WIC food benefit. They are so delicous, my son loves them. Perfect for home made snack mixes. You can also mix them into yogurt.
VIANCA
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase

cheerios protein cinnamon

the cinnamon is incredible. not too sweet but just sweet enough. if you enjoy cinnamon and cheerios, then you'll agree it's a perfect match.
mama dee
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase

Cheerios! Brings back great memories!

I have been having Cheerios since I’m a kid! Can’t go wrong.
AMC
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase

Great product-questionable shipping packers.

I Love this cereal and they didn’t have it on hand so I had it shipped. Sadly, they packed baby formula in the same box and it broke through the packaging.
Sad Target Customer
quality: 1 out of 5
taste: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
9 January, 2026
originally posted on cheerios.com
Image

Cereal Packaging

This 1 star is for packaging only. (For your cereals, I'd give 5 stars.) I've no problem with your bilingual printing on the Cheerios boxes, but can't you place either language on the back of the carton rather than the "title side"? I'd much prefer to see this "title side" restored to its former design showing your logo, the name of the cereal, etc. It looks better and makes recognition easier when lined up on my shelf. Thanks.
JustmeMark
Did you find this review helpful?
5 out of 5 stars
5 January, 2026
originally posted on cheerios.com
Image

Love them

I have ate regular Cheerios since I was 2 and still eat it today. I only eat the regular for breakfast but have ate some of the others as a snack. It is my go to meal if nothing else sounds good and I have had it twice a day while I’m at work.
Bindi
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase

Great choice

A great “healthier” choice for my kids. They love this cereal
Lila
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase

Love the flavor!

Delicious! Kids love them
Target lady
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025Verified purchase

(no review title)

very delicious will buy again
Paula
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase

False Advertising - Contains Red 40

The front of the fruity Cheerios box literally says “No colors from artificial sources” and then proceeds to list Red 40 as one of the dyes in the cereal on the ingredient list.
Name
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
1 out of 5 stars
28 December, 2025
originally posted on cheerios.com
Image

CHEERIOS ARE FING ROUND

stop making THE STUPID HEART SHAPES, CHEERIOS ARE FING ROUND, rather go with store brand at this point
mrwhite
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
23 December, 2025Verified purchase

No spice taste!

I am disappointed, because I don’t taste cinnamon, nutmeg, or cloves. I gave it 3 stars, because it has vitamins, and minerals. However, I won’t buy the Pumpkin Spice Cheerios again.
Noël
quality: 3 out of 5
taste: 1 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
19 December, 2025
originally posted on cheerios.com
Image

Soluble fiber Inulin

I am a Cheerios cereal eater for the past 20 years ! Recently, I read a research article about colon cancer caused by eating the processed, supplemented soluble fiber, Inulin powder. You can find the research article here: https://pubmed.ncbi.nlm.nih.gov/39131148/. My question to manufacturer is that does Cheerios contain any Inulin? do you supplement any processed inulin powder with your product? Thanks
HealthNut
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase

The ultimate cereal

Absolute most delicious, true and true serial for snacking or a bowl of cereal and milk for breakfast
Nikki V
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
13 December, 2025
originally posted on cheerios.com
Image

Original cheerios

The best food to literally ever exist. I LOVE original cheerio’s. PLEASE BRING THEM TO THE UK. I’m being genuine they are actually my favorite food.
Originalcheeriolover
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase

Dry semi sweet for snacking

great for snacking at 56 for hospital stay
Kayla Ann
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase

Try it!

First time trying this flavor, really good also had no idea it was gluten free so that’s an added bonus!
Chel
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy