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About this item

Highlights

  • NO COLORS FROM ARTIFICIAL SOURCES: Fruity Cheerios is made with 100% whole grain oats and without colors from artificial sources; Enjoy great taste by the bowlful
  • CAN HELP LOWER CHOLESTEROL as part of a heart healthy diet (3g soluble fiber daily from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease - Fruity Cheerios cereal provides .75g per serving)
  • WHOLE GRAIN GOODNESS: Each serving offers 21g whole grain (at least 48g recommended daily), a good source of calcium and fiber, and 12 vitamins and minerals; An ideal pantry staple
  • GLUTEN FREE CEREAL: Pour a bowl with milk for a gluten free part of an easy breakfast; Pack some as gluten free snacks on the go, or add to homemade cereal bars
  • CONTAINS: One cardboard box of crunchy Fruity Cheerios, Heart Healthy Cereal with Whole Grain Oats, Gluten Free, Family Size, 18.4 oz; Perfect for instant snacking, or a part of breakfast or meals

Description

Good mornings start with Fruity Cheerios! This sweetened whole grain oat cereal bursts with fruity flavor. Made with 100% whole grain oats and no colors from artificial sources, it’s a delicious part of breakfast you can feel good about. Eating Fruity Cheerios can help lower cholesterol as part of a heart healthy diet (Three grams of soluble fiber daily from whole grain oat foods, like Fruity Cheerios Cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Fruity Cheerios provides .75 grams per serving.). This cereal is also gluten free and provides 21g whole grain per serving (at least 48g recommended daily). Keep a cereal box in your pantry as an easy addition to breakfast. Try some cereal with or without cold milk as a snack. Sprinkle some over yogurt as part of a tasty, gluten free breakfast on the go. Colorful little Os serve up fruity fun for everyone. Whether you make it your go-to morning food or serve some as crispy kids snacks, General Mills cereals spread goodness from tots to grown-ups. Contains one cardboard box of crunchy Fruity Cheerios, Heart Healthy Cereal with Whole Grains, Gluten Free, Family Size, 18.4 oz; perfect for instant snacking, or a part of breakfast or meals.

Serving Size: 1 cup

Serving Per Container: About 14

Amount Fruity Cheerios

Calories: 140
% Daily Value*
Total Fat 2g3%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 150mg7%
Total Carbohydrate 29g11%
Dietary Fiber 3g10%
Soluble Fiber 1g
Sugars 12g
Added Sugars 12g23%
Protein 3g
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 140mg2%
Vitamin A 10%
Vitamin C 10%
Thiamin 20%
Riboflavin 10%
Niacin 10%
Vitamin B6 20%
Folate 20%
Folic Acid 45mcg
Vitamin B12 20%
Zinc 20%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount with 3/4 cup skim milk

Calories: 200
% Daily Value*
Total Fat 2.5g3%
Saturated Fat 0.5g3%
Trans Fat
Polyunsaturated Fat
Monounsaturated Fat
Cholesterol 5mg1%
Sodium 230mg10%
Total Carbohydrate 38g14%
Dietary Fiber 10%
Soluble Fiber
Sugars 21g
Added Sugars 23%
Protein 9g
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 20%
Potassium 430mg8%
Vitamin A 20%
Vitamin C 10%
Thiamin 25%
Riboflavin 35%
Niacin 10%
Vitamin B6 20%
Folate 20%
Folic Acid
Vitamin B12 50%
Zinc 25%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, sugar, corn syrup, corn starch, pear puree, salt, color (fruit and vegetable juice, annatto extract), tripotassium phosphate, natural flavor. vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.

Allergens & Warnings:

Contains Bioengineered Food Ingredients
Features: No Artificial Sweeteners, No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, Whole Grain, Plant-Based
Dietary Needs: Low Fat, 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, Cholesterol Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 90251886
UPC: 016000222724
Item Number (DPCI): 231-00-1288
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.34 inches length x 7.79 inches width x 2.87 inches height
Estimated ship weight: 1.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this item contain Red40? Or the nasty blue stuff or is it made using natural food colourings (like beets)

submitted by EmmaInWashington - 11 months ago
  • A: Yes, it has red 40 on the ingredient list. :(

    submitted byChristina - 8 months ago
  • A: It shouldn't. But it does.

    submitted byAJ - 7 months ago
  • A: The General Mills Honey Nut Cherrios Cereal does NOT contain any Red 40 or any other food coloring, check the ingredients listing for each specific Cheerios flavor.

    submitted byTlyn - 5 months ago
  • A: Look where it says 'Details' and you can read all the ingredients and nutritional values, it will show you how much sugar and sodium there is per serving.

    submitted byTlyn - 3 months ago

Q: Why aren't you showing pictures of the entire box? A lot of food items Target sells has bioengineered ingredients and consumers should be aware.

submitted by No Thank You - 2 years ago
  • A: Confirmed these have bioengineered food ingredients

    submitted byhpycmpr - 1 year ago
  • A: You don't need to see the entire box, look where it says 'Details' and you can read all the ingredients and nutritional values. To answer your question NO the cereal has NO bioengineered ingredients.

    submitted byTlyn - 8 months ago

Q: dry cups per serving?

submitted by tall - 2 years ago
  • A: You are confusing weight and volume. The box is measured by weight but the serving is measured by volume. These are very different I have ir and you get quite a few servings er box.

    submitted byusa - 10 months ago
  • A: It states 12 serving per container but that would be equal to 2oz. per serving. The box is 24oz. so if you want a 1cup serving there would only be 3 servings per box as 8oz. is equal to 1 cup.

    submitted byTlyn - 2 years ago

Q: is this gluten free like other Cheerios?

submitted by gf - 4 years ago
  • A: No, this isn't a Gluten Free cereal. Please refer directly to the product packaging, as formulas can sometimes change.

    submitted byPublished by General Mills - 4 years ago
    Brand expert
  • A: It is gluten free don’t confuse consumers! It doesn’t have any GLUTEN

    submitted byDe - 11 months ago

Q: is this cereal gluten free

submitted by Maggie Mae - 5 years ago
  • A: No, this cereal isn't Gluten Free. Please always check the product packaging to verify whether or not one of our cereals is Gluten Free, as recipes can sometimes change.

    submitted byPublished by General Mills - 5 years ago
    Brand expert
  • A: It's as gluten free as any of the cheerios actually labelled gluten free. They use whole grain oats in all, not certified gluten free oats, so even the ones labeled gluten free may have traces.

    submitted byKatisGlutenFree - 4 years ago

Q: What is the expiration date?

submitted by Unuque - 3 months ago
  • A: It will depend on the individual box you purchase. The box(s) shown in the advertisement online could have been taken in the past. You would have to go to the store and look at the specific box you want to buy or add a note to your shopper if you purchase online.

    submitted byColoradoTarget - 2 months ago

Q: Why is the sugar content not shown on the boxes pictured nor in the details?

submitted by Fred - 5 months ago
  • A: If you look at the ingredients label and click on “show more” and you’ll find the information about sugar content.

    submitted byColoradoTarget - 2 months ago

Q: Are these cereals high in sugar?

submitted by deeangel557 - 1 year ago
  • A: It depends on what Cheerios you get, read where it shows "Details" it will give you all the ingredients and nutritional values of everything in the Cheerios you chose. Original are very low in sugar.

    submitted byTlyn - 8 months ago

Q: Percentage of sugar?

submitted by yola - 1 year ago
  • A: Depends in which flavor you buy, check out the "Details" to see all the ingredients and nutritional facts. Original are very low, Pumpkin and Fruit are higher, check out in DETAILS for exact values.

    submitted byTlyn - 8 months ago

Q: can anyone explain the errors on the nutrition label? first of all something is missing in the micronutrients, and apparently milk adds zero protein.

submitted by mom - 1 year ago

Additional product information and recommendations

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Guests are saying

Guests appreciate the variety of flavors offered in the Cheerios range, particularly the apple cinnamon and strawberry banana options, which are praised for their delicious taste and nutritional benefits. Many guests highlight the added protein content and the absence of artificial colors as significant advantages. However, some express disappointment over recent flavor changes and the presence of bioengineered ingredients. Overall, Cheerios remains a beloved choice for families seeking a tasty and healthy breakfast option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 15852 reviews
    quality: 4.29 out of 5
    taste: 4.17 out of 5
    value: 4.24 out of 5
    74% would recommend
    590 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2026Verified purchase

    (no review title)

    Mi kids love this cereal
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    24 July, 2026Verified purchase

    great snacks

    rating plain/regular, original Cheerios.
    Kathi
    Did you find this review helpful?
    4 out of 5 stars
    22 July, 2026

    (no review title)

    High sugar but good taste
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    20 July, 2026

    (no review title)

    my box of cereal was bust open
    quality: 3 out of 5
    taste: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 July, 2026
    originally posted on cheerios.com
    Image

    Terrible

    This flavor really sucks…. The strawberry taste is mild and you can’t taste the banana AT ALL!!!! Just bring back the original banana flavor!!! That was the best!
    Mirlene
    Did you find this review helpful?
    5 out of 5 stars
    9 July, 2026
    originally posted on cheerios.com
    Image

    Yummy

    I loved the amazing taste of my cheerios. The apple and cinnamon flavor is delicious.
    Nicey
    Did you find this review helpful?
    2 out of 5 stars
    9 July, 2026
    originally posted on cheerios.com
    Image

    Cereal

    Too sugary for me. Taste like fruit loops. Looking for healthy options
    Granny
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 July, 2026Verified purchase

    (no review title)

    These are so good. I tried them for the first time and the kids clearly enjoyed them, as did I. They are now a staple in our home considering the added protein content. Reduced sugar would be appreciated.
    Jess
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    7 July, 2026
    originally posted on cheerios.com
    Image

    Miss

    Taste Didn't really jump out. Was sort of bland to me
    Hazey
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Tasty!

    Very tasty. Perfect blend of strawberry and banana flavor.
    Jenn07
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Review of Cheerios

    I really like the taste of the apple cinnamon in the Cheerios cereal.
    Tigress09
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Cheerios

    It’s excellent for my toddler. He loves them. Would purchase again .
    Cheerios 1
    Did you find this review helpful?
    4 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Protein Cheerios tasty.

    It was good. A little too sweet for my taste but still good. I have always loved Cheerios.
    KatJ
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    protein

    Very tasty!! would recommend if anyone needs to add protein to there diet
    kk63
    Did you find this review helpful?
    4 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Fruity Cheerios

    I enjoyed the overall taste. I was pleasantly surprised that it wasn’t overly sweet. Would buy again.
    Bimmonen
    Did you find this review helpful?
    4 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Healthy F Loops

    The Fruity Cheerios is not too sweet and very refreshing
    Loaf
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Cheerios Protein Cheerioes

    Strawberry Protein cheerios have a great taste while helping me get extra protein.
    Nana Connie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Definitely delicious

    Apple Cinnamon Cheerios are absolutely delicious! They have a wonderful apple cinnamon flavor and they stay crunchy in milk for a while! My favorite!
    Hlf1
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Delicious & Healthy!

    Cheerios protein cinnamon flavor makes a fantastic “anytime” healthy food choice! Tasty and nutritious :)
    Cat69
    Did you find this review helpful?
    3 out of 5 stars
    6 July, 2026
    originally posted on cheerios.com
    Image

    Head of household

    There good and the kids love them. It was affordable. But not healthiest.
    Mona
    Did you find this review helpful?

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