$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 3.0 oz tube of Colgate Optic White Renewal High Impact White Toothpaste, Teeth Whitening Toothpaste
- Remove years of stains* with the Colgate Optic White Renewal Toothpaste (*when brushing twice daily for 2 weeks)
- This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is enamel-safe for daily use
- Effectively removes tea, coffee and wine stains with the help of a powerful 5% hydrogen peroxide formula
- Use this teeth whitening toothpaste to deeply whiten beyond surface stains
- Colgate Optic White Renewal Teeth Whitening Toothpaste is an anticavity toothpaste made with fluoride to help strengthen enamel and fight cavities
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- For whitening that works, choose the Colgate Optic White Renewal High Impact White Whitening Toothpaste
Description
Welcome a brilliantly white smile with the Colgate Optic White Renewal Teeth Whitening Toothpaste. This whitening fluoride toothpaste removes years of stains* and effectively removes tea, coffee, and wine stains. The patented whitening toothpaste contains 5% hydrogen peroxide to deeply whiten beyond surface stains to help you achieve a white smile. Colgate Optic White Renewal High Impact White Toothpaste is a mint toothpaste that is gluten free, sugar free, and vegan. Unlock a white smile with the Colgate Optic White Renewal Teeth Whitening Toothpaste.
*when brushing twice daily for 2 weeks
*when brushing twice daily for 2 weeks
Suggested Age: Adult
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3.0 Ounces
TCIN: 89382479
UPC: 827854012009
Item Number (DPCI): 049-09-5201
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.19% w/v fluoride ion)' '1.14%
Purpose
AnticavityDirections
Directions Adults and children 6 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 6 to 12 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 6 years: do not use unless directed by a dentist or physicianOther information
Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: propylene glycol, calcium pyrophosphate, pvp, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 2.03 inches width x 6.24 inches height
Estimated ship weight: 0.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Colgate Optic White Renewal toothpaste has garnered mixed feedback from guests. Many appreciate its ability to leave teeth feeling clean and fresh, with noticeable whitening effects after consistent use. However, some guests have experienced irritation and sensitivity, particularly due to the hydrogen peroxide content. The minty flavor is generally well-received, but a few find it too strong. Overall, it is a popular choice for those seeking brighter smiles, though sensitivity may be a concern for some.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 9618 reviews
effectiveness: 3.65 out of 5
quality: 3.61 out of 5
value: 3.35 out of 5
57% would recommend
38 recommendations
colgate
5 out of 5 stars
Colgate - 3 days ago, Verified purchaser
love it, i will order again
I love it is the paste
5 out of 5 stars
karenm722_5807 - 3 days ago
originally posted on influenster.com

I have been using Colgate Optic White for months and I can safely say that it does work. It not only helps to keep teeth whiter, but also gradually removes stains from coffee or soft drinks. It's an excellent option if you don't want to spend on expensive bleaching. In addition, it leaves a lasting feeling of cleanliness and super fresh breath. I use it daily and it has never irritated my gums, which I value very much because I have somewhat sensitive teeth. Without a doubt, it has become my trusted toothpaste. If you are looking for a brighter smile with real results, this is a great choice.
Use it twice for more than a week pearly whites
3 out of 5 stars
devikav5_5888 - 4 days ago
originally posted on influenster.com

This is a special whitening toothpaste from Colgate the changes will be visible from the 1 week of usage The packaging is also very bright Mild fragrance and fresh scent
1 reply from Customer Care team - 3 days ago
We're so thrilled to hear this! Thanks for brushing with us!
Great Whitening Toothpaste
4 out of 5 stars
denises301_955 - 14 days ago
originally posted on influenster.com

Colgate Optic Whitening Toothpaste not only gives me a clean and fresh feeling. My teeth look whiter. My breath is fresh as well. This toothpaste doesn’t have a flavor. It’s a must try product.
worked well for me
5 out of 5 stars
Thumbs up graphic, would recommend
Karla - 18 days ago, Verified purchaser
I was impressed when I noticed a major improvement! My teeth are naturally pretty white thanks to my genes but I saw them become brighter and whiter after just one week! I do alternate with my Sensodyne Pronamel toothpaste just because this one does have active and stronger ingredients... so just be careful. Overall, the price is great for its results.
Used for Years
5 out of 5 stars
Thumbs up graphic, would recommend
Alyssa - 18 days ago, Verified purchaser
Have used this for years with no issues. A little pricy but wait for coupons and it's worth it
Not very whitening
3 out of 5 stars
sleepingvenus_2137 - 27 days ago
originally posted on influenster.com

good package, stands on it's own didn't notice a big difference on if it whitened or not taste like a normal toothpaste, less refreshing than I'm used to creamy and doesn't fall from the toothbrush
1 reply from Customer Care team - 23 days ago
We’re sorry about the experience you had with the whitening process. Colgate Optic White toothpaste has a proprietary hydrogen peroxide formula to deliver our high impact whitening. If you have any additional questions please feel free to message us!
Brilliant
5 out of 5 stars
charlotteh288_4711 - 28 days ago
originally posted on influenster.com

Brilliant packaging and the flavour is not to strong like some toothpastes. Ingredients are all spot on and is great value for money. Very effective and does exactly what it says
Not really effective
3 out of 5 stars
chinaw12_3050 - 1 month ago
originally posted on influenster.com

I’ve been using this toothpaste for a few weeks now and I’m not really seeing any difference. My mouth feels fresh and clean but they don’t seem any whiter than before. I will finish it up but I probably won’t purchase again
1 reply from Customer Care team - 28 days ago
Hi there, thank you for taking the time to share your feedback on our toothpaste. We'd love to hear more about your thoughts and concerns. Please give us a call at 1-800-468-6502, Monday to Friday from 9 AM to 5:30 PM.
Bright Smile in Just Days!
4 out of 5 stars
keyarab3_5028 - 1 month ago
originally posted on influenster.com

Colgate Optic White Advanced really works! My teeth looked visibly whiter within a week. It has a refreshing mint taste and leaves my mouth feeling super clean. Great value for real whitening
JUST NO!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 1 month ago, Verified purchaser
Terrible product. Burns and aggravates instead of cleaning and whitening!
Works.
5 out of 5 stars
alexiss621_338 - 1 month ago
originally posted on influenster.com

My go-to toothpaste! It is an effective product that works better than others. Would recommend to those that have concerns about the color of their teeth
Burns lips, dries out/irritates skin around mouth
2 out of 5 stars
Thumbs down graphic, would not recommend
May - 2 months ago, Verified purchaser
Dries out my lips and the skin around my mouth is now irritated. Did they change the formulation? Because I used to be able to use this without problems.
Colgate Max White Ultra
4 out of 5 stars
thelmaudaramichakik_8580 - 2 months ago
originally posted on influenster.com

I've been using the Colgate Max White Ultra for a few weeks now going to a month , and it's definitely a powerhouse of a toothpaste. The first thing that struck me was the taste – it's incredibly strong! It has a distinct flavour that reminds me of bicarbonate of soda, which isn't unpleasant, but it's certainly intense. It leaves my mouth feeling deeply, almost professionally, cleaned. In terms of performance, it absolutely works on whitening. I noticed my teeth looked brighter and less stained within the first week. It really seems to live up to its promise of deep whitening. My only slight critique is on the plaque front. While it has made a valiant effort and my teeth feel much smoother, it hasn't completely removed all the stubborn plaque in the hard-to-reach areas. However, I can see a definite improvement. The price is not smiling but I bought because it’s cheaper than going to the dentist. Overall, if you're looking for a toothpaste that delivers noticeable whitening results and you don't mind a very strong, "get-the-job-done" taste, this is a fantastic choice. It feels like it's working hard with every brush
Burns your lips
1 out of 5 stars
Thumbs down graphic, would not recommend
Nes - 2 months ago, Verified purchaser
Burn my lips from the foam. I even used a very small amount of toothpaste. It caused my lips to have bumps and my skin outside my lips were irritated lips all crusty! it’s horrible!
So fresh So clean
5 out of 5 stars
Thumbs up graphic, would recommend
Lovely - 2 months ago, Verified purchaser
Leaves your teeth feeling sparkling clean and fresh!
Brilliant toothpaste
5 out of 5 stars
carolinam332_4363 - 2 months ago
originally posted on influenster.com

I love this toothpaste! It’s great flavour and texture! Fresh ingredients to either your teeth! The package is easy to dose and recicle .Love it
One of my favorites
5 out of 5 stars
acaywood_789 - 2 months ago
originally posted on influenster.com

One of the few whitening toothpastes that I’ll use. It really does work. Love the few variations that are available. When I don’t use it, I can tell a difference.
Bright, white teeth!
5 out of 5 stars
Thumbs up graphic, would recommend
My3boys - 2 months ago, Verified purchaser
Love this toothpaste! Definitely made my teeth whiter, and removed tough surface stains. I also love how minty fresh it makes my mouth feel!
Best to clean the teeth
5 out of 5 stars
Thumbs up graphic, would recommend
Great product - 2 months ago, Verified purchaser
This is the best teeth whitening toothpaste. It really help to clean my teeth. Highly recommended