$6.29 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 3.2 oz tube of Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
- Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste (*when brushing twice daily for 2 weeks)
- This 2% hydrogen peroxide toothpaste uses a patented whitening formula with a mint toothpaste flavor
- Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
- Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
- Use this teeth whitening toothpaste to remove coffee stains** and go beyond surface stains (**as shown in a laboratory study)
- This whitening stain removal toothpaste is gluten free and enamel-safe for daily use
- For whitening that works, choose the Colgate Optic White Advanced Icy Fresh Hydrogen Peroxide Toothpaste
Description
Remove 5 years of stains* using the Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. This hydrogen peroxide toothpaste uses a patented 2% hydrogen peroxide formula that is enamel-safe to whiten beyond surface stains. Plus, it’s a gluten free mint toothpaste to help keep your breath fresh. This teeth whitening toothpaste for adults is also an anticavity fluoride toothpaste to help prevent cavities. Go beyond surface stains with the Colgate Optic White Advanced Toothpaste. *when brushing twice daily for 2 weeks
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride, Contains Hydrogen Peroxide, Contains Peroxide
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3.2 Ounces
TCIN: 84738667
UPC: 035000995308
Item Number (DPCI): 049-09-0154
Origin: Imported
Ingredients:
active ingredients: sodium monofluorophosphate, w/v, fluoride ion. inactive ingredients: propylene glycol, calcium pyrophosphate, pvp, peg/ppg-116/66 copolymer, peg-12, glycerin, flavor, hydrogen peroxide, sodium lauryl sulfate, silica, tetrasodium pyrophosphate, disodium pyrophosphate, sodium saccharin, sucralose, bht.
Allergens & Warnings:
Contain fluoride, Health Facts: Contains FluorideShipping details
Estimated ship dimensions: 1.614 inches length x 6.26 inches width x 1.969 inches height
Estimated ship weight: 0.26 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: does it taste like mint?
submitted by bobby - 4 months ago
A: Hey There! This toothpaste has a Cool Wintergreen Spicy Mint taste. ❤
submitted byColgate Palmolive Consumer Affairs - 4 months agoBrand expert
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Guests are saying
Guests appreciate the Colgate Optic White Advanced Toothpaste for its effective whitening capabilities, pleasant minty flavor, and smooth texture. Many have noticed significant improvements in the brightness of their teeth, even with regular coffee and tea consumption. The toothpaste is also praised for not causing sensitivity, making it suitable for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 434 reviews
effectiveness: 4.56 out of 5
quality: 4.56 out of 5
value: 4.11 out of 5
88% would recommend
9 recommendations
Works for my daily coffee drinking
5 out of 5 stars
Thumbs up graphic, would recommend
Akterry - 4 months ago, Verified purchaser
Really works! No sensitivity. Treats coffee stains after years of daily coffee drinking. It took an entire tube of use to see results and after two tubes I see some dazzling results. Totally worth it if you don’t want to fiddle with whitening strips. These pic are from July 2024 (strawberry nail) to May 2025 of continuous use.
Top quality whitening toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
ambusched94 - 8 months ago, Verified purchaser
Great toothpaste flavor for brushing and lasts a good while.
Brighter Smile
5 out of 5 stars
Thumbs up graphic, would recommend
Diane - 1 year ago
With your first brushing, you'll notice a brighter smile.
Terrible hydrogen peroxide taste
2 out of 5 stars
Thumbs down graphic, would not recommend
Just No - 2 years ago, Verified purchaser
We can’t get past the hydrogen peroxide taste! I can’t give a full review since we only used it for a few days and tossed it due to the overpower taste.
Definitely notice the difference
5 out of 5 stars
Thumbs up graphic, would recommend
Amarie - 2 years ago
I really notice the difference. I used to use this and I switched to sensodyne bc I didn’t know what was making my teeth sensitive (turns out my new toothbrush wasn’t cleaning like it was supposed to) so once I changed my toothbrush to electric again my teeth weren’t sensitive anymore. SO I started using sensodyne at night and this in the morning and a couple days later I really noticed my teeth were whiter. I was trying to figure out what it was and I remembered that I switched back to this toothpaste. Everytime I stop using this toothpaste, I notice my teeth aren’t as bright and pretty.
Keeps teeth white
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 2 years ago, Verified purchaser
Optic white line is my favorite.
Works good
4 out of 5 stars
Thumbs up graphic, would recommend
KK - 3 years ago, Verified purchaser
I think it works well, I just wish the tube had more product in it for the price.
Best toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Tb - 3 years ago
The whitening results are legit
get the best whitening for your teeth
5 out of 5 stars
isabel - 3 years ago, Verified purchaser
the best I love its function whiten my teeth
Optic White
5 out of 5 stars
Thumbs up graphic, would recommend
ALM5588 - 3 years ago
Love Optic White and I'm glad to see they keep coming out with new variants.
Great toothpaste
5 out of 5 stars
- 5 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] I love how fresh and clean my teeth feel afterward, it feels like I just visited the dentist.
I would buy this product!! Great packaging and toothpaste!!
5 out of 5 stars
- 5 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] LOVED this tube of Colgate and will definitely purchase!! It had a wonderful minty taste and made my teeth white without making my gums too sore.
Very pleased
5 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] Tried different products but I think I've found the one! Very pleased with the work this toothpaste had done to my teeth and would continue to use from now on.
Great taste great clean
4 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] Great tasting product, great for sensitive teeth
Fresh and clean feeling for longer
5 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] The product packaging was easy and convenient to use. The flavor are clean and left my mouth feeling fresher for long.
Great whitening toothpaste
5 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] Tried this for almost a month twice a day and I can see the difference day by day, it's whitened and slightly get rid my teeth stain, it's have 2X whitening ingredient but still safe for enamel.
OKAY toothpaste
3 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] I have only had the product a couple of weeks and have been harassed basically to give this review. I would have thought you would want me to use it for several weeks before I give an opinion on it.
Would buy this again
4 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] Great product. Doesn't leave a heavy after taste of toothpaste in your mouth but still makes the teeth feel super clean.
Good Whitening Product
5 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] A bit drippy compared to others on the market, but does not have the peroxide taste I have experienced with others. Overall a good option!
No problem recommending....
4 out of 5 stars
- 6 years ago
originally posted on Colgate
[This review was collected as part of a promotion.] Worked to whiten my teeth but found it most effective after professionally whitening as a maintenance product. I can't speak to sensitivity control as I don't have that issue.