$10.49 when purchased online
Target Online store #3991
About this item
Highlights
- Hourglass mascara brush is the perfect shape and suitable for all lash types, wrapping, lifting and volumizing each lash from root to tip for up to 302% more volume* (*vs. bare lashes)
- Contains ultramarine pigments for an intense black mascara shade with a hint of blue for brighter, wide-awake eyes
- A plant-powered Covergirl mascara inspired by the power of plants with 100% cellulose plant fibers
- Clean, vegan formula with 72% natural origin ingredients and infused with aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil, with tube and outer cap made from 44% post-consumer recycled material Stays on all day for up to 24hr smudge-proof, flake-free wear without clumping
Description
Inspired by the power of plants, Covergirl Lash Blast Cleantopia is the brand's first plant-powered clean vegan mascara for extremely voluminous lashes. Now in Ultramarine Black with ultramarine pigments for an intense black mascara shade with a hint of blue. Designed for all lash types, the lush hourglass mascara brush wraps, lifts, and volumizes every lash, for up to 302% more volume*. Made with 100% cellulose plant fibers and infused with aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil. The formula leaves lashes feeling conditioned and nourished and is easy to remove. Formulated without parabens, mineral oil, talc, fragrance and sulfates. (*vs. bare lashes)
Hold the mascara brush horizontally and swipe the black mascara upward from base to tip of lashes for intense volume. Apply additional coats of this Covergirl mascara until desired thickness and intensity.
Hold the mascara brush horizontally and swipe the black mascara upward from base to tip of lashes for intense volume. Apply additional coats of this Covergirl mascara until desired thickness and intensity.
Suggested Age: 18 Years
Health Facts: Contains Ceramides, Vegan
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing
Net weight: .32 fl oz (US)
Features: Non-Clumping
TCIN: 89170448
UPC: 3616304783968
Item Number (DPCI): 052-08-0058
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, stearic acid, pvp, cetyl alcohol, cera microcristallina/microcrystalline wax, hydrogenated vegetable oil, arginine, polysorbate 20, propylene glycol, rhus verniciflua peel wax, copernicia cerifera cera/copernicia cerifera (carnauba) wax, silica, 2,3-butanediol, stearyl stearate, synthetic wax, panthenol, candelilla cera/euphorbia cerifera (candelilla) wax, caprylyl glycol, kaolin, hectorite, simethicone, tocopheryl acetate, pantolactone, argania spinosa kernel oil, cellulose, ricinus communis (castor) seed oil, sclerocarya birrea seed oil, simmondsia chinensis (jojoba) seed oil, cocos nucifera (coconut) oil, caprylic/capric triglyceride, persea gratissima (avocado) oil, biotin, ceramide ng, chamomilla recutita (matricaria) flower extract, cucumis sativus (cucumber) fruit extract, passiflora edulis seed oil, aloe barbadensis leaf extract, tocopherol, [may contain +/-: ultramarines (ci 77007), iron oxides (ci 77491, ci 77492, ci 77499)]' '
Shipping details
Estimated ship dimensions: 5.65 inches length x 2.9 inches width x 1 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product good for sensitive eyes?
submitted by Chele - 2 years ago
A: Great question Chele! The mascara is formulated without parabens, mineral oil, talc, fragrance and sulfates making it a clean vegan mascara for extremely voluminous lashes, great for sensitive eyes! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its unique color options and clean ingredients. While some guests appreciate the smooth application and volume it provides, others have experienced issues with clumping, dryness, and irritation. The wand design has received both positive and negative remarks, indicating a need for improvement. Overall, it offers a fresh take on mascara for those seeking a cleaner beauty option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1429 reviews
easy to apply: 4.4 out of 5
easy to remove: 4.9 out of 5
long lasting: 4.2 out of 5
quality: 4.2 out of 5
value: 3.9 out of 5
66% would recommend
9 recommendations
NOT with any type of moisture
2 out of 5 stars
Thumbs down graphic, would not recommend
Mrs Rhec - 1 month ago, Verified purchaser
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
This goes on very well and makes my lashes look great but, I do not recommend for summer use or if you live in a humid climate or sweat a lot. It seems to “disappear” even with no wiping it or shower/bath, it is not good with ANY type of moisture.
1 reply from TheCoverGirlTeam team - 1 month ago
Hi there! We appreciate you taking the time to try out our Lash Blast Cleantopia Mascara. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have. We would love to connect with you to make this right and let you know about our Cleantopia Waterproof Formula. Feel free to give us a call with any questions at 1-800-426-8374 or chat with us via the Contact Us page on our website. We will be more than happy to help you and hope that you reach out.
Love the way it made my lashes look.
4 out of 5 stars
brandyh101_4137 - 2 months ago
originally posted on influenster.com
Loved using it,made my lashes look thicker. Really easy to use. It was well packaged. There was no type of scent. Will definitely be purchasing in the future.
Needs work
1 out of 5 stars
Nani04 - 2 months ago
originally posted on covergirl.com
This is the messiest mascara I've ever had. It clumps, if you blink it gets everywhere, just putting it on its messy (almost like it doesn't stick at first). After you put it on, it's awkwardly hard. Also, the brush needs work, it's not the best for application. Overall, not my fav and won't be buying again.
1 reply from CoverGirl Consumer Affairs Department team - 2 months ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. We are sorry to hear this mascara is very messy and does not apply well for you. This is not the experience we hope for you to have, and we will be sure to share your comments with the appropriate teams. We suggest trying our Lash Blast Supercloud Mascara instead. Take your lashes to the highest heights with up to 125% weightless length and instant up to 20° lift. Infused with super ingredients, vegan collagen, vitamin B5, and amino acids, the air-whipped emulsion formula feels weightless on lashes for a lash lift effect in a swipe. The dual-sided Cloudflex brush wraps and extends lashes: Short bristles load and lift lashes while long bristles separate and lengthen. Experience up to 24HR clump-free, smudge-free, flake-free wear that is gentle on lashes and easy to remove. We hope you give it a try! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Disappointed
1 out of 5 stars
genXmom - 3 months ago
originally posted on covergirl.com
I purchased this and have worn it a handful of times so far with no issues. It was great, until it wasn’t. I made dinner one evening and when I went to take the dish from the oven, the heat caused some sort of reaction with the mascara. My lashes felt as though they were drawing up into a curl. It burned along my lash line. I ran to the mirror and thankfully, everything looks okay, my lashes just seem glued together. I cook all the time and have never experienced something like this before. I checked the ingredients and a lot of the ingredients are flammable or combustible. I realize that’s likely the case for a lot of cosmetic things, but I figured trying by to go cleaner wouldn’t backfire in anyway. I won’t be using this mascara again.
1 reply from CoverGirl Consumer Affairs Department team - 3 months ago
We are so sorry to hear this was your experience with our Lash Blast Cleantopia Mascara. Consumer safety is, and always has been, our first priority. So that our safety experts can better understand your experience, we ask for your assistance in calling us at 1-800-426-8374, so we can share it with our quality and safety teams. Our phone hours of operation are Monday-Friday, 8:30 AM-8:30 PM EST. We hope to hear from you.
Clumpy mess
1 out of 5 stars
Heathererick - 3 months ago
originally posted on covergirl.com
This stuff is horrible- just a big clumpy mess and the wand is a weird shape. So disappointing I wasted my money on 2 tubes of this junk.
1 reply from CoverGirl Consumer Affairs Department team - 3 months ago
Hello! We appreciate you taking the time to share your experience with two tubes of our Lash Blast Cleantopia Mascara. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. We suggest trying our Lash Blast Clean Volume Mascara instead. This volume and length mascara has a clean formula free of parabens, sulfates, talc, and mineral oil. Argan and Marula oils leave lashes conditioned as you create the high-volume lash look of your dreams. With 10x the volume from bare lashes, there's no smudging or clumping - just long, full eyelashes that stay put all day! To apply this lengthening mascara, simply wiggle from base to tip for lift and shape. We hope you give it a try! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Does not wash off.
1 out of 5 stars
Dr D - 3 months ago
originally posted on covergirl.com
I have been using Remarkable washable mascara for 20+ years and have decided to give Cleanotopia in hopes of a cleaner alternative for make-up. The formula is clumpy, the wand brush is in-effective for shaping lashes and worst of all it does not wash off. I have resorted to various soaps, makeup remover and coconut oil and after all three most of it comes off but leaves specks behind. TERRIBLE. I want makeup that comes off, easily. For this reason I will be trashing it.
1 reply from CoverGirl Consumer Affairs Department team - 3 months ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Mascara. We are sorry to hear you are having trouble removing this mascara. This is not the experience we hope for you to have, and we will be sure to share your feedback with the appropriate teams. We suggest using an oil-based make-up remover (containing Paraffinum Liquidum) or baby oil to remove this mascara. Apply makeup remover or baby oil to your lashes. Leave the makeup remover or baby oil on your lashes for a few seconds to let it soak in. Wipe it away gently with a cotton pad or cotton ball. Repeat as needed. We hope this helps! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Meh
5 out of 5 stars
candaceh34_9213 - 3 months ago
originally posted on influenster.com
The color was really pretty, I don't know about the formula though. I have very fine, blonde eyelashes, so there's only a few mascaras out there that work for me.
Gooey
2 out of 5 stars
Thumbs down graphic, would not recommend
Mak - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
I like the color, but the formula is really gooey
1 reply from TheCoverGirlTeam team - 3 months ago
Hello! We appreciate you taking the time to share your experience with our Lash Blast Cleantopia Ultramarine Mascara. We are sorry to hear the formula of this mascara is really gooey. This is not the experience we hope for you to have, and we encourage you to reach out to our team so we can learn more about your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
It’s fine.
3 out of 5 stars
jacquelynn_5477 - 3 months ago
originally posted on influenster.com
I like this mascara in the same way I like jarred red sauce on pasta; it’s fine, it’ll get the job done, but it’s nothing to write home about. It applies fine, it didn’t flake or run, and it stayed all day. It just doesn’t do a thing for your lashes. The volume and length you were born with is what you’re gonna get, but blue!
1 reply from CoverGirl Consumer Affairs Department team - 3 months ago
Hello there! Thank you for taking the time to share your experience with our new CoverGirl Lash Blast Cleantopia Mascara in the shade Ultramarine Black. We appreciate that you tried it out! Your loyalty is highly valued, and we encourage you to contact our CoverGirl beauty experts with any questions. Please feel free to give us a call at 1-800-426-8374, or you can chat with us via the Contact Us page on our website. We will be more than happy to assist you further.
Easy to use and non-irritating mascara
5 out of 5 stars
rachelb388_1393 - 4 months ago
originally posted on influenster.com
I loved this mascara! I tend to have issues with mascaras flaking and causing eye irritation, but I didn’t have that problem with the Cleantopia mascara. The packaging was nice and the wand didn’t cause any clumping. I have since added this to my regular rotation.
Navy macara for the win
5 out of 5 stars
Thumbs up graphic, would recommend
Whitney1441 - 4 months ago, Verified purchaser
Gorgeous on blue eyes! I love this stuff.
1 reply from TheCoverGirlTeam team - 4 months ago
Hi there! Thank you for choosing CoverGirl and taking the time to give this product a five-star review! We are so happy to hear you are enjoying this unique shade. We value your feedback and will pass it along to our entire team. Feel free to give us a call with any questions at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you.
Non clumping
3 out of 5 stars
justinap4_3629 - 5 months ago
originally posted on influenster.com
Thanks for the free product. The mascara formula was great. It didn't clump or flake off it, and it didn't feel heavy while wearing it. If you like colored mascara, this is a good one to try.
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
Hello! We appreciate you taking the time to try our Lash Blast Cleantopia Mascara. We are happy to hear that the formula of this mascara is great and that it didn't clump or flake off! Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
(no review title)
2 out of 5 stars
Retiree - 5 months ago
originally posted on covergirl.com
It was very clumpy. There was nothing in the tube to stop the excess mascara from staying on the brush. I don’t understand the shape of the wand. It didn’t fit my eyes or something. I was very disappointed. I went back to the orange tubed mascara.
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
Hi there! We appreciate you taking the time to try out our Lash Blast Cleantopia Mascara. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have. We would love to connect with you to make this right. Give us a call at 1-800-426-8374 or send us an email through our Contact Us page. Thank you for your feedback and we will be sure to share it with the correct teams. We hope you reach out!🩵
Lovely packaging, but clumpy formula
3 out of 5 stars
bunnybunz - 5 months ago
originally posted on covergirl.com
Color and formula aren’t bad, but it’s really clumpy so I had to stop using it after the third time. It’s unfortunate cause I really wanted to like the product- although I wil say the packaging and feel of the applicator was really high quality. I will stick to the LashBlast fusion
1 reply from CoverGirl Consumer Affairs Department team - 5 months ago
Hi there! We appreciate you taking the time to try our Lash Blast Cleantopia Mascara. We value your feedback regarding the applicator and will be sure to share your comments with the appropriate teams. For the best experience with this mascara start with the brush at the base of your lashes and, gently wiggling the wand back and forth, sweep up and through to the lash tips. We hope this helps! If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
Nasty
1 out of 5 stars
Marita - 7 months ago
originally posted on covergirl.com
This is the stickiest, gooiest, mascara I have encountered in 60 years of using mascara.
1 reply from CoverGirl Consumer Affairs team - 7 months ago
Hi there! Thank you for taking the time to try our CoverGirl Cleantopia Mascara. We are sorry to hear that it did not perform as we would expect. We understand that this is not the experience you were hoping for. We would like to learn more about this and want to help you out, we suggest contacting our beauty experts. You can reach us by phone at 1-800-426-8374 or by sending an email through our website's Contact Us page. We are dedicated to making things right and look forward to assisting you.
(no review title)
5 out of 5 stars
Jean13 - 7 months ago
originally posted on covergirl.com
I can’t believe how good this mascara is. It is sweat proof and lasts all day. It does not clump unless you get too heavy handed with application, it provides adequate length and fullness. It’s soft and gentle to the touch on your lashes, it doesn’t glue them together into crunchy spider legs like most mascaras do. It also washes off super easily which is really nice.
Greatly disappointed
1 out of 5 stars
Jamiejames26 - 8 months ago
originally posted on covergirl.com
Bought this hoping it would work for sensitive eyes. Eyelashes came out in clumps randomly and my eyes were itchy. Will be trying something new. So disappointed and don’t have time to call costumer care.
1 reply from CoverGirl Consumer Affairs Department team - 7 months ago
We are so sorry to hear this was your experience with our Lash Blast Cleantopia Mascara. Consumer safety is, and always has been our first priority. So that our safety experts can better understand your experience, we ask for your assistance in calling us at 1-800-426-8374, so we can share it with our quality and safety teams. Our phone hours of operation are Monday-Friday, 8:30 AM-8:30 PM EST. We hope to hear from you.
Eyes popping
5 out of 5 stars
Thumbs up graphic, would recommend
Target for me - 9 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
I love this mascara. It elongates my lashes. People ask if I have extensions. It doesn’t flake, clump, or smudge. This is my new go to. The blue tint is nice also. Not to blue just makes my eyes pop. Two coats is all you need.
1 reply from TheCoverGirlTeam team - 9 months ago
Hello! We appreciate you taking the time to try our Lash Blast Cleantopia Mascara. We are happy to hear this mascara makes your eyes pop and doesn't flake, clump, or smudge. Your feedback is very important to us and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
Texture à retravailler
3 out of 5 stars
MC_V - 9 months ago
originally posted on covergirl.com
Je l’utilise depuis environ 3 mois, et dès l’ouverture le produit était trop pâteux, et faisait des grumeaux
1 reply from CoverGirl Consumer Affairs team - 9 months ago
Merci de nous avoir contactés chez CoverGirl et d'avoir essayé ce produit ! Pour vous accompagner au mieux, nous vous recommandons de faire appel à nos expertes beauté. Vous pouvez nous appeler au 1-800-426-8374 ou envoyer un e-mail via la page Contactez-nous de notre site Web. Nous serons plus qu’heureux de vous aider davantage.
Beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
KalGal - 9 months ago, Verified purchaser
- Skin concern: Uneven skin tone
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
I love this stuff. It does tend to turn more black once it dries, so you can hardly tell it’s blue. But it goes on great and stays put once on. Really makes my lashes look longer!
1 reply from TheCoverGirlTeam team - 9 months ago
Hello! We appreciate you taking the time to try our Lash Blast Cleantopia Ultramarine Mascara. We are happy to hear this mascara goes on well, stays in place, and makes your lashes look longer! Your love for this product is very important to us and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.