Sponsored
COVERGIRL + Olay Simply Ageless Wrinkle Defying Foundation Compact - 0.4oz
$14.99 ($37.48/ounce)
Color255 Soft Honey
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- #1 anti-aging foundation with sunscreen (broad spectrum SPF 28)
- Floats over lines and wrinkles
- Available in various shades ranging from light to tan
- Cruelty Free
Description
Keep them guessing with COVERGIRL Simply Ageless Instant Wrinkle-Defying Foundation. The #1 anti-aging foundation glides over fine lines and wrinkles to reduce their appearance and deliver a youthful-looking glow. Skin looks healthier and more hydrated thanks to the formula with hyaluronic complex and vitamin C, and it contains SPF 28 for protection from sun damage. Pro-tip: Use with COVERGIRL Simply Ageless Anti-Aging Foundation Primer for maximum results. At COVERGIRL, we’re Leaping Bunny approved cruelty free by Cruelty Free International, so you know our products are never tested on animals.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Contains Vitamin C
Color Finish: Satin, Semi-Matte, Natural
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Medium, Buildable
Skin Tone: Tan
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Sun Protection, Wrinkle Reduction, Concealing, Anti-Aging
Recommended Skin Type: Normal
Net weight: .4 Ounces
TCIN: 11141449
UPC: 008100007899
Item Number (DPCI): 052-08-0394
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
titanium dioxide' '4.9%
Purpose
SunscreenUses
Uses helps prevent sunburn • if used as directed with other sun protection measures (see Directions), decreases the risk of skin cancer and early skin aging caused by the sun.Directions
apply liberally 15 minutes before sun exposure use a water resistant sunscreen if swimming or sweating reapply at least every 2 hours children under 6 months of age: Ask a doctor Sun Protection Measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: limit time in the sun, especially from 10 a.m.-2 p.m. wear long-sleeved shirts, pants, hats, and sunglasses.Other information
protect the product in this container from excessive heat and direct sun.Inactive ingredients
,,,aqua/water/eau, cyclopentasiloxane, talc, butylene glycol, niacinamide, acetyl glucosamine, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, isotridecyl isononanoate, silica, peg-9 polydimethylsiloxyethyl dimethicone, sorbitan isostearate, paraffin, cera microcristallina/microcrystalline wax/cire microcrystalline, aluminum hydroxide, tocopheryl acetate, phenoxyethanol, hydrogen dimethicone, methicone, dimethicone, panthenol, stearic acid, disodium edta, glycerin, pentylene glycol, hydroxypropyl cyclodextrin, citric acid, fructose, sodium hydroxide, urea, disodium stearoyl glutamate, ascorbyl glucoside, iodopropynyl butylcarbamate, allantoin, maltose, sodium chloride, sodium lactate, sodium pca, trehalose, glucose, sodium hyaluronate, [may contain/peut contenir/+/-:titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)].' '
Shipping details
Estimated ship dimensions: 0.12 inches length x 8.37 inches width x 8.37 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How do you open it? Won't open
submitted by Marge - 9 months ago
A: Hello! Thank you for your question. We are sorry to learn that your Simply Ageless Wrinkle Defy Foundation wont open. Were here to help. The purple cap opens like a flap to reveal the sponge for foundation application. The glass top must be twisted off the purple cap to access the foundation inside. Make note of the clockwise arrow at the bottom of the purple cap, this is the direction to twist the product cap off to access the foundation. Lay the product between your palms with the purple cap facing toward the ceiling. Press your palms tightly together and twist your top palm clockwise to remove the purple cap. If you have any additional questions or comments, please reach out to us. You can give us a call at 1-800-426-8374 or send an email via the contact us page on our website. We will always be happy to assist you.
submitted byTheCoverGirlTeam - 9 months agoBrand expert
Q: Does this product come with an applicator?
submitted by Maggie - 3 years ago
A: Hi there! Thank you for your question. No, this product does not come with an applicator. We suggest using a makeup brush or cosmetic sponge to apply this product. If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.
submitted byTheCoverGirlTeam - 3 years agoBrand expertA: Actually, yes, there's a flat sponge in the compartment underneath the product.
submitted byKatie in Michigan - 2 years ago
Q: The compact is obviously thicker than the liquid. I have ultra dry skin with obvious fine lines (typical of mature skin). Does it tend to look “cakey”, splotchy, or settle into fine lines or wrinkles?
submitted by - 4 years ago
A: Hi KimiChan! This foundation floats over lines and wrinkles. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: I have very dry skin and love it. It goes on really quickly and smoothly. It looks a little shiny and thick when you first apply but once it sets in looks really natural and covers well.
submitted byLaurie K - 4 years ago
Q: 250 was too light and 245 had pink undertones but the darker color was better. Would 235 or 240 be in the middle?
submitted by Cindy - 3 months ago
A: Hello! Thank you for your question and interest in our CoverGirl Simply Ageless Foundation. You can visit our brand website at covergirl.com for more shade swatches, reviews, and photos of this product. You can also utilize the Virtual Try-On feature on our website to test out a shade from the comfort of your home! We hope you give it a try! If you have any additional questions, we invite you to reach back out to our team! Please feel free to give us a call at 1-800-426-8374, or you can chat with us via the Contact Us page on our website. We will be more than happy to assist you further.
submitted byTheCoverGirlTeam - 3 months agoBrand expert
Q: Hi, I bought shade 250 and I love the coverage but it’s a little too light. What shade is the next darkest in that tone family? Thanks!
submitted by TLC71 - 7 months ago
A: Hi there! Thank you for your question. Unfortunately, we do not have a darker cool-toned shade than 250- Creamy Beige, however, shade 255- Soft Honey might work for you. We hope you give it a try! If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.
submitted byTheCoverGirlTeam - 7 months agoBrand expert
Q: The cream beige is a little dark for my skin. Could you please let me know what is 1 shade lighter than cream beige. Thank you.
submitted by Lauren - 7 months ago
A: Hi there! Thank you for your question. We would suggest trying shade 240- Natural Beige as it's a little lighter than 250- Creamy Beige and has the same undertones. We hope you love it! If you have any other questions, please reach out to our team. You can give us a call at 1-800-426-8374, and we'll be happy to help.
submitted byTheCoverGirlTeam - 7 months agoBrand expert
Q: Best color cover girl + oily simply ageless foundation. Medium olive skin
submitted by Carmen - 8 months ago
A: Hello! Thank you for choosing CoverGirl! To best assist you, we recommend reaching out to our beauty experts. You can give us a call at 1-800-426-8374 or send us a chat via the Contact Us page on our website. We will be more than happy to help you out further.
submitted byTheCoverGirlTeam - 8 months agoBrand expert
Q: what is like advanced radiance fond de tint make up?
submitted by jean - 9 months ago
A: Hi there! Thank you for your question. Our CoverGirl Advanced Radiance is still being manufactured and is now exclusive to Walmart and Walmart.com. The most similar foundation we would have is our Simply Ageless 3-in-1 Liquid Foundation available at most major drug stores and online at Covergirl.com. We hope this helps! If you have any additional questions or comments, please reach out to us. You can give us a call at 1-800-426-8374 or send an email via the contact us page on our website. We will always be happy to assist you.
submitted byTheCoverGirlTeam - 9 months agoBrand expert
Q: Does this makeup come off on clothing while wearing it?
submitted by wilma - 9 months ago
A: Hello! Thank you for your question. Our Simply Ageless Instant Wrinkle Defying Compact is not transfer-proof. However, for an all day look you can pair this with our TruBlend Skin Enhancer Primer which is designed to tighten skin and grip makeup so it lasts all day. We hope you give it a try! Feel free to give us a call with any questions at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you.
submitted byTheCoverGirlTeam - 9 months agoBrand expert
Q: Does this clog pores? Or, cause acne/breakouts?
submitted by Kate - 1 year ago
A: Hi there! Thank you for your question. This foundation is not non-comedogenic, however it should not cause acne or breakouts. Ensuring the safety of our product users is always our top priority. Therefore, all items we produce and offer undergo rigorous scientific testing and adhere strictly to local laws and regulations. We consistently assess and refine our ingredient policies to incorporate the most current research, industry standards, and safety findings. The evaluation of safety is deeply ingrained in our product development journey, aiming to guarantee that each item is safe for its designated purpose. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you further.
submitted byTheCoverGirlTeam - 1 year agoBrand expert
COVERGIRL Simply Ageless Cosmetic Collection
About the collection
Ageless has never been more effortless! Simply Ageless makeup from COVERGIRL gives you anti-aging makeup to help you achieve the healthy, youthful-looking skin you crave. The range includes foundation, mascara, lip liner, lipstick, concealer, primer and serum all with an amazing mix of skincare ingredients and high quality makeup. COVERGIRL never tests on animals, and all of our Simply Ageless Makeup is cruelty free. That means that none of the COVERGIRL Simply Ageless products have been tested on animals—not by us and not by any of our suppliers, either. Ready to update your routine with the latest cruelty-free, age-defying makeup products? Shop the Simply Ageless collection today and get glowing!
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Guests are saying
The Covergirl Olay Simply Ageless Instant Wrinkle Defying Foundation is a popular choice among guests for its creamy texture and buildable coverage that blends seamlessly into the skin. Many appreciate its lightweight feel and natural finish, making it suitable for mature or dry skin. Infused with skincare benefits like hyaluronic acid and vitamin C, it hydrates while providing a radiant look. However, some guests have noted challenges with the packaging and shade matching.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 3558 reviews
easy to apply: 4.59 out of 5
easy to remove: 4.64 out of 5
long lasting: 4.2 out of 5
quality: 4.3 out of 5
value: 4.27 out of 5
82% would recommend
161 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
- Skin tone: Medium
- Skin concern: Aging
- Skin type: Dry
THE Worst Foundation I've tried! NOT for Aging Skin!
Hands down, one of THE worst foundations I’ve ever tried! It is BEYOND THICK! CoverGirl & Olay, “ageless wrinkle defying”? SERIOUSLY…More like “wrinkle exposing”! I took an extremely small amount & put it around my eye, this after a good moisturizer. It settled into the smallest wrinkle I had! Not to mention, I felt as though I applied cement that thickened on my skin. OMG?! And washing it off was horrible! It’s FAR worse than a liquid foundation. Going back, for now, to L’Oréal True Match. Best thus far & lightweight. Also, this might work for some with younger skin but I’d watch out if you had problems with breakouts. This surely clogs pores. And…I’ll be looking at ONLY the “verified purchases” & not incentivized, nonsense fake reviews. What are these manufacturers trying to accomplish with it?! Only annoy others for wasting their money!
1 reply from TheCoverGirlTeam team - 3 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are very sorry to hear this foundation did not perform as you expected. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
12 November, 2025
originally posted on influenster.com
Smooth blend, flawless coverage, and skin that fee
I’ve been using the COVERGIRL + OLAY Simply Ageless Foundation for a while, and it’s become one of my go-to products. The texture is creamy, smooth, and blends beautifully into the skin — no cakey finish or heavy feel. It gives medium to full coverage that still looks natural and radiant. I love how it hydrates my skin while minimizing the appearance of fine lines and wrinkles. The OLAY component really helps my skin feel soft and nourished throughout the day. Perfect for everyday wear and mature skin types
5 out of 5 stars
11 November, 2025
originally posted on influenster.com
Great product!!
Cover girl plus Olay simply ageless instant wrinkle defying foundation worked really well with my skin tone. I have an olive skin tone and the color that I chose match perfectly with. Skin.. I applied with a brush, it blended evenly and it’s also buildable. It lasted throughout the day and I didn’t have to worry about reapplying.. the sat and fragrance was very light which I liked about the product because I really don’t like foundation that smells. It also felt very comfortable and not caked on my face. I highly recommend.
2 out of 5 stars
7 November, 2025
originally posted on covergirl.com
Applicator quality is poor.
The applicator will not last! This is a new product for me and so far I am pleased. However, the quality of the foam applicator is not suited for longevity! In fact, it will likely crumble after not even a dozen uses. How/where do you get replacements? There are some many (generic) versions to choose from. I would prefer to have an inventory of the Covergirl version.
1 reply from CoverGirl Consumer Affairs Department team - 14 days ago
Hello! Thank you for sharing your feedback and giving the Simply Ageless Instant Wrinkle Defying Foundation a try! We’re glad to hear you’re enjoying the product overall. We understand your concern about the applicator’s longevity. While the exact replacement applicators are not sold separately, you can also apply the product using our CoverGirl Blending Brush or with our CoverGirl MakeupMasters replacement sponges for a smooth, long-lasting finish. If you’d like additional tips or guidance, our team would be happy to help. You can reach us at 1-800-426-8374 or connect with us through the Contact Us page on our website.
3 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
- Hair color: Grey
- Eye color: Hazel
- Skin concern: Pores, Sensitivity, Redness, Aging
- Skin tone: Medium
- Skin type: Dry
Hard to Match Skin tones
I like that this product is in a compact, which makes it easy for travel or touchups and applies very smoothly. However, I found it very difficult to find a good color match. All of the “fair” skinned colors are too light. I consider my complexion kind of a medium caucasian. Lighter in winter, tanner in summer. I found the medium light ironically to be the darkest and closest to my complexion. However, it’s still too dark and I need to add something to it so I don’t look like a ghost. I would like them to make darker tinted colors. I also think they should have colors for darker skinned people.
1 reply from TheCoverGirlTeam team - 18 days ago
Hi! We appreciate you taking the time to share your experience with our CoverGirl Simply Ageless Wrinkle Defying Foundation Compact. Thank you for giving this a try, even though this shade was not a perfect match for you! If you have any questions or are interested in exploring deeper shades that might better suit your preferences, please don’t hesitate to reach out. You can call us at 1-800-426-8374 or chat with us via the Contact Us page on our website. We’d be more than happy to assist you and provide personalized recommendations!
4 out of 5 stars
1 November, 2025
originally posted on influenster.com
A smooth, hydrating foundation that blurs fine lin
I was pleasantly surprised by how smooth this foundation applied! The creamy texture blends easily without settling into fine lines. It gives a natural, radiant finish that looks hydrated instead of heavy or cakey. The coverage is medium but buildable, perfect for an even skin tone. It feels comfortable all day and pairs beautifully with setting powder. I also appreciate that it doesn’t emphasize dryness—ideal for mature or combo skin types.
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Fantastic coverage and go to product
Beautiful coverage and packaging. The finish from the foundation is fantastic and youthful . It blends easily with no scent. I love it. I use this product regularly and have introduced several friends to it also.
5 out of 5 stars
26 October, 2025
originally posted on covergirl.com
Face
I finally found a foundation that does not settle in my wrinkles…. It’s not Cakkie.. smooth… I use sponges my skin to spring for brush application… I can not say enough… I am 62 years old loving this foundation…. Buy it your worth it…
5 out of 5 stars
26 October, 2025Verified purchase
- Skin type: Dry
- Eye color: Brown
- Skin tone: Medium
- Hair color: Grey
Cover girl agless
This truly works for mature skin.. I used all sponge applicators.. it works… especially for dry and wrinkled skin.. must apply by tapping use sponges and blend by patting… finally found a foundation that does not settle in my fine wrinkles… thanks cover girl
1 reply from TheCoverGirlTeam team - 25 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this foundation truly does work for mature skin! Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
- Skin tone: Medium
- Skin concern: Aging
- Eye color: Green
- Skin type: Dry
- Hair color: Grey
Cover Girl
Easy to apply and covers face blemishes pretty well
1 reply from TheCoverGirlTeam team - 25 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this foundation is easy to apply and that it covers blemishes well. Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Great foundation
love this foundation! great color and coverage. stays on all day, and easy to remove at night.
1 reply from TheCoverGirlTeam team - 25 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this foundation provides great coverage and stays on all day! Your love for this product means so much to us, and we will be sure to share your feedback with our teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
Best coverage!
Provides excellent coverage without being heavy.
1 reply from TheCoverGirlTeam team - 25 days ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are happy to hear this product provides excellent coverage without feeling heavy! Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Recommend recommended
I really like this foundation is easy to apply. Smooth texture, fully covered perfect for every day use. As a smooth, finish the packaging excellent.The
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025
Worse makeup ever/ unless you want to draw attention to your flaws!
This is smooth when first applied. After a minute or so, makeup felt like it was pulling my skin it or something other condition I'm not sure that I can explain!/, but it shows wrinkles and dry spots more than any makeup I've ever used!! Also, the container is ridiculous! Stay away from this one! After first application was so bad- I tried two more times.... same ugly results. Very bad product! I wish I had my money back!
1 reply from TheCoverGirlTeam team - 1 month ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. We are sorry to hear this foundation did not work well for you. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
3 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily, Combination
Not For Oily Skin Types
I really like the way this foundation applies and looks. Unfortunately, no mattifying primer, setting spray, or powdering will prevent me from looking very oily a few hours later. It's also the kind of foundation that never sets. It moves and transfers easily.
1 reply from TheCoverGirlTeam team - 1 month ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Instant Wrinkle Defying Foundation. Even though you like the way this foundation applies and looks, we are sorry to hear your skin look oily after a few hours. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
2 out of 5 stars
15 October, 2025
originally posted on covergirl.com
Pros and Cons
1. While I do like the way the product sits on my skin, the case itself is ridiculous. And the quantity is tiny for the price! 2. It's extremely difficult to determine what shade I need. Your color charts need improvement. 3. There's an obvious mistake in the product description. It is for another product entirely: "Find your perfect shade in either Match Stix Matte Brown (warm) or Nude Beige (cool)."
1 reply from CoverGirl Consumer Affairs Department team - 1 month ago
Hello. Thank you for sharing your feedback with us! 💕 We understand how important packaging, shade selection, and accurate product information are, and we’re sorry for any confusion or frustration you experienced. Your notes about the case, quantity, and color guidance are very helpful, and we’ll be sharing them with our team to improve future products! If you’d like to speak with someone directly, our team would love to help. You can reach us at 1-800-426-8374 or connect with us through the Contact Us page on our website. We’re here for you and committed to helping you find a product you’ll love!
5 out of 5 stars
13 October, 2025
originally posted on influenster.com
Covergirl+ Olay foundation
This foundation blends smoothly and provides nongreasy even coverage. I have not noticed any reduction in wrinkles after using this for months. Product does not have any strong smell to it.
3 out of 5 stars
11 October, 2025
originally posted on influenster.com
Smooth, hydrating, and radiant — the perfect blend
The #COVERGIRL + #OLAY Simply Ageless Foundation is such a great mix of skincare and makeup! 💖 It smooths fine lines, hydrates the skin, and gives a youthful, radiant finish. The formula feels lightweight yet provides solid medium coverage. Perfect for mature or dry skin! 🌸 #CovergirlSimplyAgeless #OlayMakeup #HydratingFoundation #AntiAgingMakeup #GlowySkin #EverydayMakeup #CrueltyFreeBeauty #FlawlessFinish #MakeupForAllAges
1 reply from CoverGirl Consumer Affairs Department team - 1 month ago
Hello! We appreciate you taking the time to share your experience with our Simply Ageless Foundation. Your feedback regarding the feel, coverage, and finish of this foundation is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
5 out of 5 stars
9 October, 2025
originally posted on covergirl.com
Cover Girl + Olay Simply Ageless Foundation
I have just bought my 2nd Cover Girl foundation. I do love it better than the liquid foundations. I am a bit confused about the case. I know how to get to the foundation and to get the sponge but I don’t understand why it is kept in the bottom of the case.
5 out of 5 stars
8 October, 2025
originally posted on influenster.com
Skincare foundation
This foundation is such a good balance between makeup and skincare! The COVERGIRL + OLAY Simply Ageless Foundation blends smoothly, giving medium to full coverage without looking heavy or cakey. I really like how it helps blur fine lines and gives the skin a more even, youthful finish. The formula feels lightweight and hydrating thanks to Olay’s skincare infusion, so it doesn’t settle into wrinkles or dry patches. It wears comfortably throughout the day and leaves a natural, radiant look. Perfect if you want coverage with added skincare benefits in one step.